Franki Emblem Luxury Brand Atelier & Coaching for Entrepreneurs

What would you date to do, and who would you dare to be if you KNEW you could succeed? 💕✨🔥

These questions are the foundation of my ICON experience. I encourage entrepreneurs and founders to stop focusing simply on what exists now, and go to the place of creation: their imagination. Their original vision. Their true desires.

The best part of working with female entrepreneurs is how bright we allow our light to shine, but how quickly we can let others or “reality” dim our light. It is not your fault. Running a business can be TOUGH.

But what if you could regain your ANYTHING is possible mindset? What if you dared to dream limitless dream again? What if you had SUPPORT this time?

Imagine combining all the business expertise you’ve gained, all the life exposure you’ve earned and combined it with a fresh strategy? A strategy to become so irresistible in your field that your dream clients couldn’t help but sei you out? A strategy that STREAMLINED your processes and allowed you to focus on what you love: your gifts, your purpose, your passion.

You can be, do and have ANYTHING. You just have to FOCUS, implement the right strategies and DECIDE to take action.

Sound interesting?
Message me. 💕✨😘

Hello… life edit 2022! 💕

I find these last two weeks of the year to be ideal for a comprehensive life edit. Less fuss, more focus. Less noise, more intention. Less intrusion, more clarity.

This is not a dramatic process for me. More of a blend of internal (mindset & intention) and external release of what needs to go.

I find it empowering and clarifying.

Truth be told, I doubt this process is visibile to others. The shift is so subtle. But I find it to be a freeing, lightening feeling.

More calm. More intention. More clarity.

Yoga. Weights. Water. Meditation. Candles. Bubble baths. And LOTS of listening to high-value content.

What about you? What do you do to recalibrate?

It’s the little things really…💕

For me, it’s the little details that make all the difference. Whether we’re talking about people, places or things, it’s the finer details that really makes something, some place or someone stand out.

For me, this is just as true in business, as it is in my personal life. It’s the little details, thoughtful notes, and what many would consider minor elements that I believe make all the difference.

For many people, the word luxury is very polarizing. So replace that word with the phrase high value. What I appreciate the most about high value, people and brands is the extreme attention to detail. The “come through” they offer. The credibility. The trust. From communication to follow up to delivering on a simple promise… high value people always come through on their word. And if there ever is a hiccup, they clearly communicate in a way that makes everything flow so beautifully.

For me, whether this is the liability of my Nespresso machine, or the purr of the engine of my car or simply my husband honoring his word, all of these things mean so much to me, and make life so much better.

What about you? What qualities do you love in high-value people or services or brands? What is it about you yourself that you consider high value?

A bankable, instantly recognizable, “dream client” magnetizing brand. ✨

This, in a nutshell, is exactly what my coaching & branding clients desire. They long for their brand to be a platform to achieve everything they desire: brand, collaborations, speaking engagements, publicity, notoriety, etc.

As my business has evolved, the greatest service I offer my clients is not just the more tangible brand elevation services. It’s what I’ve grown to refer to as the inner branding. It’s elevating your mindset. it’s helping you get out of your own way so that you can allow success to flow in. It’s giving you the deep confidence to receive the accolades, the opportunities, and the high value clients. Believe it or not when it comes to female entrepreneurs, this is a common sticking point. It is because of this, that I absolutely love the coaching portion of my business. That deep transformation is beautiful to witness. It’s seeing someone breakthrough and begin to become the abundant, dynamic, and Renee, where she craves to be. It is teaching her to embody the best version of herself.

You see many times, the piece we’ve been missing all along is within us. We may be afraid to be more visible. We may be hesitant to share our story. But these are exactly the components of your brand your audience longs to witness. Connection. Authenticity.

The thing IN the way, IS the way. It’s time to step into your brand and become the visible manifestation of your own success story. Nothing is more compelling. Then I found her sharing her personal journey.

What is your brand story? What are you hesitant to allow in?

Storytime... 😘

I once had a client, we'll call her Kate, who longed to build a luxe brand but held tremendous resistance to being the face of her business. She was everything fabulous her early-stage business stood for: luxury, attention to detail, graciousness, beauty. You could not have asked for a more fabulous founder. And yet, Kate wanted to stay behind the scenes and build a brand outside of herself. Fair enough. But we needed SOME part of Kate's passion for perfection in the narrative of the brand. We worked to craft alternatives, such as the story behind the launch of her business, revealing the passion that drives her create such beautiful designs.

Fortunately, Kate ultimately came around and we successfully infused her incredible journey to founder into her brand's messaging. We infused HER into her brand, her messaging and her business in just the right doses.

