Paris Mountain Marketing

We're already knee-deep in Highlands Food & Wine but can't help share the highlights from Bear Shadow a few weekends ago.

Our client Eleven Events is always a dream to work with, along with all our partners like Loch & Key Productions, Brian Kingen, and JDPR .

Both festivals get the full PMM treatment: full festival creative (poster design, signage, stage scrims, merch), website management, email marketing, social media management, text alerts, and advertising.

It's a wild ride from fall to spring. But once it's over, we're already itching to get to work on the next event. 🐻 🧡

We're excited to unveil this website project for SwingZone, a cutting-edge indoor batting facility coming soon to the Nashville, TN area.

From local leagues to traveling teams, young baseball players will perfect their pitch, swing, and catch with cutting-edge facilities and expert trainers at SwingZone.

PMM developed all the content and created a wireframe while collaborating with lead designer Amanda Barnhart and the web development team at Miolo to build the site.

Once the facility's construction is completed, the website will serve as a hub for scheduling batting cage rentals, signing up for training sessions, and staying updated on upcoming events at SwingZone. In the meantime, the website is working to build connections through clear messaging and SEO.

Overall, SwingZone's brand and website are hitting it out of the park, and we can't wait to see this project come to life in the community. Stay tuned for more updates as SwingZone gets closer to opening day. ⚾ Tap the link in our bio to see the finished website.

As folks who work primarily on screens 💻, we take any chance to reconnect with nature—especially if bovines are involved. 🐂

We're proud to present Kingbird Pastures, a regenerative farm producing grass-fed, grass-finished beef and organically grown produce in Upstate SC. 🌾

Our design partner Brian Kingen created this gorgeous Persian rug-inspired logo, brand colors and type, and concepts, leaning on the varied interests of farmer Roddy Pick.

Pulling the design together for a full website, email template, and social media introduction was easy with idyllic photography from Zachary Suggs and Natalie Bell. And thanks to Natalie for merch concepts that we can't wait to hold in our hands.

Check out the Kingbird Pastures website (link in bio)—and be sure to get on their email list for grass-fed meat box alerts. 👀

Now that it’s April we can already say Bear Shadow is next month 🙌 And Vessel Mag is decked out with this full page ad. 🔥 Don’t miss out on music, mountains, and revelry in the celebrated Visit Highlands NC ⛰️ Will we see you at Bear Shadow? 🐻🧡

Hi, Jackie Soladay here, owner of PMM. What’s the saying about the shoe cobbler having holes in their own shoes? Well clearly our own social feed has a few gaps.

Reason being is only good: we’re hard at work for our clients creating lasting impressions in both digital and physical landscapes. Check out our work on brands like , , and . We’re glad to welcome into our portfolio of new 2024 clients with more to come 🤫.

We’ve also moved offices while still remaining in West Greenville where it began for us nearly 10 years ago. With that change has come an increase of our advertising capabilities as well as offering sms text services to amplify performance marketing possibilities.

If you’re in the hospitality, entertainment, or outdoor recreation industries and want a fresh perspective, reach out to me. PMM is for brands that enrich the human experience.

Brb, heading up the mountain to for the annual 🥂🕺🎶

After months of long hours and hard work, we’re ready to put on our dancing shoes once again. We’ll be the ones running live social media coverage, sending those last-minute emails, and keeping everyone updated via SMS campaigns.

Cheers to the 2023 Elevation Celebration 🍾🧡

Although we work primarily in digital spaces, we love an opportunity to get our clients out there in ink and paper. Loving this spread for .gvl in just in time for Scoundrel’s first anniversary this month 🎉🧡

At Paris Mountain Marketing, we won’t let our clients dump their whole budget on social media marketing anymore.

More than ever before, it's critical to have a strategic multi-channel marketing plan to include social, advertising, and earned or paid media—not just to obtain those high brand impressions but also to generate leads if a business doesn’t have a high volume sales team and requires marketing to do the lead lift.

🔸 G I V E A W A Y 🔸

We're celebrating our new advertising client, Makers Collective, and their 13th year of the annual Indie Craft Parade this weekend.

🎟️ We're giving away 2 tickets to the First Dibs Party this Friday, September 15, from 6–9 p.m. This is your chance to shop at a much more leisurely pace and make sure you don't miss out on that perfect piece.

To enter:
1️⃣ Like this post
2️⃣ Make sure you're following both Paris Mountain Marketing and Makers Collective
3️⃣ Tag someone you want to bring with you

We'll announce the winner on Thursday, September 14, at noon EDT. 🎉

Over the past 8 years, PMM has built relationships with some of the Southeast's most talented professional photographers.

For any given project, event, or campaign, we connect your brand with a visual storyteller and handle all project management for you.

Congrats to our client Fork and Plough for 5 years today. 🎉 It's been a pleasure and a privilege to work alongside you from the beginning—and to see you come through a worldwide pandemic stronger than ever.

If you're hankerin' for some fresh farm-to-table fare today, drop by Fork and Plough in the Overbrook neighborhood today. They've got their Greatest Hits menu running all day as well as a raffle benefiting Cancer Survivors Park Alliance.

Enter the raffle: https://bit.ly/3oUL37O

It's been a newsworthy week for our client Emberglow Outdoor Resort, a glampground in the foothills of the Blue Ridge Mountains.

Read all about it at...

