Tour of America's Dairyland

A big thank you to all of the amazing host families who ensured our racers had places to stay during the 15th anniversary of the Tour of America’s Dairyland!

And, thank you to our friends at Trip and Colectivo Coffee for helping us to put together a treat to show our host families our appreciation.

We are grateful! 🚲⛽☕❤️

National Chocolate Milk Day? You know we're enjoying a refreshing Nature's Touch chocolate milk from Kwik Trip to celebrate!

📸 Mitch Vincent Photography

Join us in thanking our Cat 3/4 Jersey Sponsor, Briohn Building Corporation! 🛠️👷

At Briohn, award-winning architects, engineers and construction professionals design, build and develop facilities to fit clients’ exact needs. Boasting more than 40 years of experience, Briohn streamlines the construction process starting with site selection through municipal approvals, design and construction completion.

Experience the Briohn Difference when you select Southeastern Wisconsin's premier design/build construction firm for your next commercial design, building or development project.

Thanks for helping us build ToAD's continued success!

Well that was sure FUN! Let’s do it again next year, ToAD friends! Who’s in???

🏅 Tour of America's Dairyland = the best! 🏅

Even USA Today thinks so.

Did you know we received the 2024 USA Today 10Best Readers' Choice Award for 5th best road cycling event in the country?

Thank you for your ongoing support of ToAD! ❤️

Happy birthday to our incredible Executive Director, Bill Koch! 🎉🎉🎉 We’re so grateful for his dedication to and passion for the cycling community and his help bringing ToAD to life every year.

Drop Bill a birthday shout out in the comments 🥳 and have a great weekend!

Season Three is in the history books as the American Criterium Cup continues to build upon its reputation and credibility as THE series to follow the real American racing format we call CRITS! What does 2025 have in store? Stay tuned!

A huge thank you going out to our Cat 2 Amateur Jersey Sponsor, Oarsman Capital!

With offices in Milwaukee, Madison and Brookfield, Oarsman Capital's experts deliver the highest quality financial planning, investment advisory, and portfolio management services for individuals at all steps of their financial journey. Committed to assisting customers in achieving their financial goals, Oarsman Capital develops customized plans that help you Find Your Balance.

Visit their website to explore all of their offerings, including comprehensive financial planning, customized portfolio management, 401(k) rollovers and more.

Thank you, Oarsman Capital, for your support!

It's all in the details.

📸 Mitch Vincent Photography

Let's hear it for our young but mighty junior cyclists! 💪 Here's to the future of cycling!

A special thank you to our NEW 2024 Community Health and Wellness Partner, series sponsor, and Masters 1/2/3 Jersey Sponsor, Froedtert & the Medical College of Wisconsin!

The medical experts at Froedtert & the Medical College of Wisconsin are advancing healthcare in Wisconsin with innovative care for all. Operating eastern Wisconsin's only academic medical center and adult Level I Trauma Center at Froedtert Hospital in Milwaukee, the health network boasts an internationally recognized training and research center engaged in thousands of clinical trials and studies.

We're proud to partner with an organization that shares our values of safety, community engagement, DEI, and reputation.

To support medical advancement that pushes Wisconsin forward, explore all of Froedtert & the Medical College of Wisconsin's offerings by visiting their website. 🩺🏥

📸 Mitch Vincent Photography

We were honored to host the 76th Alice in Dairyland, Ashley Hagenow, for several days of the Tour of America's Dairyland this year. 👑

Alice in Dairyland spread Wisconsin cheer with everyone she met. What a way to celebrate agriculture and one of the best events in Wisconsin with a Wisco icon!

Good luck in the new school year, young cycling fans!

📸 Mitch Vincent Photography

We're giving love to long-time Tour of America's Dairyland supporter Lowlands Group!

Lowlands Group is comprised of restaurateurs, brand builders, world travelers, and bicycle buffs who believe in all-day eats, world-class bier in precise glassware, craft cocktails, and camaraderie. Inspired by their worldwide travels, especially in the Lowlands of Europe and Northwoods of Wisconsin, Lowlands Group has created a whole family of Grand Cafés and Taverns that serve as a home away from home.