We told the "this business exists because I LONGED to create this blissful experience for others" story her on-the-fence clients needed to here. And her business SKYROCKETED.

Why?

People LOVE the story behind your brand. By sharing your journey, your inspiration, your influences and your sometimes winding journey, you create a deep, resonating connection with your audience which ultimately leads many to become clients. It allows people to create connection with your brand - a connection with YOU.

It evokes emotion within them, and creates a magnetism around your brand that advertising dollars simply cannot buy.

The necessity of STORYTELLING in your brand is the secret you’ve been longing to hear, the tipping point you’ve been searching for, the key to unlock your brand’s magnetism. Especially if you are an entrepreneur with a niche product or service. I believe it is essential for attracting (and continuing to retain) your dream clients.

The story behind the brand is the secret ingredient for many luxury brands. It creates an ALLURE and an atmosphere around the products. It makes admirers long to interact with the brand. It creates loyalty, intrigue and longevity.

Peek at my story today for the link to my latest journal entry where I go into greater detail.

Indulge in beautiful moments… 💕

I love adding extra “oomph” to my surroundings. Flowers, candles, fur throws. It is a MOOD, let me tell you! And in December? A little fireplace action is definitely happening.

What do you do to set the mood for life at home? I’d love to hear your favorite candles (Nest Sicilian Tangerine or Grapefruit are two of mine). Blue Volcano is a great candle as well. What fragrance do you light at home?

Master the art of luxury brand embodiment to become a MAGNET for your dream clients.

When you master the art of luxury brand embodiment you BECOME more radiant. You tap into the power of feminine magnetism. You become POLARIZING in a blissfully beautiful way. Your high-value clients are drawn to you. You stand fully in the power of your femininity and radiantly emit the energy of a woman who charges her worth, delivers exceptional service to her clients and values herself enough to command aligned revenue!

How to step into luxury brand embodiment:

• How can you provide truly transformative results for your clients?

• What fine details can you elevate or vastly improve to create unparalleled experience for your clients from initial interaction to flourishing finish?

• What areas of your service or product could be modified to allow you to OVER DELIVER and create a "wow" experience for your clients?

• Now look within: How can you PERSONALLY embrace and embody the most elevated version of yourself as a brand owner to deliver an unsurpassed experience?

Are your hidden limiting beliefs blocking your business growth?

The answer is most likely yes. Fortunately, once you become aware of them, you can ABSOLUTELY reframe your beliefs for unstoppable success.

Most female entrepreneurs I work with are blessed with incredible talent, hard-earned success and a solid book of business. And yet - something is amiss. They still attract low-value clients, even though they know precisely who they desire to serve. They are afraid to raise their prices - a fear only reinforced with the low-vibe clients they attract. They find themselves in a repeating pattern of surplus-to-lack again and again.

They have invested in group coaching programs, workshops and other programs and have leveled up their skills - but they know there HAS to be a better way.

What is happening? It’s simple:

She is running into the limitations and boundaries of her core beliefs. No matter how the world sees her until she sees herself and sees the WORLD as abundant, she will continue to experience lack.

Success and bliss are available to us all - but we must ALLOW it in.

Everything you need is available to you. ✨

Have you recently stopped to appreciate the bounty of learning available on YouTube? It is astonishing. To say I spend an inordinate amount of time on the platform consuming high-value content is an understatement. I am OBSESSED. More importantly, doing so compelled me to join the conversation myself. It feels so good to contribute in video format.

Who do you love consuming on YT? I'd love to know! 💕

Questions to ask to define your brand?
{REVISED)

How would you define your personal brand? Asked another way: how do you want to be known? What image are you creating for yourself?

To kick start the process, here are a few questions to answer:

• What is my personal STORY and how does that relate to my business?

• How would you complete this sentence? "I am ____" (create at least 10 answers to this question)
What is UNIQUE about me, my journey and my expertise that DISTINGUISHES me from others in my field?

• What are my CORE beliefs?

• What am I passionate about?

• How do I want OTHERS to describe me?

Answering these questions will lay the foundation to creating your authentic brand persona. It will help you create the basis for your personal brand image.

Comment below... how would YOU like to be known?

Everything you need is available to you. ✨

Have you recently stopped to appreciate the bounty of learning available on YouTube? It is astonishing. To say I spend an inordinate amount of time on the platform consuming high-value content is an understatement. I am OBSESSED. More importantly, doing so compelled me to join the conversation myself. It feels so good to contribute in video format.

