Strategic Account Management Association

𝐒𝐀𝐌𝐀 𝐀𝐧𝐧𝐮𝐚𝐥 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞
May 23-25, 2023 | San Diego, CA

𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘢𝘯𝘯𝘰𝘶𝘯𝘤𝘦𝘥!

We search far and wide for new speakers bringing fresh, innovative ideas from companies who are pushing the envelope with their key customers. SAMA's roster of trailblazing sessions is only getting better. Check in often to see what's new.

Check out our sessions and speakers here: https://strategicaccounts.org/en/events/

Thank you for visiting our page! We no longer use this channel to communicate with our members. Please sign up for email newsletter to stay up to date with all things SAMA: http://eepurl.com/dxXCgT

We are also still active on LinkedIn here: https://www.linkedin.com/company/strategic-account-management-association

You can always send us an email at [email protected] or give us a call at 312-251-3131.

Thank you!

Seeking proposals for SAMA’s 2020 conferences

Do you have an innovative or simply best-in-class strategic account management success story or idea to showcase for global business leaders? Are you driving change within your organization, transforming relationships with your customers or creating new sources of value?

SAMA invites you to share your success story and ideas with your peers, your customers and the wider SAMA community by leading a session at SAMA’s 2020 conferences (11-12 March in Prague and May 18-20 in San Diego).

No matter your company size, experience level or industry, SAMA conferences offer you a global forum to showcase your work alongside our distinguished roster of speakers and presenting companies.

Submissions are due by Friday, September 20, 2019.
Submit your proposal here: http://bit.ly/2JDXDzE

Premier Symposium

Who is presenting at SAMA's 2019 Annual Conference May 20-22 in Orlando?

Companies presenting include 3M, Johnson Controls, DHL, HP, Mayo Clinic, IBM, Nalco, McKinsey & Co., Air Liquide, Cisco and more. Learn about the speakers and presenting companies here. https://bit.ly/2T1EWce

Ninety-four percent (94%) of last year’s attendees at SAMA’s Annual Conference rated their experience as “excellent” or “very good.”

Register here. https://bit.ly/2OkqJGj

SAMA announces the winners of the 2019 SAMA Excellence Awards™

The SAMA Excellence Awards honor companies for best-in-class practices in strategic account management. It is the only global awards program that recognizes B2B companies for their focus on putting customers at the center of their corporate strategies.

Please join SAMA in saluting this year’s winners by category:

“Implementation of a disciplined process to quantify and monetize specific customer value solutions"
Winner: AVI-SPL

“Implementation of specific customer engagement strategies enabling, and successfully impacting, the co-value creation process”
Co-Winners: Premier Inc./Merck
and Air Liquide

“Outstanding young SAM program of the year (5 years)”
Winner: Johnson Controls

“SAMA Global Customer-Centricity Award”
Winner: Boehringer Ingelheim

Winning companies are scheduled to present at SAMA’s Annual Conference (May 20-22, Orlando, Florida. Learn more about this event here. https://bit.ly/2T1EWce

Learn more about the SAMA award and past winners here. https://bit.ly/2W4c590

SAMA Research tells us that nothing impacts business results as much as the skills and mindset of individual key account managers (KAMs).

After Miami last week, SAMA Academy is gathering next in Amsterdam (11-13 March). Courses in Amsterdam cover all facets of strategic customer management, from critical skills like better negotiations to practical leadership approaches like aligning your overall company behind an account strategy, including the C-Level.

All it takes is one great new idea from our world-renowned training partners or an experienced KAM colleague to open a path to better outcomes for you. The full course descriptions and register details for an upcoming SAMA Academy session are here. https://bit.ly/2sK0W0o

Plan to join the SAMA community at 2019 SAMA Pan-European Conference (PEC) in Amsterdam (14-15 March)
Are you facing a particular key customer or internal challenge to deliver for that customer?
No matter your industry, organizational initiatives or personal goals for your key customer relationships in 2019, SAMA’s Pan-European Conference (PEC) offers you valuable tools, practical insights and career connections that can lead to greater success.

Download the Pan-European Conference brochure for a full guide to SAMA’s most comprehensive annual European event here. https://bit.ly/2H60eEG

Or visit our website here. https://bit.ly/2RL0Wes

Presenting companies at the 2019 SAMA Pan-European Conference include: Rolls-Royce, UCB Biopharma, McKinsey & Co., 3M, IBM, Bayer, Airbus, Siemens, Pfizer, Merck, Cisco, Abbott and many others.

Take advantage of this opportunity for KAM/SAM/GAM leaders to discover fresh ideas to recalibrate and elevate the trajectory of your critical customer relationships that unlock extraordinary business results.

