Sue B. Zimmerman
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Free Instagram Strategy Guide - https://sueb.ly/2ID86Lv Sue. B is an insightful social media educator, energetic speaker, and in-demand
business coach.
Her blog is ranked as one of the top 10 social media blogs in
2017 by Social Media Examiner. She's also one of the most popular CreativeLive
instructors and has been named by Huffington Post β Top 50 Must-Follow
Women Entrepreneurs in 2017. Whether sheβs taking the stage at an industry conference, like Social Media
Marketing World, or working one-on-one with her clients, Sue B. is driven to he
πͺ"Why do I need hooks?"ββββββββββββββββββWe hear this all of the time!
"No one else in my industry uses hooks."
"X" influencer doesn't use hooks."
But you only have a few seconds to capture someone's attention. And we know it works!
π Give me a thumbs up in the comments and commit to using hooks today!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π You have something that people are interested in!
Sometimes, it just takes trial and error to figure out the best way to share it so that people want to watch and stay and see more. Like Jennifer, who shared a Reel and now knows how people want to see her furniture and how she redoes it!
πͺ Don't give up after 1 try!
π Keep trying until you see results!
β€οΈ β€οΈ Double tap if you are ready to stick with it.
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π Surrender and ask for help!
It can be so hard. As entrepreneurs we are naturally created to think we can do everything! We can work another hour to fix that one thing, work a bit on Saturday to put that new offer in place. Or stay up late tonight and watch tons of blogs on how to work Instagram and get a social strategy.
That's 1 way to do it. But surrendering asking for help is a better way.
π« Don't fall for it.
You know the comments. ‡οΈ
β‘οΈ Promote on .IG__
β‘οΈ DM IT π ...global__
β‘οΈ Send pic on π ..fix_IG__
ποΈ These are Spam. Don't tag these profiles, Don't message these and if you have time, just delete them.
How many of these comments do you get per post?
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
Iβm so annoyed Instagram keeps crashing!!!
Is it doing it for you?! I had tried everything. Restarting my phone, giving it time. Whatβs going on over there IG?
I fixed it! So I figured Iβd share the fix with all of you!!
Iβd love to know if this works for you too!! Or if something else worked for you.
Hugs & Hashtags,
Sue B. π & Morgan, CEO
β° You have 11 hours per month to get their attention!
That's a lot of time to get in front of someone. People are checking Instagram everyday, so are you showing up consistently and letting people get to know like and trust you?
β
Yes or π« No - Are you consistent enough that a follower could see your username and know exactly what you do and offer?
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π Your content might suck...
πFind out by swiping through to get your score... 0-6.
π¬ Let us know your score!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π«£ Did you know you can HIDE your profile category?
Swipe to find out how! β‘οΈβ‘οΈβ‘οΈ
While it's SO important to make sure you're doing everything you can to make your bio discoverable, it's also important that your profile is efficient in communicating EXACTLY what you do. π
π£ If you love this tip, SHARE IT by tagging a friend in the comments!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π§ What do you do when you hit a roadblock in your workday?
You've got to remember where you get your energy in order to find that motivation.
Channel it towards the tasks you need to complete and keep going! πͺ
Which of the above gives you the energy to keep going?? π
Tell us in the comments!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π© Do you feel like you aren't gaining followers?
Or even worse...that you're losing them? π
Take a step back and ask yourself..."Does my posting strategy include these 5 things?" π€
β‘οΈ Do an audit and let me know... how many show up in your last 9 posts?
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π How often are you checking your insights?
π Instagram Insights are an awesome tool that allow Business Account users to understand the performance of their posts, reels, stories, followers, and account overall. It shows a wide range of data that allows you to identify what content your audience relates to and engages with the most.
π This helps you to improve your Instagram Strategy, which leads to more growth, and ultimately more sales!
REMEMBER: It's not about how many followers you have. It's about creating content that your followers REALLY want to see. π
π₯ SAVE this post to help you the next time you work on your Instagram Strategy!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
MY clients aren't on Instagram. Comment Me, if you think that's you.
Do you know how much we hear this, but I'm here to tell you, with Instagram being the MOST downloaded app and the BILLIONS of people on it daily... we just don't believe that.
We've worked all ages and we've seen all sorts of people using Instagram for many reasons. And after all the years we've spent learning about Instagram and how to use Instagram for business... we just don't believe that's true.
You may be feeling like you are speaking into a void, but that's not because they aren't there... it's just because you haven't connected with them yet. Your message isn't quite right and you aren't getting in front of them.
YOUR π CLIENTS π ARE π ON π INSTAGRAM.π
Reach out in the comments... we'd love to discuss further if you believe your niche isn't.
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
β‘οΈ Which is easier?
βοΈGetting to know that bracelet showing up in your feed everyday?
βοΈOr getting to know that fun, quirky girl wearing the bracelet in your feed everyday?
I think we know the answer to that. βοΈ
Let people get to know YOU on Instagram, and you will see a change in how people engage with your account!
