FerebeeLane

Cataloochee Ranch is saddled up for its next 90 years! Proud to collaborate with their dedicated team over the last few years to revitalize such an epic Smoky Mountain destination. Cheers to Cataloochee Ranch on their next exciting chapter — and to all the great partners on the project.
Smith Hanes Studio
Summerour and Associates Architects
MDS Land Project, LLC

Our partnerships with hospitality brands often begin before architectural renderings are even drafted. Thanks Ad Age for profiling our collaboration on some of the most memorable guest experiences in the country.

How a small agency is branding luxurious hotels across the country FerebeeLane has helped plan dozens of properties from a haven in the Hamptons to Tennessee’s Blackberry Farm.

Great work doesn’t happen without great people. Thanks Adweek for affirming that by naming our VP and Media Director Katie Driggs one of this year’s Media All-Stars. Congrats Katie on the well-deserved honor!

Adweek’s 2023 Media All-Stars Are Redefining Media Strategy – Adweek Media All-Stars Adweek’s 2023 Media All-Stars Are Redefining Media Strategies and Expanding Audience Reach These 21 executives have the numbers to back up their successful business outcomes By Adweek Staff|1 day agoShare Adweek This year’s Adweek Media All-Stars represent the variety of tasks me...

Great work is goofy. And messy. And human. Just ask our Creative Director Robbie Cobb. Muse by Clio did.

2 Minutes With ... Robbie Cobb, Creative Director at FerebeeLane On Denny's social, '68 and his fave projects

Looking for a great cause to support this ? Consider our friends GirlUp GVL, a local non-profit that empowers young women in middle and high school. Our team collaborated with GirlUp GVL over the last few weeks to help create their new campaign. Check it out to learn more about their 100% donor-funded programming and their squad of future leaders, future innovators and future game changing executives.

Learn more: https://girlupgvl.org/

Looking for a great cause to support this ? Consider our friends —a local non-profit that empowers young women in middle and high school. Our team collaborated with GirlUp GVL over the last few weeks to help create their new campaign. Check it out to learn more about their 100% donor-funded programming and their squad of future leaders, future innovators and future game-changing executives.

Who’s ready for the weekend? We’ll be toasting the end of another packed week with some recently released small-batch NY vodka and whiskey that we named, branded and packaged.

Not today. ✌️

Sending off our summer interns with a big thank you and best wishes for what’s next, whether that’s the start of their senior year or the beginning of a promising career. We’re better for having you in the FLamily!

Want to be part of the next group of future stars? Internship applications for Spring 2023 are now open: https://ferebeelane.com/internships

Thanks to Muse by Clio for giving Matt Ferebee the opportunity to explain how our agency’s approach to culture branding impacts our work. Read about it:

From Cult to Culture: It Isn't Just About Positioning How culture branding impacts our work

An avid writer since childhood, Samantha Keebler is now crafting her story as a vital part of the FerebeeLane copywriting team. Graduating Summa Cum Laude with a BA in English Literature from Southern Illinois University, and more recently completing her thesis, “Contemporary Women’s Poetry and Leaning into the Senses,” for a Master of Arts degree in Comparative Literature at Clemson University, she brings a unique background in pedagogy, literary studies and creative writing to our client roster. But she’s not all academic in her pursuits: catch her on the weekends hiking through the Carolina Foothills with her fiancé and pup or tasting through Greenville’s robust craft brewery scene.

Get to know Samantha a little more ⬇️

Current listen:
A Moment Apart by ODESZA is an album I return to often. And almost always makes me a little nostalgic for carefree college summers.

Current reads:
Currently between Isabel Wilkerson’s book, Caste: The Origins of Our Discontents and Louise Glück’s chapbook, Winter Recipes From the Collective. The latter is truly never finished, but that’s the beauty of poetry—it gets better the more you read it.

Current eats:
I’m a big heat girl, so no matter where I go, I’m looking for the spiciest dish. I frequently get this craving for Thai Restaurant’s Pad See Ew. At a spice level 10 it’ll knock the socks off the most spice-tolerant people. But fair warning, the next day will make you question all your life choices. 

Weekend fun:
Exploring the city with my fiancé and our beagle is my absolute favorite pastime. Whether we’re picnicking at the base of the Falls, listening to live music at Fireforge, or hiking around Paris Mountain State Park, there’s always something to do here and we’re so fortunate to be so close to the heart of everything. 

Inspiration:
Ruth Bader Ginsburg, Toni Morrison, bell hooks, Adrienne Rich, Gloria Steinem, Kimberlé Crenshaw, and more.

Remember when we translated classical French into Aurebesh? May the 4th be with you....

The future of advertising is bright if our superstar spring interns are any indication.

