Shelby Design Co

This year we were honored to partner with digital marketing agency, Pericus Ventures, to complete a full rebrand and website redesign for Pensar Medical™.

We had a blast collaborating with everyone involved and look forward to many more fun projects in the upcoming year. 🙂 Check out their new site at www.pensarmedical.com.

Thinking about a refreshed brand or website this year? We have a few spots open for February 2024!

What Makes Shelby Design Co Different:
1. We're a fluid design agency. That means we manage remote team members supporting our clients with their speciality from around the world. Many creative brains are better than one. 🤓

2. We're not just designers; we're partners in your success. We don't just make things to look pretty. Every design choice is a strategic move to help your business succeed. We take the time to learn about your business goals, customers, and sales process so we can make design choices that resonate with your ideal customers and help you accomplish your goals.

3. We care. We're fully committed to every project we take on and will always see it through to the finish line, whatever it takes.

Ready to get a conversation started? Visit our website to schedule a call with us. www.shelbydesign.co

There's no better day than this guy's birthday to share that my husband will be joining the Shelby Design Co team full time! 🤩

His diverse skill set, fresh perspectives, and can-do attitude have already been a welcomed addition to our team. We're excited to continue growing the Shelby Design Co team and help even more businesses in 2024! 🥳

Want to elevate your brand or website in 2024? Now is the perfect time to connect and discuss how we can help you achieve your 2024 goals. Whether it's a brand refresh, a new website, or a strategy session, we're here to guide you through the process and elevate your business for the new year.

This spring we worked with Milwaukee makeup artist and spa owner to give her website a much deserved glow up. 🤩

We focused heavily on rewriting her service descriptions in a way that was easy to understand and minimize potential fears that customers may have about a treatment. ✅

We incorporated her new branding, reorganized her site structure so it's intuitive to navigate, and streamlined the booking process to be quick and easy.

Check it out at melodysopaartistry.com

Want a new site for your business this year? Fall is booking up quick so get in touch now!

Wow wow wow what a wild past two weeks it's been. We said goodbye to our Wauwatosa duplex and officially made the move to Denver. 🥳

The move was seamless and in a lot of ways easier than I imagined it would be. We're slowly getting settled into our new place. Lots and lots of cleaning and unpacking.

On Thursday my garden was hit with a classic Colorado hail storm. All the plants I brought here from WI were shredded by the hail. 😭 With care, they should recover just fine but was still very disappointing as everything was just starting to take off. A hard way to learn the lesson to always have hail netting for your CO vegetable gardens.

Thank you for the beautiful photo outside our big yellow palace. 😘 For those wondering, yes we are keeping our duplex!

Thank you to everyone who encouraged us and supported us through this journey. It means so much.

Let this new chapter begin! ✨

What is brand messaging, anyway?

Brand messaging is basically all the words you use to communicate to your potential and current customers. Brand messaging is an important marketing tool because it helps establish credibility and build trust with your potential clients.

Brand messaging includes the words you use on your website, social media, email marketing, blogs, everything!

Using simple, strategic brand messaging allows you to sell to your customers in a way that feels personable and empathetic instead of cold and salesy.

Swipe through to read 6 key aspects of effective brand messaging.

FAQ - How long is the website design process? 🤔

We specialize in designing and building fully custom websites, thoughtfully crafted for your unique business, customers, and goals.

When building your website, our goal is always to 1️⃣ not rush this process and 2️⃣ make sure you don’t need another overhaul for many years…

Click through to see the general timeline we try and stick to. 👆

Not sure if you’re ready for a brand or website refresh? Apply for a FREE Brand/Website Audit!

🏆 We select one business weekly to review and audit their brand, website, and online presence. Click the link in our bio to apply for the free audit.

