Teikametrics

👏 Let's talk H1...

In this report, we've compiled data across both Amazon and Walmart to help you understand what's going on in each individual marketplace and across the market as a whole.

Here are some highlights:

🔹 Walmart's Competitiveness: Walmart has significantly upped its game, focusing on user experience improvements for shoppers and sellers, making it a serious contender in the e-commerce space.

🔹 Search & Display Advancements: Walmart's enhancements in Search and Display, combined with its strong in-store reputation, are paying off with consistent customer experiences across platforms.

🔹 CPC & Conversion Rates:
Amazon's highest CPC: $0.98 (+9.41% YoY)
Walmart's highest CPC: $0.59 (+25% YoY)
Amazon's highest Conversion Rate: 14.4% (+4.6% YoY)
Walmart highest Conversion Rate: 33.3% (-19.4% YoY)

🔹 Average Order Value (AOV):
Amazon: Stable at $34
Walmart: Peaked at $19 in June 2024

🔹 ACOS (Actual Cost of Sales):
Amazon: Increased by 3.7% YoY to a high of 20.3%
Walmart: Spiked by 12.7% YoY to a high of 11.7%

For a full breakdown of metrics, check out the H1 benchmark report below:

H1 2024 Amazon Vs. Walmart Benchmark Report - Teikametrics 2024 has seen continued growth in shoppers’ loyalty to their preferred platforms. While Amazon remains the leading e-commerce marketplace, Walmart has significantly increased its competitiveness year-over-year.

📆 Mark your calendars for October 1, 2024

World of Walmart is back and better than ever with new sessions, topics, guest speakers and more - all updated for 2024 & 2025.

The full agenda will be released soon, but here's a sneak peak of some sessions to expect at WoW this year:

✔️ The Ultimate Walmart Advertising Playbook
✔️ A Listing Optimization Masterclass
✔️ Walmart Brand Interviews
✔️ A Benchmark Blitz sessions with the most up-to-date data summarizing Walmart AND Amazon performance

And there's much more in store, including sessions from Walmart Marketplace and Walmart Connect...

Register now for World of Walmart 2024: https://hubs.ly/Q02LWh5T0

We'll see you on October 1.

AI + E-commerce = Success! Wednesdays at 12:00 PM ET, join LeAnn Gros for insights into:
⚡ Teikametrics self-service ad management and success
🤝 Working with our very own experts to manage ads for you
💡 Live lessons and Q&A

All brands welcome! Secure your spot today! 🌐💬



https://hubs.ly/Q02LzNGW0

🚀Teikametrics is heading to Let's Grow! 2024, Walmart Marketplace’s premier seller summit!

As a Presenting Sponsor, we're thrilled to connect with Walmart leaders and fellow sellers.

Join us at booth 10 to discover how Teikametrics can help you conquer Walmart with our AI-powered tools.

We are encouraging all existing sellers to attend in person, and if you're not on Walmart Marketplace yet, sign up for the virtual option to learn more about the platform!

Check out the event site for more info: https://hubs.ly/Q02Lg4Cb0

🔥 The ultimate virtual event for Walmart sellers is back and better than ever before!

📆 World of Walmart takes place on October 1, and gives you access to more than anything you'll find from a traditional virtual event:

✔️ New strategies and tactics to launch and scale your Walmart business, updated for 2024 & 2025

✔️ Hours of content from the industry's top experts to watch live or access later (available only through registration)

✔️ Unique category-level Walmart data and benchmarks

✔️ Live interaction with guests and experts

and much, much more..

Register for free and don't miss this opportunity to maximize your presence on Walmart.

https://hubs.ly/Q02KcQy90

Full schedule and speaker list to be announced soon!

Teikametrics AI Smart Campaigns is an advanced solution designed to streamline and enhance your marketplace advertising on Amazon and Walmart. By leveraging the power of AI, our Smart Campaigns take the guesswork out of campaign management, enabling you to focus on your business strategy. At the same time, our technology optimizes your ads for maximum effectiveness.

What do Smart Campaigns help you achieve?

🎯 Seamless Goal Achievement
Our AI optimizes bids to align with your specific advertising goals, whether it’s product launches, growth, profit maximization, ROAS maximization, or efficient inventory liquidation.

🎯 Simplified Campaign Management
Focus on strategic business decisions while our AI handles the heavy lifting of bid adjustments and campaign settings, saving you valuable time and effort..

🎯 Eliminate Time-Consuming Adjustments
Our AI automates bidder settings based on performance trends and your goal, freeing up your time for other important tasks and reducing the need for manual intervention.

🎯 No More Bidding Guesswork
AI analyzes vast amounts of data and sets optimal campaign settings and bids to achieve your specific goals, removing the uncertainty and guesswork from the process.

🎯 Secure COGS Data
Unlike traditional methods, Teikametrics ensures your COGS data remains secure and is never shared with Amazon or Walmart, maintaining your data’s confidentiality.

