Alta Systems, Inc.

The invention of continuous inkjet printing can be traced back to the syphon recorder in 1867. In 1957, the thermal inkjet printer was introduced by Canon engineer Ichiro Endo, revolutionizing the printing industry and leading to the modern inkjet printers we use today.

Warm wishes and Seasons Greetings to all!

Print ads are highly effective in driving traffic to advertisers' websites, with around 30% of consumers who notice these ads visiting the advertiser's web page.

Print ads are the most trusted source for 82% of consumers when they need to make a purchase decision.

In times of economic uncertainty, businesses face a crucial choice: tighten belts or seize opportunities. Our new blog post considers success stories of businesses thriving during recessions by prioritizing marketing, operational efficiency, and strategic investments. Discover how commitment to these principles can make your business resilient and poised for growth when the tide turns.

3 Lessons on Growth During Uncertain Times — ALTA SYSTEMS, Inc. When economic times are uncertain, different businesses take different strategies. Some tighten the belt, hunker down, and wait for things to improve. Others see opportunities. When their competitors pull back, they invest so they are way ahead when times get better.

A great quick read.

Paper Beats Digital For Emotion Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project us...

The recovery rate for all paper & paper-based packaging used in the US is 68%, & corrugated boxes have a recovery rate of 94%? - Two Sides North America

Unlock the secrets of brand identity—yes, even for small and medium-sized businesses! Our new blog post explores the steps to define your brand story, craft compelling visual branding, and prioritize the customer experience.

Got Brand Identity? You Can! (Here’s How) — ALTA SYSTEMS, Inc. Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products.

Some timely tips!

8 Holiday Marketing Strategies to Boost Your Brand Over the Holidays | Entrepreneur Gear up for the festive frenzy with expert marketing insights and strategies. From understanding your audience to sprinkling some affiliate magic and AI, this guide will ensure your brand sparkles this holiday season.

The paper industry is leading the way in sustainable practices, and mills that produce kraft pulp have highly efficient recovery systems that capture and recycle ~98% of pulping chemicals (NCASI). - Two Sides NA

Happy Halloween!

All growth begins with retaining customers. We possess the knowledge and skills to assist you in formulating and implementing a highly influential strategy for engaging with your customers.

In a digitally-driven world, millions still lack reliable Internet access. In our new blog post, we consider how printed marketing materials are a universal bridge, connecting with all Americans, regardless of their Internet connectivity.

Bridging the Digital Divide: The Vital Role of Print in Reaching Everyone — ALTA SYSTEMS, Inc. In today's digitally driven world, it's easy to assume that everyone is connected, but the reality is quite different. Millions of Americans still lack access to high-speed Internet—42 million Americans, to be exact. (The FCC defines “high-speed” as download speeds of at least 25 Mbps and uplo...

Does it make sense to you?

I need someone to explain this Heinz billboard to me Make it make sense.

Paper is recycled more than any other product in the United States - U.S.4 - Two Sides North America Paper is recycled more than any other product in the United States. Paper recycling extends the supply of a valuable natural...

In today's dynamic marketing landscape, harnessing the potential of data-driven marketing is critical. In our new blog post, discover how data empowers businesses to precisely target their audience, engage customers deeply, boost cost efficiency, and gain a competitive edge.

Data-Driven Marketing: The Key to Achieving Business Success — ALTA SYSTEMS, Inc. In today's marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on intuition and guesswork to make marketing decisions. Instead, successful businesses harness data's power to drive their marketing strategies and achieve remarkable res

Interesting article regarding personal branding.

What Colors Should You Use For Your Personal Brand? | Entrepreneur The psychology of color and how to choose brand colors that help you advance in your career.

Some great info for creatives. Heck, even non-creatives will find this interesting!

What Are the Graphic Design Trends for 2023? | Envato Tuts+ Out with the old, in with the new graphic design trends for 2023! If you’re looking to give your projects a refresh, you can't miss this detailed article on the current graphic design trends for 2023.

In a world dominated by digital, don't overlook the magic of print. Our latest blog post uncovers five elements that make print campaigns truly shine. From tactile textures to captivating scents, vibrant colors, interactive QR codes, and cutting-edge 3D designs, print has a unique power to leave a lasting impact.

Five Elements That Make Print Shine — ALTA SYSTEMS, Inc. In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct mail efforts. Let’s look at five ...

During the first six months of 2023, 21 additional companies representing approximately 90 million customers have removed greenwashing messages such as “Go green, Go paperless” and “Go paperless to help protect the environment” from their marketing communications. - Two Sides NA

Ottmar Mergenthaler’s 1886 invention of the Linotype composing machine was a major step forward. With this typesetter, an operator can enter text using a 90-character keyboard. The machine outputs the text as slugs, which are lines of metal type.

"AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better."
- Seth Godin.

These 3 great AI tools can save you hours each day These AI-powered tools can tame your inbox, take notes at meetings, summarize YouTube videos, and much more.

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Marketing copy is the heartbeat of your brand's communication. Our new blog post looks at the art of imaginative and tasteful copywriting, where creativity meets persuasion. Discover how to make your customer the hero, build trust, and ensure impeccable quality in every word.

Five Steps to Crafting Effective Marketing Copy — ALTA SYSTEMS, Inc. Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy.

Some info for our creative friends!

Where do fonts come from? This one business, mostly - The Hustle Creators say they struggle to gain a foothold in a font market dominated by Monotype

Paper is recycled more than any other product in the United States. Paper recycling extends the supply of a valuable natural resource (wood fiber), saves landfill space, and avoids greenhouse gas emissions. - Two Sides NA

Digital overload is real. You can't beat the tangible touch of print!

Delivering Customer Experience with Direct Mail - Corporate Vision Magazine While direct mail may seem outdated to some it can be a powerful tool for delivering a personalised customer experience. In this article, we'll explore how businesses can use direct mail to create a memorable and effective customer experience. While direct mail may seem outdated to some it can be a....

The length trick It’s possible that the memo or video is simply too long. A 14 minute video explaining how to have a 10 minute brainstorming meeting might benefit from some editing. But it might be that your …