Want to be part of the next generation to impact our industry? Fall intern applications are now open. Deadline is May 15. Apply here: https://ferebeelane.com/internships

📸:

Guy Chaddock was one of the most celebrated designer furniture brands of the last century. Our brand refresh, implemented over the past few years, positions Chaddock Furniture Workroom for another century of timeless design, bespoke American craftsmanship, and unrivaled collaboration with leading interior designers.

Another fun conversation about our Le Creuset x Harry Potter collab.

An inside look at how Greenville marketing agencies deliver global results It’s been an open secret for years that Greenville is home to a growing number of companies with national and global reach.

Today seems like a perfect day to share an all bold, all type spread about following your ❤️. Designed for the 4th installment of Blackberry Magazine.

Thanks to Mike Switzer of SC Business Review for inviting Matt Ferebee to chat about how we help brands connect with their audiences.

Listen to the full segment that aired this morning here: https://www.southcarolinapublicradio.org/show/south-carolina-business-review/2022-02-09/product-design-matters

Our downtown Greenville HQ is looking p r e t t y cool these days. But honestly, we think  is a cool place to work in any season. (Can you blame us?)

Telling a good story is in Rodney Rogers's blood. His father was editor of his hometown newspaper. A cousin was the sportswriter who coined the iconic phrase, “It’s not whether you win or lose, it’s how you play the game.” As a recently named FerebeeLane Associate Creative Director and Senior Writer, Rodney will be lending that storytelling knack and expertise to the kinds of brands on which he’s spent decades honing his craft – leading resort destinations, real estate properties, and the healthcare and home improvement industries.

Here’s a bit more about Rodney and the things he enjoys.

Favorite pastime:
I like anything that gets me outside and clears my head. You’ll find me on a road bike whenever the temperature is above 60 degrees—unless I’m playing tennis. I grew up wanting to be Stan Smith. I had this great poster of him lunging across the net at Wimbledon.

Favorite music:
My teenager talked me into a new turntable, so I’m rediscovering my college albums. Heavily into Tom Waits at the moment, but it changes with my mood.

The beach or the mountains?
Mountains by a nose. We feel fortunate to live in a place where it’s so easy to enjoy both.

Like a new year, we approach each client project with fresh perspective and the commitment to do

Our recent shoot with The Swag showcases the new spa, The Still, renovations to Chestnut Lodge, and makes a convincing case for the luxury mountaintop hotel’s latest recognition as one of the top 22 worldwide Relais & Châteaux destinations this year.

📷:

Truly magical advertising starts with great product. That’s why we loved collaborating on the Le Creuset x Harry Potter campaign—as well as on the products it features. From early sketches of cookware concepts to final strategies for photography and social content, our team had a great time channeling Wizarding World culture into all aspects of the launch.

It was a picture-perfect potluck. Happy Thanksgiving from our FLamily to yours!

Simple moments, made memorable—that’s the experience at Reynolds Lake Oconee. We’re grateful to partner with the Atlanta-area club community and Hunter Public Relations to give writers a peek behind the curtain as they recently enjoyed the benefits of a Reynolds Platinum Membership for four days. Like a fireside whiskey tasting at the Sandy Creek Sporting Grounds, custom dinners with executive Chef Zouhair Bellout, access to the Ritz-Carlton and golf with award-winning lake views. Fostering relationships between our clients and key media allows these important details and stories to reach readers nationwide and beyond.

Kaylan Whitaker recently joined the FerebeeLane family as Senior Art Director. After working in Beijing for several years, she moved to NYC where she quickly fell in love with the city and its art and food and parks and people and dogs. Still based in New York, Kaylan brings years of experience in brand identity and luxury design—much of which she honed in the high-end fragrance world—to work for clients like Le Creuset and Canoe Place Inn & Cottages. We thought we’d share a bit about Kaylan and what she's been up to recently.

Currently eating:
The escargot at Pastis. Thank you to my friend for the introduction to this calorie-light starter, which could be the main course if you ordered two. Or a dessert if you’re so inclined. Full disclosure: not my photo (I never remember to photograph before eating).

Currently reading:
East of Eden. Hopefully in south of one year.

Currently listening to:
Stan Getz and Joao Gilberto 1976 live album. If anyone finds the vinyl for this, please DM me immediately.

Current habits:
Central Park walks, bi-monthly Met visits, hanging out with my nieces. And negronis.

We’re looking for a group of sharp, tenacious interns to join the FLamily this spring. Whether you geek out on graphics, trend-hunt on Twitter or live and breathe branding, we’ve got a place for you at FerebeeLane. Apps are due Nov. 12 - apply here: https://ferebeelane.com/internships