The Growth Engine

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Organizations that have made an effort to implement account-based marketing into their strategy have seen significant growth and success. In fact, an ABM Leadership Alliance survey found that B2B marketers who have adopted an ABM strategy have seen an average annual contract value increase of 171% since implementation. Read my latest article to find out how to go about developing an effective ABM strategy for your organization.



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Account-Based Marketing: How B2B Marketers Can Create Long-Term Relationships With Customers | The Growth Engine In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from...

How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their customers well enough. Although, there are ways to learn more about your customers and understand them – through buyer personas. In this article, we aim to teach you about how you can get to know your customers better through buyer personas, and how buyer personas can be used for marketing activities.

Do You Know Your Customer?: How B2B Businesses Can Develop and Use Buyer Personas | The Growth Engine How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their...

Four in ten CMOs said that the most significant challenge they will face within the next six to 12 months is understanding the difference between temporary changes and the permanent changes that will last after the pandemic. Check out our latest article to be prepared for the new normal!

How CMOs Can Adapt to Changed Consumer Behavior Due to COVID-19 | The Growth Engine Understanding consumer behavior is one of the most important parts of any business, no matter what industry. Yet, due to the ongoing COVID-19 pandemic, it...

It is reported that 75% of B2B buyers are using social media to make purchasing decisions. How can your B2B business reach these buyers? Read our latest article to find out more!

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The B2B Guide to Social Marketing: Why It Matters and How To Do It Effectively | The Growth Engine Most people consider social media to be an online space to share memories, connect with friends and family, and stay up to date with their...