KoMarketing

As you know, KoMarketing is now a part of Walker Sands! As of today, the KoMarketing website will officially be redirecting to the Walker Sands site. Please follow us at the link below and on Walker Sands’ social media channels to stay up to date with our latest news and industry insights. https://www.walkersands.com/

Thank you for following along and for your support throughout the years! We continue to be excited about what the future holds for our organization and how we can support broader B2B marketing objectives.

Walker Sands | B2B Integrated Marketing Agency Learn about our B2B integrated marketing agency and our unique approach: outcome-based marketing.

One of our recent news articles on utilizing AI was featured in this Search Forum Recap from Search Engine Roundtable: https://www.seroundtable.com/recap-06-08-2023-35527.html Thank you for including our content!

Daily Search Forum Recap: June 8, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads API version 14 is out, it is a major rel

How are handling customer experience in their strategies? Check out these 133 stats from Insights For Professionals that take you from spending and budgeting to specific CX tactics: https://www.insightsforprofessionals.com/marketing/customer-experience/customer-experience-statistics

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133 Mind-Blowing Customer Experience Statistics for 2023 If you want to keep pace with the shifting expectations of consumers and level up your CX, you need to be familiar with the latest stats and research.

110+ Interesting Stats to Know in 2023: https://www.sitesaga.com/digital-marketing-statistics/ From SiteSaga

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110+ Interesting Digital Marketing Statistics to Know in 2023 Find the 110+ interesting digital marketing statistics in 2023 to make data-driven decisions and optimize your marketing strategies.

According to Nielsen, fewer are focusing on ROI for various digital initiatives. 52% are currently focusing solely on reach and frequency over . Learn more here: https://komarketing.com/industry-news/52-of-digital-marketers-solely-focused-on-reach-rather-than-roi-4879/

52% of Digital Marketers Solely Focused on Reach Rather Than ROI | KoMarketing Research indicates that marketers are finding it challenging to measure the return-on-investment of channels, such as email and social media.

Being able to map your digital marketing assets to the could help your organization resonante with your target audience. Utilizing digital asset management is a good first step here! Check out these stats from Digizuite: https://www.digizuite.com/blog/digital-asset-management-statistics Thank you for including our content!

28 Digital Asset Management Statistics for 2023 In this guide, we share 28 Digital Asset Management Statistics to show why businesses invest in DAM software to stay ahead of the competition.

36% of Gen Z already searches for businesses on social media more often than via regular search engines, according to HubSpot and Brandwatch. We dive into how this is affecting social strategies: https://komarketing.com/industry-news/89-of-social-media-marketers-consider-social-search-to-be-strategically-critical-4878/

89% of Social Media Marketers Consider Social Search to Be Strategically Critical | KoMarketing As younger customers and prospects spend more time on social media platforms, social search is growing in importance to marketers.

Still need to complete your set up? We've got you covered with our recent guide on GA4 and Google Tag Manager for Marketers, from creating the GA4 tag to setting up events in GA4 through Tag Manager, we outline it all here:

GA4 and Google Tag Manager: Where to Start for B2B Marketers With the collection of data by Universal Analytics (UA) scheduled to end on July 1, 2023, users need to ensure Google Analytics 4 is in place. Here's everything you need to know about implementing Google Analytics 4.

85% of Marketers Struggle to Link Performance to Business Outcomes, according to Wpromote and Ascend2: https://komarketing.com/industry-news/85-of-b2b-marketers-struggle-to-link-performance-to-business-outcomes-4877/

85% of B2B Marketers Struggle to Link Performance to Business Outcomes | KoMarketing Research suggests that B2B marketers are still having difficulty tying their performance to business outcomes.

How will writing tools, like ChatGPT, affect content marketing teams? According to Beantown Media Ventures, 40% of marketers believe that AI solutions could replace some of their junior writers. Learn more here: https://komarketing.com/industry-news/report-content-marketers-anticipate-utilizing-ai-solutions-4875/

Report: Content Marketers Anticipate Utilizing AI Solutions | KoMarketing Although content marketers predict their budgets will rise, they intend to invest in artificial intelligence for skills, such as writing.

20+ Top Statistics from UXCam: https://preview-uxcamwebsitemaster13693.gtsb.io/blog/ux-statistics/ Thank you for including our web usability report!

20+ UX Statistics To Convince Stakeholders 2023 Top UX statistics; 1. Every $1 invested in UX results in a return of $100 (ROI = 9,900%). 2. 75% of all website traffic runs through Google 3. 39% will...

A report from Oracle and Ascend2 asked customers how a negative customer service experience would affect the brand relationship:

➡️ 62% said they will tell others about the incident
➡️ 53% said they will stop doing business with the organization altogether

We dive into the importance of B2B customer service: https://komarketing.com/industry-news/report-b2b-marketers-faced-with-rising-customer-service-expectations-4874/

Report: B2B Marketers Faced with Rising Customer Service Expectations | KoMarketing As B2B marketers look for new ways to resonate with their audience, they may find success by focusing on providing positive experiences.

Landing pages are a crucial part of any strategy - used for campaigns, optimized blogs, gated assets, and more - so you want to know you're creating the most effective landing page possible. Convrrt highlights 67 data-backed insights to ensure you create strong landing pages: https://blog.convrrt.com/landing-page-statistics/ Thank you for including our content!

Landing Page Statistics: 67 Data-Backed Stats & Trends Discover top landing page statistics and effective strategies to lift conversion rates. Plus, snag our free 25-point landing page checklist.

