Fieldwork, Inc.
Your qualitative research support system. Focus on the research. We'll do the rest.
Wishing everyone a Happy Diwali! May the festival of lights bring joy, prosperity, and a sense of renewal. As we illuminate our homes and hearts, let's celebrate the triumph of light over darkness and good over evil. Diwali blessings to all!
🎃👻🍬 Whether you're rocking a costume, managing candy distribution, or strategically sampling treats from your kid's stash (we won't tell), may your Halloween be a joyous blend of mischief and merriment!
Whether you hand us a piece or the entire load, we’re here to support your important work. How can we support your qualitative research?
Focus on the research. We'll do the rest.
Navigate the online landscape with confidence using technology checks for virtual focus groups. Carolyn Kopf from C.E.K. & Partners emphasizes the significance of verifying participants' technological readiness to mitigate fraud risks.
Dive into expert strategies for protecting your research endeavors: https://hubs.ly/Q02shp810
From physical spaces to virtual platforms, inclusivity in research venues is crucial. Read this blog for practical tips for creating welcoming environments that cater to diverse needs – ensuring everyone has a seat at the table: https://hubs.la/Q02skqPk0
Accessibility in Research: Recruitment Strategies for More Inclusive Insights Explore recruitment strategies for inclusive research, ensuring accessibility for diverse participants. From adaptable communication to accessible venues, learn how to engage and empower all voices in your study.
Don't let important details slip through the cracks! Our Ultimate Market Research Project Checklist has everything you need to stay organized and on track for project success. Download your copy now: https://hubs.la/Q02GQ9QR0
Fieldwork New York City puts you in the heart of the Big Apple 🍎, just steps away from Penn Station and Times Square. Our facility offers 3 conference suites with a great room perfect for large groups, mock juries, and more! With an incredible space and knowledgeable staff, we provide a seamless market research experience.
Combine your research with the sights and sounds of NYC for a truly unique experience: https://hubs.la/Q02SC0ZW0
Want to know our secret sauce? It's our knack for anticipating your needs before you even realize them. "The rest" is about going the extra mile to exceed your expectations. Let's collaborate!
In research, there's truly nothing like being "behind the glass" to capture the subtle nuances and raw emotions. From unexpected "aha" moments in casual chats to deeper connections with participants, face-to-face interactions lead to richer insights and authentic conversations.
Discover more about the importance of the human element in research in this blog.
Unscripted Moments: The Value of Being Behind the Glass Discover the irreplaceable value of face-to-face research and the deep insights that emerge from unscripted, in-person interactions.
Want to deliver exceptional consumer and user experiences? Start by downloading our expert guide, filled with practical tips and techniques to optimize your research efforts: https://hubs.la/Q02GQdY10
There's something truly special about witnessing insights firsthand and capturing authentic human opinions. Face-to-face interactions foster empathy and create meaningful connections.
What do you find most valuable about in-person research? We'd love to hear your thoughts!
Take your research online without sacrificing quality 🌐. For over a decade, Fieldwork has provided top-notch virtual solutions that come with industry-leading technology and expert tech support. Conduct live online interviews, receive remote homework support, and access to bulletin boards, and more.
Our team handles all participation management, so you can focus on what matters: gaining insights. And don’t fret – you can expect the same exceptional service and attention to detail you've come to know from our facilities.
Go virtual with Fieldwork: https://hubs.la/Q02SB-gH0
Discover a vibrant blend of Southern hospitality and modern innovation at Fieldwork Atlanta. This market research facility features 5 spacious conference rooms, including one that can seat up to 100 participants! With an experienced staff and expansive recruitment resources, we can connect you with respondents from urban, suburban, and rural backgrounds.
Visit Fieldwork Atlanta for to experience top-tier market research with a touch of Southern charm: https://hubs.la/Q02C7Y9r0
Michael Scott. Don Draper. Leslie Knope. Bosses are iconic. And at Fieldwork, we have the best.
To our incredible leaders, Happy Boss's Day! 🎉 Your guidance, mentorship, and leadership inspire us each day. Thank you for creating a work environment where we can learn, grow, and thrive. Here's to you!
Curious about how to make your research recruitment more inclusive? Discover practical tips to ensure your studies reach diverse and even underrepresented groups.
How do you currently address accessibility in your research? Share your thoughts!
Read more on the Market Research Institute International blog: https://hubs.la/Q02QwB1q0
Accessibility in Research: Recruitment Strategies for More Inclusive Insights - MRII In research, inclusivity isn’t just a buzzword but a principle that defines the credibility and impact of any study. As researchers strive to gain insights into diverse perspectives, the question arises: How can we ensure that our participant recruitment processes, and research venues are accessi...