Register here. https://bit.ly/2C7MRPV

SAMA knows you are busy closing out 2018, but it also is a good time to plan for 2019.

SAMA Academy Miami runs February 4-7, 2019 and features immersive, hands-on training proven to sharpen the skills most closely associated with extraordinary strategic account outcomes. SAMA research tells us that nothing impacts business results as much as the skills and attributes of individual SAMs.

SAMA Academy workshops offered in Miami cover all facets of strategic customer management, from foundational skills like account planning and customer co-discovery to decision-making science and managing cross-functional teams.

Be warned: Recent SAMA Academy courses have closed early, so if you see a course that interests you, please lock in your place now.

Learn more about SAMA Academy Miami and register here.https://bit.ly/2Ka6oBx

If you cannot join us in Miami, the current 2019 SAMA Academy calendar is available here.
https://bit.ly/2F22smZ

SAMA Excellence Awards™ deadline extended to November 16, 2018

Due to high demand for more time to prepare, SAMA is extending the deadline for entries to the 2019 SAMA Excellence Awards until November 16, 2018.

SAMA Excellence Award winners are recognized by their customers, their peers and their industries for consistently delivering business results above and beyond even their most advanced competitors. There is only one global award recognizing organizations for outstanding achievement in strategic customer management.

If your organization has an especially great story of customer success or overall program excellence, SAMA would like to hear from you. Learn more about the award details here https://bit.ly/2RtqVTW

Seeking proposals for SAMA’s 2019 Conferences
(submission deadline is September 14, 2018)

Do you have a novel, innovative or simply best-in-class story of driving change within your organization, transforming relationships with your customers, or creating new sources of value with your strategic accounts?

SAMA invites you to share your success story with your SAM peers, your customers and the wider SAMA community. No matter your company size, maturity level or industry, SAMA invites you to showcase your work alongside our distinguished roster of speakers and presenting companies. We are accepting proposals for conference sessions, panel discussions and debates in the following general areas:

-Driving and Realizing SAM Organizational Capabilities
-Enabling SAM Talent
-Strategic Account Management Critical Skills
-Transformative Practices for the Next-Generation SAM

Presenting at SAMA’s Pan-European Conference (14-15 March 2019) or Annual Conference (May 20-22, 2019) is the ultimate opportunity to raise your and your company’s profile by speaking in front of the world’s largest global SAM community.

Deadline for submissions is no later than Friday, September 14, 2018.

Submissions are accepted here https://bit.ly/2uy4tQw

3M Vice Chair and Executive Vice President, H.C. Chin, highlighted during his keynote at SAMA’s Annual Conference that opportunities are always found where advancements in technology meet the dynamics of demographic change.

Are you ready to take advantage of these emerging opportunities for your organization and your career? Do you have the latest tools to prepare you for the tectonic shifts happening in many industries as adoption of new technologies changes your SAM/GAM/KAM roles?

The next step in your professional journey can begin July 23-26 at the SAMA Academy Chicago. Join your colleagues and take a deep dive into the SAM competencies that prepare you to respond to change and enhance your account management performance.

Since SAMA Academy Chicago features a broad selection of our curriculum for any role and at any level, why not ask others from your team to join you?

Follow this link https://bit.ly/2smCgLH to the full list of courses offered at SAMA Academy in Chicago and register before courses reach capacity.

SAMA Announces that Denise Freier Moves to SAMA from IBM

Bernard Quancard, CEO and President, of Strategic Account Management Association (SAMA) announced the addition of Denise Freier as the new Chief Operating Officer of SAMA today during the first day of SAMA’s Annual Conference. Ms. Freier joins SAMA after more than 40 years of executive and sales leadership at IBM. Ms. Freier served as one of the executive leaders for one of the largest global transformation initiatives in the history of IBM – an undertaking that reimagined how IBM engages with its customers. Building on her career in sales, sales operations and strategic account management, she, most recently, led IBM’s CRM implementation where she was accountable for the design, deployment and adoption by more than 40,000 global sales and sales managers. Mr. Quancard highlighted Ms. Freier’s experience in his introduction saying that Denise “has been on the front lines for the twin revolutions of customer-centricity and now digital transformation.”

SAMA is delighted that Ms. Freier will bring her experience as a SAM practitioner and her familiarity with the SAMA community as a thought-leading presenter and long-standing SAMA member. Ms. Freier will begin to take over the day-to-day direction of SAMA and after a short transition period as COO, she will become the next SAMA CEO. Ms. Freier’s addition allows Mr. Quancard to focus more on his passions of new SAM research and expanding business development in Europe as SAMA’s President Emeritus.

