BLOOM Creative Health

Understanding EBITA, Company Management Team, Investor Metrics to evaluate your business and set up a successful purchase

Panel discussion Friday, October 28, 2022, 11:20 am – 12:00 pm PDT
• Moderator: Jason Lee, Partner, K&L Gates
• Kip Roberts, Senior Director, M&A & Strategy, Cranial & Spinal Technologies, Medtronic
• Fauad Hasan, CEO, Ornovi, Inc.
• Peter Ulrich, CEO of Titan Spine
• Ohki Murai, Managing Director, PWC
• Ramin Mousavi, CEO, & Board of Directors, Cathworks

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

From brain surgery to behavioral health, extended reality (XR) technologies are significantly advancing clinical training, patient engagement, surgical planning and interventions, pain management and mood disorders. Join Hoag’s panel of thought leaders to gain insights on how XR that was originally developed for military applications and readiness is adopted into health care, enabling clinicians and surgeons to further optimize patient outcomes. Attendees will better understand how XR is innovating and reshaping the delivery of health care.

Panel discussion Friday, October 28, 2022, 10:40 – 11:20 am PDT with:
• Robert Louis, M.D., F.A.A.N.S, Empower360 Endowed Chair in Skull Base and Minimally Invasive Neurosurgery, Chief, Division of Neurosurgery, Director, Skull Base and Pituitary Tumor Program, Pickup Family Neurosciences Institute, Hoag – XR Technologies are Making Brain Surgery Less Invasive and More Precise to Prepare and Guide Higher Performing Outcomes.
• Alon Zuckerman, President & COO, Surgical Theater, Inc. – Once Virtually Impossible is Now Extended Reality: Creating Superior Outcomes through XR Visualization.
• John Lyon, CEO and Co-Founder, HMDmd – Next Generation Visualization for the Medical Metaverse.
• Gita Barry, EVP and GM, Immersive Healthcare, Penumbra, Inc. – The Role of XR in Rehabilitation, Wellness, and Beyond.

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Top medical innovation startup companies vetted by Octane will be in the spotlight in the Startup Showcase room. Best of luck to these innovators.

10:12 AM | Rootines (Tamera Jackson)

10:22 AM | JAL Therapeutics (David Maricich)

10:32 AM | Covellus (Bradley Beach)

10:42 AM | Catalyst Robotics ( Eddie Massey III)

10:52 AM | Neuraura (Pierra Wijdenes)

11:02 AM | SafetySpect (Kenneth Barton)

11:12 AM | Indian Wells Medical, Inc (Jay Lenker)

11:22 AM | AitMed (Dr. Gary Chen)

Friday, October 28, 2022, 10:00 – 11:20 am PDT
Location: Santa Clara, Santa Barbara, Rancho Las Palmas

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

The challenge of employee recruitment, management, and retention has grown exponentially. Gaps in the workforce remain the most challenging aspect for all businesses. What solutions have been successful in managing these gaps? What resources are available for accessing employees? How does the recruitment process impact the success of employee retention?

Panel discussion Friday, October 28, 2022, 10:00 – 10:40 am PDT with:
• John Wicker, Shareholder, Stradling (Moderator)
• Natalie Harney, Certified Business Performance Advisor, Insperity
• Doug Fauth, Sr Director, Global Talent Acquisition & Development, MicroVention-Terumo
• Ian O. Williamson, PhD, Dean, The UCI Paul Merage School of Business

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

LaunchPad presentations are the result of select medical technology companies who have recently been through the LaunchPad evaluation process. It is one of the most highly anticipated sessions of Octane’s annual Medical Innovation Forum. Thursday, October 27, 2022, 3:30 – 5:00 pm PDT

Presenting Companies:
• Watershed Therapeutics
• Promedix Inc.
• Thrive Lab
• Mimosa DX

Judges:
• Karen Deschaine, Partner, Cooley

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Corporations are more productive, profitable and innovative when they have diverse boards. More women on corporate boards is not just desirable, it is essential. So, what do corporate boards look for when they recruit and how do smart, experienced women prepare to be found and appointed to corporate boards? This workshop will feature real life stories, experiences from women who have served on corporate boards. And tips and tools to help women better prepare and promote themselves.