Your website navigation can severly impact your customer experience, one way or the other, so it's key to understand how your site is used by customers. Intuit Mailchimp breaks down what site navigation is and the types of menu options for most sites: https://mailchimp.com/resources/navigation-menu/ Thank you for including our content!

Navigation Menu: A Guide to Optimize Website Navigation | Mailchimp A good navigation menu is key to improving the user experience. Learn how a navigation menu can help your website with this guide.

We're so excited to share our first Walker Sands blog post! Our Senior Director of Digital Marketing, Casie Gillette, details five top tips for who need to make the most of their B2B demand generation budgets: https://www.walkersands.com/about/blog/how-to-make-the-most-of-your-b2b-demand-gen-budget/

How to Make the Most of Your B2B Demand Gen Budget Learn how to drive ROI and ensure success with top tips from Walker Sands’ demand generation experts.

According to MomentiveAI, 87% of are confident that their organization understands its target market needs. We dive further into this research here: https://komarketing.com/industry-news/93-of-digital-marketers-expect-to-achieve-all-goals-within-the-next-six-months-4873/

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months | KoMarketing Digital marketers are facing customer turnover and budget cuts, but they remain confident in their ability to reach their goals.

Spotting data trends, , competitive analysis - these are all areas where could be leveraged. regie.ai breaks down 7 use cases for AI in businesses that could be used right now: https://www.regie.ai/blog/7-artificial-intelligence-use-cases Thank you for including our content!

AI in Business Examples: 7 Artificial Intelligence Use Cases The examples in this blog are a representation of 7 use cases for how AI is impacting businesses today.

is often a top goal for most . So, how can they maximize their results toward this goal? RevenueHero looks at the best practices and strategies for lead generation: https://www.revenuehero.io/blog/what-is-b2b-lead-generation Thank you for including our content!

B2B Lead Generation: The Best Strategies & Practices A B2B marketing lead generation strategy is all you need to drive potential leads to your brand. Learn more in this space & attract the right kind of audience.

49% of top-performing claim they have significant trust in the accuracy of their marketing metrics & data, according to Demand Metric and Align BI . We look at how this trust in marketing data can improve business outcomes: https://komarketing.com/industry-news/report-successful-marketers-have-more-confidence-in-the-accuracy-of-their-data-4872/

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data | KoMarketing As marketers continue to leverage data to reach their objectives, those who are exceeding their goals trust in its accuracy.

Optimizing your Strategy: How to Create Content That Converts from POWR - Easy Website Apps: https://blog.powr.io/optimizing-your-content-strategy-how-to-create-content-that-converts Thank you for including our content!

Optimizing Your Content Strategy: How to Create Content That Converts Discover how to develop a content strategy that converts visitors more seamlessly with experienced methods to maximize your growth potential.

According to a 2015 study of ours, 54% of site visitors leave a website that doesn't have proper contact info. Colorlib highlights this stat and more as they detail why strong is important for your business: https://colorlib.com/wp/ux-statistics/ Thank you for including our content!

UX Statistics (How To Improve UX Design?) The latest and most impressive UX statistics to learn from and use when optimizing web design for the best user experience.

Report: Intent is Helping Marketers Boost Company Revenue: https://komarketing.com/industry-news/report-intent-data-is-helping-marketers-boost-company-revenue-4871/ From Anteriad & Ascend2

Report: Intent Data is Helping Marketers Boost Company Revenue | KoMarketing While some marketers have access to data that helps them convert prospects into customers, those who do not are seeing less success.

Improve lead management, sales forecasting, and customer service. All these things can be better automated for your organization with tools such as Salesforce apps, according to Consagous Technologies Pvt Ltd! Read more here: https://www.consagous.co/blog/revolutionize-your-workplace-with-salesforce-automation Thank you for including our content!

Revolutionize Your Workplace with Salesforce Automation —Consagous Want to develop a Salesforce app that takes your business to the next level? A leading Salesforce App Development Company can help you to build the most incredible ways to revolutionize your workplace and give your business the edge it needs to succeed.

What is product information management (PIM)? DealHub.io breaks down everything you need to know about PIM, from quality issues to effective tools: https://dealhub.io/glossary/product-information-management/ Thank you for including our content!

Product Information Management (PIM) Product information management (PIM) is a data management system that manages, stores & publishes product information & content across multiple channels.

According to Ascend2, top challenge when it comes to achieving their goals is limited budget and resources. We dive into more challenges and what marketers are doing to counteract these obstacles: https://komarketing.com/industry-news/69-of-digital-marketers-only-claim-to-be-somewhat-successful-at-achieving-goals-4869/

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals | KoMarketing Despite marketers’ efforts to integrate digital marketing solutions, they are still finding it difficult to meet their goals.

Optimizing your organizations search and navigation can lead to higher conversions if done correctly! Searchanise Smart Search dives into the benefits for customer experiences: https://searchanise.io/blog/navigation-vs-search-box/ Thank you for including our content!

Navigation vs. Search Box: Which is Better for User Experience and Conversion Rates? Both navigation and search boxes play crucial role in user experience and conversion rates. The best approach depends on the website and its users.

Where are budget cuts being felt most? According to Deloitte, Duke's Fuqua School of Business, and American Marketing Association, customer initiatives such as , brand building, and CRMs are expected to take a hit with budget cuts. Learn more here:

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall | KoMarketing Marketers are focused on initiatives, such as the customer experience and customer relationship management, but they may soon invest less.