“We evaluated more than 200 tremendous candidates for this SAMA position,” Mr. Jim Ford, Chairman of the Board of SAMA shared. “After a long search, the Board’s Executive Committee unanimously agreed that Denise’s unique experience was the best choice. We believe that she can take SAMA to the next level. Denise joining SAMA is addition without subtraction -- an ideal transition that frees Bernard to focus on what he wants to do most.”

Visit www.strategicaccounts.org or to learn more about the highlights of what is happening at SAMA’s Annual Conference in Orlando this week.

Reminder: SAMA's Annual Conference May 21-23 in Orlando is only one month away! Register today: http://bit.ly/SAMA-AC18

Reconnect with your colleagues and gain career changing insights. Seismic changes are shaking every industry in 2018, making it a perilous time for companies who fall behind but a giant opportunity for those at the forefront.

With more than 50 workshops led by leaders from the world’s most innovative customer-centric companies, plus keynotes from executives at 3M and IBM, you will leave SAMA's Annual Conference armed with the knowledge you need to respond to your customers’ soaring expectations.

Seats are filling fast. Register now! http://bit.ly/SAMA-AC18

SAMA Annual Conference 2018 Considering just the end customer for SAMs is proving increasingly insufficient, even limiting. The future will find SAMs looking at the end customer ecosystem, transforming the SAM job into one of “ecosystem orchestration.” This will mean mobilizing and connecting an entire community of stakeho...

Congratulations to SAMA's newest Certified Strategic Account Manager (CSAM) graduates of 2018!

• Lea Irons of Astellas

• David E. Mickool of Cushman and Wakefield

Thank you for all your hard work and dedication to the practices of Strategic Account Management.

Interested in learning more about SAMA's Certified Strategic Account Manager (CSAM) program? Email Frankie Cusimano, Assistant Director of Certification and Training ([email protected]) for more information.

The SAMA Excellence Awards™ honor companies each year for best-in-class practices in five categories of strategic account management. This year’s winners impressed judges with innovative approaches to building internal SAM awareness and recognition, leveraging data and co-creation sprints to solve difficult customer challenges, elevating relationships through aligning account teams to a strategic customer, and overall strategic account management excellence.

This year’s winners will be introduced at the SAMA Annual Conference in Orlando May 21-23, 2018, and will be featured in the Fall issue of Velocity magazine.

Until then, please join SAMA in saluting this year’s winners:

“Outstanding internal branding of a SAM organization across the company”
Winner: Pfizer

“Outstanding customer account team design, management and performance”
Winner: 3M

“Outstanding use of data and digitally-based processes to impact co-creation”
Winner: Arcadis

“Outstanding young SAM program of the year (5 years)”
Winner: 3M

Do you want to know how your company measures up with the best? SAMA will announce categories for the 2019 awards at the Annual Conference in May. Please visit our website to learn more: http://strategicaccounts.org/ExcellenceAwards/

SAMA Excellence Awards | SAMA Awards given to the strategic account management industry professionals by Strategic Account Management Association.

We are gearing up for the third and final day of SAMA Academy Berlin. On today's agenda, three monumentally important SAM topics: value co-creation, account team leadership, and crafting messaging designed to appeal to senior decision makers. Couldn't make it to Berlin? Click here for a schedule of our upcoming SAMA Academy training events. http://bit.ly/2018SAMAAcad

SAMA Academy Singapore, originally scheduled for 17-19 April 2018, has been postponed. SAMA anticipates announcing the new 2018 schedule for these rescheduled Singapore courses shortly. We regret any inconvenience caused by this scheduling change.

Anyone with an interest related to the 2018 SAMA Academy Singapore or who would like to be informed of the new schedule when it is announced shortly, please contact SAMA at [email protected] to alert us.

SAMA online learning is back for 2018! Don’t miss out on Buyer’s Perspective or Critical Skills online coming soon.
http://bit.ly/2018SAMAAcad

SAMA research shows that the biggest difference between top-performing KAMs and average ones is their ability to consistently co-create compelling solutions that deliver proven value to their key accounts.

Consistently creating relevant, differentiating solutions that impact your customer’s metrics is the focus of SAMA Academy's Core 2: "Value co-creation and monetization" course available on 14 March 2018 at SAMA Berlin Academy. This full-day workshop teaches participants how to develop and deploy a co-creation framework to improve your account management performance.

Join us at SAMA Academy Berlin on 14 March to learn this deceptively simple methodology for engaging and elevating your account relationships to achieve accelerated, sustainable and profitable growth.

