CTP

Ever wonder what goes on at a client shoot? 🎬 Here’s a behind-the-scenes look at our most recent shoot for PeoplesBank.

With Love, CTP 💕

We’re excited to welcome our newest Public Relations intern, Lauren Witek, to CTP!

Lauren is a Syracuse grad and following her 9th grade dream to work in Boston's booming marketing industry. In her free time, she’s been training for a half-marathon, so if you see Lauren running in OR out of the office, be sure to wave hello!

From bagel trees to buy-nothing swaps. Gift wrapping to holiday party rapping. CTP knows how to get in the holiday spirit. Wishing you a happy, healthy holiday, from our work-fam to yours. 🎁

One of our longest client relationships is Pop Warner, the national leader in youth football and cheerleading.

Proud to help manage another amazing Pop Warner Super Bowl and Cheer & Dance National Championship Week in Orlando with hundreds of teams from around the country -- helping share stories from on and off the field. One of our favorites from the week was of a team from Central Florida that won Pop Warner's first-ever Community Star Award for their inspiring impact in the fight against pediatric cancer.

Check out the story here and some amazing pics from last week's fun below:

https://www.wftv.com/news/local/winter-park-pop-warner-football-team-honored-with-award-helping-cancer-research/Q4ZDXEKJDJH2NKI545RF76QLRU/.

Another fabulous book club soiree with the CTP family! We had pizza, wine and spirited discussions diving into the iconic world of Britney Spears and her biography: The Woman In Me. 🎤📚🧡

Congratulations to longtime client Breeders' Cup World Championships on a successful 40th running of the World Championship! 🏇

We had a wonderful time this past weekend celebrating at Santa Anita Park. Looking forward to Del Mar in 2024!

Hats off to The Ad Club for an unforgettable night at the Hatch Awards! 🏆✨

We had a blast celebrating with New England's finest creatives, getting to see some inspiring local agency work, and sharing lots of laughs with our CTP family.

Global Gaming Expo was hands-down the best sports betting industry conference of the year.

CTP heard from leaders at all the major operators and players in the industry and got insider perspective on the current buzz (spoiler: it's all about daily fantasy gaming and pick'em contests).

Adam's favorite part? Connecting with colleagues and fellow sports tech PR professionals!

What an amazing October campfire we had yesterday celebrating all of CTP's incredible accomplishments this month!

We got the scoop from our awesome CTPers about exciting client projects with UTEC, Zenni Optical, and Units and celebrated October birthdays, work anniversaries, and special shoutouts.

Our favorite shoutout of the month goes to Lexi as she gears up for her big night tonight with Haymakers for Hope boxing to KO cancer at Belles of the Brawl! With the help of our CTP family, she was able to raise $9.4K that will go directly to supporting cancer patients.

Congratulations to ArtLifting for recently becoming certified by the National Association of Women's Business Owners! CTP is proud to support such an inspiring organization that supports artists impacted by disabilities and housing insecurity.

Featured here are some paintings from ArtLifting around our office. Here's to celebrating art that fosters inclusion and breaks barriers. 🎨💞

Happy First Day of Fall from the CTP family to you and yours! 🍁🎧🎃🍂☕️🧡

Thanks to the inspiration of people like Christine Danielson, a member of CTP's extended family, we were proud to support the WEEI Boston's Sports Original NESN The Jimmy Fund Telethon as it raised $3.5M for Dana-Farber Cancer Institute's fight against cancer. It’s never too late to donate.

https://danafarber.jimmyfund.org/site/TR?fr_id=1900&pg=entry

Think we can call this Good News Thursday.

We're excited to announce that Lauren Kimball and Steve Angel are taking on elevated leadership roles at the agency. They have been named EVP / Managing Director, and we couldn't be happier.

https://www.ctpboston.com/latest/blog/ctp-elevates-two-senior-agency-leaders/

People are tired of being consumers. They want to be in relationships with brands that treat them as humans, not transactions. Check out canceltheconsumer.org to learn more about our campaign to Cancel the Consumer.

We've gathered up some good news to spark some joy ahead of your weekend.