Tell me, are you doing 1 or 2 right now?
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π€ Wait... I thought comparison was the thief of joy?!?!
Sometimes, it's actually ok to compare, and we're sharing more about that today.
In what ways have you seen growth in your business? πΏ
What are some areas you'd like to see some more improvement? π±
P.S. These could be the same thing... there's ALWAYS room for growth!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
This is my "why" β€οΈ
Helping women realize that THEY are the key to fulfilling their greatest potential and achieving their dreams.
π« There isn't a limit to what you can accomplish!
Tag a woman you know who is a boss babe! π
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
So you have an Instagram account. But what's next?? π€
Focus on creating content that has these 4 things ποΈ
1οΈβ£ Authority - Why do YOU have the experience, credibility, and expertise you need to speak on this subject?
2οΈβ£ Who You Serve - Tell your viewer the type of person that will benefit from your service.
3οΈβ£ WIIFT or What's in it for Them? - Explain how your services helps, solves a problem, or improves life for your client
4οΈβ£ Transformation - What changes a client can expect when working with you?
β‘οΈ CONSISTENTLY sharing content that meets this criteria validates your voice as a business owner. Even more than that, relevant, valuable, and inspiring content makes people interested... and interested people come back!
π Which one are you going to work at incorporating into your feed? 1,2,3, or 4?
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
Give, so they can get! π
π° Informative posts help notify your audience of important information. This is a great way to prove that you are an authority in your field by sharing relevant and valuable information.
Not sure where to start? Check out these 4 post ideas β‘οΈβ‘οΈβ‘οΈ
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
π€ Low engagement? One reason could be that you are missing a π element in your post!
A Call to Action. π£
Swipe to find 7 you can steal for yourself. β
β¬οΈ SAVE this post to refer back to for your next content batch!
(Bonus points if you comment and tell me what a Call to Action is!)
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
Let's create that Instagram Mindset.
3 Things to get you started:
β
What's in it for your clients? WIIFT?
β
Are you using a hook EVERY TIME?
β
Are you using a CTA?
You can do this! It's the start of a new week and this mindset shift can be a huge change!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
Here's to the the real heroes π
π«Ά Happy Valentine's Day to the ones who support our team here at so well. We wouldn't be where we are without their love and encouragement every single day.
Will you help us show our spouses some love today?? Drop a π in the comments!
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
Who knew fishing and marketing on Instagram had so much in common?!? π£
πSwipe through to see all the places a hook is used.
πͺLet me know...
Do you use 3 hooks?
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
Does it feel like Reach is the number that matters?
It can actually be opposite of what you think. More engagement DOES lead to More reach!!
It builds up an understanding in the algorithm. It shows Instagram that they like what they see in your content. π
This will inform Instagram's algorithms that this person is likely to spend time on your content, which means they probably enjoy your account...
..which results in YOUR posts landing in their feed more often. β
Someone who spends more time on your posts, is more likely to be someone who values your work.
And someone who values your work - quite likely could be come a client or a customer! πΈ
Drop "I like comments" in the comments below, as a commitment and reminder to yourself to go like comments from your last post - before you post your next one! β€οΈ
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
Searching Instagram for everything?
Let's see a raise of hands...who uses Instagram as a search engine? π
π€ Chances are it's a lot of you. And guess what??
Your audience probably uses it the same way. π
This means that it's SO important to make sure you're providing them with content that not only highlights the product or service your offer, but why you have the authority to sell it, and what value it will bring them. π«
You never know who might come across your reel, story, or carousel, so you might as well make it a goal to make sure they want to stick around no matter what they find.
Tell me....how often do you search things on Instagram?? π§
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
It IS possible for YOU too!
This is my "why" --- helping women fulfill their greatest potential as business owners through the gram' π
I love this message from π
Comment below if you want growth like this β¬οΈβ¬οΈ
Hugs & Hashtags,
Sue B. π & Morgan, CEO of
What makes your business special? YOU.ββββββββ
What makes your Instagram feed unique? YOU.ββββββββ
ββββββββ
π Tag a female business owner that inspires you to be YOU.ββββββββ
ββββββββ
Hugs & Hashtags,ββββββββ
Sue B. πββββββββ
ββββββββ
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Our Story
Sue. B is an insightful social media educator, energetic speaker, and in-demand
business coach. Her blog is ranked as one of the top 10 social media blogs in
2017 by Social Media Examiner. She's also one of the most popular CreativeLive
instructors and has been named by Huffington Post β Top 50 Must-Follow
Women Entrepreneurs in 2017.
Whether sheβs taking the stage at an industry conference, like Social Media
Marketing World, or working one-on-one with her clients, Sue B. is driven to help
business owners leverage the power of Instagram to meet (and exceed) their
business goals. As a life-long entrepreneur, Sue B. has over 30 years of business
experience. With her extensive knowledge of social media, itβs Sue B.βs mission
to teach, mentor, and empower others.
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