Fireside Films

With 87% of marketers stating that video has increased traffic to their website and 80% reporting that it has directly helped boost sales, it's clear that video marketing is a powerful tool. But to maximize its impact, it's crucial to optimize video content for different social media platforms.

Check out our latest blog post to see how Homes.com edited a single commercial to fit different lengths and platforms strategically, ensuring the message resonated with diverse audiences.

Optimizing Video Content Across Social Media Platforms In today's digital landscape, video content has evolved from a "nice-to-have" to a "need-to-have" for businesses looking to engage with their audience. With 87% of marketers stating that video has increased traffic to their website and 80% reporting that it has directly helped boost sales, it's clea...

Introducing Our Producer: Nancy Cristina

In an industry where emotions can run high and stress is ever-present, Nancy's level-headedness is her superpower. With experience ranging from the swamps of "Where the Crawdads Sing" to the far-flung galaxies of "Andor" and "Ahsoka," Nancy brings a unique blend of earthly practicality and visionary imagination to every project. Her credentials, including memberships in the Producers Guild of America and the Television Academy, speak volumes.

Whether it's a last-minute client request or an unexpected on-set challenge, she handles it all with grace and precision. She's not here to add drama to our projects – but she'll help us capture it in the frame.

Welcome to the team, Nancy. Let's bring some calm to the creative storm.

Behind the scenes with Nancy Cristina and Daniel Jones

Yesterday, we filmed a new episode of Every Mind Matters with CALMnola at Capulet. The round table discussion, hosted by Serena Chaudhry and Ashley Weiss, focused on using education as a tool to build empathy and dispel myths about psychosis featuring mental health experts Claude Guillotte (MDIV), Gwendolyn Smith (LCSW), and Akanksha Thakur (MD).

When Clear Answers to Louisiana Mental Health (CALM) tapped Fireside to brainstorm how video could help amplify their message, we put our heads together and EMM emerged. Honored to help keep the conversation about going strong! Check out CALM's YouTube channel to see previous episodes and subscribe for future episodes https://www.youtube.com//

As a creative team that focuses on video content, we are often asked to turn our client's design assets into motion graphics. For Abita, we were asked to match an existing campaign without design assets. Creating everything from scratch was a challenge, but a challenge that we were happy to take on.

Brand | Abita Brewing Company

Producer & Director/DP | Daniel Jones
Gaffer | Steve Kluempers

Abita Brewing Company | Sweet Orange Lager Brand | Abita Brewing Company Production Co. | Fireside Films (formerly Lumehouse) Produced By | Dan Jones Director/DP | Dan Jones Gaffer | Steve Kluempers Editor…

Glenn Close once said, "What mental health needs is more sunlight, more candor, more unashamed conversation.”

At Fireside Films, we couldn't agree more. We've been privileged to team up with Clear Answers for Louisiana Mental Health (CALM) to help spread awareness and provide opportunities to patients, friends, and families who wish to seek help. Watch Jacob's Story here and learn more about CALMnola on their website at https://calmnola.org/

Thanks to Dr Ashley Weiss Serena Chaudhry Darrell C Forest Kaitlyn Jones

Clear Answers To Louisiana Mental Health (CALM) - "Jacob's Story" Learn more at https://calmnola.org/

Last year, Fireside Films had the opportunity to produce "The Snap," a commercial crafted in collaboration with our friends at Zone Marketing for our amazing client, GLO Resources!

The spot was filmed over two days throughout Louisiana. This was a fun project from concept to completion. The creative industry has been wrestling with how to ethically integrate AI into their processes, and for the last few years, Fireside has been experimenting with the same. For Glo, we leveraged AI as a look development tool, augmenting 3D renderings we designed in Blender as part of both our pitch and planning process. Look out for more on that in the days ahead on our blog.

Thanks to all of our co-conspirators, partners, and trail buddies on this project.

David and Will Peterson at Zone Marketing
GLO Resources
Daniel Jones
Kaitlyn Jones
Darrell C Forest
Chancelier Xero Skidmore
Michelle Malentina
Sylvie Sullivan

Glo Resources - The Snap This is "Glo Resources - The Snap" by Fireside Films on Vimeo, the home for high quality videos and the people who love them.

