Proverb

Managing director, Daren Bascome, was recently interviewed by the Bay State Banner where he discussed our origins and our mission to uplift the communities we serve.

Read the article here:

https://bit.ly/3KolALa

Daren Bascome’s Proverb Agency tells Boston’s uplifting stories - The Bay State Banner Boston’s own Proverb Agency brings color to the ad industry with their uniquely successful approach to branding and design for campaigns centered around equity, commerce, innovation and community.

We’re proud to join in Boston Mayor Michelle Wu’s effort to close the gender wage gap in our city. By signing the 100% Talent Compact we’ve joined over 200 organizations who have committed to provide data and assistance in the fight for racial and gender equity.

We're kicking off Pet Month right by highlighting the Proverb crew's furry friends.

Desire, the Satanic Panic, and dual timelines. It's time for our monthly favorites.

We’re teaming up with DREAM and Related Beal to create a new development in Roxbury’s Nubian Square neighborhood.

The development proposes 402 units of 100% income-restricted homes and dedicated senior housing. As well as affordable ground floor retail and spaces with a focus on minority and women-owned business.

We’re grateful to work on a project that aligns so well with our mission to create spaces that uplift the people and places that surround it.

New member alert. Welcome our new Senior Copywriter Nathan Bolton.

Since he joined the team, Nathan has already made incredible work and we are excited to see what he does in the future.

Nathan was born in Boston, Massachusetts and moved to Los Angeles at 18.
After trying to study Economics at Occidental College, and subsequently realizing he would rather stare directly into the sun than find another derivative, he found his way to The ArtCenter College of Design, graduating in August of 2019.

Since then, he has created national 360 campaigns for brands like Lexus, The North Face, Sallie Mae, Sweet Baby Ray's, Citizens Bank and more. He currently lives in Somerville with his three-legged dog Kasey Jones, and her elderly Chihuahua sister.

Spring has arrived! And so have our monthly favorites.

Congratulations to Governor Maura Healey, Lt. Governor Kim Driscoll, Sheila Green, Kate Fox and the Massachusetts Office of Travel and Tourism (Visit Massachusetts) on an inspiring day at the 2024 Governor’s Conference on Travel & Tourism.

We, our agency collaborators Gupta Media, and The Castle Group are grateful to have had the opportunity to partner on the branding for their upcoming MA 250 campaign.

Since 1974, National Brotherhood of Skiers has been exposing people of color to winter sports. We are honored that they chose us to design the logo for their Ski Africa project.

In March 2023, a group of black skiers and snowboarders filmed their journey to Morocco to ski the Atlas Mountains. As they conquered the snowy summits of Africa they discussed the challenges that people of color have had to overcome and the trials they still face today.

This discussion is reflected in the Ski Africa logo. Each triangle represents a challenge that black Americans have overcome, with the triangles coming together to form the continent of Africa and represent the experience of African Americans as a whole. With each summit conquered, people of color can move forward together into a brighter future.

It’s Women’s History month! And what better way to celebrate than by highlighting some of the wonderful women-owned businesses that we love. This week, the spotlight is on Heather McGrath.

https://heathermcgrath.com/

Swipe for the full list of businesses recommended to you by the Proverb crew.

It’s Women’s History month! And what better way to celebrate than by highlighting some of the wonderful women-owned businesses that we love. This week, the spotlight is on Althea Floral Design.

Swipe for the full list of businesses recommended to you by the Proverb crew.

On Wednesday, March 20th, Utile hosted a Womxn In Design discussion featuring a panel of accomplished female leaders including Melissa Schrock of Hilco Redevelopment Partners, Brie Hensold of Agency Landscape + Planning, Katie Faulkner of West Work, Mimi Love of Utile, and Proverb’s Managing Partner, Chris Needham.

Speaking to a group of mostly young female Harvard GSD and MIT students, Chris and the other guests discussed the role that connection has played in their career trajectories, as well as the opportunity that young female designers have to uplift the fields of architecture and design.

It’s Women’s History month! And what better way to celebrate than by highlighting some of the wonderful women-owned businesses that we love. Today, the spotlight is on Rebel Rebel Somerville.

Swipe for the full list of businesses recommended to you by the Proverb crew.

Your brand is so much more than a logo or a tagline.

Come find out why, March 28th at AFP Massachusetts Chapter's Fundraising Day in Boston.

Proverb’s Managing Director, Daren Bascome, and Brand Engagement Director/Senior Strategist, Rebecca Sisson, will share how aligning your brand values with those of your audience can create community, foster deeper brand engagement, and how that can aid in fundraising.

Register here: https://bit.ly/3vpHtGc

AFP MA Chapter - Fundraising Day in Boston Thank you to everyone who applied for a 2024 Christopher J. Marrion Conference Scholarship. The scholarship application period ended on February 1.

How can we create destinations where tourists flock and locals thrive?

Listen to a panel of special guests discuss this at Heart+Mind Strategies’ next Connections session on March 21 at 1pm ET.

Proverb’s Managing Director, Daren Bascome, will share details about our destination campaigns, "Lost Yet Found" for Bermuda Tourism Authority and "All Inclusive" for City of Boston.

Register at the zoom link in the comments.

We only have heart eyes for our February favorites 😍 Check out what we’ve been loving this love month!

We’re so excited to announce that we’ve been recognized by the HSMAI Adrian Awards for our “Lost Yet Found” campaign for Bermuda Tourism Authority and Bermuda Tourism!

This global campaign�was designed to inspire vacationers to explore authentic Bermuda, not just as a tourist destination but as a country. Our eye-catching work earned us the Silver in the “Integrated Campaign - Business to Consumer” category and a Bronze in the “Advertising - Brand Campaign” category.

Thank you Hospitality Sales & Marketing Association International (HSMAI) for recognizing Proverb and the campaign, and thank you Bermuda Tourism Authority and Burnt House Productions for your partnership!

Another month has come and gone, but not without our monthly favorites as the grand finale! Swipe to see what we’ve been listening to/reading/watching in January ✨And shoutout to our friend and collaborator Colette Phillips on the recent release of her book!

🎵: The King of Misery- Daudi Matsiko
📺: The Curse - Apple Tv
📚: The Includers: The 7 Traits of Culturally Savvy, Anti-Racist Leaders - Colette A. Phillips

In sunny Santa Monica, you can now find Anara: an apartment offering the perfect cross of wellness and city living. Building on the brand truth, “Eden in Santa Monica,” the logo combines flowing letters and a lush, floral feel to emphasize the peace and serenity of living here.

This weekend, we remember the incredible impact of Martin Luther King Jr and his wife Coretta Scott King. Last year, Hank Williams Thomas, MASS Design Group, and Embrace Boston unveiled , a memorial in Boston Common honoring the lives, love, and legacy of King and his wife, Coretta. Swipe to learn more about the making of the memorial—and how it unites us around common humanity. ❤️ ➡️

We just had to put our own spin on it. We present to you… Proverb’s official In/Out list of 2024 😉