Sinja-Aurora, LLC

The U.S. commercial gaming industry continues breaking all-time performance records, reporting $16.6bn in 2023 Q1 revenue. Aggressive marketing promotions and legalization in more states have contributed to the industry's strong growth.

Coca-Cola's own "Create Real Magic" generative AI platform ended its contest Friday. Its release unveiled the first output of OpenAI and Bain & Company's partnership. Expect more to follow soon.

Coca-Cola Invites Digital Artists to ‘Create Real Magic’ Using New AI Platform – News & Articles Digital creatives around the world can use a first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca-Cola archives. Check out this story and more news from The Coca-Cola Company.

Meta's new AI-powered advertising tool, Advantage+, rapidly improves campaigns by assessing user responses to countless ad variations and propagating the most successful ones, much faster than marketers have been able to ever before.

https://www.ft.com/content/fc95a0f7-5e4e-4616-9b17-7b72daee6c60

AI-generated marketing content will continue to permeate rapidly with the use of tools like ChatGPT. Can human marketers outperform robots?

https://zapier.com/blog/chatgpt-marketing-writing/

Marketing strategies in private equity have been rapidly expanding to take advantage of digital channels and are likely to continue doing so. CMOx breaks down marketing concepts that are constant across industries and how they may be applied in finance.

https://cmox.co/private-equity-marketing-a-guide-for-firms/

Among current B2B marketing trends, video marketing has surged in recent years.

Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus While video is arguably the most powerful B2B marketing tool for marketers, its popularity will only continue to surge in the future.

Effective use of machine learning in your marketing strategy begins with how well you can align AI objectives with organizational objectives.

90% of executives surveyed by MIT Sloan and BCG in 2019 reported their companies having invested in AI. Of those, only 40% reported business gains from AI in the past three years.

https://www.cmswire.com/digital-marketing/if-you-want-to-succeed-with-artificial-intelligence-in-marketing-invest-in-people/

Can You Realize Potential With AI in Marketing? Marketing won’t deliver on AI’s promise unless the human side of the equation is given equal attention.

It's time to move on from the past.

https://www.verywellmind.com/how-to-cope-with-regret-5218665

"You only have one chance to make a first impression."

https://clutch.co/web-designers/resources/top-6-website-features-people-value #:~:text=When%20people%20browse%20a%20website,most%20to%20hold%20audiences'%20attention.&text=People%20are%20becoming%20more%20selective%20about%20the%20time%20they%20spend%20online.

Sinja-Aurora, LLC updated their phone number.

Email users have still been increasing and are projected to continue increasing. Surprising? Don’t allow your marketing team to neglect the importance of email!

https://hyperise.com/blog/outreach-marketing

Is your day too short and your to-do list too long? Time flies, whether you're having fun or not. Here are some ideas for applying time management techniques that you may or may not have heard of!

Article Link: https://fireflies.ai/blog/time-management-techniques

Do you find yourself jumping to evaluate when leading with observations might be more accurate and productive?

https://www.thelittleblackcoffeecup.com/journal/makecoffeebetter

Most consumers believe brands are NOT very transparent on social media.

To find out more about how your social media strategy could be obstructing yours, consider the data in this report by Sprout Social:

https://sproutsocial.com/insights/data/social-media-transparency/

What does ethical marketing mean?

We help you actualize your mission and values by identifying you to the patrons you love to serve.

For more information, visit our website at https://sinjaaurora.com/