Wilks Communications Group

To celebrate the holiday season with our team, WCG is supporting our client Dog Tag by sharing sweet treats from their iconic Georgetown . Dog Tag offers post-service veterans, spouses and caregivers the tools and education to build resilience, find renewed purpose and forge community beyond the military. Part of Dog Tag’s five-month fellowship program includes experience working at the bakery. What a sweet way to wrap up 2022. 🎊

Happy holidays and a Happy New Year from the WCG team!

To celebrate the holiday season with our team, WCG is supporting our client Dog Tag by sharing sweet treats from their iconic Georgetown Dog Tag Bakery. Dog Tag offers post-service veterans, spouses and caregivers the tools and education to build resilience, find renewed purpose and forge community beyond the military. Part of Dog Tag’s five-month fellowship program includes experience working at the bakery. What a sweet way to wrap up 2022. 🎊

Happy holidays and a Happy New Year from the WCG team!

It’s budget season, which means campaign planning is top-of-mind for marketing leaders. This week on the blog, we offer a refresher on the five essential components of a successful marketing campaign. Will yours check every box? Read more using the link below.

https://wilksgrp.com/blog/anatomy-of-a-campaign-five-basics-you-cant-afford-to-skip/

Confused about content strategy? You’re not alone. At Wilks Communications Group, we favor a proven, common-sense approach that tailors strategy to business priorities and always puts the audience front and center. Learn how we do it this week on the blog.

Taking Content Strategy Back to Basics | Wilks Communications Group Confused about content strategy? You’re not alone. At Wilks Communications Group, we favor a proven, common-sense approach that tailors strategy to business priorities and always puts the audience front and center. Learn how we do it this week on the blog.

Like it or not, culture wars rule the headlines. But what does that mean for brands seeking both relevance and broad appeal? This week on the blog, we look at one of the toughest topics facing marketers today. Read more using the link below.

The Benefits and Risks of Communicating Authentic Brand Values in a Polarized World | Wilks Communications Group Conventional wisdom says that every brand should act like a media brand, maintaining relevancy by staying part of the always-on conversation where cultural energy gathers. At the same time, consumers are ever more attentive to the values and purpose behind the brands they shop,.

Brand values and cause affiliations are front and center in today’s marketing landscape — and consumers expect nothing less. This week on the blog, we examine the risks, rewards and ramifications of cause marketing in 2022. Read more using the link below.

Walking the Talk: Finding Your Place in Today’s Cause Marketing Landscape | Wilks Communications Group Brand values and cause affiliations are front and center in today’s marketing landscape — and consumers expect nothing less.

Fact: consumers love a deal. But when it comes to building and protecting precious brand equity, discounts are a double-edged sword. This week on the blog, we look at the dos and don’ts of couponing just in time for the holiday push.

The Dos and Don’ts of Couponing in 2022 | Wilks Communications Group The dos and don’ts of couponing just in time for the holiday push.

Hey foodies, here comes Halloween! Turns out that whether you're a chocoholic, a sugar-tooth or a lean, mean clean-eating machine, there’s something for everybody in the ever-widening world of specialty sweets. Check out the latest trends on this week's blog.

https://wilksgrp.com/blog/trick-or-trend-a-seasonal-peek-at-whats-happening-in-premium-sweets/

“Follow the data” is a failsafe formula for success… or is it? This week on the blog, we dive deep into the why, what, when and if of quantitative analytics to discover the sweet spot where data and instinct converge. Read more using the link in our bio.

In an era when many brands are “manufactured” through corporate market research, an authentic family origin tale is a rare treasure. This week on the blog, we give a perspective on how to get maximum brand-building value from the true-to-life story behind your family business.

Family Business Branding: Making the Most of Your Origin Story | Wilks Communications Group When it comes to branding, many family businesses are sitting on an enviable asset: an authentic origin story built around the vision, passion, struggles and quirks of the individuals who first brought the enterprise to life.

Family businesses employ 62% of the US workforce and account for 64% of the country’s GDP. At Wilks Communications Group, we are proud to count many successful family enterprises among our clients — and to be in that number ourselves. This week on the blog, we delve into cultural lessons any leader can learn from the best of the family-owned sector. Read more at the link in our bio.

Digitally native brands “speak social” better than anyone else. This week on the blog, we take a close look at what these brands are doing right — and how every brand can apply the same winning principles.

Once you’ve achieved a foothold as a specialty brand, next-level growth requires both new tactics and a new mindset. Check out this week’s blog for a few of our best ideas.

If you want to elevate content in your marketing mix but aren’t sure where to start — start here. This week on the blog, we review best practices to help every marketer unlock the power of branded content.
https://wilksgrp.com/blog/content-marketing-101-creating-content-that-works-as-hard-as-you-do/

Content Marketing 101: Creating Content that Works as Hard as You Do | Wilks Communications Group In today’s competitive marketplace, the question is not whether to create branded content — it’s how much you can produce and how relevant can it be. According to a 2022 Media Planning Guide from research giant Nielsen, content-focused tactics such as branded websites and editorial content tha...

Is your brand recession-ready? This week on the blog we tackle the question on every marketer’s mind and share highlights of our time-tested formula for success. Read more using the link in our bio.

