Communications Strategy Group

What is the value of renewable energy marketing for your business?

We know just as well as you the competitive nature of the renewable energy and sustainability industry. A comprehensive marketing strategy is the key to staying ahead, standing out and letting your audience know the value of your organization.

📽️ Video: The time is now to invest in video content. In fact, 89% of consumers confirm they want to see more videos from brands and are 52% more likely to share video content than any other type of content. There’s no better way to demonstrate your business's commitment to renewable energy and sustainability than through impressive video assets.

📺 Paid Digital: Reach a larger audience, increase brand awareness, drive conversions and learn more about what is converting your customers. Whether it’s through social media, email marketing or any other digital avenue, the bottom line is that all consumers live online.

🖥️ Owned Media: The content a renewable energy company publishes under its own name is often what potential customers come across first whether it’s a blog, website, or company newsletter. Connect with your audience and demonstrate thought leadership through owned media that states your purpose and what you’re doing to achieve it.

📣PR Pitches: As sustainability and renewable energy have become top-of-mind topics for many, a season PR strategy is an essential tool to ensure your company and its mission are being portrayed how you want it to be. By combining marketing in all the forms above with pitches of client stories to media outlets, businesses can create a multi-faceted marketing plan that drives visibility, excitement and engagement all at once.

There’s marketing, and then there is marketing custom-built to meet the demands and ever-changing nature of the sustainability and renewable energy industry. As a full-service marketing and PR agency with industry expertise across every discipline, CSG is equipped with decades of experience in strategic communications and marketing solutions.

We’re at a crucial juncture in renewable energy marketing. Timely, strategic communications may produce outsized benefits, while inaction or mistakes might prove extra costly. Put your business on the right side of that divide with a partner that takes your goals seriously and has the industry knowledge to give you the upper hand.

Public relations is more than just pitching stories to news media. It’s cultivating and activating reporter relationships. It’s staying ahead of critical industry developments. It’s finding the perfect combination of timeliness and tone to supercharge a press release. CSG has expertise in PR across industries to help our clients engage with active channels, extend their reach, and secure their place in the minds of the audiences they’re after.

Ever wonder what effective web design might look like?

🪞 Professional Image
Your website is a symbol for your company as a whole, an emblem of your brand. Better web design means people trust you, find what they need, and keep coming back.

📈 Better SEO Performance
With your image handled and user behavior metrics on your pages improving, you may start to see search engines direct more and more eyes to your site.

💸 Cost Savings Over Time
It's not much use running ads if the landing page you send leads to is a disaster. Bolstering the foundation of your marketing through web design means other campaign elements can perform as intended.

⏰ Easier Updates
Would you rather eat an elephant whole, or in bites? Good web design allows for incremental updates to your website rather than full-on, burn-it-down-and-rebuild projects.

Almost 90% of consumers say they'll shop with a competitor after a poor online experience. Why take that chance? CSG's web design services prioritize thoughtful planning and ex*****on on every level, so you can be confident you're putting your best foot forward with every visitor.

Cybersecurity, blockchain, SaaS, AI, big data…what do they all share? The technology market, and also the need for high-quality marketing to stand out in a rising tide of competition. Want to learn about the seven most common tech marketing mistakes, and find out how to address them? You might have made a few of these already.

Here’s one: messaging to experts rather than consumers. Sometimes it’s fine to get technical, but for many audiences, you’ll want to be sure to connect your offerings to a benefit or emotional outcome rather than to product specifications. If you want to read about the rest of the top seven mistakes, and ways to resolve them, we’ve got them all laid out in a blog post that dives deep into how tech companies should plan, conduct, and analyze their marketing campaigns.

What are the key steps in forming a wellness marketing strategy?

🤔 Identify Your Ideal Customer
Before you can market effectively, you need to know who will hear you. Figure out what your ideal customer looks like, down to the fine details like hobbies, interests and profession.

🤔 Build Your Brand
What personality do you want to display? What colors and typography support your vision? How do you want customers to experience your website and promotions?

🤔 Design Your Digital Presence
Next, choose channels where you’ll be active. There are more options than ever, so get help from experts if you need guidance!

🤔 Get Involved in Your Community
Don’t let the digital world block out the real one. Find ways to energize your local community, whether that means hosting an event or partnering with other businesses.

CSG’s creative services are the solution to a multitude of business communications challenges: We find the right medium for the occasion, give it character, depth, strong messaging and distinct branding, and send it into the world looking like a gem. 💎

Just like wellness itself, wellness marketing takes a big-picture perspective supported by targeted efforts from different directions. But marketing in this space is uniquely personal — you’re not just selling a product or service, you’re selling a way to enhance a person’s bodily experience.

In light of this, CSG approaches wellness marketing with a trio of rules to ensure the messages cut through the chatter and are always persuasive.

✅ Put People First
We use our own experience with wellness to unearth what will appeal to our clients’ audiences.

✅ Embrace Ethos
Wellness is inseparable from emotion, so we lean into it. You don’t want to sound cold when you’re talking about how people feel.

✅ Apply Behavior Design
We tap into deep motivators to inspire action, while staying on brand and on track in the larger campaign.

How does marketing to a consumer audience differ from marketing to, say, a B2B audience?

Consumer Marketing:
🔶 Nearly unlimited number of prospects
🔶 Constant, cyclical content generation
🔶 Nearly unlimited audience variation with no guarantee of industry knowledge

B2B Marketing:
🔷 Limited number of prospects
🔷 Measured, cumulative content generation
🔷 Limited audience variation, audience tends to be well-versed in industry trends and terms

To build strong relationships, showcase their brands and create excitement about products and services, consumer businesses need to understand these nuances and many others. That's where an experienced partner can help. Get in touch with us to get started.

