Undergraduate Marketing Association

Hear from our amazing presidents, Lana and Simrun!

Lana:
“I joined UMA in my freshman year at Berkeley, and it has been an amazing journey ever since. UMA has given me more than just career opportunities – the people here have become more than just colleagues; they’ve become some of my closest friends. I’m so excited to be working with Simrun and the exec team in making it a great semester!”

Simrun:
“UMA has been a huge part of my journey since my freshman spring at Berkeley. I’ve worked on exciting projects, met some of my best friends, and learned from truly inspiring people. Every member of this club brings something special, and I’m excited to be co’s with Lana this semester!”

Interested in learning more about UMA? Sign up for coffee chats with our exec members at the link in our bio 💙 We’re so excited to chat with you all!

Fact check: only thing we love more than summer is UMA 🌞

From traditional marketing to cancer research, our UMAers can really do it all! Swipe to see where some of our members have been working this summer 👩‍💻💙🧡

Drop your favorite reaction 😎😁🤳🥳👋👍✌️🍹

UMA recruiting season is finally here!!!🧡💙
•••
Swipe for our spring recruiting timeline & stay tuned for more updates!

Need a break before the stress of finals and dead week? Come to a free film screening featuring UC Berkeley student filmmakers and a film from Fandor, an independent movie streaming company! There will also be a panel featuring Ryan de Quintal (an actor featured in Brooklyn 99, The Good Place, and Fandor's film The Huntsman and The Hound) and the student filmmakers. This is an amazing opportunity to support student creators and learn more about the filmmaking process! Pull through for free merch, and and a good time. 🙌❤️

Time: 7:30 PM - 9:30 PM
Date: April 30th
Location: Social Sciences 166

Last chance to join the Firstcard waitlist! UMA is so excited to be partnering with an amazing Berkeley startup and innovating marketing team. Firstcard helps you automatically earn 5-15% cash back at all your local favorites! Link in bio 🫵🫡🫶

UMA is so excited to announce that we are partnering with Firstcard! 🥳🤝 Firstcard is a UMAzing mastercard debit card that lets you automatically receive discounts on everyday purchases. Earn 5-15% cashback instantly at your local favorites! 🙌💸

Learn more using the link in our bio. 🤗

We were SO EXCITED to welcome all of our new members of the UMA family at welcome dinner. Now it’s time to get ready for our consulting projects 🥰🤝🙌

APPLICATIONS CLOSE TONIGHT! 👀🥵🥰🤝🎊😤🥳🎁🙌😮‍💨🤗😊😗🥶🤫🥴🤠😈👐😎

The Undergraduate Marketing Association is UC Berkeley’s first and finest student-run, marketing consulting organization. 🔥🤗 We work to propose innovative marketing solutions for a variety of clients from Fortune 500 companies to local nonprofits. We focus on consulting through three unique teams: Strategy 📈, Events 🎪, and Design 🖌.

Link to apply in bio. Next steps for applicants will be sent out shortly.

Our second (and last) infosession is TONIGHT from 7-8 on ZOOM! Last chance to hear from us about our organization, teams, projects, and much more. We look forward to seeing you there! Link in bio. 🤗🙌🥰

Our first infosession is TONIGHT from 7-8 on ZOOM! Come by to hear from us about our organization, teams, projects, and much more. We look forward to seeing you there! Link in bio. 👀🎊✌️

Coffee chats are open! 🙌☕️ Sign up for a short, 30 minute coffee chat with any of our members to learn more about what we do. We are conducting coffee chats starting today until January 28th.

Link in our bio! See you soon 👀

APPLICATIONS HAVE JUST OPENED! 👀😎

The Undergraduate Marketing Association is UC Berkeley’s first and finest student-run, marketing consulting organization. 🔥🤗 We work to propose innovative marketing solutions for a variety of clients from Fortune 500 companies to local nonprofits. We focus on consulting through three unique teams: Strategy 📈, Events 🎪, and Design 🖌.

We will be having infosessions on 1/25 and 1/27 for those looking for more information.

Link to apply in bio. Applications close on January 28th!