Travel + Leisure: https://bit.ly/43JpFSt

The Dyrt: https://bit.ly/43JbmN4

TOWN Magazine: https://bit.ly/45UpPaN

Tomorrow is June 1 (?!) which means we're *that much* closer to putting on our dancin' shoes at Highlands Food & Wine this November. 💃

In the meantime, we're putting the finishing touches on email, website, and social, so don't mind us as we pour ourselves another pot of coffee. ☕️

Follow along for the music lineup dropping tomorrow (June 1) and tickets launching at noon EST on June 15. 🪩 🎶

Expand your brand's narrative with PMM as we extend our service offerings into earned media.

As advocates of good words, good design, and good community, we're pleased as punch that our client Fork and Plough is featured in this month's issue of TOWN Magazine.

But this time it's not for the food.

With photography by Jen Jefferson and words by Stephanie Burnett, this peek into the varied talents and interests of farmer and Fork and Plough co-owner Roddy Pick is a really fun intersection of food, art, and community.

Read it now: https://towncarolina.com/may-2023/

Greenville is known as a foodie town. But not just in the traditional sense of sitting at a restaurant.

Congrats to our client Dr. Ken Kolb of Furman University on receiving a James Beard Foundation nomination for the "Food Issues and Advocacy" category for his recent work "Retail Inequality: Reframing the Food Desert Debate."

Thank you, Dr. Kolb, for making us all rethink the conversation around food security, especially in our corner of the world.

https://www.jamesbeard.org/blog/2023-media-award-nominees #

VisitGreenville SC

Congrats to the 2023 Media Award Nominees Here are the 2023 James Beard Media Award nominees.

In the home s t r e t c h 🤸 for Bear Shadow 2023. 🐻 🎶

In addition to movin' & groovin' 💃 we'll be...

📣 Running social media stories, posts, and reels
📲 Sending text alerts with last-minute info
🎥 Working with photo and video crews to capture all the festivities

Anyone else joining us in Highlands for music, mountains, and revelry this weekend?

Hey hey, we’re 6 weeks away from the South’s newest tradition: Bear Shadow on the beautiful Highlands NC Plateau.

There are now an EXTREMELY LIMITED number of Sunday VIP tix released (https://bit.ly/3VWhiOG) in celebration of Jason Isbell‘s 7th(!) album release and subsequent Garden & Gun Magazine cover feature.

Get up close and personal, Bear Shadow-style, with on Sunday, April 30, at Winfield Farm.

See you at Bear Shadow 🐻🧡

Love to see Bear Shadow featured in The Scout Guide this month. Only 11 weeks til showtime—will we see you at Bear Shadow? 🐻🧡
https://thescoutguide.com/an-insiders-guide-to-bear-shadow/

An Insider’s Guide to Bear Shadow Whether you grab your bestie or the whole crew, a trek to The Highlands Plateau, North Carolina, for Bear Shadow, an annual spring time music festival and celebration, may be just what the doctor ordered.

Dr. Ken Kolb, chair of sociology at Furman University, along with his colleagues at the Shi Institute for Sustainable Communities have been researching the effects of gentrification on the communities in the West Greenville and Southernside neighborhoods of Greenville.

Thanks The Greenville News for highlighting this research. Read the most recent article at

In Unity Park's shadow, a Greenville woman calculates the cost of her life Sharon Logan has done the cruel calculations countless times. She can't afford to stay in Greenville. She can't afford to leave, either.

Paris Mountain Marketing 🔸 Advocates of good words, design, and community

"Attention is the world's number one currency."

It's a payment, investment, and a barter in exchange for information, entertainment, and connection. Attention is a transactional means of interpreting value.

We’ve spent a good portion of 2022 refining our areas of expertise and growth opportunities and we’re excited to launch a 2023 brand reboot. Pardon our website construction as PMM better defines what being advocates of good words, design, and community means to your organization. Contact us to learn more how we can advocate for your brand today.

We’re huge (understated) HUGE fans of art in all its forms so we’re doing a little give away to our like-minded fans and friends. Take our box seats TONIGHT for the 7:30 performance 🎻. Simply follow our accounts, like this post and tag a pal you want to enjoy the show with. We’ll choose a winner by noon.

We ate, we drank, we were merry. 🥂

We also oversaw photo and video, managed the social channels, made reels, and managed last-minute communications because of hurricane rain. 🫠

2022 was a huge success, and we’re so proud of our client .events for another totally rad event. 🕺🪩

The wait for HFW 2022 is nearly over. 🕺 🪩 We're currently tying up the loose ends so we can head up to the mountains for an Elevation Celebration this weekend.

Here's to another year of event marketing, including website, social media, email, and creative direction and design.

But our work isn't quite done—we'll be managing the social channels throughout the event with posts, stories, and reels.

If you can't make it to the event, you can follow along at Highlands Food & Wine ( on Instagram).

The transition from May to June was a bit of a blur, so we're finally sharing our May Internet Roundup: https://bit.ly/3as4b5B.

Contents include:
🔸 How Bear Shadow is leading the way to a more sophisticated music festival experience
🔸 Instagram Reels templates
🔸 Throwback to an article from 2020 about WFH (how much has changed since then?)
🔸 How luxury hospitality needs to reevaluate their value props
🔸 Plus: a super-fun resource for the young writers in your life

May Internet Roundup May was a blur, but here are a few links we collected along the way. As markets and demographics rapidly shift, marketers can't rely on "what we've always done." It literally changes from week to week. "Music festivals are growing up and Bear Shadow is showing the way" It was fun seeing our client's...