Register here today: http://bit.ly/SABerlin18

SAMA Academy Berlin 2018 If you are a SAM, the manager of SAMs or work on an account team, join us for these three days at the venue exclusively focused on SAM skill-building and professional development.

From 12-14 March, take a deep dive into the SAM competencies at SAMA Academy Berlin. At these full-day intensive and interactive workshops you will learn from best-in-class instructors, engage with other attendees from across industries, and give your team the leading edge. Register for SAMA Academy here: http://bit.ly/SABerlin18

Join us for courses offered for the first time in the area at this year’s SAMA Academy Singapore. Register for training on negotiations, your co-creation endeavors or tailoring your value proposition and messaging for the C-suite.

See the full list of SAM courses available in Singapore in April: http://bit.ly/SASing18

SAMA Academy Singapore 2018 If you are a SAM, the manager of SAMs or work on an account team, join us for these three days at the venue exclusively focused on SAM skill-building and professional development.

Congratulations to SAMA’s first Certified Strategic Account Manager (CSAM) graduates of 2018!

• Saleh Al-Ben Saleh of Emerson

• Kai Bode of Merck

• Gulherme Camara of Vallourec

• Alain Carre of Merck

• Jon Hardy of Lonza

• Philippe Houle of Merck

• Raoul Mercer of Emerson

• Sarah Roper of Merck

• Heiko Ruhl of PolyOne

Thank you for all your hard work and dedication to the practices of Strategic Account Management.

Interested in learning more about SAMA's Certified Strategic Account Manager (CSAM) program? Email Frankie Cusimano, Assistant Director of Certification and Training ([email protected]) for more information.

Don’t miss out on top tier SAM training from the convenience of your office! SAMA’s online courses for 2018 are open! First up, Buyer’s Perspective / Elevate Value http://bit.ly/2rQ4MY3

SAMA Academy Online - E2 (102) - Buyer’s perspective: Create, communicate and quantify value for CxO impact SAMA Academy OnlineE2 (102) - Buyer’s perspective: Create, communicate and quantify value for CxO impact 03/19/2018 - 04/19/2018

What sets a SAMA Conference apart? Check out the video below and learn from past attendees and presenters, including Ron Davis and Adrian Davis, CSP.

Registration for our Pan European Conference, 15-16 March in Berlin, Germany, is filling up quickly. Register here: http://bit.ly/SAMAPEC18

Last call for early birds at the SAMA Annual Conference, May 21-23 in Orlando, Florida! Save $200 on registration if you sign up before February 1st. Register here: http://bit.ly/SAMA-AC18

http://bit.ly/SAMA18ConfVid

Strategic Account Management Association - 2018 Conferences Your source for preview and instructional videos for the Strategic Account Management Association workshops and events.

Spots filling quickly at our Berlin meetings this March!

SAMA Academy Berlin (March 12-14) and Pan European Conference (March 15-16)

From 12-14 March, take a deep dive into the SAM competencies at SAMA Academy. At these full-day intensive and interactive workshops you will learn from best-in-class instructors, engage with other attendees from across industries, and give your team the leading edge. Register for SAMA Academy here: http://bit.ly/SABerlin18

How do you cultivate the ecosystem of co-creation? Join us at our Pan European Conference (PEC), 15-16 March, and learn what it takes to thrive in the new SAM ecosystem. With over a dozen breakout sessions, covering everything from SAM critical skills to transformative practices, everyone on your team can learn something new and help you achieve your 2018 goals and beyond. Register for PEC here: http://bit.ly/SAMAPEC18

SAMA Academy Berlin 2018

Last call! Workshops filling up at SAMA Academy Miami (Feb 5-8).

Differentiate how you engage, elevate relationships and accelerate mutual, sustainable, profitable growth in Core 2: Value co-creation and monetization (Monday, Feb 5).

New to SAM? Learn the tools necessary to start doing your job immediately and consistently with the best-in-class workflow defined by SAMA in Core 0: SAM Playbook (Monday and Tuesday, Feb 5-6).

Register and save your spot today! http://bit.ly/SAMiami18

SAMA Academy Miami 2018 If you are a SAM, the manager of SAMs or work on an account team, join us for these four days at the venue exclusively focused on SAM skill-building and professional development.

Welcome to S&C Electric Company, Airbus and Wyndham Hotels and Resorts as SAMA's newest Corporate Members!

Interested in corporate membership for your company? Get more info here: http://bit.ly/SAMACorpMem

Corporate Membership | SAMA Corporate membership for the Strategic Account Management Association.