Read more on Teikametrics Smart Campaigns on our most recent blog post: https://hubs.ly/Q02K0Jcw0

Is it truly possible for brands to sell and advertise everything, everywhere… all at once!?

Not really – unless you’re one of the biggest companies in the world.

There’s a single channel that can help you advertise nearly omnipresently. Amazon Marketing Cloud (AMC) is the right platform for helping brands scale their advertising and e-commerce businesses.

Our latest guide shows you how to make the most of AMC, including topics like:
✔️ The Benefits of Using AMC
✔️ Key Differences Between AMC Data vs.Amazon Advertising, DSP
✔️ Best practice to optimize Ad Campaigns

Download your ebook now: https://hubs.ly/Q02FyJQJ0

🎉 July: A Golden Month for E-commerce...

Here are some insights to capitalize on Prime Day and seasonal shifts:

📱 Electronics & Gadgets
Mid-July's Amazon Prime Day boosts demand for smartphones, laptops, and smart home devices. Stock up and offer discounts.

☀️ Summer Essentials
Promote outdoor furniture, grilling accessories, and pool supplies. There is high demand on Walmart for items like this during this time of the year.

👗 Clothing & Accessories
Summer apparel, swimwear, sunglasses, and travel accessories are hot items.

🔧 Home Improvement & DIY
Tools, gardening supplies, and DIY kits are in demand. Especially useful to target homeowners and DIYers through the summer.

🔎 Top Tips:
Stock inventory well
Optimize product listings
Use summer-specific keywords
Offer bundles & discounts

📚 Get Ready for Back-to-School!
Start preparing for August now. Transition smoothly from summer to back-to-school promotions.

🚀 Looking for more data and insights? Join our free weekly demo webinar: https://hubs.ly/Q02FyHzg0

AI + E-commerce = Success! Wednesdays at 12:00 PM ET, join LeAnn Gros for insights into:
⚡ Teikametrics self-service ad management and success
🤝 Working with our very own experts to manage ads for you
💡 Live lessons and Q&A

All brands welcome! Secure your spot today! 🌐💬

https://hubs.ly/Q02FyMyB0

🌐 Ebook Alert: Ecommerce Made Easier With Amazon Marketing Cloud (AMC)🚀

The key to growth in 2024 is multichannel selling – meeting your buyers wherever they are, from Amazon and Walmart to Instagram and TikTok

✨ Why Multichannel?
Selling on three channels successfully is better than spreading thin across twenty. Start small and scale up for sustainable growth.

🔍 The Power of Amazon Marketing Cloud (AMC)
AMC is your one-stop solution for omnichannel advertising. This cloud-based data hub on AWS provides deep insights and granular data, integrating your first-party data for a holistic view of your advertising efforts.

💡 Benefits of AMC:

🎯 Event-level data for precise targeting
🛤️ Enhanced customer journey insights
🧪 Audience and personalization testing
🔄 Cross-channel insights to optimize your media mix

Discover how AMC can supercharge your ecommerce and marketing efforts. Dive deeper into the world of AMC with our latest ebook:

📘 Download Now! 🔗 https://hubs.ly/Q02DWb2D0

🔄Amazon just updated their Return Rate Processing Fee structure... here's what it means for sellers.

🚀 New Changes Effective June 1st, 2024

This updated returns processing fee applies to high-return-rate products (excluding apparel and shoes).
Fees are assessed on a rolling three-month basis.

📊 Here's an example scenario
- 1,000 units shipped in June.
- 120 units returned by August (exceeding 10% threshold).
- Fees are charged on 20 excess units in September.

📈 Find Your Returns Threshold
- Thresholds vary by category (e.g., 2.9% for groceries, 12.8% for luggage).
- Check Seller Central for specific thresholds.

💡 Strategies to Reduce Returns

📊 Monitor Data: Use the updated Return Insights dashboard to track returns and adjust strategies.
📝 Accurate Product Pages: Detailed descriptions, high-res images, and videos help reduce returns.
🛠️ Product Reviews: Analyze reviews to identify defects and improve products.
📦 Optimized Packaging: Prevent breakage during transit with better packaging.
🎁 Loyalty Incentives: Offer discounts or rewards to customers who keep products.
🤝 Customer Service: Resolve issues promptly to prevent returns.
🔧 Amazon Tools and Best Practices

Check out our blog post for a full rundown on the new updates: https://hubs.ly/Q02C-XJB0

Prime Day is right around the corner... did you know you can leverage TikTok to boost your sales?

🔍 First, why TikTok?
- videos got 400M views in 2023.
- Consumers love finding deals via TikTok videos.

📈 How to Go Viral
- TikTok’s For You Page (FYP) boosts your content without needing followers.
- Be authentic to your brand.
- Use how-to videos, viral trends, and challenges.
- Engage with comments and followers.
- Use relevant hashtags: , , .

💡 Advertising Tips
- Boost your profile and videos.
- Collaborate with influencers that match your brand.

TikTok is a great way to boost sales on one of the biggest sales days of the year.