The Week | Our view of the last 7 days in marketing & communications | CTP The Russian invasion of Ukraine continues with an unending string of tragedy reported every day. Gas prices are super high. Heated battles continue over issues like women’s reproductive rights. And don’t look now but there’s a new combo Delta-Omicron strain. With distressing news events all ar...

Two years ago, the World Health Organization declared COVID-19 a pandemic and our lives were turned upside down. Today, we're looking back on what we learned and what's to come.

The Week | Our view of the last 7 days in marketing & communications | CTP It’s been two years since the World Health Organization declared COVID-19 a pandemic and our world was turned upside down. On top of the nearly 80 million cases and nearly one million deaths in the US alone, this time has been marked by enormous challenges – from loneliness and social distancing...

As we approach , we're taking a look at the day's significance and this year's theme of breaking bias.

The Week | Our view of the last 7 days in marketing & communications | CTP Imagine a world free of bias, stereotype and discrimination? This year’s International Women’s Day is shining light on these issues. Knowing there is still much work to be done, The Week is taking a look at the importance of this day for women and digging into this year’s theme. On Tuesday, Ma...

With Ukraine at the top of our minds (and in our hearts) this week, we’re looking at current events from a variety of angles.

The Week | Our view of the last 7 days in marketing & communications | CTP As Russia began its invasion early Thursday morning, the world’s eyes (and hearts) are drawn to the devastating impacts of war. Refugees. Fire. Rubble. While the humanitarian angle is foremost in our minds, we offer a look at the war from a variety of other angles – its impact on social media, i...

As New York Fashion Week comes to a close, we put together a primer for you - from glitz to glamor and everything in between.

The Week | Our view of the last 7 days in marketing & communications | CTP The average person may not be choosing their daily wardrobe based on what the models are showing on the runways of New York Fashion Week, which wraps up today. But what goes on during the shows and parties extends beyond couture and glamor. Pop culture, marketing and arts are taking cues. So what ha...

We're kicking off weekend with a primer of what's to come.

The Week | Our view of the last 7 days in marketing & communications | CTP The time has come for millions to gather around the big screen, eat some buffalo chicken dip and watch two teams throw around the old pigskin. That’s right. It’s Super Bowl weekend and we’re starting to feel the thrill of what’s to come. From the game, eats, the halftime show and of course (...

The Olympic torch is officially lit - so we pulled together a primer of the competition, controversy and impact of the Winter Games.

The Week | Our view of the last 7 days in marketing & communications | CTP The Olympics remains one of sports’ great spectacles, a chance to celebrate amazing athletic achievements and years of dedication. For those of us in New England, there are some great stories to follow (more below). But this edition of the Games will be conducted under the biggest cloud in perhaps...

As begins on Tuesday, we've pulled together a primer on this year's theme, "Black Health and Wellness."

The Week | Our view of the last 7 days in marketing & communications | CTP Since President Gerald Ford officially recognized Black History Month in 1976, every American president has designated February as Black History Month and endorsed a specific theme.   The 2022 theme, “Black Health and Wellness,” explores “the legacy of not only Black scholars and medical prac...

Midway through the first year of the era, here's what marketers need to know about name, image and likeness.

The Week | Our view of the last 7 days in marketing & communications | CTP College athletics is still in the early stages of one of its biggest disruptions in generations. Right now, we’re about halfway through the first year of state laws and NCAA regulation that are allowing students to earn money by selling rights to their name, image and likeness (NIL). We’ve seen ...

With new business registrations skyrocketing since the beginning of the pandemic, we're looking at this entrepreneurial boom.

The Week | Our view of the last 7 days in marketing & communications | CTP Nearly two years into the pandemic, one of the biggest takeaways? It’s fueled incredible growth in the launch of new businesses. The U.S. Census Bureau recently announced that 9.4 million new businesses registered in the US since 2020. So this week we’re taking a look at this entrepreneurial boo...

What does 2022 have in store?

The Week | Our view of the last 7 days in marketing & communications | CTP As we embark on our third calendar year of covid, what does 2022 hold? Our team shared marketing predictions earlier this week, and today we’re looking beyond that for what might be in store. Here are our picks of the week.   2022: A Look Ahead Forbes We live in a world experiencing major transfo...