Flare Media

Flare is 5! 🎉 🎉🎉 5 years of helping our clients grow their businesses while simultaneously growing our own. Did you know 45% of businesses do not make it to 5 years? The percentage is even higher for women-owned businesses. 🤯 We are not taking this milestone lightly! It's been an amazing, exciting, and [often times] humbling, journey. We are beyond grateful for our team, clients, partners, family members, and friends that continue to uplift and support us in this adventure. The best is yet to come 💛

Don't make these mistakes ⚠️!! Business owners and marketers have so much on their plate, it can be easy to brush off these things as unimportant, but ensuring proper campaign setup and creative development will lead to more sustainable (and measurable) success in the future!

Do you have what you need to track the ROI of your ad campaign? It all starts with the setup 📝

✔️ outline your goal(s) - what are your overarching marketing goals for the year? how can advertising influence the outcome?
✔️ establish benchmarks - what is the baseline? where are you starting from?
✔️ select KPIs - what performance metrics both directly and indirectly play into the overall goal? can they be tracked cross-platform?
✔️ place pixels - place pixels on your website and track the actions needed to calculate your KPIs effectively!

Pro tip: show up when consumers are searching for your product or service on Google. SEO is important, but SEM is where the 💰 is at.

"Make time your friend and not your enemy." – Claire Snyman

"Knowing when to start paid advertising can be a tricky game of goldilocks and the three bears. If you start too soon, you might not be ready for the leads or the traffic. If you start at just the right time, it can be hard to truly appreciate the impact those dollars really have on the bottom line. Or thirdly, if you wait too long to start, you might be too late. Unfortunately many businesses, especially in the small – medium sector, fall into the third option.

Waiting too long can create a lot of issues. Take weight loss for example. If you wait until you’re so miserable with yourself and how you look, you wind up crash dieting, and gaining all (or most of it) back. Or causing other health issues because of the types of diet foods you reached for. When the results aren’t immediate, we often give up or try the next fad. It takes time and involves the long process of creating a custom plan for your body - the right foods, the right exercise , and the right timeline.

The same holds true with advertising. When people wait too long to start, the expectation (and need) is for an immediate save. This is a big, but unspoken, issue in advertising. No one wants to tell anyone their baby is ugly, but the unrealistic expectation put on advertising for immediate, business-saving results often creates resentment around advertising and the investment being made. And it’s not that advertising doesn’t work - we all know it does, otherwise it wouldn’t be such a big industry. But it takes time to get it right. The creative, the message, the budget, seasonality, the website when someone goes to engage with the brand (or the b&m store), the platform, etc. There are a tremendous number of variables that go into building a successful campaign. And while most agencies have valuable research tools and insights that can help mitigate the learning curve, each campaign is going to have a learning curve. So that needs to be accounted for when planning the timing and impact of a campaign.

The best way to make time your friend when it comes to advertising is to start early. Get your benchmarks in place. Gather some data and learnings. Find what you can run continuously (or as your season dictates) and, at a minimum, have a presence. It will give you more than peace of mind, it will give you a strong foundation for your growth."

Anne Young
co-founder & partner, Flare Media

We're embracing the New Year 💯% by reflecting on some of the wisdom gained from our favorite . Give these a listen for a little extra motivation and inspo in your work (and life)! Any others we should add to our list?

Reflecting on this past year has us like 🤩 Thank you to all of our clients and partners for the continued support. Happy Holidays, from our office to yours. 🎄💛

Increasing users to the client's website was an important piece in order for them to share the story of their mission. A prime example of the impact advertising campaigns can have on a brand's website. 💥

This time of year can be especially overwhelming, both personally and professionally. Your task list may seem daunting and even impossible, but know this is temporary. Trust that the things that matter will get done. You got this. 💛

We spy several Flare team members 👀 It was a beautiful evening and fun time - thank you Greenville Business Magazine!

A little competitive research, Halloween edition 🤫 🎃

We ❤️ our higher education clients! Strategically reaching prospective students is a skill - one we've developed with over 10+ years experience in the industry. 📚

Always think of your future self - you are worth it! Share with someone who needs this message today ❤️

We are honored to be recipients of the SC 50 Fastest Growing Companies award for the second year in a row! To all of our clients, strategic partners and team members - thank you for believing in us and continuing to support Flare 💛

We ❤️ our client relationships. Your confidence in your campaigns is our top priority!

Identify your priorities and be intentional with the time you dedicate to them.

Crafting the ✨right✨ messages for your ad campaign is overwhelming. We get it. Using data and research to develop content strategies specific to your ad goals is what we do. Let us help!

Comfort zones are nice and cozy, but it's not until you take that leap that you see true growth and success! How will you push your own boundaries today?