Panel discussion Thursday, October 27, 2022, 2:00 – 3:00 pm PDT
• Introductions: Joyce Averna, Chair, Octane’s Women on Boards Committee
• Moderator: Linda DiMario, Octane Foundation for Innovation
• Featured speakers: Julie Hill, Member Board of Directors at Anthem, Inc. & Ronee Hagen, Retired President and Chief Executive Officer, Polymer Group, Inc.

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Highlighting the integral aspects of AI in its innovative solutions and opportunities in healthcare. The duality of innovation and intelligence with healthcare and how www.healthsocal.ai is moving the needle forward on healthcare iniquities with solutions.

Panel discussion Thursday, October 27, 2022, 2:00 – 2:40 pm PDT with:
• Robert Podlesni, CPO, Revolv3, Inc
• Anthony Chang, MD, MBA, MPH MS, Chief Intelligence and Innovation Officer, Founder and Medical Director, The Sharon Disney Lund Medical Intelligence and Innovation Institute (MI3), CHOC
• Zeeshan Subzwari, Managing Director, Healthsocal.ai
• Scott Sandland, CEO, Cyrano
• Saina Danner, MSc, Health Care IT Implementation and Founder, YaYaYee
• Mike Linnert, CEO and Founder of Actium Health

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Top medical innovation startup companies vetted by Octane will be in the spotlight in the Startup Showcase room. Best of luck to these innovators.

1:32 PM | NZ Technologies Inc. (Dr. Nima Ziraknejad)

1:42 PM | PionEar Technologies, Inc. (Dr. Ida Pavlichenko)

1:52 PM | XENSE INC (Ying Zhao)

2:12 PM | NERD BIO (Elmar Nurmemmedov)

2:22 PM | RXPlace (Patty Bollenbach)

2:32 PM | Implandata Ophthalmic Products (Max G Ostermeier)

Thursday, October 27, 2022, 1:20 – 2:40 pm PDT
Location: Santa Clara, Santa Barbara, Rancho Las Palmas

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

What is the advantage of successfully set up a Scientific Advisory Board? The Diversity of the Advisory Board exponentially benefits the company. Identifying the key attributes and experience skill set of the SAB participants to optimize the value.

Panel discussion Thursday, October 27, 2022 1:20 – 2:00 pm PDT with:
• Marcy DeWalt, Executive Director, Professional Relations, Allergan (Moderator)
• Aidan Raney, MD, FACC, Director of Structural Heart Disease, Providence Health, Southern California
• Jacqueline Jacques, Chief Research Officer, Special Situations at Thorne HealthTech
• Benjamin Esque, Founder & CEO, RESQ Pharmaceuticals, Inc.

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Highlighting hospital and physician incentives to successfully incorporate innovative products and services with properly set-up reimbursements and payment processes. Outline of the steps, tools, and best practices for properly managed payment systems.

Panel discussion Thursday, October 27, 2022 11:20 – 12:00 pm PDT with:
• Jeff Evanson, Chief Commercial Officer, Outlook Therapeutics (Moderator)
• Mark Domyahn, MBA, Partner JD Lymon
• Synthia Laura Molina, Managing Director, Central IQ
• Chance Scott, Partner, Life Sciences, Guidehouse
• Nima Ziraknejad, Ph.D., P.Eng., Chief Executive Officer, NZ Technologies Inc.

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Top medical innovation startup companies vetted by Octane will be in the spotlight in the Startup Showcase room. Best of luck to these innovators.