Is your brand recession-ready? This week on the blog we tackle the question on every marketer’s mind and share highlights of our time-tested formula for success. Read more using the link below.

https://wilksgrp.com/blog/is-your-brand-recession-ready/

If you’re making the environment a business priority, we applaud you. But are you letting the world know about it with a clear, powerful story? This week on our blog, we’re sharing 5 principles for environmental marketing communications that will set your brand apart. Read more using the link in our bio.

If you’re making the environment a business priority, we applaud you. But are you letting the world know about it with a clear, powerful story? This week on our blog, we’re sharing 5 principles for environmental marketing communications that will set your brand apart. Read more using the link below.

https://wilksgrp.com/blog/sustainability-stories-that-break-through-5-principles-for-success/

Sustainability Stories that Break Through: 5 Principles for Success | Wilks Communications Group In the hottest summer on record, the phrase “sustainable business” resonates on multiple levels. Integrating environmentally responsible practices into business operations doesn’t just answer an ethical call to protect our planet — it fulfills an increasingly strident consumer demand that ca...

WCG client, Opportunity International, was featured in David Njagi’s article “Ghana's farmers arm against freak weather with crop insurance” which recently won first runner-up in the Best Print Article (English) category for the Pan-African (Re)insurance Journalism Awards.

Njagi’s article details an insurance program that protects and pays out farmers if crops are bad that season, or do not yield as expected. This program is part of a larger initiative under Opportunity International that has helped provide cover for about 1,360 farmers in northern Ghana.

WCG celebrates the work being done by Opportunity International and congratulates journalist David Njagi for his award winning coverage of these efforts. Read the full article using the link in our bio.

WCG client, Opportunity International, was featured in David Njagi’s article “Ghana's farmers arm against freak weather with crop insurance” which recently won first runner-up in the Best Print Article (English) category for the Pan-African (Re)insurance Journalism Awards.

Njagi’s article details an insurance program that protects and pays out farmers if crops are bad that season, or do not yield as expected. This program is part of a larger initiative under Opportunity International that has helped provide cover for about 1,360 farmers in northern Ghana.

WCG celebrates the work being done by Opportunity International and congratulates journalist David Njagi for his award-winning coverage of these efforts. Read the full article using the link below.
https://news.trust.org/item/20220118122428-n5ggz/

Ghana's farmers arm against freak weather with crop insurance An updated insurance programme pays out when harvests come up short, stopping farmers from falling into poverty due to drought or heavy rains

WCG congratulates two of our clients who have been nominated as finalists for a prestigious 2022 International Association of Culinary Professionals Award.

was nominated for “Best Commercial Food or Beverage Photography”. This honor was made possible by photographer , chef and the team at WCG in creating this stunning Bourbon Poached Pear Spiced Cake.

was nominated for “Best Food Styling in a Commercial Food Photograph”. This honor was made possible by food stylist Charlie Worthington and the team at Sunday Night Foods.

Learn more about this year’s finalists using the link in our bio.

WCG congratulates two of our clients who have been nominated as finalists for a prestigious 2022 International Association of Culinary Professionals Award.

Nielsen-Massey Vanillas was nominated for “Best Commercial Food or Beverage Photography”. This honor was made possible by photographer Captures By TK: Photo & Film, chef Jessica Monroe and the team at WCG in creating this stunning Bourbon Poached Pear Spiced Cake.

Sunday Night Foods was nominated for “Best Food Styling in a Commercial Food Photograph”. This honor was made possible by food stylist Charlie Worthington and the team at Sunday Night Foods in creating this Sunday Night Saucy Cheesecake.

Learn more about this year’s finalists using the link below.
https://vimeo.com/733780103 =1373s

Trend alert: This week on the WCG blog we’re sharing our take on influential macrodynamics and trend-setting niche innovations spotted at the annual Summer Fancy Foods Show.
https://wilksgrp.com/blog/fancy-foods-2022-summer-trend-roundup/

Fancy Foods: 2022 Summer Trend Roundup | Wilks Communications Group The Specialty Food Assocation’s Fancy Food Show in New York is always a source of inspiration — and perhaps now more than ever after two years of pandemic disruptions. Read on to get our take on the market’s most important macrodynamics (plant-based, we’re looking at you), plus niche trend-s...

It was a great day at the WCG Chicago offices yesterday as the team gathered for in-person collaboration and planning for the second half of 2022.

In recognition of this year’s Pride Month, Wilks Communications Group will be making a donation to the in support of their mission towards equality and fairness to the LGBTQ+.

WCG is thrilled to announce, our client, has won a prestigious sofi™ Award in the 2022 New Product for Dessert Toppings category from the Specialty Food Association!

Read more about their award using the link below.

https://cdn.shopify.com/s/files/1/0359/3443/7421/files/Sunday_Night_sofi_Award_Press_Release_1.pdf?v=1652121206

Amazon represented nearly 44 percent of U.S. ecommerce sales in 2021, demonstrating how consumers have clearly gotten used to buying online. With billions in potential sales at stake, brands are investing to build Amazon storefronts that engage, sell, and share their story to consumers. Read more in our latest blog about the 5 Best Practices for E-commerce Storefront Design using the link below.

https://wilksgrp.com/blog/best-practices-for-e-commerce-storefront-design/

Building and sustaining an engaging and supportive culture in a mostly hybrid work environment can be difficult. One way leaders can accomplish this is by embracing humor as a means of building team camaraderie and reducing stress. Read more in our latest blog about 3 Ways Humor can be Used as a Leadership Tool.
https://wilksgrp.com/blog/3-ways-humor-can-be-used-as-a-leadership-tool/