Download our complete guide to build your TikTok selling strategy today: https://hubs.ly/Q02C-ZKW0

AI is the secret to success in any e-commerce marketplace, but any tool is only as powerful as the hands that use it.

In just 30 minutes, we’ll show you why our tech wins over the competition and how our team of experts can’t be beaten.

Join us THIS Wednesday at 12:00 PM ET, where our Solutions Consultant, LeAnn Gros, will facilitate key lessons and answer your questions live! Following a two-week format, brands of all sizes are encouraged to join for a free demo of our AI as well as either:

✔️ A self-service focused deep dive into the technical aspects of the tool
✔️ A managed-services look for businesses interested in seeing how Teikametrics’ in-house experts can manage your ads for you

Save your spot today!

https://hubs.ly/Q02C_gld0

TikTok is currently the social media for growing your business. With over 1 billion users worldwide actively engaging with the platform, there are countless opportunities to expand your brand — if you use TikTok Shops.

This newly-launched feature empowers sellers of all sizes to capture new sales without users ever needing to leave the app. We’ve broken down everything you need to know to maximize your results in our free TikTok Shops ebook. Get it below!

The ebook covers the following topics:
✔️ Step-by-step process to set up your TikTok Shop
✔️ Statistics proving the value of TikTok as an advertising platform
✔️ Best practices to get ahead of your competition and cement your space on the app

Download your guide now: https://hubs.ly/Q02C2yGx0

Content is the future of commerce.

For Lala Hijabs, content was the foundation of their explosive growth.

Listen to the latest episode of Human in the Loop to learn how to leverage content and TikTok to grow your brand today:

Podcast: https://hubs.ly/Q02rlmC_0

YouTube: https://hubs.ly/Q02rlnY90

🌞 Optimizing June Sales: Seasonal Insights for E-Commerce Sellers

As summer kicks into high gear, buyer behavior if shifting. Let’s delve into June’s seasonality and uncover the top-selling items on Amazon and Walmart:

☀️ Summer Essentials
Outdoor furniture, pool accessories, and grilling equipment are in high demand. Cater to consumers' love for outdoor activities and vacations.]

👨‍👧‍👦 Father’s Day Gifts
Mid-June sees a spike in sales of electronics, tools, grooming products on Amazon, and apparel, personalized gifts, and sports gear on Walmart.

🏡 Home Improvement and Gardening
DIY tools, gardening supplies, and home décor are trending on Amazon. Patio furniture, lawn care products, and outdoor lighting are popular on Walmart.

🏕️ Travel and Adventure Gear
Luggage, travel accessories, and camping equipment are top sellers on Amazon. Walmart customers favor outdoor adventure gear, portable grills, and travel-sized toiletries.

June offers abundant opportunities for sellers on Amazon and Walmart. Capture heightened consumer demand by focusing on these seasonal trends and optimizing your strategies for success.

🚀 Join our free demo webinar to learn how to capitalize on these insights and take your business to the next level: https://hubs.ly/Q02BlDby0

Incase you missed our latest release of Human in the Loop, our very own Cameron Yoder talked with the former CEO of Solo Stove and Solo Brands, John Merris.

Some key takeaways from the discussion?

✔️ Simplicity is Key: Despite the increasing complexity in ecommerce, maintaining simplicity in strategy and operations is crucial for sustainable growth.
✔️ Adapt to Change: Stay agile and open to evolving consumer behaviors and technological advancements.
✔️ Leverage Authentic Content: Embrace the power of genuine, relatable content to connect with your audience.

Listen or watch now to learn more from John and his incredible experience in the ecommerce world!

Spotify: https://hubs.ly/Q02zKn_x0
Apple: https://hubs.ly/Q02zKlGP0
YouTube: https://hubs.ly/Q02zKnSZ0

Sellers and brands on the Walmart marketplace need to advertise for their products to be discovered, and to have the best chance of effectively matching your products with shoppers’ searches, a smart advertising strategy is critical.

This updated and revised ebook provides critical information, strategies, and tips, for a successful Walmart advertising program for 2024 and beyond.

The ebook covers the following topics:
✔️ How advertising works on Walmart
✔️ How to start and scale advertising campaigns on Walmart
✔️ Specific strategies to increase sales through Walmart ads

Get your free guide now: https://hubs.ly/Q02xL7pP0

📊 Amazon vs. Walmart: April 2024 Data Breakdown

🔹 Cost Per Click (CPC):
Amazon: +19.40% from 2023, stable at $0.80 in April.
Walmart: +23.40% from 2023, slight rise to $0.56.

🔹 Advertising Cost of Sales (ACOS):
Amazon: Increased by 1.52%, now at 19.9%.
Walmart: Increased by 6.93%, now at 10.7%.

🔹 Ad Spend:
Amazon: +16.7%, total of $68.50M.
Walmart: +13.85%, steady growth.

Stay ahead in the game with actionable insights and optimize your strategies - read our full data breakdown here: https://hubs.ly/Q02xKMg90