🔥✨ Announcing the Return of Project Ember! ✨🔥

Hello everyone and a very happy 2024! We’re thrilled to announce that our pro bono initiative, Project Ember, is back for another year of storytelling and positive impact! 🎬🌟

Last year, we embarked on an amazing journey with our new friends Girls on the Run South Louisiana to share their mission to foster confidence and inner strength in the community. This year, we're excited to see who we will collaborate with next! Could it be you or someone you know?

📅 Application Launch: TODAY, January 5, 2024!
🔒 Deadline: Friday, January 19, 2024, at 11:59 PM.

//PROJECT EMBER//
Our storytellers will produce and direct a 3-minute brand film for a company, organization or person pursuing a worthy mission. Filming is slated for Q1/Q2 of 2024.

We believe in the power of stories as beacons of light, love, and hope, and Project Ember is our way of fostering positive change in the world, one story at a time. 🌍❤️

//WHAT TO SUBMIT//
Point of Contact (Name, Email, Phone)
Name of the Candidate
Candidate Website (if applicable)
Short paragraph on what makes the candidate a good steward of the world and how this video will help them achieve their goals.

//HOW TO SUBMIT//
Please send all submissions to [email protected], subject "Project Ember."

We can't wait to read your inspiring stories and potentially collaborate to bring them to life! Remember, submissions close on January 19, so get your entries in soon! 🌟

Let's create something remarkable together! 🔥🎬

🎬✨ As the year draws to a close, we want to take a moment to extend our heartfelt thanks to all the incredible partners who’ve joined us by the fireside this year.

In a year filled with unique challenges and remarkable opportunities, your collaboration, creativity and commitment have been the key to bringing our shared visions to life. From early morning shoots to late-night edits, every moment has been a testament to the power of teamwork and great storytelling.

We're proud of the work we've created together and are endlessly inspired by the talent and passion of each individual who has been part of this journey. Your dedication not only drives the success of our projects but also fuels our artistry.

Thank you for being a part of our 2023 story. 🌟🎥



4thflr
Abbott Price Investors
BBR Creative
BeaconLive
Baton Rouge Community College
Buoyant Partners
Cajun Navy Ground Force
CALMnola
CENTERLINE.CO
Cornerstone Commercial Flooring
Corporate Green
The Curious Plate
The Day Group
Delgado Community College
Echo Tango
Fearless Fund
Franciscan Missionaries of Our Lady University
Future Studios
Garcia Roofing
Girls on the Run South Louisiana
GLO Resources
Google
Gordon McKernan Injury Attorneys
H&E Equipment Services
Jenn Ocken
Keystone Pictures, Inc.
Law Firm Mentor, LLC
The Labz
Louisiana Community & Technical College System
Louisiana Department of Health
Level Homes - Louisiana
Louisiana Dairy Industry Promotion Board
Lyons Specialty Company
Matchstick Media
MedCentris
Middle School MBA
The Moran Group Ad Agency
Opportunity America
Owlish Agency
Partners Marketing Agency
Pelican State CU
Power Coalition
Relief Windows
Rivanna
Rockit Science Agency
S&P Global
Sagrera Farms
Silhouette Media
Southern University and A&M College - Baton Rouge, LA
Triggered AF Podcast
Tulane Department of Psychiatry and Behavioral Sciences
Xdesign, Inc.
Zone Marketing

So much of this process really comes down to the people you choose to go into battle with. Thank you David Day at The Day Group and all the spectacular folks at Franciscan Missionaries of Our Lady University –the marketing team, administrators, professors, students, etc.–that came together to tell this story. We had such a great time collaborating with all of you!


Producer/AD | Kaitlyn Jones
Co-Director | David Day
Co-Director/DP | Daniel Jones
Gaffer | Darrell C Forest
PA | John Michael Moore
HMU | Phoenix Rose Artistry
Set Decorator | Claire Sanchez
Wardrobe Coordinator | Wendy Talley
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FranU Grad | Alyson Coyle
Professional | Chancelier Xero Skidmore

Amazing things can happen when a community joins together to support growth and education.

Baton Rouge Community College LaMont Cole Our Lady of the Lake CSRS

Had a great time this past month cooking up something new with our friends at Baton Rouge Community College. Can't wait to share more! Big shoutout to Kizzy Payton and Armondo Frank for all their hard work lining up some great Baton Rouge talent and bringing everything together.