Uncover consumer insights that drive success with Fieldwork. Our experience in participant recruitment ensures you get the data you need to make informed decisions. Explore more: https://hubs.la/Q02G-3-F0
Recruiting Experience: Consumer Research Need a recruitment partner with consumer market research experience? Fieldwork can help. Here's a look at our project experience.
⏳ Don’t let timelines derail your research projects! "Every part of the research process operates like a game of dominos." Learn how seamless collaboration keeps qualitative initiatives on track.
Read Joey Doney's insights here: https://hubs.la/Q02pCMDv0
Why Collaboration is Key in Qualitative Market Research Discover why collaboration is essential in qualitative market research. Learn how to maximize partnership for successful outcomes in this insightful article by Joey Doney.
🎉 A huge thank you to everyone who joined us at the 4th Annual Mixer in Chicago! We had an incredible evening of networking, insightful conversations, and celebrating the power of face-to-face connections. It was great to see so many industry leaders and peers come together to make this event such a success!
We’d love to hear your feedback and keep improving for next time—take a moment to share your thoughts here: https://hubs.la/Q02Thqbf0
Also, if you haven’t already, consider joining Women In Research (WIRe) to continue the conversation and grow your network.
Thanks again, and we can't wait to see you at the next one!
Your project's success is our top priority. What can we take off your plate? 🍽
Focus on the research. We'll do the rest.
G'mar chatimah tovah! On Yom Kippur, we extend wishes for an easy and meaningful fast to everyone observing. May this day of reflection and atonement bring spiritual growth, forgiveness, and a sense of peace.
Market research is shifting back toward the value of face-to-face interactions. Why? Because the quality of insights you gain from in-person qualitative research can't be matched. Get our top 5 tips to prepare for the .
🔗 Read more: https://hubs.la/Q02RKmhk0
The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence Discover the key considerations for successful in-person qualitative research and leverage the benefits of the Great Qual Resurgence.
Looking for a research facility in Dallas? Fieldwork has you covered! With tiered observation rooms, adaptable suites, and expert support, we ensure a seamless research experience.
Let us host you at Fieldwork Dallas: https://hubs.la/Q02GQ82f0
Curious about how AI can transform your research process? Join the Minnesota QRCA Chapter on October 18, 2024, at Fieldwork Minneapolis for a lunch and learn with Jen Hinton!
Discover AI's role before, during, and after fielding— from screener design to projective techniques and report writing.
📅 Save your spot today: https://hubs.la/Q02Rx2sS0
Research with a view.
Our Seattle facility boasts 6 focus group suites and all rooms are equipped with in-house HD recording and various streaming options. Not only are our venues first in class, but so is our hospitality. Our team handles all of the on-site logistics from respondent check-in to room prep, stocking break rooms to getting lunch orders so you can stay focused on the critical work at hand.
We would love to host your next qualitative research project: https://hubs.la/Q028mY570
"It often isn’t enough just to ask people what they think, but then having them show you can lead to more insights." - Abbey Eisenlauer
Curious about how to ace your time behind the glass? Get insider tips from industry experts like Joey Doney, Abbey Eisenlauer, Jessica Josset, and Matt Valle on strategic note-taking, insightful testing, and collaboration strategies. Let's level up the qualitative research game: https://hubs.la/Q02pDVQg0
Click here to claim your Sponsored Listing.
The Story of Fieldwork
In 1980, Creative Research Associates, a marketing research firm in Chicago spawned by Saul Ben-Zeev, a pioneer in qualitative research, decided that it was time for focus group facilities to move out of suburban basements and into the world of business. That year they opened Chicagoland Field Services, the first of what was to become a premier chain of 15 focus group facilities scattered around the US: Fieldwork, Inc.
By today's standards that facility was modest, two suites with a small recruiting room and an even smaller office, but the concept was essentially complete. The hosting of qualitative research was no longer going to be a cottage industry. Everything from recruiting to viewing, show and tell, documentation and ambiance was designed by seasoned moderators with a business purpose in mind and a commitment to using the best of modern technologies and procedures to arrive at a productive research experience.
Since 1980, Fieldwork has grown horizontally and vertically. Here are a few milestones:
1980 – Chicagoland Field Services was opened on the north side of Chicago
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111 E Wacker Drive
Chicago, IL
60601
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Wednesday | 9am - 6pm |
Thursday | 9am - 6pm |
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