imagiCal

tortilla-slapping, bananagramming, jet skiing, and dirty girl scouting at

APPLICATIONS CLOSE TONIGHT AT 11:59. LINK IN BIO. WE CAN’T WAIT TO MEET YOU💡🤝❤️🏆🤗

Any pressing last minute questions? DM this account and we’ll get back to you ASAP!

Our second infosession is happening TONIGHT at 8PM in the Social Sciences building (formerly known as Barrows), Room 56. Come learn about our club, structure, the application process, and more! (see map 🗺). Following the infosession will be a case workshop, walking through last year’s group case interview, and giving you tips and tricks for how to nail a business/creative case. 📌✅🤗

Please note that info session attendance is not mandatory for your application, but we highly encourage you to come out to meet us if you can. Keep in mind that info sessions are capacity-limited and that we will be letting attendees in on a first-come, first-serve basis.

Applications close at 11:59PM on Saturday, Sept 3rd. Link in bio.

imagiCal is creativity, business, and collaboration all rolled into an award-winning creative agency and competitive marketing team. 💡🤗🙌 Our first infosession is happening TONIGHT at 8PM in the Social Sciences building (formerly known as Barrows), Room 56. Come learn about our club, structure, the application process, and more! (see map 🗺).

Please note that info session attendance is not mandatory for your application, but we highly encourage you to come out to meet us if you can. Keep in mind that info sessions are capacity-limited and that we will be letting attendees in on a first-come, first-serve basis.

If you are unable to join us tonight, we will be having another info session and a case workshop tomorrow at the same time and location. 

If you are unable to attend either session, we will send out our recruiting guidebook and info session slides through email on Friday morning to ensure equal access to information.

Applications close at 11:59PM on Saturday, Sept 3rd. Link in bio.

In the spring, imagiCal participates in the National Student Advertising Competition. But to get additional experience and work cross-functionally across the club, we do consulting projects in the fall!

We take on a portfolio of professional consulting projects, providing research-driven 🔍, creatively-inspired💡business solutions for clients ranging from local startups to Fortune 500 corporations.

We pride ourselves on our human-centered 👩‍💻, cross-functional 🧩 approach that helps clients understand their customers and generate innovative solutions. We offer a range of services including digital and omni-channel marketing, branding, design, data analysis, growth hacking, market insights and analytics, and implementation strategies.

Interested in being a consultant at imagiCal? Apply via link in bio! Applications close on September 3rd.

Think creatively with imagiCal! We are recruiting for five different departments: strategy ♟, creative 💡, public relations 📣, media 📰, and design 🎨. All of our departments work collaboratively throughout the year.

In the fall, we work on consulting projects with a variety of clients, from Fortune 500 companies to local non-profits. The teams are created cross-departmentally to provide each client with a variety of ideas and skillsets. In the spring, we work within our departments collaboratively to research, ideate, compile, and execute an integrated campaign as part of the National Student Advertising Competition. We won regionals and came 3rd place nationally out of over 200 schools across the country, our best finish in UC Berkeley history! Join us! 🙌🏆

Link for more information in our bio.

APPLICATIONS ARE OPEN! 🔥💡🤗

imagiCal is a UC Berkeley’s award-winning creative strategy agency. As Berkeley's chapter of the American Advertising Federation, we engage in real-world projects such as the National Student Advertising Competition, consulting projects, professional development events and case workshops.

We pride ourselves in our diverse community composed of students from various majors, passions, and backgrounds, allowing us to work cross-functionally across five departments: strategy ♟, creative 💡, public relations 📢, media 📰, and design 🖌, to elevate each other's ideas.

We will be having infosessions on August 31st and September 1st for those looking for more information.

Link to apply in bio. Applications close on September 3rd.

We’re back! Join imagiCal to become a part of a team and community of friends, mentors, and professional colleagues. 🤗❤️😈🏅✨

This fall, we are looking for students to join one of our five departments: strategy ♟, creative 💡, media 📰, public relations 📣, and design 🖌 to do consulting for real-world clients and compete on our award-winning, nationally-ranked competitive advertising and marketing team 🏆. We only recruit in the fall 🍁, so please make sure to apply if interested!

