Summer Silhouette Creative

Unable to charge what you’re worth?

Here are 3 signs your brand is failing you:

1) it’s not connecting with your audience. If people aren’t drawn to your visuals and messaging, they’re less likely to buy. It’s as simple as that.

2) you struggle with consistency. Conflicting designs or messaging can confuse your clients and undermine your value.

3) your pricing doesn’t match your brand. The way your brand looks and feels should justify your prices.

If this sounds wayyy too familiar, it’s time for a brand refresh.

Strategic branding has the power to elevate your business and attract your dream clients.

Ready to charge what you deserve? DM us “DESERVE” to chat.

Our client had a problem: her old brand lacked personality and cohesion. She felt like she was being pulled in every creative direction.

But she had a clear story to tell. We knew we could create a brand that truly reflected her passion for capturing the precious, often-overlooked moments of everyday life.

We started with brand strategy, ensuring her vision and goals aligned with her dream clients.

The result?

Inspired by this everyday romance and vibrant energy, we crafted a brand infused with subtle details like flowers, postage stamps, and handwritten notes - elements that evoke fond memories of people and experiences.

Now she stands out, offering an irresistible brand that friends, families, and couples gravitate toward.

Ready to stand out? DM us to get started 🤍

Remember when you wanted what you currently have?

I remember when I had just launched, hoping my college, career, and freelance experience would be enough to help me secure my first client.

Surprisingly, my first client came through REALLY quickly and I thought it was gonna be so easy to help out my fellow female entrepreneurs.

The joke was on me. I had a lot to learn!

There were so many moments where I was disappointed, overwhelmed, and confused.

But I just kept reminding myself that everything I do right now is helping me get closer to my dream.

It’s the most reassuring feeling as a business owner.

In other words, my future self will thank me for the hard work I put in today.

How has your journey as a biz owner been?

She’s launched!

This was such a fun project to explore creative solutions that helps Juniper Co. showcase her expertise while also aligning with her personality!

The primary logo is the perfect combo of personable + professional! This was accomplished by customizing a clean typeface with bubbly personality.

Don’t even get us started on the secondary logo! I looove how we were able to incorporate her brand pattern into it to really tie the elements together.

More pics coming soon… but what’s your favorite part so far? Let’s hear it ⬇️
•
•
•

Don’t mind me still obsessing over this ✨🤍

This was SO fun to design! From the original mood board to the final approach, I’m loving the dainty romantic style.

What’s your favorite part? I definitely love the A!
•
•
•

The sooner you come to terms with it, the better. 🫣

It’s not uncommon for new businesses to get clouded by their passion and convince themselves that a DIY brand (or worse, no brand at all) will lead them to success. 

In reality, by doing so, you’re setting yourself up for a VERY difficult uphill battle. 

Let’s just say, the stats don’t lie: a whopping 65% of new startups fail within the first 5 years*

Not only do you need to spend more money to promote your business, because let’s be honest, aesthetic matters, and you will build momentum faster if you look better…

But you also need to find a way to convince people that you are the one for them.

Which means first getting them to look at you, and then convincing them you are a valuable investment!

(both very difficult to accomplish when you don’t have a professional brand aligned with your target audience)

So, if you’re in your DIY brand era, feeling the struggle of not booking clients, or not booking those DREAM clients, and are ready to level up…

It’s time to address how branding may be the culprit of this pain. 

Lucky for you, I’m a brand and web designer dedicated to helping my fellow creative women kick butt by building strategic brand identities that help you regain your confidence AND book more dream clients. 

With a healthy dose of research and creativity, we can create a visionary brand so you can feel energized about your entrepreneurial journey once again 🫶

Look, *I* know you have a great business, but that DIY brand isn’t showcasing that for your dream clients.

If this sounds like a vibe, DM me to chat! 🌞
•
•
•

Just a heads up - I’ll be offline for a long weekend for a well-deserved vacation!

Don’t worry, you’ll see me again on Monday.

🛳️🤍🌞

The little known secret about branding 🤫

As brand strategists, we do more than "design logos."

We are also writers, researchers, analysts.

Because doing so ensures your brand will stand out through all facets of your business while also reflecting your vision.

This means we consider your brand name, colors, photography, copywriting, tagline, logo, the longevity of the creative direction, patterns, and illustration styles when building your brand.

Why? Because we understand this is an investment for your business.

And we know the high-return rates of a strong brand strategy!

Let's see how we can help your brand stand out this year. Comment "New me" and I'll send you a DM to get started!
•
•
•
[Branding, Brand Inspiration, Brand Positioning, Brand Messaging, Brand Strategy, Brand Design, Female Owned, Boss Women, Women in Business, Small Business Owners, Creative Business Women]

The secret weapon to helping you attract the dreamiest clients is…

your brand strategy.

In short, brand strategy builds your confidence, your business, AND your client list.

It’s a combination of HOW you visually and verbally represent yourself, which draws in your ideal clients.

So, the secret is out!

Let’s get you away from dreaming about clients to booking dreamy clients.