Application link below!
https://forms.monday.com/forms/0f34ee1424271664e89873eb3955f136?r=use1

Once in a while, you read one of those books that give you that a-ha moment! Building a Story Brand was one of those books for me. ⁠😃⁠
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The A-ha? Make the customer the hero of your story. ⁠👍🏻⁠ So simple, yet so powerful! ⁠
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That's why I read good books, listen to good podcasts, and watch YouTube videos. I'm always learning and growing to better serve my clients. ⁠🤓⁠
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I love sharing what I learn and providing value to my network.
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DM me your email address and I'll share the link to three game-changing videos from Donald Miller!
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📸 My Brand Photographer

Do you spend a lot of time in sales calls? Feeling like you’re constantly explaining your services, telling people how you can help them, and spending too much time talking to unqualified leads? ❌

Then it might be time to take a look at simplifying and clarifying your offerings. 👀

When your offerings and services are clear and easy to understand, sales calls are quick and easy. ⚡️

And potential customers feel empowered that they already know which package they’re interested in just from reading your website! 🤑

➡️ Swipe to learn how to refine your offerings as a service provider

Shelby Design Co Blog

Here are all the steps of the design process from start to finish. ✨

We take a strategic approach to help you build an impactful brand and a website that works FOR you and actually moves the nettle in your business.

Because we know a pretty brand and website will only get you so far. But a strategic one will make you more money.

Shelby Design Co

Does your brand make the right impression?

I totally get that when you’re a young business, investing in a professional logo and brand design might not be in the cards.

But if you're ready to take your business to the next level, a thoughtfully designed brand can help get you there.
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Here are the three key steps of designing a thoughtful brand. ✨

Shelby Design Co

Contact Form vs. Online Scheduler — which one is best for your website?

I get asked this question all the time. It's a delicate moment in your potential customer's journey. What's the best action step for them to take after viewing your website?

Swipe through to read my answer!

Shelby Design Co

We are a female-led agency that’s growing rapidly and looking for a designer to join our team.

Our perfect fit would ideally:

✔ Be organized
✔ A great communicator
✔ Be creative and skilled in graphic design
✔ Be a self-starter
✔ Be a master of typography
✔ Be enthusiastic and eager to learn

This person would assist with design tasks such as client brand/web design projects, collateral work, client retainer work, and internal projects.

If you're interested go to bit.ly/join-sdc or find the link in our bio to fill out the application.

What matters to me is that my clients see REAL results that actually move the needle in their business. ⁣
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This means that many of the ways I help my client's businesses thrive don't involve design at all.⁣

➡️ Swipe to see what my holistic approach to design looks like

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Doing business is all about trust. Every business transaction is a promise, an agreement. If you pay me X, you will get Y. In order for the person to make this agreement (and pay you moolah), they need to trust that you will do what you say you’re going to. No one wants to be swindled!

Larger transactions require even more confidence and trust. This is why actively working to build trust through your website and online presence is so critical.

Here are 7 ways to build trust with customers online:

1. Demonstrate you understand their problem
2. Proof of results
3. Social Proof
4. Establish credibility
5. Humanize the brand
6. Look legit with professional design and imagery
7. Be upfront about pricing

When you can build trust with customers online, the result is a website that better converts viewers to customers, less time and effort selling, and you make more money.

Shelby Design Co

A big differentiator of ours is that we aren't just an implementer, we are collaborative partners. 👯‍♀️

Redesigning your brand and overhauling your website can feel like a lot all at once. 🤯

That's why we're here to guide you through this process.

Here's how it works: 🤩

1️⃣ You tell us about your business and your customers.

2️⃣ We take those insights and combine them with our design and marketing knowledge. We recommend aesthetic choices that align with your future brand goals and your ideal customers.

3️⃣ We craft a brand and website that perfectly represents your company and resonates with your ideal customers.

Does that sound like something you're interested in? Send us an email to inquire. [email protected]

Doing business is all about trust. Every business transaction is a promise, an agreement. If you pay me X, you will get Y. In order for the person to make this agreement (and pay you moolah), they need to trust that you will do what you say you’re going to. No one wants to be swindled! Larger transactions require even more confidence and trust. This is why actively working to build trust through your website and online presence is so critical.

❗Here are my 7 methods to build trust:
1. Demonstrate You Understand Their Problem
2. Proof of Results
3. Social Proof
4. Establish Credibility
5. Humanize the Brand
6. Look Legit with Professional Design and Imagery
7. Be Upfront About Pricing

There is a lot more detail and real-life examples in the blog post linked below, so check it out!