Who do you love consuming on YT? I’d love to hear! 💕

Hello, Sunday…. 💕

How do you use the last day of the weekend? Currently I’m loving slow mornings, mid-morning workouts, hot baths and foamy espresso. Afterwards, I’m enjoying productive afternoons in cozy surroundings with the fireplace going with a luxurious candle burning. It creates the ideal atmosphere on Sundays for reading, writing, visualizing learning & consuming high-value YouTube content. For me, Sundays are centering yet expansive. I’m appreciating where I am but pushing the boundaries on what is NEXT for me. I’m EXPANDING on Sundays. Scaling my beliefs. My visions. My plans. I love Sundays. Zero pressure. Highly productive.

What about you? How do you spend Sundays?

Leaning into the moment….

It’s cold. It’s gloomy outside. But I’m embracing it. Instead of longing for sun and summer, I’m enjoying the cool, embracing my long forgotten winter wardrobe, and enjoying hot tea & warm coffee. Fireplaces, cozy blankets and movies while cuddling are perfect right now. And that’s the bliss of chilly nights and shorter days.

My encouragement for you today is if you find yourself in a season that isn’t your favorite to learn to lean into the moment and enjoy the upside if you can train yourself to look at the bright side of life you will see blessings all around you.

What do you appreciate today?

Clarity…

I’ve been having beautiful conversations lately with fellow female, entrepreneurs and founders. What strikes me most is how frequently these beautiful, talented females, lack clarity on the value they provide to their clients or even the transformation they deliver. Not being able to concisely capture, your talents and your unique superpower absolutely impacts your confidence when engaging with potential clients. it is extremely important to be able to confidently articulate the beautiful difference you will make in your clients’ lives. How marvelous to be able to talk effortlessly about your impact? Trust me, it’s a gift, and being an entrepreneur is a beautiful experience indeed.

Mastering the art of clarity can easily transform your business and skyrocket your profits but more importantly, will bring the fulfillment you’ve been looking for. If you’re struggling with clarity on exactly what you do, exactly why you do it, and who you do it for you are not alone. I have personally wrestled with this, but believe me once you gain true clarity all of your energy will be aligned and your focus and drive become quite intense. Feel free to drop me a comment or DM if you’re looking for a little help in this area. It’s one of my favorite conversations to have with female entrepreneurs.

BECOME AN ICON

Step into your true purpose with clarity, focus and belief and watch as the universe delivers to you the desires of your soul. Become the radiant ICON you were born to be by making shifts in your mindset and your beliefs. Success is an INSIDE job

Become a magnet for success & fulfillment by:

• Getting deep clarity what an EXTRAORDINARY life looks like for you

• Stepping fully into your truly aligned purpose

• Rewiring your mindset and beliefs for unstoppable success

• EMBODYING the fullness of the entrepreneur you’re destined to become

When you change how you view the world, your experience will change profoundly.

BECOME AN ICON

Step into your true purpose with clarity, focus and belief and watch as the universe delivers to you the desires of your soul. Become the radiant ICON you were born to be by making shifts in your mindset and your beliefs. Success is an INSIDE job

Become a magnet for success & fulfillment by:

• Getting deep clarity what an EXTRAORDINARY life looks like for you

• Stepping fully into your truly aligned purpose

• Rewiring your mindset and beliefs for unstoppable success

• EMBODYING the fullness of the entrepreneur you’re destined to become

When you change how you view the world, your experience will change profoundly.

Franki Emblem Luxury Brand Atelier & Coaching for Entrepreneurs updated their website address.

Mind & Body: Fine Tuning Inside + Out http://frankidurbin.com/blog/mind-amp-body-inner-amp-outer-wellness-feels-sublime (my at-home lower body workout plus a sweet deal)

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BLOG — Franki Durbin Designer + Luxury Lifestyle Blogger Franki Durbin celebrates the very best of everything life has to offer. Live life beautifully.

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Objects of Desire: Hermēs Scarves as Works of Art...

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Color Crush: Adriatic Blue + Glistening Gold...

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Color Crush: Fresh Squeezed Zesty Orange...

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Color Crush: Punchy Persimmon ...

One of my all time favorite colors is a shade somewhere between orange and pink and coral. See how I'm inspired by it http://frankidurbin.com/blog/2015/1/26/color-crush-punchy-persimmon-

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BLOG — Franki Durbin

Color cresh: Tiffany blue to usher in spring... http://frankidurbin.com/blog/2014/8/24/color-crush-tiffany-blue

frankidurbin.com Designer + Luxury Lifestyle Blogger Franki Durbin celebrates the very best of everything life has to offer. Live life beautifully.

Perspective: Small Steps Forward = Major Results...

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Shop the Look: Melanie Turner's Sunny Yellow Dining Room...

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Get the Look: The Bold Blue Velvet Sofa...

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