301 Digital Media

We are excited to announce that the 'Science Will Win' podcast won a Tribeca X Award for Audio/Podcast at ! 🥇 🎉

https://tribecafilm.com/tribecax/official-selections/details/science-will-win-2024

Our co-founder, Andrew Becks, shares his thoughts about the future of AI in marketing in the latest Fast Company Executive Board Expert Panel.

Are you confident or concerned about the future of AI in business? Are you confident or concerned about the future of AI in business?

"NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. Products like Ad Manager open up streaming to small business advertisers." via Adweek

https://www.adweek.com/programmatic/nbc-universal-ctv-democratize/

NBCUniversal Aims to Democratize CTV Through Accessible Tech Products like Peacock Ad Manager are opening up streaming to small-business advertisers

ICYMI: "5 Reasons Connected TV Advertising is Overtaking Traditional TV Advertising"

Insights from our co-founder and chief strategy officer, Andrew Becks.



https://www.linkedin.com/pulse/5-reasons-connected-tv-advertising-overtaking-andrew-becks/

"Mobile online spending in October 2023 rose 46.7% YoY to $35.9 billion, but from January 2023 through October 2023, spending on mobile devices rose 10.6% YoY to $354.7 billion. More intuitive mobile shopping experiences have made it easier for consumers to hit the buy button on smaller screens." via MediaPost



https://www.mediapost.com/publications/article/390934/adobe-consumers-spent-3547b-on-mobile-this-year.html

"Success is not final; failure is not fatal: it is the courage to continue that counts." – Winston Churchill

Our chief strategy officer, Andrew Becks, shares his best practices for data visualization in the latest article from Databox: https://databox.com/data-visualization-best-practices

Which KPIs matter, and which don’t?

How to Measure the Success of Your Digital Marketing Campaigns Or: Which KPIs matter, and which don’t.

Our co-founder and chief strategy officer, Andrew Becks, shares his predictions for 5 digital marketing trends for 2024.

Fast Company Executive Board

Predicting the top 5 digital marketing trends for 2024 With the end of a busy year on the horizon, here are five predictions about what marketers can expect to see in 2024.

SocialAppsHQ has recognized 301 Digital Media as one of the Top Facebook Marketing Agencies of 2023. 🎉 🥳 📈

301 Digital Media Recognized as Top Facebook Marketing Agency in Knoxville SocialAppsHQ’s 2023 List of Top Facebook Marketing Agencies “For brands and businesses of any size, Meta’s ad platforms are a must-be destination for reaching audiences.”— Sandi Mazzeo, CEO

"As news aggregator referral traffic slips, publishers turn their attention inward" via Digiday

As news aggregator referral traffic slips, publishers turn their attention inward Traffic sent from news aggregators to publishers’ sites is stalling, according to four publishing execs and data from analytics firm Chartbeat, leading some publishers to reevaluate their content distribution and revenue share deals.

"Be undeniably good. No marketing effort or social media buzzword can be a substitute for that." -Anthony Volodki

Retailers are leveraging first-party data to deliver precision targeting and increase sales, while taking an increasingly large slice of the proverbial advertising revenue pie.

Retail Media is Having a Data-Fueled Renaissance Retailers are leveraging first-party data to deliver precision targeting and increase sales, while taking an increasingly large slice of…

Amazon joins Google, Meta in the AI-powered advertising race.

Amazon’s new generative AI tool lets advertisers enhance product images | TechCrunch Amazon is rolling out a new AI image generation tool for advertisers to generate backgrounds based on product descriptions and themes. Amazon is currently Amazon's new AI image generation tool lets advertisers generate backgrounds for product images.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Godin

We are honored to be recognized by SocialAppsHQ as one of the Top Facebook Marketing Agencies for 2023.



https://www.socialappshq.com/facebook/best-fb-marketing-agencies/usa/knoxville/ :~:text=301%20Digital%20Media

Ad Age offers some great advice for getting the most out of your campaigns:

1. Reaching the right audience with the right message, and reducing ad waste and saturation.

2. Connecting video investments directly to consumer actions. This creates the ROI from upper-funnel awareness to lower-funnel conversion, and on to offline sales.

3. Seeing the entire picture of customer journey of touchpoints across channels and platforms, and planning media for greatest outcomes.

https://adage.com/article/media/embracing-new-addressable-strategies-greater-ctv-results/2523631

Embracing the new addressable: strategies for greater CTV results Working with partners that provide actionable data gathering and analytics will lead to improved targeting, superior ad sequencing and cross-device tracking.

Our co-founder and chief strategy officer, Andrew Becks, shares his advice on how to prepare for your next holiday campaign in the latest article from the Fast Company Executive Board.

16 ways to prepare for the next holiday campaign 16 ways to prepare for the next holiday campaign

As with Meta's Advantage+ advertising, Google's Performance Max ads leave a lot to be desired in terms of brand safety controls and transparency. If something seems too good to be true, it probably is.

At 301 Digital Media, we're fanatical about brand safety and find that a manual, hands-on approach to media placements working from curated placement/site lists is the best way to ensure brand safety, deliver full-transparency into ad placements, and achieve the strongest performance results.

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Buyers Question Inventory Quality, Transparency on Google's AI-powered Performance Max The tool, which lets algorithms control placements, places significant percentages of inventory on the open web, a place some buyers would rather avoid.

With the digitalization of media over the past few decades, a new balance of creative and technical skills are necessary for success in marketing. Now, a new host of skills are required to be an effective marketer.

11 Skills For Every Modern Advertising, Marketing, and Agency Professional Advertising is equal parts art and science.

"The 5 biggest unresolved issues surrounding the use of AI in marketing: Transparency. Accuracy. Employee morale. Ownership. Consent." via The Drum

The 5 biggest unresolved issues surrounding the use of AI in marketing We spoke with marketing experts to find out about the biggest AI-related dangers that are weighing on their minds.

The solution for avoiding made-for-advertising sites as part of your advertising campaigns is quite simple: Develop a robust inclusion list for site targeted and focus on optimizing for performance. Whether your metrics are viewable impressions, conversions or anything else, measurement and human analysis go a long way to ensuring performance.

Ready to take your campaign performance to the next level? Let's chat: [email protected]

"Content is the atomic particle of all digital marketing." — Rebecca Lieb

Small business owners: There's never been a better time to embrace social media to grow your brand presence. If you're ready to get started, contact us today: [email protected].

Small Businesses Striving For Social Media Resources, Study Shows The Verizon State of Small Business Survey shows that as small and mid-sized businesses seek growth, more companies are demonstrating a heightened need for social-media marketing expertise and resources.

Still on the fence about shifting ad dollars to CTV? Our co-founder Andrew Becks shares 5 reasons connected TV advertising is overtaking traditional TV advertising -- and why now is the perfect time to take the plunge into CTV. https://www.linkedin.com/pulse/5-reasons-connected-tv-advertising-overtaking-andrew-becks/