Asutra

Asutra

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When you want to refresh your mind, re-energize your body, or replenish your soul, Asutra has over 5 It takes a lot to take care of ourselves. Morning routines.

Managing work stress. Working out. Staying active. Being a parent. Enjoying a hobby. Finding a purpose. In the midst of all of this, locating the time to actively promote self care is a challenge on its own. And that’s why there’s Asutra. We make sure you can start your morning off calm and centered. We’re here so you can work hard, both physically and mentally, and help you recover afterwards. We

06/19/2024

Join us in reflecting on our shared journey towards equality.

hashtag

06/16/2024

Happy Father's Day to all of the fathers in our lives.

06/15/2024

✨The benefits of our Magnesium Flakes. ‍‍‍‍
✨How can magnesium help you?👇Let us know in the comments.🤍

06/12/2024

United collaborated with Asutra to create a special experience in the United InFlight lounge, celebrating the hard work of our flight attendants. Asutra's indulgent experiences highlighted the importance of self-care, aligning with United's dedication to its employees' well-being.

05/23/2024

Thank you Walmart for sharing our CEO Stephanie Morimoto's story.

04/15/2024

Find out why Spray Pain Away sold out on QVC in just 10 minutes!

Shop now!
https://www.amazon.com/dp/B01CKEBF48?maas=maas_adg_CB1DBCCC7ACB742FC2FE5DB7B3B5AEC1_afap_abs&ref_=aa_maas&tag=maas

04/04/2024

The silk material is soft on the skin but sturdy enough to withstand tossing and turning, and it’s machine washable. The weighted portion inside is filled with flax and lavender seeds that emit a light, relaxing scent. I’ve been happily sleeping with it every night for over four months now.

And I’m not the only one pleased with Oprah’s recommendation: 2,300+ shoppers have given the sleep mask a perfect five-star rating. If you aren’t already sleeping with an eye mask, give it a try. Oprah said it’s been “life-changing,” adding, “I cannot tell you how much the quality of my sleep has improved.”

https://www.amazon.com/dp/B09GDX7HYG?maas=maas_adg_A4A249B16D160D300558424C97430A05_afap_abs&ref_=aa_maas&tag=maas

03/09/2024

Especially in I smile thinking about the amazing women I work with at Asutra. We prioritize taking care of ourselves and we always take care of each other. As women, we need each other more than ever.

Let’s keep building each other up! -Stephanie Morimoto CEO Asutra

02/19/2024

Happy President's Day!

02/14/2024

Happy Love Day! I hope the day holds reminders of your inherent worth and the value of self love. Remember, you are easy to love!

02/06/2024

We love magnesium a lot! It eases pain and stress while helping your body recharge. We know this powerhouse ingredient is amazing by itself, but did you know it can also be combined with other ingredients for additional benefits?

*Melatonin: a critical sleep hormone found naturally in your body that tells your brain when it's time to relax and go to bed
*Menthol: menthol can help relieve you of the feeling of "heat" associated with pain and inflammation
*Arnica: is an effective pain reliever by stimulating healing the affected body part
*Capsaicin: can relieve pain by helping to block pain messages to your nerves

02/02/2024

We’re committed to self care and we’re committed to our employees. They matter and so do their stories. Today we’re so excited to share Shanika’s story…

Shanika Smith, Business Director for Asutra
Stephanie Morimoto, CEO Asutra

Watch the full Shanika Story: https://www.youtube.com/watch?v=LpDxPOsShP8

01/15/2024

"When I first got hired at Asutra, part of my responsibilities was creating an employee manual. That meant deciding what holidays we wanted to observe for time off. And I struggled with MLK Day because as a Black woman, you always feel like you have to protect your holidays. You always feel like no one else is gonna respect it.

So I didn't even put it on the list. But when I sent Stephanie Morimoto my first draft, the first thing she said when she looked at that list was, “Why isn't MLK Day on the list?” Right there, I knew that was the place for me to be. I didn't have to fight for that sense of belonging and the sense that somebody's gonna respect the same things I respect, even if they're not a so-called member of this class."

Shanika Smith, Business Director, Asutra
MLK Reflection



Shanika Smith, Business Director, Asutra
MLK Reflection

01/09/2024

The word is out! 🥳 Simply put - this body butter does it all and then some. It’s our most moisturizing topical magnesium lotion now with warming capsaicin to melt pain away even more! Capsaicin is an FDA approved pain reliever derived from chili peppers and is for the temporary relief of minor aches and pains associated with arthritis, strains, sprains and simple backaches.

Buy magnesium body butter and Melt Your Pain Away!
https://www.amazon.com/dp/B0BY9YBX6J?maas=maas_adg_0B9371840333AAD4DF42BFB8C02AE5C4_afap_abs&ref_=aa_maas&tag=maas

01/04/2024

Results are in! After 30 days of using 15 sprays, twice a day:

- 92% of regular Spray Pain Away users felt an improvement in chronic or recurring pain
- 96% of regular Spray Pain Away users felt better overall
- 85% of regular Spray Pain Away users experienced a greater sense of calm / an improvement in mood
- 85% of regular users recommend Spray Pain Away to friends and family
- 95% of regular Spray Pain Away users report faster recovery from exercise
- 86% of regular Spray Pain Away users reported an improvement in Restless Leg Syndrome symptoms

12/25/2023

Remember to pause from the holiday hustle and savor the simple joys that nurture your mind, body, and spirit.

Happy Holidays from all of us at Asutra to you!