10:52 AM | CVAC Systems (Allen J. Ruszkowski)

11:02 AM | NuEnerchi (Sam Young)

11:12 AM | Skin Happy (Dr. Julie Kenner)

11:22 AM | Trillen Medical (Jeremy Koff)

11:32 AM | Polybiomics (Bahram Bahrami)

11:42 AM | Single Pass Inc. (Bill Colone)

11:52 AM | Insilicotrials (Luca Emili)

Thursday, October 27, 2022, 10:40 – 12:00 pm PDT
Location: Santa Clara, Santa Barbara, Rancho Las Palmas

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

How to set up Clinical Trials without breaking your bank and dragging out your timelines. Discussing the common pitfalls of Clinical Trial set up, how to avoid delays, and best path forward to ultimately achieve FDA Approval.

Panel discussion Thursday, October 27, 2022 10:40 – 11:20 am PDT
• Edward S Kim, MD, MBA, FACP, FASCO, Physician-in-Chief and Senior VP, Orange County, City of Hope (Moderator)
• Tim Pratt, Executive Director Clinical Development, Therapeutic Strategy & Innovation, Syneos Health
• Tenley Koepnick, VP Clinical Affairs, Edwards Lifesciences
• Daniela Bota, MD, Vice Dean for Clinical Research, School of Medicine UCI
• Jyoti Malhotra, MD, MPH, Director of Thoracic Medical Oncology, City of Hope

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

From ideation to proof of concept seed funding, non-dilutive grants, crowd equity funding, and family offices to private equity, series A funding, and beyond, this session will highlight your options to access capital and key success factors in doing so. What are the appropriate investors at each stage of the company? What do these investors look for? How to position your company best for different types of investors?

Panel discussion Thursday, October 27, 2022, 10:00 – 10:40 am PDT with:
• Scott Whitcup, CEO, Whitecap Biosciences (Moderator)
• Greg Brooks, B.Sc, Chief Business Officer, Cloudbreak Therapeutics
• Jason Tester, CFO, The Horowitz Group
• Xandra Laskowski, Founder and CEO of OSEA Angel Investors
• Jeffry Weinhuff, Managing Partner, Visionary Venture Fund

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

How does diversity impact ROI within all stages of business development? Discussing critical information on the value of a diverse business team and diverse clinical trials, to optimize products and sales. Defining key steps to successfully diversify at the beginning stages of business development to ensure optimal results.

Quita Beeler Highsmith, MBA, VP, Chief Diversity Officer, Genentech
Interviewed by Ed Kim, Senior Vice President & Physician-in-Chief, City of Hope
Thursday, October 27, 2022, 9:15 – 9:40 am PDT

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

From startups to well established businesses, how has innovation been driven by unmet patient needs? How has this impacted the growth and scalability of the startup? How has medical innovation allowed well established business to expand? How can you set up your business model to ensure your company continues to innovate at each stage, and not become obsolete?

Panel discussion Thursday, October 27, 2022, 8:35 – 9:15 am PDT with:
• Tom Evegan, Principal, Strategy & Management Consulting, RSM (Moderator)
• MK Raheja, Ph.D., Head of R & D, Surgical Instrumentations, Johnson & Johnson Vision
• Bobak Azamian, MD, PhD, CEO, Tarsus Pharmaceuticals
• Rabi Narula, Partner, Knobbe Martens
• Deepak Kumar Sahu, MBA, Partner, Alira Health
• Alpesh Amin, MD, MBA, MACP, Chair, UCI Department of Medicine & Executive Director, Hospital Medicine

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

What is EI? What is the DNA required for successful entrepreneurship? How does this impact one’s ability to pivot in times of a macro economic recession? How does knowing yourself better than anyone else help you to spearhead your team’s formation?

Michelle Patterson, Founder, Global Women Network | CEO, The California Women’s Conference illuminates you Thursday, October 27, 2022, 8:15 – 8:35 am PDT

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Kick off Octane’s Medical Innovation Forum with Welcome and Introduction
from Bill Carpou, CEO, Octane & Dominique Worthington, Vice President CSF Management and Critical Care at Medtronic.

Thursday, October 27, 2022 8:00 – 8:15 am PDT

Octane’s Medical Innovation Forum attracts a nationwide array of entrepreneurs, startups, investors, strategics, medical innovation industry corporate leaders and R&D executives, as well as hospital systems, university scientists and researchers.

