Crowdly

We're looking to hire a part-time digital marketing contractor! Crowdly is seeking a creative individual with an eye for detail to join our team, and help support our growing portfolio of clients with their customer engagement programs. Check out the link below to learn more and apply!

Part-Time Digital Marketing Contractor at Crowdly • Boston • Remote (Work from Home) Crowdly is hiring a Part-Time Digital Marketing Contractor in Boston. Crowdly is a marketing SaaS platform that powers... Apply now on AngelList.

As a longtime successful client of Crowdly, Tate’s Bake Shop has seen tens of thousands of fans engage with the brand and over 35,000 pieces of authentic user-generated content this past year alone. We’re excited to share yet another Crowdly success story with Tate’s Bake Shop. Powered by Crowdly’s all-in-one customer engagement platform, they’ve built the Tate’s Bake Shop Insiders program to create an army of loyal Tate’s consumers and activate them through various Missions. Check out our case study on the Tate’s Bake Shop Insiders to learn more!

https://blog.crowdly.com/blog/tates-brand-fans-case-study/

Tate’s builds an asset of 28,000 brand fans to champion their cookies – Customer Advocate Marketing - Crowdly With Crowdly, Tate’s Bake Shop has seen 35,000+ pieces of user-generated content this past year. Check out our case study on the Tate’s Bake Shop Insiders to learn more!

As 2021 comes to a close, we are proud to share Crowdly's highlights & enhancements. Check out our year in review at the link below. From the entire Crowdly team, have a Happy New Year!

https://blog.crowdly.com/blog/crowdly-2021-year-in-review/

Crowdly 2021 Year in Review – Customer Advocate Marketing - Crowdly As 2021 comes to a close, we are proud to share Crowdly's highlights & product enhancements. Click here for our year in review.

Our newest blog post shares customer engagement tactics to boost your holiday marketing efforts by activating your biggest loyalists - with some examples from brands who did it right in 2020. Check it out below!

https://blog.crowdly.com/blog/4-customer-engagement-tactics-to-win-holiday-share-of-wallet/

4 Customer Engagement Tactics to Win Holiday Share-of-Wallet – Customer Advocate Marketing - Crowdly Customer Engagement Breaks Through The Competitive Noise In 2020, the average American was expected to spend $998 on holiday gifts.…

Big news! We’re excited to feature another Crowdly success story with our client Hartz Pets. Using Crowdly’s all-in-one customer engagement platform, Hartz has built the Hartz Insiders program with over 19,000 Insiders and 22,000 pieces of user generated content so far. Check out our case study on the Hartz Insiders to learn more about its success on our blog here: https://blog.crowdly.com/blog/hartz-shares-how-they-scale-customer-engagement-with-crowdly/

Hartz Shares How They Scale Customer Engagement With Crowdly – Customer Advocate Marketing - Crowdly We’re excited to feature a Crowdly success story with Hartz Pets. Check out our case study on the Hartz Insiders to learn more about its success.

New blog post live on the 6% difference between winning and losing on Amazon, and our single best tip for trajectory defining product launches on Amazon. It's different from what everyone else is doing, and generating reviews that are on average .4 stars higher than Vine.
https://blog.crowdly.com/blog/the-6-difference-between-winning-and-losing-on-amazon/

The 6% Difference Between Winning and Losing on Amazon – Customer Advocate Marketing - Crowdly And our high touch but big impact tip for crushing the competition Amazon has become the hottest battleground for competitive…

Check out the 5 brands we featured as our "Social Media Stars" of the week and how they're connecting with consumers in ways that work - Panera Bread Solo Stove Outdoor Voices Buffalo Wild Wings Buffalo Bills

Social Media Stars: 5 Brands Crushing It – Customer Advocate Marketing - Crowdly This week, we’re highlighting 5 brands as our “Social Media Stars” that have captured our attention with quirky strategies, heartfelt…

5 Viral Brand Moves in April - Check out our blog post featuring creative social media stunts by The Hershey Company, Barilla, Krispy Kreme Doughnuts, Unilever, and Mondelēz International.

5 Viral Brand Moves We Love – Customer Advocate Marketing - Crowdly From Wendy’s hysterically sarcastic tweets to Glossier featuring their own fans’ photos all over social, these savvy brands that have…

Alcohol brands are always adopting new technologies and strategies ahead of the rest of the field. We share how alcohol brands are fighting ad-blindness and ways they can tap their customers for word-of-mouth.

How Alcohol Brands Can Tap Their Best Fans for Word-of-Mouth – Customer Advocate Marketing - Crowdly Alcohol brands have often led the way in digital consumer marketing, adopting new technologies and strategies ahead of the rest…

65% of pet owners post about their furry friends on social media an average of two times per week. How can beloved pet brands join the conversation and engage pet parents where they're already talking?

What Pet Owners Learn From Each Other – Customer Advocate Marketing - Crowdly It’s no new revelation that today’s consumers are ad-blind and leading brands are looking for alternatives to get in front…

Check out our latest blog post on the power of authentic "word-of-mom" for baby brands, and how powering organic mom-to-mom conversations at scale can help grow your brand.

http://blog.crowdly.com/blog/the-power-of-authentic-word-of-mom-over-paid-ads/

"Word-of-mouth advertising. It's what they did before commercials," and what we still do now. 🙂

Crowdly all-in-one platform powers customer advocacy programs for the world's leading consumer brands, engaging their best customers to spread authentic word-of-mouth at scale. Love this spot AT&T!

AT&T Wireless TV Commercial, 'Word of Mouth Advertising' When AT&T employees introduce the new iPhone 12 with 5G to a customer and tell him about the accompanying deals, he can't help himself and calls his mom to tell her. After he hangs up, he seems undeterred by the fact that it was the wrong person -- a guy named Carl who is now jazzed about the de...