Welcome back folks for Spring 2022! 🎊😤🙌

The Undergraduate Marketing Association is UC Berkeley’s first and finest student-run, marketing consulting organization. 🔥🤗 We work to propose innovative marketing solutions for a variety of clients from Fortune 500 companies to local nonprofits. We focus on consulting through three unique teams: Strategy 📈, Events 🎪, and Design 🖌.

Be on the lookout for more information about our recruitment process and feel free to learn more at umaucberkeley.com/apply. Link in bio! 🎊😎

Interested in joining UMA? Come to tonight's info session to learn about Strategy, Events, and Design Marketing Consulting. You'll have the chance to meet club members, ask questions, and walk through a sample case interview question. We can't wait to see you there at 8pm in the Social Sciences Building, Room 20!

Spring 2017 Retreat

Come to our info-session on Thursday in 175 Barrows to learn more about what we do!

Undergraduate Marketing Association's cover photo

UMA Fall 2016 Banquet

Yesterday, UMA's executive board finished up the semester with a presentation for our client, Facebook at their headquarters. We've had a great time working with an exciting company this semester- looking forward to new client projects next year!

Our fourth team is Design, lead by Aisha and Neil. This semester, their team had the exciting opportunity to work with the company High Street Data on their new product, a software intended to help e-commerce companies maximize their profit: OrderMetrics.io. As designers, Neil and Aisha’s team found it extremely exciting to work from the ground up with a brand new company, because of the amount of work there is to complete and the room for creativity it leaves them. This semester UMA’s Design team mastered OrderMetrics’s brand through their logo development, Shopify store banner, targeted ads, and their overarching project: the company’s Shopify informational video. As an analytics platform for e-commerce businesses, OrderMetrics has pushed the team’s creativity as designers and thinkers.

Our third team is Events, lead by Charlotte and Abbie. This semester, Events worked with Sambazon, a company that hand-crafts organic & non-GMO juices, smoothies & frozen treats with ethically sourced, fair-trade Amazon Superfoods like açaí. Their team designed a national brand ambassador program for the company to use as they spread to other campuses. They also worked with their ambassadors in the Bay Area in order to spread brand awareness in Berkeley through local events.

Our second team for this Spotlight week is another Strategy team, lead by Diana and Kaycee. This semester, they worked with ACTS (Achieving Character Through Sports), a non-profit organization that aims to use sports as a means for San Jose youth to grow on and off the field. During the last few months, Diana and Kaycee’s team has been working on their branding, revamping their website, and forming marketing strategies for funders, volunteers, and participants.

The semester is coming to an end for UMA, so it is time for us to look back on what we have accomplished. This week, we will introduce you to the different teams that constitute UMA.

Our first team is Strategy, lead by Matt and Kirra. This semester, they worked with New Story, a non-profit created to turn tent slums into sustainable communities. New Story builds homes to provide safety and consistency for families, which unlocks the potential needed to thrive. The organization sends all donations directly to hire local workers and local materials to stimulate the local economy, as part of their 100% promise.

New Story thrives in securing donations from large companies and executives, but are looking to engage college students and young professionals as well. Matt and Kirra’s team conducted a survey to understand the engagement of college students with non-profits and extrapolated trends and stories from the ~600 responses. They then conducted around 30 ethnographic interviews to get more insights. After their market research portion, the team used their findings to ideate multiple long-term and short-term implementation strategies that will drive college students and young professionals to participate with New Story and help create sustainable communities around the world.

In front of Matt and Kirra’s team are Brett Hagler, CEO & Co-Founder (left) and Matthew Marshall, Head of Product & Co-Founder (right). If you want to learn more about New Story, they are headquartered in San Francisco and you can check them out at http://newstorycharity.org or on Instagram.

Thanks SoulCycle Walnut Creek for the free class! You quite literally took our breath away.

Another great retreat for UMA in Jackson, CA 🌅

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Our application is now open! tinyurl.com/UMAapplication

Come out to our first info session TONIGHT at 7pm in 121 Latimer to learn more about UMA and the application process. Deadline to apply is September 9th at 11:59pm!

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