Blue Traffic

We've Moved 🚚: Blue Traffic is excited to announce we will now be Anthologic! Same location, same fantastic SEO & SEM services, just a different name!

You may have heard us refer to Anthologic before. This has been our parent company for some time now! The move allows our team to more seamlessly bring our full range of services to our clients.

So, what are you waiting for 🧐?! Head on over to Anthologic and give us a like 👍.

Visit the Anthologic website, here: www.anthologic.com.

We're screaming 📣 happy anniversary month to the one-and-only John Kennedy 🍻 !

Thanks for bringing smiles to our faces and businesses to the top of our Google searches over the last 5️⃣ years!

We wouldn't be Blue Traffic without our pal and Senior SEM Specialist Alex Nicoll. Thank you for everything you do here, and happy anniversary month 🎉 🎊 !

It's an exciting new chapter here at Anthologic!

: costs 67% less per conversion than traditional paid advertising. 🙌

For those who don’t have huge marketing budgets, partaking in organic marketing practices can ultimately slash business marketing costs by more than half in the long run. 🏃

In the animal world, a spider 🕷 is an air-breathing arthropod that has eight legs, chelicerae with fangs able to inject venom, and spinnerets that extrude silk🕸. Eek! Yikes! So creepy! 😱

In the world, a spider is something entirely different and guaranteed to not make your skin crawl (whew!). Let’s refer to our trusty Blue Traffic dictionary 📖 to confirm.

Fun fact: If an organization wants its website to rank in a , it must first be indexed. If webpages aren't crawled and indexed, the search engine can't find them organically.

MISCONCEPTION: "Ranking first in the search results means I am the most profitable."

The Truth: No, this is not always the case. Generally speaking, ranking first will drive more traffic to your website compared to ranking second. The biggest issue with ranking No. 1 in the search results all the time is the cost. Sometimes, spending an arm and a leg on SEM doesn’t have the return that you want. This could lead to overspending on keyword bids and a high CPC.

Sometimes, it’s better to settle for second place. This could lower your CPC, resulting in a freed-up budget, which can help you appear in more searches. These results can lead to more traffic for your money and therefore, more sales.

— Hannah Manson-Fryman, SEM Specialist

Go for the gold🥇: Keyword research 🔎 is typically considered the cornerstone of SEO and provides the groundwork for many SEO strategies. But how can you make your process even better? 🤔

Discover 3 ways to unlock keyword gold: https://bit.ly/3ONr1Vl

There is always, always, always something to be thankful for 👏 . But during Thanksgiving, our thoughts turn to all of our many great clients, employees and supporters with warm appreciation.

We feel incredibly lucky, grateful and blessed to have so many remarkable people in our lives 🙌 . Happy Thanksgiving from us to you! 🦃

The holidays are coming 🦃 🎄 🕎 🎊!

Keep customers informed of your holiday hours by setting your adjusted hours ⏰ on your Google business page. That way, customers will never have to endure the utter disappointment of finding your business closed when they expect it to be open. 😒

Google makes it simple: https://bit.ly/3gvzoYS

Holiday shopping is ramping up. 🛍 Since the 2020 holiday season, e-commerce sales have snowballed by 32.5%. The pool of opportunity is bigger than ever, and if you’re an e-commerce business, now is the time to focus your marketing efforts on potential customers. 🛒

Want some tips on how to optimize your SEM approach for Black Friday and Cyber Monday? You got it: https://bit.ly/3Eigtce

Black Friday Marketing Strategy | News & Views, Blue Traffic Our team at Blue Traffic wants to help you create the best Black Friday Marketing Strategy. Read more about it today!

Happy one-year anniversary to our one-and-only Hannah Manson-Fryman 🙌 ! Blue Traffic’s future is brighter because we have you in it ☀️. We are so thrilled (and thankful 🙏 !) to have you as part of our team!

Misconceptions: Often, we see people wanting either SEM or SEO. But, having a plan for both is smart business.

As long as the SEO and SEM efforts are optimized for that and things are being measured correctly, they are extremely valuable together. By not running any SEM efforts, it leaves the door wide open for your competitors to take the most profitable keywords. Talk to us about a plan: www.bluetraffic.com

The scariest thing this Halloween isn't the Sanderson sisters 🧙‍♀️ , Jason 🔪 or Freddy 👹 ... Nope, it's you thinking that just because you have a website, you're somehow going to be found. Not without some friendly help of the experts at BT. Let us help you get found. Contact us: www.bluetraffic.com

Content is great, but duplicate content is a no-no. Don't hurt your SEO efforts by repeating content verbatim multiple times on your site.

Technical content often gets pushed to the back burner or forgotten entirely, but it is a critical piece of the SEO puzzle. Take a look at how you can get your Technical SEO back up to speed ✨ https://bit.ly/3ksKJIs ✨

Wanting to verify your company's Google Business Profile ✅ ? There are different ways to do it. However, the newest method of verifying with video is a fantastic option to speed along the verification process. Have a look at this article to see the steps you can do to get verified 👉 https://bit.ly/3g06QGg 👈

Often, SEO terms can be confusing 😕 . Take "Alt Attribute Text or Alt Text" for ☝️. Let's refer to our Blue Traffic dictionary 📖 .

Fun Fact: Alt Text is a great way to help increase your search engine ranking as it allows photos on your website to be found during a search.

Marketing + Technology = Powerful Solutions 💪 . Anthologic has everything you need under one roof 🏡 .

See how the story of Blue Traffic, Flatout Branding, Performance Marketing, Shift Interactive, and Vector Haus came together:
⭐ https://bit.ly/3erYM0C ⭐

No tricks here 👻 : It's Hannah Manson-Fryman's birthday month. We hope your birthday is a real treat 🍬 !

In a horror movie 👹 , the last thing you want is to be found 😵 . But, the opposite is true when it comes to your company website. Don't be scared, we can help.

Happy October from Blue Traffic 🎃 👻 ⚰️ !

Like free stuff? Mmm hmm, who doesn't?! How about something free that can help your business objectives? That's right, 📢 we're talking about a FREE SEO audit people 📢 . Talk to us: https://bit.ly/3HPRr40

Finding a company or website nobody knows about can feel a lot like searching for Bigfoot.

Are you feeling a little bit like Sasquatch? Don't worry, we can help drive results to get you found. Talk to us: https://bit.ly/3HPRr40

When it comes to marketing and visibility on search engines, tactical SEO and SEM can help maximize the results. What are your goals? Tell us in our discovery questionnaire: https://bit.ly/3Bsww75

Often, terms can be confusing. Take "Anchor Text ⚓" for one. What does it mean? Check out our BT Dictionary. Oh and as an FYI: Do not overuse the same anchor text too often or it can discredit your page and harm search results 😵 .

Feel Good Friday: Leads. Data. Analyzing. There is so much to love about working as an Specialist. Hannah Manson-Fryman talks about why she enjoys working in her field.