Go to the The Largest Medical Innovation Conference in Southern California, https://octaneoc.org/medical-innovation-forum/ See you there.

Revisit your UX design regularly to be sure it gives users a good experience
—evolve when they do.

Top 5 UX Design Metrics to Track User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics you should keep an eye on.

Which challenges or threats deserve your immediate SEO attention?

Competitive Analysis: A Comprehensive 9-Step Guide Competitive analysis provides much-needed context when formulating an SEO strategy. Here's how to do it, step-by-step.

Press Release
What Doesn't Work: Spamming media sites, journalists, and bloggers.
What Does Work:

Are Press Releases Still Good For SEO? Press releases are a great way of garnering media attention, but do they still influence search rankings? If you do them the correct way, then yes.

In-person (or Telehealth), traditional healthcare systems must show they have the best care available.

Is it a mistake to focus on just one?

Consumers continue to see value in telehealth expanding options, mental health care access Nearly two-thirds of individuals are also comfortable with the idea of using wearable technology.

• Secure Leadership & Budget Support
• Align Marketing with Organization Goals
• Tune-in Internal, External, & Adjacent Content Teams
• Spend Less Time Onboarding & Re-educating your Team

Read How To Write a 1-Page Content Marketing Strategy. Without it your brand’s content marketing may not reach its potential.

How To Write a 1-Page Content Marketing Strategy: 6 Easy-to-Follow Steps The most successful content marketers document their content marketing strategies. Create a concise, effective one-page with these tips from the Content Marketing Institute.

You Save Time with Marketing Automation.

Relieve yourself from the tedious with these 9 Best Practices.

9 Marketing Automation Best Practices Marketing automation is meant to boost revenue and save time. In order to reap its benefits, you must follow these marketing automation best practices. 

People are still necessary for AI.

Artificial intelligence tools offer up a lot of benefits—and human aren't going anywhere. Which of these advanced tools help you meet customer expectations?

Can AI Change the Future of Customer Interactions? Artificial intelligence isn’t going anywhere. In fact, it’s beginning to take the lead on customer interactions — but not without challenges.

In healthcare, personalized experiences mean everything. The earlier you jump in on providing for it, the easier it is to keep up with your consumer's behavior.

https://blog.hubspot.com/marketing/psychology-personalization

Personalized Experiences: Why We Love Them + Brand Examples Discover brands that are killing it at personalization and get a peek into how impactful these experiences can be for consumers.

A sticky way to drive more clicks is on the way to LinkedIn.

LinkedIn Adds New Link Sticker Option to Help Drive More Traffic From Your In-App Updates This could be a big addition to your LinkedIn posting process.

Create content that resonates with the audience because it fulfills your needs—And here's the formula to find out what they are.

Keep Your Audience Top of Mind With the Simple Jobs-To-Be-Done Formula Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your team creates content. -- Content Marketing Institute

When a visitor comes to your website, they need answers and solutions fast. The homepage should answer the question "What do you do?"—And why you're beneficial.

The Question Your Homepage Must Answer in 15 Seconds | Healthcare and IT Marketing Community Your homepage only has seconds to grab and hold the attention of visitors. Unfortunately, too many healthcare vendors have failed to grasp this reality and have homepages that are driving visitors away. The cause is not bad graphics, confusing layouts, or poor site navigation. It is because their ho...

It's easy to consume podcasts and there are so many great shows out right now, but how do you know which one? Here are 15 recommendations for leaders.

​​15 Podcasts Marketing Leaders Are Listening To Right Now Are you one of the 100 million people who listened to a podcast in 2020? Or one of the projected 125 million listeners tuning into podcasts this year?

If you know the difference between “lead” generation and "demand" you can better plan marketing strategies to get maximum ROI on sales efforts—ensuring long-term success through sustainable growth.

What Demand Marketing Really Means - Marketing Insider Group Use demand marketing to get make your audience aware of their needs and excited about a brand or product that meets those needs!