Enshrined in the names of our Centraal Bay View Classic, Café Hollander Otto Wenz Downer Classic Classic, and Cafe Hollander Tosa Village Classic races, Lowlands Group supports ToAD cyclists in many ways, including the Lowlands Lion Prime Sprint Competition, a mid-race prime that awards additional prize money to racers. They're also the providers of the highly-coveted stuffed Lowlands Lion. 🦁

Plus, they're the fabulous hosts of our annual Sponsor Thank You Party and our annual Women’s Dinner in Bay View! 🎉

Raise a bier and cheer to our incredible partner, and visit your local Lowlands Group restaurant for your next celebration! 🍻

Season 3 of the American Criterium Cup is a wrap and what a day it was in the heat of “The Hill” in St Louis at the “Bommarito Audi West County Gateway Cup race !” We are proud to be a part of this growing statement of a vibrant criterium racing scene in the USA!

Happy Labor Day! Where are you riding today?

Joining our friends at IU Health Momentum Indy in cheering on the final day of the American Criterium Cup’s 3rd season and this year, the last four days of USA Cycling’s National Criterium Series and adding the coolness factor of livestreaming on Sunday via the ACC’s own YouTube channel! Can you say WOW? We sure can; WOW!!!

Summer is going by in a blur! Wishing you a wonderful holiday weekend.

📸 Mitch Vincent Photography

We're shining our sponsor spotlight on the Official Law Firm of the Tour of America's Dairyland: Reinhart Law! Attorneys and business law counselors to public and privately held corporations, financial institutions, family-owned businesses and more, Reinhart Boerner Van Deuren s.c. is our Men’s Pro/1 Jersey sponsor, decorating our men's champions at the podium. Thank you, Reinhart! Swipe to see just how excited we are about this amazing partnership. 💙

Here we go, the American Criterium Cup grand finale in St Louis as part of the The Bommarito Audi West County Gateway Cup Professional Bicycle Races! The third season of the ACC is almost in the history books with so much more history in the making as 8 of America’s great crits come together to offer the racing community and our American fan base something GREAT to follow all summer long!

Thanks to all of our cycling fans for cheering us on!

📸 Mitch Vincent Photography

We love our Tour of America’s Dairyland sponsors! Today, join us in celebrating ToAD sponsor, M3 Insurance! They are our Official Pro/Elite Women’s Jersey & Podium Sponsor for 2024. Based in Madison with 8 locations across the state, M3 provides insurance, employee benefits, and risk management services for companies across Wisconsin - and the country. Thanks to M3 for their support of our cyclists, spectators and communities!

📸 Mitch Vincent Photography

ToAD 🤝 Tosa

📸 Mitch Vincent Photography

Thank you to Jakroo Custom Apparel, our official jersey sponsor! 🙌👕

Jakroo strives to be the best of the best in the custom cycling apparel industry, offering technical apparel for teams and individuals. They provide some of the best customer service in the game, with expert design assistance and quick turnaround times. They're the reason everyone looks and feels so amazing in their ToAD swag year after year!

They also helped us celebrate our 15th anniversary in style with new pink VIBE shirts for the occasion.

Snag your Jakroo x ToAD apparel via our merch store: https://tr.ee/40hOb0Ivxf.

We were thrilled to add a new sponsor, REIGN Storm to the ToAD family this year!

Not only did they keep our cyclists and spectators fueled and hydrated with their zero-sugar, clean energy drinks during all 11 days of our event, they also introduced the new REIGN Storm prime to heat up the competition with an additional incentive for our racers!

We're grateful to REIGN Storm for their support, and you'll 💙 them for their drinks that:
🥤 Accelerate metabolism
🥤 Offer plant-based energy
🥤 Support hair and skin health
🥤 Improve focus
🥤 Are vegan and certified Kosher

📸 Mitch Vincent Photography