SEPHORA inside JCPenney

Come in and share the beauty. At Sephora, you can enjoy a shopping experience where all are welcome and what makes you unique is celebrated. In a hurry?

Check out fan-favorite brands like FENTY BEAUTY by Rihanna, Drunk Elephant, Tatcha, and affordable picks from Sephora Collection. Visit our website to learn more about what's happening at your Sephora, like exclusive product launches, brand events, and more. Get your order fast and easy with in-store or curbside online order pick-up options that work for you (availability varies by location). You

07/19/2024

Louder for the guests in the back!

06/26/2024

Drink up.

Photos from Sephora's post 06/11/2024

LIMITED EDITION 💋 It’s watermelon-everything season, and Laneige understood the assignment.

06/03/2024

Tatcha all day, every day.

06/03/2024

Don’t lie, you’re excited to see the gunk.

04/30/2024

Calling all baddie moms 🗣️ This is your sign to book a Hydrafacial Perk Face treatment this Mother’s Day like Katie 💆🏽‍♀️

04/26/2024

The Fenty Beauty Soft Lit Naturally Luminous Foundation is ~the moment~

​All the tea on the *NEW* foundation ⤵️​

✔️ Medium, buildable coverage ​
✨ Luminosity for all skin types, from dry to oily​
💦 Hydrates, brightens + evens skin tone​
⏰ Longwear, waterproof + transfer-resistant​
5️⃣0️⃣ inclusive shades ​
🌿 Packed with skin-loving ingredients

Shop now at Sephora.

04/24/2024

5-year plan: Get the limited-edition Shark Beauty FlexStyle in Malibu Pink ✔️ Get a house in Malibu to match ✔️

04/20/2024

And that’s just the emergency pile.

04/19/2024

Heard layering Rare Beauty blushes is all the rage this spring.

04/18/2024

When you’re the responsible friend of the group.

04/17/2024

You are now watching the Great Sephora Baking Show, starring Aysha Harun and this pink Pat McGrath Labs setting powder.

04/16/2024

Skincare that skips straight to the good part.

04/13/2024

Dewy on the double! GXVE BEAUTY by Gwen Stefani is bouncing into stores with NEW Dewyplump Collagen Lip Gels and matching Cheek Tints in 6 juicy, hydrating shades! 💦

04/10/2024

Artist Nasiha (she/her) captured all the Eid al-Fitr vibes in this beautiful piece.

“My work encapsulates the festive unity, celebratory attire, and the enchanting scents that elevate the joyous occasion of Eid al-Fitr.” —

04/04/2024

Sometimes Lindsey inspires us with her makeup looks, other times her hauls.

Rouge can shop starting 4/5. VIB and Insiders can start shopping 4/9 with code YAYSAVE.

04/02/2024

LOL to thinking your lip collection was complete—the NEW YSL Loveshine Lip Oil Stick is here.

04/01/2024

"Happy Arab American Heritage Month! Artist Nourie Flayhan (she/her) shares her inspo behind this stunning art.

“I want my community to see this and feel represented, to recall their own memories of beauty rituals with their family members or friends.” —

03/28/2024

These > candy

03/27/2024

When your clean makeup routine is so easy that your eta is accurate for once. seph.me/4apSMwI

03/26/2024

SPF is not a game, but Supergoop! makes it fun—especially with 14 new Protec(tint) shades.

03/22/2024

Can't wait to kiss and tell with these new lippies 💋 seph.me/3TkOG2c

03/21/2024

Serving up that new new. bit.ly/3THF3Me

03/19/2024

Celebrating the Persian New Year and all that it brings with an illustration from Roshi Rouzbehani (she/her).

“My artwork embraces the essence of Nowruz, celebrating renewal, unity, and timeless traditions that bind generations together.” —Roshi Rouzbehani

03/17/2024

Hello Sunday 🤝🏽 warding off Sunday scaries.

03/14/2024

Glow your own way with Glow Recipe Watermelon Glow Niacinamide Hue Drops 🍉🔥

03/08/2024

We asked artist Petra Braun (she/her) to create artwork that celebrates International Women’s
Day.
“Through collaboration and connection, we can create a space where difference is valued and
celebrated. Women in power can empower a collective rise.” —

03/07/2024

Spring It Girl: new Miss Dior. seph.me/3IsGYxQ

03/05/2024

Glossier Cloud Paint just went bronze. seph.me/43jzeIp

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50 Holyoke Street
Holyoke, MA
01040

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm
Sunday 11am - 6pm

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