Catapult

Branding doesn’t have to be scary.
Happy Halloween from Catapult.

Can you recognize them now?

Nearly nine years after the telecom company’s last rebrand, Verizon unveiled its newest logo and updated brand system. The brand’s iconic red checkmark is now gone, replaced with a “v” that reminds many netizens of one of the largest streaming giants (cough, cough…Netflix).

The last time Verizon rebranded, it faced significant criticism at launch. This refreshed look, however, is apparently a calculated effort to modernize and resonate with today’s digital audience. What are your thoughts about the refreshed look?

Boston vs. everyone! Go Celtics.

THURSDAY JUNE 20TH:
Come hang at our office for the (very first ever) Designer Swap Meet.

Hosted by Catapult, Sprout Studios, and IDSA Boston Chapter.

Bring an item to get in. Swap an item to get out.
Join us for food, drinks, and great company.

Sign up for FREE on eventbrite through the link in our bio.

Boston design community – Join us June 20th for (the very first ever) Designer Swap Meet, hosted by Catapult, Sprout Studios, and IDSA Boston Chapter.

Bring an item to get in. Swap an item to get out.

Sign up for FREE on Eventbrite here: http://bit.ly/3XdrPcu

5PM Portfolio reviews with Catapult & Sprout
6PM Frothy beverages & food

We look forward to seeing you!

Hey. We are having a party with Sprout Studios. Save the date.
And a big thanks to Harpoon Brewery for supplying the suds.

It's nice to be back in the office.

We are excited to unveil six new cannabis brands, each positioned to meet the unique preferences of distinct cannabis acceptor audiences. Taking a page from the Wrigley playbook, we launched the brands side-by-side at Berkshire Roots, making sure there’s something for everyone.

We want to roll out a big thank you to Mark Ledewitz, Zach Helms, and our incredible team, Dean Whitney, Ethan Wang, Casey Yang, Derek DiBlasi, James Inkel, Sam Lee, Ally Tuttelman, Jessica Beck, whose hard work and creativity have brought these brands to life.

Join us in celebrating this major milestone as we continue to launch brands with BEHOLD into the cannabis market.

Guess (styled as GUESS or Guess?) was founded by four brothers in 1981 – Georges, Maurice, Paul, and Armand Marciano. After having differences about strategy, Georges sold his stake in the company to his brothers in 1993. The company went public 3 years later.

The brand is known for the Marciano brothers, its iconic black-and-white advertisements, its fashion models, but also its controversies. Sometimes brands can overcome allegations and controversies and sometimes the reputation struggles to recover.

Sometimes, it takes strong adherence to a strong brand strategy and a PR campaign to overcome the missteps and hurdles. It’s what can help make a brand strong again.

If you want to talk naming or branding give us a call or shoot us a message.

If you heard the name FanDuel before 2009, what would you think the brand was about?

15 years ago, the sports-focused gambling company was founded in Edinburgh, Scotland and quickly gained popularity in the United States. Now, it’s one of the largest sport betting companies - competing with other giants like DraftKings.

It seems obvious now that FanDuel is synonymous with betting, but those associations took time to build and it takes a clear strategy and team alignment to execute upon that. It’s what separates a good brand from a great one.

If you want to talk naming or branding give us a call or shoot us a message.

Sierra Mist was originally a play on Mountain Dew and was introduced by PepsiCo in 1999. In 2016, the citrusy soda was rebranded as “Mist Twst,” but was changed back to Sierra Mist only two years later.

In 2023, Sierra Mist was discontinued and replaced by Starry – which will air its first big game ad with rapper Ice Spice next week.

Sometimes it’s the name. And sometimes it’s the things around the name like the can, the taste, or other design elements that make or break a strong brand.

If you want to talk naming, shoot us a message or give us a call.

If this resonates with you, or if you want to learn more ways to make your brand stronger this year, email us at [email protected]

#2024

If this resonates with you, or if you want to learn about more ways to make your brand stronger this year, email us at [email protected]

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” Closing out the starting lineup is team mascot Flammy!

The affable spirit of the meeting who keeps things light and whose feathers can’t be ruffled. They keep the team entertained and energized.

Call now toll free for your very own can of FLAM* or shoot us an email at [email protected].

*While FLAM might not make meetings more productive, you will be sure to have a bit more fun during them.

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” At the plate is right fielder Al Waysright.

They always knows the right answer to every decision that needs to be made – at least that’s what they want you to believe.

Get ready and be on the lookout for the rest of the starting lineup.

Call now toll free for your very own can of FLAM* or shoot us an email at [email protected].

*While FLAM might not make meetings more productive, you will be sure to have a bit more fun during them.

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” Walking up to the plate is center fielder Ken Iffey Jr.

They’re often staring at the clouds but are notorious for posing what-if questions, hypothetical situations, and circumstantial scenarios.

Get ready and be on the lookout for the rest of the starting lineup.

Call now toll free for your very own can of FLAM* or shoot us an email at [email protected].

*While FLAM might not make meetings more productive, you will be sure to have a bit more fun during them.

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” Let’s welcome left fielder Phil A. Buster.

They’re always ready to take a meeting into extra time with
long-winded comments that seemingly come out of left field.

Get ready and be on the lookout for the rest of the starting lineup.

Call now toll free for your very own can of FLAM* or shoot us an email at [email protected].

*While FLAM might not make meetings more productive, you will be sure to have a bit more fun during them.

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” Here’s short stop C.U. Later.

They’re quick on their feet, ready to field any softball questions that comes near them, but they always have a hard out before the meeting is truly over.

Get ready and be on the lookout for the rest of the starting lineup.

Call now toll free for your very own can of FLAM* or shoot us an email at [email protected].

*While FLAM might not make meetings more productive, you will be sure to have a bit more fun during them.

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” It’s time for third baseman Tangent Terry.

They have a knack for veering off-topic – always ready to slide past experiences into unexpected situations, even if it’s not part of the game plan.

Get ready and be on the lookout for the rest of the starting lineup.

Call now toll free for your very own can of FLAM* or shoot us an email at [email protected].

*While FLAM might not make meetings more productive, you will be sure to have a bit more fun during them.

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” Now up is second baseman Anita Second.

They always find a way of needing a break when things get important – cutting presenters off so they can go on mute or get off camera.

Get ready and be on the lookout for the rest of the starting lineup.

Call now toll free for your very own can of FLAM* or shoot us an email at [email protected].

*While FLAM might not make meetings more productive, you will be sure to have a bit more fun during them.

Introducing the FLAM Stars – the key players in meetings who make you shout: “For the Love of All Meetings!” On deck is first baseman Flash Feedback.

With their lightning-fast reflexes, they are always the first person to take a swing at an idea with their opinions – leaving no presenter safe.

Get ready and be on the lookout for the rest of the starting lineup.

Call now toll free for your very own can of FLAM*
or shoot us an email at [email protected].

*While FLAM might not make meetings more productive,
you will be sure to have a bit more fun during them.