CSA Research, Inc.

📊 Language Services and Technology Industry Faces Revenue Decline but Remains Poised for Transformation

CSA Research has decided to share the latest market sizing update, traditionally reserved for clients, with the broader public. Given the significant changes we've uncovered and the varying perceptions of data in today’s uncertain landscape, we believe it’s essential that everyone has access to this crucial market sizing update.

The language services industry saw a drop from $52.01 billion to $49.68 billion. Inflation and generative AI, among other factors are driving this shift, marking the transition into the post-localization era. LSPs now can thrive by evolving into Global Content Service Providers, embracing new value-added services that align with the changing demands of global content.

Register and get the full report findings and recommendations -> https://hubs.li/Q02NSllP0

Explore previous quarter (Q2) data -> https://hubs.li/Q02NSp4K0
And our multi-year dashboard of Top LSPs -> https://hubs.li/Q02NSp3K0

How Can LSPs Plan for an Uncertain Future?
To thrive in a rapidly changing world, LSPs need to build resilience by understanding the risks they face, both internally and externally. Our latest report offers an approach to identifying and evaluating these challenges, helping you respond effectively and position your organization for success.
Incorporating this into your regular strategic planning will allow you to address risks before they arise and uncover new growth opportunities. https://hubs.li/Q02NP6sF0


by Dr. Arle Lommel

How Can Localization Teams Plan for an Uncertain Future?
In a world of constant change, resilience is key. Localization teams must understand the risks they face, both internally and externally. Our latest report outlines an approach to identify and evaluate these challenges, helping you respond effectively and position your team for success.
By incorporating this exercise into your regular strategic planning, you’ll be better equipped to address risks before they arise and uncover new opportunities for growth. https://hubs.li/Q02NPcKL0


by Dr. Arle Lommel

The fast-paced advancements in AI demand a fresh approach to learning and adapting. It's easy to get lost in the sea of articles and opinions.

That's why we've created our GenAI Program for small to midsized LSPs. The program will help you establish a solid AI framework, implement a winning strategy, and share best practices to answer the ongoing question: "What should we do now?"

Program deliverables:

- GenAI Research Database (30+ reports, with a new report added monthly).
- Monthly sessions with analysts || Upcoming date: September 19th.
- Unlimited Inquiry Service

Join the ranks of successful LSPs that have continuously adapted early to the evolving needs of the global market.

Translation Quality as Risk Management

With advancements in neural machine translation (NMT) and generative AI (GenAI), translation costs have dropped significantly, prompting some organizations to consider reducing their reliance on human translation. However, these automated processes can introduce risks, such as mistranslations or AI "hallucinations."

As a result, many localization teams are now viewing quality as a key aspect of risk management. The higher the risk from translation errors, the more crucial human involvement becomes. Conversely, automated translation might be suitable for low-risk scenarios.

Our latest report offers a framework for assessing risk and choosing the right translation methods to meet quality expectations. https://hubs.li/Q02NpyTS0


by Dr. Arle Lommel

Developers: Open Windows in Your Silo for Better Collaboration

Achieving internationalization compliance on time requires close collaboration between developers and localization teams. As your processes integrate (Gen)AI, maintaining an ongoing dialog with localization, testing, and design colleagues is crucial. They can help bridge the gap between your work and the multilingual products that evolve from it. Plus, your localization team might even generate developer notes automatically – a win for everyone.

Based on 53 in-depth interviews with organizations using a continuous localization model, here are four actions your team can take to better support your localization colleagues. https://hubs.li/Q02NkhRX0

Metrics and Dashboards: Focus on What Really Matters 📊

Creating dashboards that highlight essential data is crucial for global business success. Many buyers focus on translation reuse analytics and process KPIs but miss the business-oriented insights that drive success across the enterprise.
LSPs often struggle to identify the most impactful data to present to clients and enterprise buyers. By creating dashboards that not only report on operational functions but also guide upper and C-level management decisions, you can align localization metrics with corporate KPIs and ensure timely, accurate reporting. https://hubs.li/Q02MR-R10

We offer insights into:
✔️ Data from translation, interpreting, and technology suppliers
✔️ Localization data needs for customer experience, customer care, and digital transformation
✔️ Visual dashboards that combine KPIs to enhance ROI and business case development

Is it time to rethink the entire TM model in the age of generative AI (GenAI)? While computing capacity has skyrocketed, the basic translation memory structure has remained largely unchanged since the early days of Trados. But don't toss out your TM just yet! It's still a vital asset in translation workflows and as input for machine translation and GenAI engines.
We asked 101 top LSPs for their take on this evolution. Explore whether it's time to redesign translation memory or continue leveraging its strengths in new ways. https://hubs.li/Q02MR-DV0

What are the top technology preferences among freelance translators and interpreters? Our latest report, based on a survey of 335 freelancers conducted in April 2024 by CSA Research, reveals the most popular tools and how trends have evolved. The report also examines technology adoption and the impact of AI on freelance language services. https://hubs.li/Q02MR-lR0


by Hélène Pielmeier, Fatima Bengana

🍵Breakfast Aisle Branding: Lessons in Differentiation for LSPs

For language service providers, standing out in a crowded market is a lot like navigating the breakfast cereal aisle at your local grocery store. Each box on the shelf, with its colors, characters, and promises, competes for attention by highlighting unique benefits.