12/22/2023

Behind the scenes at Asutra! Our amazing team share insight on how we use our sleep mask set.
Oprah Daily

12/20/2023

Sleeping with a mask is life-changing Oprah cannot tell you how much the quality of her sleep has improved with this weighted 100% silk eye pillow as part of the Sleep Mask set. It stays down and doesn't let even a pinch of light in. Repost from Oprah Daily

Buy one for yourself.

https://www.amazon.com/dp/B01LDJPCZE?maas=maas_adg_C2B965214BCCD8CDC3BF5C94635179FF_afap_abs&ref_=aa_maas&tag=maas&fbclid=IwAR2K5-h-T_3FC0sLFfCM4HautbcgPxqHynCxh73-P68cwNRSpPSKAhCbc3g&th=1

12/19/2023

😴 Tired? We got you.
Give the gift of Asutra’s best-selling sleep mask to yourself & everyone on your list:
✅ 100% silk
✅ Free eye gel mask included
✅ Light-blocking
✅ PETA certified cruelty free
✅ Backed by Oprah 2 years in a row

https://www.amazon.com/dp/B01LDJPJQ6?maas=maas_adg_C2B965214BCCD8CDC3BF5C94635179FF_afap_abs&ref_=aa_maas&tag=maas

12/05/2023

Our Lavender Silk Eye Pillow is one of Oprah's' favorite things!
https://www.amazon.com/dp/B0BCNWNSKB

Oprah Daily
"

11/29/2023

Happy Women-Owned Wednesday. Asutra is proudly women-owned and women-run business. We believe in taking care of ourselves and taking care of each other.

Asutra is an incredible place to work - a place where women are respected and empowered. Google spent some time with us celebrating the inspiring people that make up our team.
Take a look.

11/23/2023

Happy Thanksgiving from all of us at Asutra! We hope this week is filled with good things including rest and care. Remember you are worthy of good things.

11/21/2023

Amazing what a little magnesium lotion or spray can help when applied topically! What??? You haven't tried ours yet?

✨Asutra Spray Pain Away, Magnesium Oil Spray

To replenish your daily dose of magnesium, we recommend 15 sprays of this product twice a day. We tested this and it truly takes seconds. The easiest way we found was either to start and end our days with 15 sprays in the AM before getting dressed and 15 sprays in the PM before going to sleep. Or 15 sprays before our workout and 15 sprays once we are done. Really - it takes less than 1 minute total to get your daily allowance of magnesium and all its amazing benefits.

✨ Asutra Melt Pain Away, Magnesium Body Butter
Simply put - this body butter does it all and then some. It’s our most moisturizing topical magnesium lotion now with warming capsaicin to melt pain away even more! Capsaicin is an FDA approved pain reliever derived from chili peppers and is for the temporary relief of minor aches and pains associated with arthritis, strains, sprains and simple backaches.

https://asutra.com/products/ultimate-magnesium-bundle-2?_pos=4&_sid=563125b83&_ss=r

11/20/2023

We’re dancing our way to the Pain Relief and Sleep Aisle Target to find Asutra products on sale this week! Looks like we’re going to need a bigger basket…!



Venus Williams

11/20/2023

Asutra on QVC!

Asutra Melt Away Pain Relief Body Butter & Sleep Mask Set

Shop now: https://www.qvc.com/asutra-melt-away-pain-relief-body-butter-%26-sleep-mask-set.product.A619395.html?sc=SRCH

Temporarily relieve minor aches and pains of muscles and joints associated with simple backache, bruises, arthritis, strains, and sprains (when applied topically to the skin) with Asutra Melt Away Pain Relief Body Butter. Plus, you'll also receive a silk eye pillow and cooling eye mask. From Asutra.
7-oz Melt Pain Away Magnesium Body Butter with 0.25% Capsaicin
Cooling eye mask
Silk eye pillow

11/16/2023

Thank you People magazine for featuring Asutra!

Shop now for Oprah's Favorite Things!
https://www.amazon.com/dp/B0BCNWNSKB

11/11/2023

On Veterans Day, we salute the brave people who have served our nation with unwavering dedication and courage. Thank you for your sacrifice and service.

11/10/2023

Rest is important, especially for the caregivers in our life, but it can be hard to come by. So we love using and gifting our Silk Pillow Mask. It’s the perfect way to relax and drift off to sleep - a way to care for yourself after caring for everyone else all day. Our champagne color was designed especially for Oprah and feels like a little touch of luxury at bedtime.

Shop now for you or your loved ones: https://www.amazon.com/ASUTRA-Champagne-Lavender-Meditation-Blindfold/dp/B0CL59KR12/ref=sr_1_1?crid=1KUZOXDU6AZSL&keywords=asutra%2Bchampagne&qid=1699584484&sprefix=asutra%2Bchampagne%2Caps%2C113&sr=8-1&th=1

11/05/2023

Our Lavender Silk Eye Pillow is one of Oprahs' favorite things! Watch as the brilliant Adam Glassman talks about how to use it.

Oprah Daily

Want your business to be the top-listed Health & Beauty Business in Chicago?
Click here to claim your Sponsored Listing.

Who We Are

HELLO,

I’m Stephanie Morimoto, the Owner and CEO of Asutra. Thanks for coming to our website. I’m excited to personally give you some background about who we are and what we do.

We’re a team of people that have your back (and elbows, knees, face, mind, and soul). We’re looking out for you so you can keep doing what you’re doing.

What does that mean? Well, we believe in active self care. By taking care of yourself on purpose, you’ll feel better both physically and mentally, allowing you to take on anything. As we like to say around here:

Self care isn’t selfish.

Also, Asutra is women-owned and women-led. We’re able to create products that help women because we’re made up of amazing women. Venus Williams, yup that Venus Williams, is part owner and our Chief Brand Officer. Venus, like myself, started as a customer and once she learned more about Asutra and its passion and focus on natural ingredients, she wanted to become part of the team.

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