Jack Morton Worldwide

Creepin' it real with some of our spook-tacular offices around the globe this Halloween! 👻🎃 The day consisted of wicked workday shenanigans, fang-tastic food, and costume contests like best dressed on a budget. Who killed it this year? Tell us in the comments!

Nothing like seeing our designs in person! Members of the Jack New York office traveled down to Mt. Laurel, NJ today to take a tour of the NFL Films Studio. We designed the original broadcast studio space back in 2018 and recently designed a few updates for Inside the NFL.

Strategist, professor and mentor. Our very own Joe Panepinto PH. D. (he/him), SVP, Executive Strategy Director, is always working to support and educate the industry talent of tomorrow. And tonight, his efforts will be recognized at the ANA Educational Foundation 22nd Annual Honors Night in New York. Looking forward to an inspirational evening!

A new addition to our Boston office, Sofia Aldana started out at Jack Morton as an intern this past summer and made it official last month when she signed on as Production Coordinator supporting the Jack Health team. Originally from Colombia, Sofia moved to Boston two years ago to pursue a master’s degree in strategic marketing communications at Emerson College, from which she graduated in May. Outside of work, Sofia loves spending time with dogs, singing, playing the piano, reading, and going on short runs.

When Sofia moved to the States, she was sad to learn that many people associate Colombia with the cartel stories we see in TV shows and movies instead of seeing the warm, vibrant, and dreamy country she grew up in. So, we asked Sofia what she wishes more people knew about her culture – here’s what she said:

“Colombia gets a bad rap because of its violent past, but it has so much more to offer. Colombian food is some of the best you’ll ever try! And it’s not just empanadas – though ours are deliciously crispy and definitely the best. Each region has its own typical dishes; ajiaco in Bogotá, bandeja paisa in Medellín, coconut rice in Cartagena – and those are just a few.

Colombia is a diverse country, influenced by Indigenous, European and African traditions and flavors. It’s also the third most biodiverse country in the world, thanks to its variety of ecosystems including rainforests, mountains, grasslands, deserts, and islands. This creates a unique environment that makes Colombia home to more species of birds than any other country on Earth.

I hope this helps change the way people see my amazing and beautiful country.”

Designer Cristian Martinez Gomez started out as an intern in our Chicago office last summer and returned post-graduation to work with clients including Guinness and Under Armour. In his free time, Cristian enjoys cooking, spinning vinyl, looking at art, scrolling TikTok, printmaking, and shooting street photography — most recently on 35mm film.

With more than a year in the industry under his belt, we asked Cristian what his advice is for Latine talent beginning their careers in marketing. Here’s what he said:

“As a first-gen college graduate and emerging professional, I've often felt out of place and like I don’t belong in certain places and spaces. At times, there may be a significant cultural disconnect from surrounding individuals, but my biggest piece of advice is to stick through it, take up space, be seen, and be heard.

The industry is rapidly diversifying and while at times I'm the only person in the room who looks different and/or has a different background, I always try to remember that I'm laying the path for others like me who will come after. We are growing with no signs of stopping and have lots to bring to the table — persist!”

We’ve got BIG news from Boston – Designer Al Benbow, was selected to serve on this year’s Campaign US BIG Awards Next Generation Jury!

The BIG Awards is Campaign US’ creative awards program and it’s unique because it invites the future of the ad industry — a diverse group of up-and-coming creatives — to evaluate the most strategic and inspiring work of the year.

Katie Owen is VP, Production Director at Jack Health in London, where she leads and manages key client projects for healthcare clients including AstraZeneca and Bristol Myers Squibb. With 15 years of success under her belt in both the UK and US, Katie has experience producing activations for brands the likes of Google, Walmart and LinkedIn, amongst others. The key to her approach to project management, she says, is maximizing client objectives and forming collaborative partnerships with stakeholders and teams.

So, why is Katie’s heart in Jack Health?

“The innovative developments and new creative avenues in the healthcare industry are so exciting!,” she says. “I enjoy the challenge of bringing creative, out-of-the-box concepts and approaches to the healthcare space to create experiences that communicate these incredible changes to our clients’ audiences. Unlike other marketing functions, with brand experiences you can see how your work can shape, influence and inspire – which can lead to new treatments, innovations and discoveries that help others...what a privilege."

A Shining Star in Creativity!

Hats off to Shelley Elkins, our exceptional global Chief Creative Officer, for earning a well-deserved spot on Creativepool’s prestigious 2023 Top 100 Creative Leaders list!

Shelley's unwavering commitment to pushing the limits of brand experience is remarkable. Her work fuels agency-wide growth and her infectious passion for purpose-driven brand acts is nothing short of extraordinary.
With Shelley at the helm of our creative talent, we're truly fortunate to have an inspiring visionary guiding our creative journey! https://lnkd.in/esGt9fkV

When it comes to important decisions, we think we’re logical and rational. But the truth is we’re not. Our emotions, and the experiences that create them, play a dominant role in our decision making. Our global head of strategy, Martyn Clarkson, explores the rationality paradox in his latest article in The Drum. Martyn takes a look at how in an ever complicating and uncertain world, we’re less rational than ever which is why experiential marketing is even more important for marketers. https://www.thedrum.com/opinion/2023/09/13/the-rationality-paradox-how-simplify-marketing-complicated-times

Thrilled to see our team in Asia take home three trophies at Marketing-Interactive Marketing Events Awards for their work on the launch of Magnum’s new Remix ice cream line!