Whether it’s the health-conscious cereals emphasizing whole grains, the kid-friendly options with cartoon mascots, or the luxury granolas promising a gourmet start to your day, each product offers a lesson in differentiation that LSPs can learn from. https://hubs.li/Q02MNVSR0

📢 Asia-Pacific Rankings Released! 🌏

We are excited to share the top 30 language service providers in the Asia-Pacific region from our 20th Global Market Survey. This region is a vibrant hub of innovation and growth in the language services industry.

🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02M0XYy0

Explore the top companies that are leading the way in this dynamic market.

CSA Research’s Ranking of Top Language Service Providers - CSA Research This dashboard displays data from our global and regional rankings of the largest language service providers from 2019 to 2022. All ranked companies have verified the data and approved its publishing.

📢 Western Europe Rankings Announced! 🌍

We are excited to reveal the top 25 language service providers in Western Europe from our latest Global Market Survey. This region continues to play a significant role in the language services industry, characterized by its diverse and competitive market.

🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02M0XsT0
Explore the top companies driving the industry in Western Europe.

CSA Research’s Ranking of Top Language Service Providers - CSA Research This dashboard displays data from our global and regional rankings of the largest language service providers from 2019 to 2022. All ranked companies have verified the data and approved its publishing.

Global Content Audit: Unlock Efficiency and Consistency ✅
Transform your global content management with CSA Research. Our Global Content Audit service helps you analyze multiple content types and workflows to pinpoint areas for brand, terminology, and process optimization across your enterprise.

Enhance brand consistency, determine where machine translation is (and isn’t) applicable, and reduce waste in global content management. Let us help you streamline operations and drive efficiency across organizational boundaries. https://hubs.li/Q02LTPTk0

📢 Southern Europe Rankings Released! 🌐

We are proud to present the top 20 language service providers in Southern Europe from our 20th Global Market Survey. This region is renowned for its rich linguistic heritage and growing market presence.

🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02M0X3N0
Discover the leading companies in Southern Europe.

CSA Research’s Ranking of Top Language Service Providers - CSA Research This dashboard displays data from our global and regional rankings of the largest language service providers from 2019 to 2022. All ranked companies have verified the data and approved its publishing.

In late 2022, Big Tech companies, ISVs, startups, and researchers introduced a game-changer: Large Language Models (LLM) and Generative Pre-trained Transformers (GPT). Today, these Generative AI (GenAI) solutions are accessible to everyone online. But remember, there's a catch! 🧐 They're trained on specific data and algorithms, which might not make them suitable for all audiences.

In this brief, we explore four areas where political, economic, and competitive factors influence the demand for universal, do-it-all GenAI engines. Dive into the details here https://hubs.li/Q02LTQD_0

📢 Northern Europe Rankings Announced! 🌍

We are excited to present the top 25 language service providers in Northern Europe from our latest Global Market Survey. This region is known for its strong emphasis on quality and technological advancement.

🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02M0YLZ0
Explore the top companies that are leading the industry in Northern Europe.

CSA Research’s Ranking of Top Language Service Providers - CSA Research This dashboard displays data from our global and regional rankings of the largest language service providers from 2019 to 2022. All ranked companies have verified the data and approved its publishing.

Navigating Africa's Linguistic Diversity: A Guide for Global Marketers 🌍🎯

Africa's linguistic diversity presents a unique challenge for global marketers. Our open-access report offers essential insights into major African languages, from historical colonial tongues to local dialects, within the digital landscape.
Discover key metrics like online population and estimated online GDP to unlock digital marketing potential. Understand regional nuances, infrastructure challenges, and the growing demand for language tech investment as companies expand across the continent.
Access our report for free today! 📊 https://hubs.li/Q02LTRyV0

CSA Research - View The 54 countries of Africa present a linguistically rich and diverse challenge for international marketers. This report provides key facts and figures for major African languages – including colonial and local tongues – in the digital realm. It focuses on total online population (the number of s...

📢 Eastern Europe Rankings Announced! 🌍

We are proud to present the top 20 language service providers in Eastern Europe from our latest Global Market Survey. This region is known for its linguistic diversity and growing influence in the industry.

🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02LXhkp0
Discover the leading companies driving innovation and excellence in Eastern Europe.

CSA Research’s Ranking of Top Language Service Providers - CSA Research This dashboard displays data from our global and regional rankings of the largest language service providers from 2019 to 2022. All ranked companies have verified the data and approved its publishing.

🌍 Strategic Planning and Budgeting
Planning and budgeting for growth can be challenging. CSA Research provides data-driven tools to help businesses identify markets and languages that offer faster, more profitable expansion opportunities.

For localization managers, this year's strategic planning and budgeting phase is crucial. It's the perfect time to emphasize the importance of globalization investment as a key growth driver.