Check out our website at imagical.club/apply for more information! 💡🎊

Meet our project managers for our Fall Consulting Projects! 🌱❤️🙏

Come speak with all of our directors at our infosessions! For more information about what department is the best fit for you, see the link in our bio. 🆙

Meet our wonderful directors for this upcoming season of NSAC! ❤️💫🏅♟💡📣📰🖌

Come speak with all of our directors at our infosessions! For more information about what department is the best fit for you, see the link in our bio.

i post whatever i want now on the imagical account

get u a club that can do both

Best finish in UC Berkeley history. 3rd in the country.

More to come soon. Look out for recruiting to join our national finalists.

REGIONAL CHAMPIONS!!! 🫣😤🥰🤞😭

As UC Berkeley’s official chapter of the American Advertising Federation, we represent Cal at the National Student Advertising Competition, competing against 150 schools around the country. Our ask? Make the Meta Quest 2 a coveted, essential product for college students (and those preparing for it).

This year, we have won our regional competition, passed national semi-finals, and will compete at the national finals within the coming weeks!

The field has been narrowed from over 150 schools to just 8 and we finished 4th nationally last year. This year, we are aiming for the podium. 🏆 Stay tuned for updates! 🙏❤️

imagiCal invites you to learn some of the skills necessary to succeed in recruiting for clubs, internships, and jobs! 😤✅❤️

What: Collaborative educational series with imagiCal, the Latino Business Student Association (LBSA), 180 Degrees Consulting (180DC), Business Review at Berkeley (BRB), Berkeley Careers in Entertainment (BCEC), and DiversaTech — come to whatever sessions interest you to meet our organizations and develop professionally and personally! 🫣🙌🫶

Who: All UC Berkeley students are welcome to join!
When: Tuesday, 26, from 6-8pm
Where: Zoom; RSVP + access link on Facebook
https://tinyurl.com/UCBSpring22Workshops

Schedule:

Tuesday, April 26, 2022
6-7pm: Behavioral Interview Workshop with imagiCal
7-8pm: Consulting Case Workshop with 180DC

imagiCal invites you to learn some of the skills necessary to succeed in recruiting for clubs, internships, and jobs! 🙌🥳😮‍💨

What: Collaborative educational series with imagiCal, the Latino Business Student Association (LBSA), 180 Degrees Consulting (180DC), Business Review at Berkeley (BRB), Berkeley Careers in Entertainment (BCEC), and DiversaTech — come to whatever sessions interest you to meet our organizations and develop professionally and personally! 🥰😤🤌

Who: All UC Berkeley students are welcome to join!
When: Tuesdays, April 12, 19, 26, from 6-8pm
Where: Zoom; RSVP + access link on Facebook
https://tinyurl.com/UCBSpring22Workshops

Full Schedule:
Tuesday, April 12, 2022
6-7pm: Resume & Cover Letter with LBSA
7-8pm: Recruiting 101: Networking, Timeline & More with BRB

Tuesday, April 19, 2022
6-7pm: Design Workshop with BCEC and DiversaTech
7-8pm (or later!): Casual Happy Hour @ Mezzo / Raleigh’s patio

Tuesday, April 26, 2022
6-7pm: Behavioral Interview Workshop with imagiCal
7-8pm: Consulting Case Workshop with 180DC

Introducing the last 2 of our 4 NSAC 2022 speakers, Claire and Anika!! Come to our pitch day to support them and see what else we do for our club. We have been preparing for several months for this event and we finally can't wait to share with you all what we've done! 🙌

Link in bio!

Introducing the last 2 of our 4 NSAC 2022 speakers, Claire and Anika!! Come to our pitch day to support them and see what else we do for our club. We have been preparing for several months for this event and we finally can't wait to share with you all what we've done! 🙌

Link in bio!

Introducing 2 of our 4 NSAC 2022 speakers, Jasmine and Sydney!! Come to our pitch day to support them and see what else we do for our club. We have been preparing for several months for this event and we finally can't wait to share with you all what we've done! 🙌

Link in bio!

Want to find out more about our club and what we do? Come to see us present a practice run of our final campaign for the National Student Advertising Competition. As Berkeley's chapter of the American Advertising Federation, we compete as Berkeley's submission for NSAC and see what it's like to research, create, execute and measure an entire campaign.

We only recruit once a year as we have been working on this campaign for a year now! Come see the final executions and all the hard work we've been putting into this competition. 🥳🥵🤌

Link in bio!