Check out our newest blog post on shifting your product to meet the changing market - how to evaluate if you should, paths for change, and brands doing it well.

Aerie White Claw Hard Seltzer Coconut Bliss Marriott Hotels Vistaprint

Should You Adapt Your Product to the Changing Market? – Customer Advocate Marketing - Crowdly According to a survey by McKinsey & Company, 73% of US consumers have changed brand loyalties, stores, or the way…

Delta Air Lines, Marriott Hotels, Hilton Hotels & Resorts, and Alaska Airlines are doing great work to inspire their consumers to travel during this unique time, and feel safe while they're doing it. Read more on our blog.

Hospitality Marketing in Late 2020 - A Balancing Act – Customer Advocate Marketing - Crowdly It’s no secret that hotels and airlines are among the hardest hit industries from the coronavirus pandemic. Restrictions are being…

Sports are back, but stadiums and arenas across the country remain fanless. Check out our latest blog post on how to capture the same in-stadium excitement and fan engagement for a fanbase that's completely at home.

How to Overcome Fanless Stadiums with Digital Fan Engagement Strategies – Customer Advocate Marketing - Crowdly The return of sports in 2020 is being welcomed with open arms by fans craving a sense of normalcy and…

I scream, you scream, we all scream for ice cream! This summer, Blue Bunny Ice Cream is surprising and delighting lucky customers with an at-home movie night, presented on the side of their new "Ice Screen Truck." VP of Marketing at Wells Enterprises, Joe Brooks, says, "...we are helping adults battle boredom during this very unusual summer, by bringing accessible fun directly to consumers when they need it most.”

Blue Bunny's 'Ice Screen Truck' Is Traveling Cross-Country The vehicle is outfitted with a giant screen and comes with frozen treats.

As an event marketer, you probably had big plans and locked in strategies around your summer events that you've had to readjust. We're sharing best practices that we’ve learned, and an actionable list of digital swaps that plug in to common event and sponsorship tactics.

Finding Online Alternatives to Your Offline Events – Customer Advocate Marketing - Crowdly Finding digital alternatives to offline events and sports sponsorships has been a hot topic at Crowdly recently. The brands that…

The Association of National Advertisers (ANA) breaks down "cultural magnetism" - how brands connect with consumers beyond category expectations of value and quality - highlighting Anheuser Busch InBev, New Balance, and Wendy's as brands achieving this in unique and meaningful ways, resulting in deep customer advocacy. How are you emotionally, culturally, and experientially connecting with your consumers to foster customer advocacy?

VMLY&R: The Attraction of Cultural Magnetism | ANA Being relevant only gets a brand into the consideration set and means competing on price with competitors. But brands with a cultural magnetism create their own gravity beyond the functional dynamics of their category, resulting in a far deeper customer advocacy. Here’s how brands like New Balance...

The ANA discusses how brands can appeal to millennial values. Norty Cohen, CEO and founder of Moosylvania describes how millennials form relationships with brands by "choosing to participate" and how marketers need to focus on building communities around their brands. What steps are you taking to build that community of brands advocates in 2020?

Appealing to Millennial Values | ANA As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

Legacy supermarket chains are on their A game in adapting to the modern consumer by offering new convenient and customized grocery shopping experiences. Stop & Shop launches "The Daily Dinner," a new meal planning service that offers customers a customized weekly dinner menu based off of their family's dietary preferences and what's on sale that week. CMO Whitney Clarke says the supermarket chain wants to provide easy, stress-free and affordable meal ideas to their shoppers during the busy school year.

Stop & Shop serves up free meal planning service Access to The Dinner Daily offered as part of Family Meals Month

“Around 86% of millennials believe that user-generated content (also known as UGC) is a good indicator of a brand or product’s quality.” Check out this list of six brands that successfully utilize user-generated content.

6 Best Brands That Dominate User-Generated Content on Instagram User-generated content is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers…

Kohl's launches their new “Beauty Checkout” program, which curates the latest and greatest in beauty products into one central location at checkout and online. Focusing on innovative brands that have built a strong base of passionate customers on social media, Chief Merchandising Officer Doug Howe hopes jumping on emerging products and trends will keep Gen Z and Millennial shoppers engaged.

Kohl’s teams with Facebook and Instagram to update its beauty department – Glossy The new Beauty Checkout, which launched Monday, is a quarterly rotation of 13 beauty and wellness brands. It is an extension of a new initiative called Curated by Kohl’s in which the retailer is working Facebook and Instagram to identify digitally-native brands to bring on.

Happy Family Organics authentically highlights life's little moments of happiness in their latest brand campaign featuring the company's real families and friends. The black & white spots aim to cut through the clutter of super-flashy ads.

Happy Family Organics Campaign Depicts Real Families In B&W Spots One spot's voiceover says "Messy, meet happy. We think you two are going to get along just fine."

Influencer marketing is in legal limbo as the FTC tries to catch up to the trend and protect consumers from misleading advertisements. Finally with some guidelines in place, the FTC is now faced with another issue, how to handle CGI influencers. Read more on virtual ambassadors and how they could negatively impact brands here:

Virtual ambassadors cloud already murky legal picture for influencer marketing Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.

Honda features real stories from their customers who have benefited from the car brand's safety technologies in their new campaign "Safety for Everyone." Honda surfaced these stories from social media posts and letters from their grateful passengers. The social media push targets Gen Z drivers who tend to be more aware of advanced technologies and safety features than the general population, according to a study.

Honda taps customers' stories to highlight safety features on social media Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.