ExxonMobil Baton Rouge CSRS

Great stories happen when visuals can speak for themselves. Who are they is answered with a well-placed camera. How do they feel is shared in a carefully-crafted frame. And why does it matter, made clear by a combination of visual cues and messages.

A heartfelt thank you to our teammates at CALMnola who give us the opportunity to meet amazing people who are generous enough share their stories.

With all this cold weather, we can't help but think happy thoughts of cinnamon, pumpkin spice, hot chocolate and freshly-brewed tea. Has us thinking of our friends at .

Butter takes the spotlight, while Rockit Science Agency & Fireside Films capture this star performance with Louisiana Dairy. Every glaze has a story to tell! 🎬

Dairy Board_Steak_r1 This is "Dairy Board_Steak_r1" by Fireside Films on Vimeo, the home for high quality videos and the people who love them.

Simple, spontaneous and savory. Relive the with Liz Della Croce from The Lemon Bowl and Lauren Grier from The Curious Plate and see New Orleans through the lens of culinary enthusiasts! This run and gun shoot was such a fun experience. Capturing the essence of your event doesn’t have to be complicated!

FreshAirRetreat_Highlight_r2 This is "FreshAirRetreat_Highlight_r2" by Fireside Films on Vimeo, the home for high quality videos and the people who love them.

Girls on the Run….SO MUCH FUN!!!
So excited to share the fruits of this amazing labor of love from our collaboration with Girls on the Run! Earlier this year, they were selected as our first Project Ember partner, and we had the privilege of working with their team to share their story and mission to inspire and empower young girls to become tomorrow’s changemakers. A massive thank you to Carley Wahlborg Fuller , Laci Sherman, Cate Willis , a few truly spectacular coaches and some young leaders in the making for turning this project into such a wonderfully rewarding experience!
Girls on the Run South Louisiana

GOTR_BrandFilm_R2 This is "GOTR_BrandFilm_R2" by Fireside Films on Vimeo, the home for high quality videos and the people who love them.

Capturing the spirit of the Fearless Fund team and contestants was inspiring. Grateful for the dynamic duo, Victoria Armstrong & Ross Armstrong of 4thflr for joining us on this adventure!

🎥 Fireside had a great time executing the livestream for Fearless Fund! Can’t wait for !!

Goats feel like an appropriate theme for this week ( )! We know...you're probably asking yourself...why are they posting a picture of a goat? Oh, it's nothing. Just a normal day on set with the GLO Resources team. We can't wait to share the final cut on this one. Such a fun project with an amazing group of people!

Hey there! Are you a business development adventurer with a love for exploring new horizons? Fireside Films is seeking a tenacious teammate to help take on new projects! As a member of our team, you'll help us craft unforgettable stories that inspire action. We're seeking a fearless, confident, and charismatic partner who shares our love for the art of storytelling. So, pack your bags and join us on the adventure of a lifetime! Apply now and let's explore new worlds together.

Careers - Business Development Are you a business development adventurer with a love for exploring new horizons? Fireside Films is seeking a teammate to join our crew and help us grow our business!

Being invited behind the curtain is one of the most fascinating parts of what we do. This week, we had the opportunity to learn so much we didn’t know about pianos working with Partners Marketing Agency and O'Neill's Music House to film the process of bringing a used piano up to par. The amount of work that goes into giving these brilliantly-complex devices a new life is astounding.

New Blog! Dive in with our owner and creative director Dan to follow his journey with VR from the very first time he donned a headset. We also talk about how VR fits into the ever-changed XR landscape and the ways VR is going to change the world. (We know. It’s big stuff!)

VR is Changing the World - Here's Why Why you shouldn't write VR off as a passing fad.

We are so excited to announce that our first, official Project Ember collaboration will be with Girls on the Run South Louisiana! Their mission to motivate young girls into becoming confident, compassionate human beings is inspiring, and we can’t wait to share their story.

Meet Pepper. New to our studio but old and wise in her years…ever in search of that elusive perfect sunbeam.

From the day we watched the pilot episode for The Mandalorian, our journey in virtual production has been quite the adventure. In the early days, it was just us playing around to see what was possible. But…cut to a year and half later, and our grand experiment turned into the first official shoot using Unreal Engine. Stay tuned next week to see the final result of our first virtual production project! Can’t wait to share what other virtual production projects are on the road ahead!