Our eight comprehensive data tools are designed to support your decision-making and position your company for global success.
Start exploring now and prepare for a strategic leap in global markets. https://hubs.li/Q02LTRyT0

Struggling to Justify Your Localization Team's Value? 🤔

If you spend half your time proving the worth of your localization team, we can help. CSA Research offers:
✔️ Creation, review, and delivery of presentations that highlight your team’s impact
✔️Preparation for executive meetings with independent data to support your ROI, technology, and market entry requests
✔️Assistance in centralizing your localization function and establishing a globalization center of excellence
✔️Support for localizing the customer care function and driving business process globalization across your organization

Let us help you tell your team’s story effectively. https://hubs.li/Q02LcK9N0

The Fastest-Growing LSPs of 2024: Fast Movers in the Language Services Industry 📈

Which language service and technology companies saw the most significant growth in 2023? Since 2013, CSA Research has tracked the fastest-growing companies in the sector based on financial results. Our latest report highlights the langtech companies with the highest year-over-year growth, those that achieved the most growth in absolute dollar value, and those that did it without acquisitions. We also provide a summary of the average growth rates across different categories for the 163 companies in our 2024 rankings. https://hubs.li/Q02LcKhb0


by Hélène Pielmeier, Abdelouaheb Hocine

📢 Top 10 in Latin America and the Caribbean!

We are thrilled to unveil the top 10 language service providers in Latin America and the Caribbean from our 20th Global Market Survey. This region is emerging as a key player in the global language services market.

🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02KvQyr0

Explore the top companies that are setting benchmarks in this region.

CSA Research’s Ranking of Top Language Service Providers - CSA Research This dashboard displays data from our global and regional rankings of the largest language service providers from 2019 to 2022. All ranked companies have verified the data and approved its publishing.

📢 North America Rankings Released!

We are pleased to share the top 30 language service providers in North America from our comprehensive Global Market Survey. North America continues to be a leader in the language services industry with its robust market and innovative companies.

🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02KvXsy0
Discover the top companies driving growth and innovation in North America.

CSA Research’s Ranking of Top Language Service Providers - CSA Research This dashboard displays data from our global and regional rankings of the largest language service providers from 2019 to 2022. All ranked companies have verified the data and approved its publishing.

🔍 Why Trust Our Data?

In an era where information fluctuates, it is crucial to rely on solid data. Our Global Market Survey is the only one in the industry that you can trust. The rigorous methodology behind our survey ensures the highest level of accuracy and reliability.

We update our figures quarterly to reflect the most current market conditions. Check out our methodology to understand the thorough process that guarantees robust data.

🔗 Explore our methodology -> https://hubs.li/Q02KvTDP0
🔗 Explore the rankings in our interactive dashboard -> https://hubs.li/Q02KvJ1Z0

CSA Research - View CSA Research publishes an annual series of reports on the language services and technology market based on our yearly comprehensive survey of language service and technology providers. Anyone interested in learning about the science behind this research series will benefit from understanding the str...

Wondering which international markets to enter? 🌍 Our data on over 540 language-country combinations can guide your decision.
Need to convince your manager and executives about the value of investing in languages at home and abroad? We provide hard data to support your ROI proposals, business cases, budgets, and investment plans. Our services also include preparing and reviewing presentation drafts to demonstrate the value of language investment to C-level executives. Use our insights and data to create compelling business presentations. https://hubs.li/Q02Kh8hR0

Shadow IT, also known as shadow procurement or "rogue" purchasing, occurs when products or services are obtained outside of your organization’s policies. This is increasingly happening with language services, as teams and individuals use public large language models (LLMs) or built-in machine translation without involving the localization team or adhering to data privacy and security policies. What can you do to address this issue? [Link]


by Alison Toon

Q1 2024 Freelancer Confidence Survey: The Post-Localization Impact
Our latest report presents findings from the Q1 2024 Freelancer Confidence Survey, featuring insights from 335 freelance translators and interpreters across 67 countries. With over 50 figures and tables, it offers an in-depth analysis of key business indicators, service demand, and freelancer perspectives on client preferences. https://hubs.li/Q02KgRpC0

Highlights include:
✔ Evolving challenges and opportunities in the language services industry
✔ The impact of AI and market trends
✔ Insights into income trends, job satisfaction, and future outlook for freelancers


by Hélène Pielmeier, Fatima Bengana

Maximize the ROI of Corporate Localization Efforts 📈

Get the data you need to invest in the right languages, at the right time, and for the right audiences. Looking to convince your manager and executives about the value of language investment? Our hard data supports ROI proposals, business cases, budgets, and investment plans.
We offer services to help you prepare and review presentation drafts, showcasing the measured value of boosting language investment. Leverage both your data and ours from industry research to create compelling ROI and business presentations for your C-level executives. https://hubs.li/Q02JhMDF0

Do LSPs Need an Innovation Team?

Innovation is more than just improving processes or products; it's about implementing transformative ideas that revolutionize operations. In the post-localization Era, LSPs must innovate to stay relevant. This involves creating new offerings and adopting disruptive working methods.
Our latest report explains why an innovation team is crucial, how to staff it, and strategies for success. Embrace constant renewal and a culture of continuous invention to thrive in this evolving landscape. https://hubs.li/Q02JhL3c0


by Alison Toon