Straight North

In the spirit of Valentine's Day 💘, your links shouldn't go on blind dates. So here's how to vet potential link partners for a perfect match for your SEO strategy!

Link Blind Date: How to Evaluate the Quality of Potential Link Partners Learn how to evaluate the quality of potential link partners in SEO. Discover the importance of relevance, domain authority, content quality, and more in building strong and lasting link relationships.

Content is king - but how long should your content be?

Here we explore snackable vs long-form content so you can have a better understanding to cater to your audience.

Snackable Content vs. Long-Form Content The online marketspace is incredibly vast. Consumers nowadays have practically limitless options when it comes to where and how they consume content. Because of this, marketers must understand what it…

Did you know? 20% of mobile searches are used with voice.
With the rise of voice search, it's important to optimize keywords fitting for conversational tones that potential customers might ask.

Council Post: Voice Search SEO Practices: Optimizing For The Future Of Search I believe that adapting strategies to optimize content for voice search should be one of the highest priorities for small-business owners.

Have you modernized your SEO strategy? Building a presence outside of making a Google-friendly website is also crucial for SEO.

Search Engine Land delves into modernizing your SEO strategy for 2024!

Modern SEO: Packaging your brand and marketing for Google Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.

Content is king! Google recently clarified it pulls content from your page as the primary source for snippets, and not just from meta descriptions.

To be featured, make sure you're improving the content on your pages along with the meta descriptions - both are important!

Google Updates Featured Snippet Documentation Learn about the recent updates from Google regarding featured snippets and how it impacts SEO. Discover the importance of page content and meta descriptions in creating compelling snippets. Find out the best practices for writing quality meta descriptions to increase your chances of being featured.

Start 2024 on the right foot - avoid these common SEO mistakes that could tank your rankings

5 Common SEO Mistakes That Are Killing Your Rankings | Entrepreneur Is the latest Google algorithm update hurting your website's rankings? You need to stop making these five SEO mistakes now.

Domain age can be misinterpreted if it actually can help your ranking. Do older domains automatically rank higher? Search Engine Journal explains here:

Google Answers If Domain Age Impacts Rankings Google's John Mueller answers the question about domain age and any impact on search rankings

Reflecting on your marketing strategies for this year, it's important to get a step ahead for 2024. Here are some B2B marketing trends to keep in mind for your B2B marketing needs.

2024 B2B trends: 6 key areas for marketing success Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.

Web authority is a measurable tool to see how your site positions against others in your industry. Curious on ways to increase your authority? Check out this article from Semrush

5 Ways to Increase Website Authority: An Actionable Guide Learn how to increase website authority and key factors that impact your domain’s Authority Score.

A hacked website can lead to a drop in rankings and jeopardize your site's visibility. Here's why it's important to keep up with your site's security alongside your SEO campaign:

Council Post: The Importance Of Website Security In SEO. Business owners should take a proactive approach to website security, weaving it into their SEO strategies.

SEO strategies of the past may not be applicable today. CMSWire gathered some recent trends to consider for your SEO campaign you may not have been aware of:

Audience-first Approach: The Keystone of Emerging SEO Trends What the search engine algorithms looked favorably upon yesterday may not work to your digital content’s advantage today. Some of the latest SEO trends.

How does e-commerce SEO differ from standard SEO? E-commerce SEO allows you to reach potential buyers without having to pay for ads.

We have 5 effective e-commerce SEO strategies you can check out here:

SEO Strategies for E-Commerce Websites The continuous growth of online shopping and the increase in the number of online-only retailers makes gaining traction in search results more difficult than ever. Getting your e-commerce website in…

Is your site optimized for mobile devices?

Google has officially switched to mobile-first indexing and is prioritizing mobile versions for ranking. Now more than ever, it is important to make sure your site is mobile-friendly and optimized to get indexed.

Still curious what that means? Read for more

Google Completes Switch To Mobile-First Indexing Google officially completes switch to mobile-first indexing after years-long transition.

Curious about what the future of AI and voice search holds? Check out our article for how you can leverage AI and voice search optimization to boost rankings

AI & Voice Search SEO Strategies In 1962, IBM created the first voice recognition device. The then-revolutionary Shoebox could understand 16 total words and digits and even process commands and run programs based on that was asked.