The Magnum Classic Remix Arcade clinched Gold for Best Integrated Event Campaign, Silver for Best Use of Gamification/Contests, and Bronze for Best Hybrid Event (B2C).

But we can’t take all the credit - massive thanks to our partners at Golin, Sqkii and Tower of Doom for helping us bring this extraordinary project to life!

Check out the case study: https://jackmorton.com/work/magnum-classic-remix-arcade/

DEI is most definitely not dead. Naquell Stephenson, VP, Human Resources Director, attended ColorComm's 8th annual conference, and the experience was nothing short of electrifying! In the marketing world, where diversity and inclusion are not just buzzwords but strategic imperatives, Naquell left the conference with some game-changing insights into driving diversity, authenticity, and success within our ever-evolving professional landscape for both her fellow HR professionals and the marketers she works with.

Read it here: https://heyvivi.com/pov/unlocking-the-pulse-of-diversity-and-empowerment-insights-from-colorcomm-2023/

The advertising industry in the MENA region has been on the world stage quite a bit recently with major events such as the Dubai Expo, FIFA World Cup, and the Gamers 8 conference. And our very own Rebecca Amey, Managing Director for Jack Morton MENAT, has helped to run the show. That’s why Rebecca was featured alongside 22 other phenomenal women executives for Campaign Middle East Women in Advertising 2023. Although the path to inclusivity and gender equality is ongoing, the positive stories, leadership and advice from these women is guaranteed to inspire everyone.

Barbie and healthcare? Yup, you read that right! 🎀 Jack Health’s Associate Art Director Camryn Schapp and Account Director Amy Gattoni recently took a pink-filled journey into the world of Barbie and found five invaluable lessons for healthcare marketers hidden amidst the sparkle ✨.

Check it out here: https://jack-health.com/pov/5-barbie-quotes-for-healthcare-marketers-my-job-its-just-healthcare/��

How can brands level up and make an impact in the Middle East's booming esports market? Dan Lord, Senior Creative Director, reveals what brands can do to make it big with gamers. From understanding cultural nuances to making authentic connections with tech-savvy passionate gamers, Dan explores how brands can make sponsorships well played. Read the full article here: https://jackmorton.com/pov/a-high-stakes-game-how-to-ensure-esports-sponsorships-hit-home-in-the-middle-east/

Want to go on a journey with us? Shelley Elkins, Chief Creative Officer, unveils her secret gems for client entertainment, inspiration, and epic brand activations across the country in this interview with BizBash. Check out some of her special finds! https://www.bizbash.com/venues-destinations/united-states/article/22870714/jack-mortons-shelley-elkins-shares-her-favorite-event-venues

UX designers are among those currently asking themselves ‘Will AI help me or replace me?’ Declan Rhys Massicott, UX Designer at Jack X, our innovation practice, argues that experiential needs UXers now more than ever. Find out why, and how the UX community can use AI to design better experiences in his piece for The Drum: https://lnkd.in/g8eZkvUa

Drumroll please! We’re honored that two of our esteemed leaders have been selected to judge this year’s The Drum Awards! Matt Pensinger, EVP, Managing Director and Practice Lead, U.S. and Murray Wyse, SVP, Executive Creative Director have their pencils sharpened and are ready to dig into some exciting work. Matt will be judging the Agency Business category and Murray will be diving deep in all things Experience (https://thedrumawards.com/live/en/page/judges). It's not too late to enter! Submit your agency by 11:59 PM ET today to get it in front of these two.

Jack Health Account Director Becky Dreps talked to LBBonline - Little Black Book about the work that’s shaped her career in healthcare marketing. From the Wrigley's Double Mint gum commercials of her childhood, to her first global project, to the Google ‘Curiosity Rooms’ that sparked her interest in Jack Morton, learn more about the work that drives and inspires Becky in the latest edition of “The Work That Made Me”: https://www.lbbonline.com/news/the-work-that-made-me-becky-dreps

The Work That Made Me: Becky Dreps | LBBOnline Little Black Book, Jack Health's account director on Wrigley's double mint gum, why Google ‘Curiosity Rooms’ makes her jealous and the project that changed her career

We all read about it. Popular streamer, Kai Cenat’s give-away turned riot in NYC last month. When working with influencers what are the big dos and dont's? One of our resident experts, Cristina Roti, spoke to PRWeek about what brands should say and do when they engage with influencers for events. Read more about it at https://www.prweek.com/article/1833625/dos-donts-holding-influencer-event?

We’re thrilled to welcome Chris Bachler aboard the Jack Health team! As Business Development Director, Chris will lead initiatives to build relationships and find new business opportunities across the healthcare space. His background is in consultative selling and direct marketing and has experience in dermatology, respiratory, MS, rare blood diseases, diabetes, CV, and oncology. With his expertise, we're geared up to reach new heights!