Instead of recruiting, our team is gearing up to participate in the NSAC! We are Berkeley's Chapter of the American Advertising Federation, so we are UC Berkeley's representative for the competition.

This year, our client is Meta Quest, and they have asked us to come up with a multi-million dollar, fully integrated, marketing campaign. Stay tuned to see how we do following our best performances in over a decade last year! 🏆

Thanks for everyone who tuned in for our winter imagiAdvent Calendar! Our imagiFamily is looking forward to another great semester 🤗❤️

Some last semester highlights and imagiHangouts! Looking forward to making more memories next semester ❤️🤗. Be on the lookout for NSAC client announcement!

Before we announce our NSAC client, we wanted to show off our amazing departments (or at least the ones that sent photos in time 👀).

Strategy focuses on spearheading research methods, including consumer surveys, focus groups and synthesizing insights through customer personas, demographics segmentation, and identifying habits. 📈

Creative uses insights and campaign goals to develop a creative strategy, messaging, tone and story to meet goals while also aligning with the client’s vision. 💡

PR generates ideas for executions that extend upon the creative messaging, such as identifying strategic partnerships, creating experiential marketing events, and generating social media campaigns. 📹

Media determines and optimizes media vehicle executions and allocated budget. Determines the best schedule for when and at what intensity executions will be implemented over the course of the campaign. 📰

Design creates campaign collateral, including slides, ad mockups, UI/UX designs, marketing materials and video advertisements. 🖌

This semester, we have 3 of our favorite imagiPals graduating to go on to do amazing things!

Kelly Pan will be remembered for sleeping through classes, her love for pasta, and owning all things imagical teal. She served as our External Vice President last year. She will be going on to continue building her startup she co-founded, Impact Foods, focused on sustainable, plant-based seafood! We are so grateful for all the knowledge, work, and friendship you’ve brought the club Kelly and can’t wait to see what you do next! 🙌🎊👏🤗❤️

One of our longest standing traditions here at imagiCal is imagiSpotting! Throughout the semester, our members sneak around trying to snap photos 📸 of fellow members throughout their everyday lives around campus. Each photo is worth an imagiPoint! The members with the most imagiPoints at the end of the year win sweet prizes.

Last semester, we had over 500 imagispots in the wild! Swipe through to see some of our favorites! ❤️🤗🙌

This semester, we have 3 of our favorite imagiPals graduating to go on to do amazing things!

Jago Pang will be remembered for being the design king at Berkeley (who founded the great Design @ Berkeley), aesthetic matching tattoos, scary knowledge of Figma, and inability to stay awake after consuming the smallest amount of alcohol. He served as our Design Director and first ever Vice President of Marketing last year. Luckily, we are lucky enough to still see him as he will be in Berkeley for the next semester! We will miss you so much Jago and know you will continue to accomplish great things! 🥺🔥🎊🤗❤️

This semester, our members took on a variety of professional consulting projects: providing research-driven 🔍, creatively-inspired💡business solutions for clients ranging from local startups to Fortune 500 corporations.

Our teams this semester took on 4 clients: Afresh 🌱, Edmond’s ☕️, One Concern ⛰, and Quora 📱! Each were amazing experiences and our teams just finished up their final deliverables. A special thanks to our project managers and clients! Now, we look forward to utilizing the skills we’ve acquired in the National Student Advertising Competition!

Which team do you think looks the coolest? 🥶🔥

This semester, we have 3 of our favorite imagiPals graduating to go on to do amazing things!

Our first, Angela Lee, will be remembered for her spicy memes, creative and technical mastery, can-do attitude, and lack of social media posts since before college. She served as the Origin of Mind project manager last year, and as our Vice President of Projects this semester. She will be moving to Southern California to work as a technical project manager and gamer gorl at Riot Games. We will miss you so much Angela and wish you nothing but the best! 🔥🤗❤️🥺🎊

Happy holidays from our imagiFamily! Today marks the start of our imagiAdvent Calendar. Stay tuned for daily posts about all things imagiCal, our work this past semester, our wonderful members (and some of their best and worst moments), and much more! We will finish off the year with our client reveal for the National Student Advertising competition, where we placed 4th nationally last year! Happy Holidays from our imagiFamily and stay tuned 👀🎊⛸❄️☃️🎁