Ready for another entry in our ChatGPT Diaries series? The latest one's about our dearly beloved pets (some of which may or may not love us back). 🐱 🐶 🤖

The global space economy is now worth $546 billion, with more growth expected in coming years. Aerospace companies should get ready for new opportunities and increased competition with marketing initiatives that help them stand out, demonstrate authority and clarify their products and services.

A few promising strategies have emerged, such as using visuals to make technical information intuitive and combining thought leadership with outreach to eminent space journalists, especially around the time of a big story. Despite the crowding soon to come in their sector, with the right marketing solutions, aerospace companies can raise awareness, build trust and gain a foothold among their most valued audiences.

To learn more, visit the CSG blog: https://wearecsg.com/blog/marketings-impact-on-the-aerospace-and-space-industry/

Do you need a PR agency? The short answer is probably. Among other benefits, an experienced PR partner can give you these advantages:

✅ Damage Control
When things go wrong, time is often vitally important — in general, the less time that passes between an adverse event and the company response, the better. PR firms will help develop a script in advance to use when customers and partners are eager for reassurance and accountability.

✅ Consumer Interaction
PR-informed modes of communication give you the opportunity to interact with consumers in ways that are consistent with your brand strategy. This raises awareness of your company, amplifies your voice in the public mind and overall increases the chances that people will remember your product or service when they have a need for it in their lives.

✅ Thought Leadership
The earned media placements PR strives to get for your company can greatly improve its credibility in your industry. This in turn makes consumers more comfortable buying from you and more likely to seek out industry information, advice and predictions from your channels.

But that's just the beginning. Visit our blog to find out everything that PR can do for you, how to pick a partner and much more.

Read our public relations blog post to learn more: https://wearecsg.com/blog/what-is-a-pr-agency-and-why-do-you-need-one/

71% of patients use online reviews as their first step in making a decision about healthcare providers. 88% of those searching for health information start with search engines. Since searchers in this space are putting their physical wellbeing on the line, they are willing to spend more time digging for authoritative content, engage with it more seriously when they find it and return to searches again and again until they are confident.

The result? Healthcare audiences — private, corporate and professional — tend to present multiple opportunities over the course of a single inquiry for retargeting, especially through digital content.

To find out how businesses can apply these insights to make big strides toward their goals with healthcare marketing campaigns, visit the CSG blog.


https://wearecsg.com/blog/what-is-healthcare-marketing/

At $2.5 trillion per year, the healthcare industry is one of the largest in the U.S. The opportunities are vast but the competition is fierce. What’s the key to a successful public relations strategy for healthcare organizations? A thoughtful plan that blends traditional marketing with innovative digital methods. To achieve their business goals, these businesses must evolve their PR strategies, pitch their solutions the right way and cultivate key relationships.

To explore these points in detail and get our five best practices for healthcare PR campaigns, visit the CSG blog.

[First comment] Learn more about our approach to healthcare PR: https://wearecsg.com/blog/pr-strategy-for-healthcare

As in any other niche, advertising in higher education has distinct nuances and comes with distinct questions. For example, should you prioritize digital ads, or go the traditional route? Here are some of the pros of choosing a digital campaign:

🤔 Cost-effectiveness: Digital marketing, if it's done right, can reach audiences at lower costs than traditional ads.

🤔 Targeting: Digital ads allow you to fine-tune promotions to reach only the segments of a market that are most receptive.

🤔 Real-time analytics: There's much less guesswork in digital advertising than traditional advertising. You can see reach, engagement and lead gen in real time and adjust keywords and targets quickly as the campaign unfolds.

🤔 Variety: From banner and text ads to social media videos with QR codes, there's no shortage of ways to deliver your message in digital formats.

But that's not the full story. For a much more detailed look at digital and traditional ads in the dynamic higher-ed arena, visit the CSG blog!

There's a reason universities now spend around $500 per student on marketing. It works. Here are three of our top 15 education marketing strategies to boost enrollment, increase revenue or meet other goals:

🔹 Play the Long Game on SEO
It takes time to rank higher on search engines, but consistent effort pays off. Each new piece of content and each new backlink means you're building website equity and climbing toward page one of the search results.

🔹 Boost Awareness Through Display Advertising
Platforms like the Google Display Network can reach around 90% of total global internet users. Harness that visibility with display ads and reach new heights of audience awareness.

🔹 Leverage Influencer Marketing
Research shows students take testimonials and case studies seriously when making application decisions. Find partners in alumni lists and get them to describe their experiences (maybe on camera?) to give weight and a personal touch to your promotions.

You can find the rest of our top education marketing tips, and so much more, on the CSG blog. Check it out!

Why will marketing continue to be a top priority for education organizations in 2024?

🍎 Building Relationships
When you take the time to let people in on your origins, values and distinguishing qualities, they can connect their story to yours and begin to feel the sense of trust that leads to engagement.

🍎 Generating Organic Traffic
Putting out reliable, useful, engaging content is one of the best ways to rank higher in search engines and direct new searchers to your pages.

🍎 Establishing Thought Leadership
People respect expert knowledge. The more you can show what you know, the more likely people are to turn to you when they have questions or need supporting evidence.

🍎 Achieving Cost-Effectiveness
A sound marketing strategy can pay for itself and then some, so gather what you need beforehand, get assistance from outside if necessary, and do the thing right.

CSG is ready to help you achieve whatever education marketing goals you've set in 2024. Visit our blog for more info or reach out to us for help!