Triarch Creative

Some behind the scenes from our work with Zing Credit Union last month.

5 days of filming, over 100 hours in post production. ---All within 7 weeks.

We're really proud of this project. A new type of video for us and definitely one for his current (almost) 5 million subscribers (MaxTheMeatGuy).

The task: "I want people to learn about me and this product in a way that doesn't feel like I woke up today and created a product."

I think we accomplished that.

https://youtu.be/yXXfLJDJMVc

Production and Post: Triarch Creative
Director: Jordan Hansen
Producer: Dylan Barth
Color by: Pinto Pictures

PATRÓN // Incredible two days of production with an incredible crew crafting 5 final assets for . Day 01 was filming up 700 frames per second for the beautiful pour shots, and Day 02 was with the lovely crafting three beautiful cocktails with our featured products.

We've been hard at work over the past few months. Countless days, almost ONE HUNDRED final deliverables, and in 2022, over 500 incredibly talented professionals we've worked alongside of.

We've been eager to share some of our work with Ford, Patrón, Zing Credit Union, Quext, and countless others including some non-profit work and even our work with growing YouTubers to over 4 million. It's been a busy year, we're excited for what's next!

Incredible week filming with the best in the business. 4 days, 10 spots, it’s been quite the week.

The "Oh wow, this is actually going to plan" look.

Problem solving with

Gandalf, Dumbledore or Colton Farrow? You be the judge.

The things does to ensure you don't see any reflections.

"Maybe a couple drone shots if you can?"

Many of our clients don't realize the logistics behind this ask. Commercial drone (being paid as service) requires pilots to be Part 107 certified. This, partnered with the fact that not all locations (even if it's your property) can be filmed due to FAA regulations. Some, like those near airports, are absolutely a no-go. Some, in a flight path, near a hospital flight path, or for another FAA reason needs special clearance which could take up to a month to approve. Luckily, we're comfortable with all that, but just another reason to not hire a videographer off Facebook.

Planning a commercial shoot for a physical location?

Think about staging your location prior to filming. New paint, decor, new uniforms? Many times we are creating these items or staging areas that our clients keep around long term (Like these posters above the camera that we printed 48 hrs before filming and are still on site). Bring a friend or family to your location and ask for their honest opinions. Of course we can help you to make it camera-ready, but we think customers first impressions are also really important after the commercial airs and they walk in for the first time.

When you have to film on the "sunny" day that happens to be 10 degrees, when the next few are cloudy and 65.

"You want us to wear lighter colors? I thought white is bad on camera?"

We consulted with Healthcare Consultancy Group and their team of Medical Doctors about what wardrobe would fit perfectly in the set. The doctors gave us some confused faces at first, but once on set they were comfortable, calm and collected. One more reason to hire a full-service production company who can handle all aspects of production. The crafty table full of snacks and la croix didn't hurt the situation.

Two 4K cameras, Teleprompter, Video Village, Dual Audio. All sent over 1500 miles away to our client (in real time).

I NEED SPACE

Something we strive for on all of our sets is a comfortable, quiet place for our talent. Whether a CEO, a Lieutenant, or just a regular joe, one of our Post-Covid changes is a place for our talent to be away from set while we're getting set up or while they're getting hair and make-up away from set. We feel it gives them time to decompress, to focus, and mostly to feel like they have ownership over something for however long they're our guests.

You don't have a contract with your video partner?

I'd pass on that, fam. Contracts help to protect both you and the production company. As our attorney tells us "the contract isn't for your good clients, it's for the bad ones." That same thing applies to you. The contract protects you when things turn sour, not because every other time it's been going great with no issues. We have a contract that allows our clients to pass all risk and liability to us, and allows us to ensure the creative stays on track, on budget, and within the contractual timeline.

Our recommendation: Don't hire a videographer, hire a trusted video partner.

***SHOTLISTS***

We're meticulous about our shotlists, pre-visualizations, and schedules, crafted with so much help and delegation from our amazing Denver team. It keeps us on schedule, on budget, and on goal. I'm proud to say we've never billed overtime to a client, ever.

No noses were sunburned during the filming of this production.

"What is a VIDEO VILLAGE?"

Video Village is where client is during set. It's typically an area of set with a monitor showcasing the production, a place to have conversations / critiques between takes, and more honestly, a place clients send emails.

Post 2020, we've offered this service as a Zoom link so our clients can stay comfortable and cozy in their pajamas across state lines. For a recent project with the Department of Justice, we filmed in Dallas, Denver, and Seattle all while our clients were based in their Tallahassee offices.

Shoutout to Eric Fulcher. The no non-sense, insanely talented, man of few words and amazing gaffer in Denver, CO.

This isn't an apartment. This is an office in Downtown Denver. Crazy right?

The bed? Inflatable
The lamps? Battery powered (and app controlled) lightbulbs
The art? Command stripped to the wall for easy removal.

This particular project tasked us with many scenes in just 3 days. Our solution was to film in the office all day to prevent moving locations. While we filmed in the more office looking portion, we had our set decorator () build this studio apartment in different part of the room. Movie magic!

The best sight from a director looking at Video Village. Happy clients!

Is it lunch yet?

...24 hours earlier this was just an empty room.

We built this whole studio from scratch with the client's brand colors, pre-selected chairs, tables, and the whole set was approved two weeks prior. In fact, most in our industry would say this is a more simplistic set. We opted for this so we could focus on the topic at hand in this round table. For this shoot it was a drug that helps those with in incurable eye disease to live more comfortably, not the shoot you want to be focused on a distracting background. Great crew!

We wish you could see the full glory of these dinosaur flip flops that purchased for our shoot with .

Out of sight, huge importance.

Great audio makes a production. Very grateful for some incredibly humble and talented audio engineers here in Denver like , , and .

"I think your LinkedIn drip level just went up."

On every interview set, we try to build in a couple minutes at the end to take our talent's photo.

Why do this?

Because we want to thank them for spending their day with us. Typically in these interviews they aren't being paid and are more just volunteering their time. We're constantly on a set, and because of that, it isn't overly unique to us. However, this might be the one and only time they'll be in front of our $10,000 + of lighting equipment on a beautifully lit set. We snap off a few portraits for their LinkedIn or Instagram profile picture and send them that day. Small "inconvenience" to us, and we've found it to be really meaningful to our interview talent.

When you're hoping the sun will pop back out at the exact place you want it to. It never does.

getting his daily steps in the first hour on set. This man is rocking around 25 lbs of gear, at full sprint, with multiple takes. Unreal.