When you can build trust with customers online, the result is a website that better converts viewers to customers, less time and effort selling, and you make more money.

Shelby Design Co

Do you want to feel confident in charging what you're worth? 🤑
Need to foster a healthier relationship with money? 💵
Sick of feeling stressed about managing your money? ❌

Read these books! 👇

My Top 3 Finance Books:

1. You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero 📕
2. I Will Teach You to Be Rich by Ramit Sethi 📗
3. Profit First by Mike Michalowicz 📘

These finance books have shaped my mindset around money and I think every business owner (or person, really) would benefit from reading them.

Have you read these books? 🤓 What other books would you recommend I add to my reading list?

Book a Call: https://shelbydesign.co/work-with-me

Do you want to feel confident in charging what you're worth? 🤑
Need to foster a healthier relationship with money? 💵
Sick of feeling stressed about managing your money? ❌

Read these books! 👇

My Top 3 Finance Books:

1. You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero 📕
2. I Will Teach You to Be Rich by Ramit Sethi 📗
3. Profit First by Mike Michalowicz 📘

These finance books have shaped my mindset around money and I think every business owner (or person, really) would benefit from reading them.

Have you read these books? 🤓 What other books would you recommend I add to my reading list?

Book a Call: https://shelbydesign.co/work-with-me

3 Best Business Finance Books - Shelby Design Co Blog These are the best business finance books to learn how to manage your money as a business owner and have a healthy relationship with money.

I often work with business owners who have owned and operated their businesses for 10,15, or 20+ years.

Things I hear them say:
They're feeling uninspired
Their business has become more of a job
They're just going through the motions
Things are feeling mundane and stale
They've lost a lot of their fire and enthusiasm for their business

If you're feeling this way, it's time to take a step back, get out of the day-to-day motions, and take a big picture look at your business.

A Brand Clarity Session provides the essential time, space, and a listening ear to reflect and evaluate what's working and what's not with your business.

It really is like therapy for your business. I'm not here to give you answers. I'm here to ask questions to help you uncover the answers for yourself.

And, of course, a fresh new gorgeous brand always helps liven things up. 😉

Does your business need some clarity? Let's get a Brand Clarity Session on the schedule!

Send me a DM to inquire.

I talk with a lot of business owners who are struggling with their brand clarity 🤷‍♀️

They say things like:
❗“my brand is all over the place”
❗“my brand feels disconnected”
❗“my brand needs a refresh”.

Does this sound like you? 😕 If so, you’re going to love this free download with 30 questions to clarify your brand!💃

Free Download! 30 Questions to Clarify Your Brand - Shelby Design Co Blog Does your brand feel disconnected or "all over the place”? You’re going to love my free download with 30 questions to clarify your brand!

My clients are just the best! 🥰 👏

"Shelby is so sweet, professional, and wonderful to work with. She really took the time to understand my business & bring my brand back to life. Her brand clarity session is valuable and well worth the investment. Through this experience, Shelby asked great questions that helped me get more confident & clear on my messaging and overall brand positioning. I highly recommend Shelby for your strategic design needs!"

- Laura Miller, Founder of Earnest Communication

🤔Are you looking to build (or re-build) your website?
🤔Do you feel lost on what direction to go in?
🤔Does the thought of building your own website make you want to hide under a blanket? 😩

I totally get it!

Here are a few reasons working with a professional website designer is worth the investment!

1. Allows you time to focus on your genius work!
2. You're too close to your business.
3. Your website becomes a sales tool.

Are you ready to invest in your new website design?
Schedule a consultation with us to get started!

Shelby Design Co

A website is a place for people to learn about your business, and hopefully, decide to work with you or buy your product.

But some of us lose sight of this core purpose - to turn potential customers into actual customers.

Below are the five key ways to improve your site’s effectiveness and increase your website’s conversions.

1. Professional Imagery
2. Professional Copy and Clear Messaging
3. Valuable Content in Exchange For An Email
4. A Clear Sales Path
5. Credibility Builders

🤔 Which of these elements would help improve your website’s effectiveness?