Worried your audience isn't seeing your content? Here's how your on-site and off-site content are crucial for SEO and to make sure your content isn't in hiding

You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead Strategic effort can help your marketing content reach your target audience in the publications they're already reading—and create an inbound-marketing machine.

Curious how Google measures for ranking? Here are some insights into how Google's machine learning is used in web page ranking

Google's Machine Learning in Content Ranking (Beginner's Guide) Gain insights into how Google leverages machine learning in web page ranking. Learn about scoring models, vector space models, and the use of Markov chains.

Google Discover has been updated and may impact your search traffic. Discover is an extension of Search, so it's best to use these practices in supplement to your search strategies

Google Explains Why Discover Traffic Might Change Over Time Google updated its Discover documentation to include reasons why traffic from Discover can fluctuate up and down for web content.

Google celebrates 25 years & some SEO experts share their most memorable moments!

Google Search at 25: SEO experts share memorable moments Celebrate Google's 25th birthday with SEO stories from industry veterans, exploring challenges, lessons, and the future of search.

Google's September 2023 Helpful Content Update has some hefty changes - here's what to look out for

Google September 2023 Helpful Content Update - Changes To The Algorithm Google announced the September 2023 Helpful Content Update which contains two important changes to how sites are ranked

Curious how the Google core updates compare? There's a chance the latest core update could negatively impact your site - here's what you should consider

How the August 2023 Google core update compared to March 2023 core updates We asked some of the Google tracking data providers for data on the latest Google algorithm update.

The latest State of SEO report from Search Engine Journal shows the impact that generative AI will have on the SEO industry. Here's how professionals are reacting...

Generative AI And SEO Strategy: Getting The Most Out Of Your Tools Dive into the State of SEO report findings for illuminating perspectives on generative AI's impact on SEO.

Content is king, but is your content credible? Here are some ways you can establish credibility through content marketing

Lacking Trust? Here are 5 Ways to Establish Credibility in Content Marketing | Entrepreneur Content marketing has the greatest impact when it offers valuable and educational insights to its audiences.

With Google's latest update, there are guidelines to stay ahead of the changing algorithms with your content strategy. Now more than ever, quality over quantity is important, and this article provides strategies to stay ahead of AI

How to safeguard your content strategy in an AI-driven search landscape Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers.

One of many factors in increasing your rankings is to have authoritative backlinks, but what is the connection between backlinks and authority? Digital Agency Network's article explains the importance of boosting your rankings with quality backlinks

The Connection Between Backlinks and Authority Being new to SEO means learning the terminology. You know you want to optimise your site and do what Google wants. But, it starts with the basics, and that means learning what matters and what everything means. This will allow you to join in conversations and build a successful SEO strategy. There w...

Not seeing SEO results after linking to authoritative sites? This is a common misconception that doesn't always help in rankings. Search Engine Journal clarifies what other factors matter to help improve your SEO rankings.

Google: Linking To Authoritative Sites Won't Help SEO Google's John Mueller: Linking to high-authority sites doesn't help search rankings. Focus on useful links that benefit users.

When it comes to SEO, how will AI-generated content impact the industry? In this article, we explain what AI-generated content is, how it is used in SEO and content creators, and the benefits and detriments it can have on your SEO performance.

Does AI-Generated Content Help Or Hurt SEO? Whether or not we like it, artificial intelligence (AI) is here to stay. How will AI impact SEO? There are benefits and disadvantages to AI-generated content and understanding AI can put you ahead in…

Unsure how to optimize your site for ChatGPT search engines? Here's how you can prepare your website for the future of AI in search.

ChatGPT Search Engines: What They Do and How to Optimize Your Site for Them Discover what the widespread adaption of ChatGPT search means for SEO and how you can optimize your site to ensure success in this new search landscape.

Linkable assets are valuable in your as they can save you time while building more links. This guide provides useful tools to learn more about the benefits linkable assets can provide for your business.

A Guide To Linkable Assets For Effective Link Building Save time and create a piece that is easily linkable with this guide (including great examples!).

Using AI for your SEO strategy may pose some risks. Here is an understanding of how to stay ahead and improve your rankings and online presence in the world AI

Council Post: Understanding The Risks Of Overreliance On AI For SEO Strategy The whole world is beginning to notice the impact of AI.

Wonder why you may not be ranking? It may be your website. Search Engine Land breaks down building an SEO-friendly site here

SEO and website design: How to build search engine-friendly sites Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.