Tekzop LLC

What’s the squiggle? It’s when you start and things don’t exactly make sense yet.

Entrepreneurs don’t normally have it all figured out when they decide to start a business. They find a problem to solve, they test and validate, they might encounter roadblocks and even fail a few times.

Entrepreneurship is rarely a straight line. Entrepreneurs will run into squiggles and usually if they dust themselves off, persist and not give up, they eventually get some clarity.

The squiggle in your life could also come in the form of uncertainty about your career path. You might try out different things, succeeding in some things and facing failure in others, until you find your focus.

Being so clear about who your ideal buyer is will make your marketing perform better

Because you’ll be able to:

1. Make products/services that people want
2. Share a message people resonate with
3. Build a brand people love

Brand strategy is knowing what direction to take, what you should align with, what you should rally around and what you shouldn't associate with or consider at all.

So it's not a straight line as people thought it to be, it's a straight line because you know that's your line.
Your path.

Despite acknowledging other paths.

That's clarity, that's alignment, that understanding your true core.

Follow those who know the road.
No successful brand is built on confusion but on ultra alignment across teams and boards and above all, a clear foundation.

Next time if you're thinking about how you're going to stand out among your peers.

Think branding.

Just like you, there are million other businesses out there doing same thing as you.

But the thing is people are seeing each of you differently through the image your business give off.

Why don't you take control of how people see you by intentional working on your brand.

You can start by

✅Defining your grand intention for doing what you do.

✅Explore your audience psychology.

✅Figure out the key values you want your business to imbibe.

✅Picture your brand as a person and think about how it'd act if it were a being.

✅Hire someone to help out with visual aesthetics to reflect your new found direction.

And booom.. You're influencing your business image.

There is something beyond consistency😲👇🏼

If you only are consistent you won't improve (design and understanding will, but not the new things), and when you dont improve your whole content will suck and you will not grow👀

This is what you can do to improve your content📢

1️⃣ Experiment with different things as reels, IGTV, single posts

2️⃣ Create content that is new

3️⃣ Every week analyze and reflect on what worked and what didn't

4️⃣ Double down on things that worked

5️⃣ Be patient but also see the reality and understand what you can change

Are you only being consistent?🧐

🎉👏🏻 Hooray! Your potential customers have landed on your website thanks to a Google search and they’re in front of the products or services you sell. But now what?

- How are you DIFFERENTIATING from your competition?

- Do they know that what you have to offer is what they really NEED and that they should purchase it?

- How are you going to persuade them to TAKE ACTION?

All the money you invested in SEO and a state-of-the-art website are going down the drain because if your customers can’t see WHY they should choose YOU.

🧲 SEO attracts your potential customers 🧲

A nice design makes them feel comfortable and wanting to know more

💰 And persuasive content closes the deal! 💰