For more detailed information (and visual examples!), see my blog post on this topic - link in bio!

How to Improve Your Website's Effectiveness - Shelby Design Co Blog Learn five key ways to improve your website's effectiveness to better convert your website visitors to customers and make more money.

Hey, I'm Shelby! I'm a designer and founder of Shelby Design Co.

I haven't introduced myself in a while, so here's a little bit about me:

✨ My husband and I have lived in Wauwatosa for about 8 years.

✨ In Nov of 2020, we sold our single-family home and bought a 1914 duplex one block down the street. We spent all of 2021 restoring and repairing 25 years of neglect in every room of this house and property.

✨ We love to travel! We renovated a cargo trailer into a little RV that we camp in during the summer. This summer will be my first trip to Europe and we'll be touring Southern France, Northern Italy, and Greece!

✨ Last year I learned to ride a motorcycle and can't wait for riding weather again!

Well, that’s me! Tell me something about you! 😁

So you’re designing your new website. You want to organize your site as simply, clearly, and user-friendly as possible, but how? By answering these simple questions and following this essential website content structure, you will ensure that your customers are connecting to your content and staying connected as they scroll through your homepage.

Here are 3 important sections that are crucial to have as you design your new website:

1. First Impression: Who are you? What do you offer? Who is it for?
2. Still Scrolling: You've interested the reader - no provide the REAL value of your service or product!
3. Practical Questions: The reader understands how what you're offering will make their life better and they want to buy in (Yay!). A clear call to action and SIMPLE, CLEAR steps to make a purchase are needed here. Congrats! You've made a sale!

For a super clear break down of this, go to the link in my bio to see examples of what this looks like on a website!

Feeling like you'd rather hire a professional to handle all this for you? I get it! I’ll design your website and brand to work like magic and bring in consistent inquiries and sales. Contact me to schedule an appointment!

Essential Website Content Structure - Shelby Design Co Blog

When you’re a service-based business, the goal is to find clients. And when a project is ending and you don’t have another lined up, panic mode can set in. Instead of freaking out, it’s important to be strategic in these moments so you aren’t feeling or looking desperate for new work. Here are five actionable steps you can take to find freelance clients for your business.

Here are five actionable tips for how to get new freelance clients for your business:

1. Post on Social Media
2. Reach out to past clients
3. Ask your business friends for overflow work
4. Facebook Entrepreneur Groups
5. Cold Email/Call Businesses

There you have it! 5 actionable steps to get new freelance clients that I have used, with success, and so can you!

Shelby Design Co

We often work with businesses that are in the midst of big changes and growth.

A change of offerings, a change of ownership, change of business name, delivering a more high-end service, to name a few. These big changes often mean a rebrand and refreshed website is in order.

In the case of David Randolph Smith & Associates, we helped them realize they needed a name change during their Brand Clarity Session!

David Randolph Smith began his law firm in 1993. Over the years, David's three sons also became lawyers and gradually became more involved with their father's company.

During our Brand Clarity Session, I learned that the sons would be taking the lead with the company as Dad was heading into retirement. It became evident to me that 'David Randolph Smith & Associates' was no longer an accurate representation of their brand and business going forward. We all agreed a name change was needed.

Changing the name to DRS Law maintained the reputation of the brand, but more accurately described the direction the law firm was headed.

They now have a new name, professional logo, and website that honors their father's legacy and better represents the future of the firm.

Yes, we all know the importance of a website. It’s typically the first impression of your business, so of course, you want it to look polished and professional! But have you ever thought about how to use your website as a tool to make your job easier and save you time? Well, you can – and should! Implement these Five things on your website to leverage it as a time-saving tool:

1. Who is your product or service for?
2. Include an FAQ on your website
3. Get the details upfront
4. Save time with online schedulers
5. Make your website a tool throughout your client process

Implement the above today to save time tomorrow!

Do you REALLY want to implement these ideas but don’t have the time? I can help!

Get in touch and let’s talk about ramping up that website so it’s working for you!

How Your Website Can Save You Time - Shelby Design Co Blog Five time-saving things to add to your website - how to use your website as a tool to make your job easier and save you time.