TapThat Digital Marketing

Is writer’s block interrupting your 2023 content strategy? Content pillars are a great way to get organized!

Here are the pillars we use in-house to create consistently tapable content:

1. Inform: Keep your readers in-the-know with clear and concise information illustrated with eye-catching visuals and graphics. Make your content more relatable by using storytelling techniques to inform your audience.

2. Educate: Teach your audience something new by simplifying complex concepts with bite-sized takes. Use examples and case studies to illustrate your points, make them more relatable, and incorporate multimedia elements like videos and infographics to bring your content to life.

3. Engage: Interactive features, including polls and surveys, encourage your audience to share their ideas. Not only will this make your content more engaging, but it will also show that you value their input and want to hear from them.

4. Inspire: Share stories of challenge, triumph and achievement. Use quotes, affirmations and other motivational content to uplift your readers. Include meaningful videos and infographics that make your content more memorable.

5. Entertain: Entertaining content is a surefire way to keep your audience engaged and coming back for more. From witty blog posts to humorous podcasts, ensure you're providing your audience with something enjoyable to watch, read, and listen to.

5. Activate: Invite your audience to take the next step with a clear call-to-action. Examples of clear calls-to-action include “Book Now,” “Connect with Me” and “Learn More.”

TL;DR ——> swipe left.

Choosing the best digital tools for your business may feel overwhelming, but we've made it a whole lot simpler. Check out our Top Digital Tools of 2023:

#10. Mighty Networks
This is the go-to platform for building and growing your own online community! Whether you're looking to connect with customers, host online courses, or create a professional network, Mighty Networks has the relevant tools you need to make it happen.

#9. PandaDoc
Create winning proposals with PandaDoc! If you don’t know where to start with a form or contract, check out PandaDoc templates — it’s all the inspiration you need to build beautifully branded documents. And, with advanced e-sign capabilities, never chase down signatures again.

#8. Instabio
Instagram doesn’t support hyperlinks in content captions; your followers aren’t typing out those long URLs either! With Instabio, you can share all of your links in one place. Use customizable templates and designs to revamp your bio with visual appeal!

#7. Toggl Plan
Last year, Toggl won our vote for its desktop timekeeper. This year, it won our hearts with a waste-no-time project planning platform. If you want to cut through the noise and get straight to work, Toggl Plan is the ultimate productivity booster!

#6. Pexels
Do you avoid posting on social media because all of your content seems dull in comparison to the competition? Are you wondering, ”Who does their photography?” Pexels is a breathtaking collection of royalty-free stock photos (and videos) that will make your work stand out.

#5. Buffer
With intuitive scheduling options, publishing features, and a mobile app, Buffer is the ultimate social media management solution! Seamlessly share posts across multiple platforms without the hassle of logging in over and over again.

#4. Flodesk
This year, we discovered Flodesk, and we are super fans! This amazing platform makes it a snap to create stunning newsletters and campaigns that keep subscribers engaged. Intuitive automation features make it a breeze to schedule emails in advance, so you only work hard once.

#3. StreamYard
We’ve found a fun way to create professional-quality video content…Stream Yard! Connect with your viewers in high-definition by hosting webinars and interviews across multiple platforms in real-time. Go live now, or schedule a live stream for later.

#2. Google Meet
Done with virtual meetings that crash constantly? Not enough space on your hard drive for yet another video conferencing app? Google Meet allows you to virtually connect from virtually anywhere. With tons of cool backgrounds to choose from, your clients will think you’re in the Bahamas, when you’re actually in your pajamas.

#1. Calendly
Drumroll please…

Make your work life a whole lot simpler by trying THE most powerful scheduling tool on the market. Stop asking, “When are you available?” and start using Calendly. This Black-owned business easily tops our Top Digital Tools list for 2023.

TL;DR check out the list -->