DM me to learn more! 🫶
•
•
•
[branding, creative direction, brand mood, board, Brandon, inspiration, women in business, small business, DIY, interior, design, photography, forward, thinking, strategic design]

You deserve the absolute best for your business 👏

I believe that so deeply that I launched this business to support you!

I KNOW how hard it is to run a whole business built off of hard work and passion.

I KNOW how challenging it is to wear all those freaking hats and fight with imposter syndrome.

Which is why I'm here to help alleviate some of that stress.

You didn't sign up to be a graphic designer and web developer, right? You signed up to provide your own unique offers to people you care about!

Don't let this part of running a business hold you back from your success. You deserve so much more!

DM me when you're ready to chat 💙
•
•
•
[Branding, brand design, brand identity, web design, brand mood board, brand inspiration, small business women, women in business, shop local, female owned, women owned, forward-thinking, business tips]

Picture this...

You had your brand strategy call and you're already feeling more clear on your new direction when...

*PING* Your first mood board drops into your inbox 😍

Queue the goosebumps! Pop the (first bottle, probably) of bubbly!

You have your first sneak peak of your new brand coming to life and it's better than you could have imagined!

It touches who you are as a person, what you want to represent as a biz owner, the experience your clients get when they work with you, and above all, it's oh-so-attractive to your target audience.

Now open your eyes.

Felt like a dream come true?!

DM me "MOOD" & let's see what your mood board will look like 😎
•
•
•
[Branding, Brand Inspiration, Brand Positioning, Brand Messaging, Brand Strategy, Brand Design, Female Owned, Boss Women, Women in Business, Small Business Owners, Creative Business Women]

One of the most rewarding parts of running this business is hearing how I help a client go from overwhelmed and insecure to confident and positive!

"I found the process very thourough and in depth. We worked on the brand strategy side as well as the visuals and I am now so much clearer on who my target audience is and how to connect with them.
I now have a brand that fully reflects my vision, mission and values. The overall aesthetic of my branding looks a lot more professional and I love the new color scheme.
Working with Rebecca was a great experience. I felt heard and listened to and she really understood what I was trying to create and how I wanted my brand to be portrayed."

This client had such a transformation. She started off feeling so defeated and confused with the direction she was taking vs the clients she was hearing from. Nothing seemed to align with her vision.

From a super detailed and energizing strategy call and loads of research, we were able to produce a confident brand, equipped with a full logo suite, brand messaging, voice, and tone that was modern, clean, and attracted her ideal client.

We're filling up spots for January and beyond! Check the link in our bio to get in touch.
•
•
•
[Brand design, brand strategy, brand messaging, brand moodboard, female run, female owned, boss women, target audience, graphic design, small business]

“Wow, I never thought about it like that before!”

Pretty sure those were my client’s exact words when we identified a hidden piece that NEEDED to be included in her brand strategy.

Building a brand that is clear, makes you feel confident, and works long-term isn’t easy.

But what IS easy is feeling confident after an eye-opening strategy call with me because together we unveiled a brand that you love!

🤪 okay, you’re right, it’s actually not that easy, but just think about the results you’ll have after a questionnaire, extensive research, and a 60 minute video call!

Ready to learn more? DM me “clarity” 🫶

[Brand Strategy, Brand Position, competitive edge, marketing, Brand Inspiration, Brand moodboard, forward thinking, Brand Identity, copywriting, Brand voice]

Only *2* spots remaining for September!

Let's build your business for long-term success by attracting valuable clients:

🌊 Elevate Your Brand Identity :Shine brighter than your competition with a captivating brand identity that speaks directly to your ideal audience.

🌊 Supercharge Your Website: Turn visitors into loyal customers with a user-friendly, visually stunning website that tells your brand's story.

🌊 Connect with Your Community: Build genuine connections with your audience by finding your brand's unique voice.

🌊 Affordable Strategies: Stay within your budget while making smart investments with our cost-effective strategies, all without compromising quality.

Ready to build your business for long-term success?

BOOK A DISCOVERY CALL with us – just follow the link in our bio!

Our Start-Up Brand Package is perfect for newly launched businesses who understand the value of a cohesive and strategic brand for their long-term success.

These people want a top-notch brand identity without breaking that bank...

PSST! We do that!

Here's a teaser showcasing our most recent project, Emily Morrison!

We help brands like you take your business to the next level...and we're ready to add you to our calendar.

NOW BOOKING clients for August and September!

We're here to help build your business for long-term success by attracting long-lasting customers:

💙 Level Up Your Brand Identity
Stand out from the competition with a captivating brand identity that speaks directly to your target audience.

💙 Powerful Website that Converts
Convert visitors into loyal customers with a user-friendly, visually stunning website that showcases your brand's story.

💙 Engage & Connect with Your Audience
Build meaningful connections with your audience by learning your brand's unique voice.

💙 Budget-Friendly Solutions
Stay within your budget and invest wisely with our cost-effective strategies without compromising on quality.

Ready to grow your business for long-term success?

Sign up for a discovery call: https://calendly.com/rebecca-ssc/discovery-call

The Coalesce Café represents a community gathering place.

Consider them the anti-coffee shop.

From socialites to introverts, there's a curated (and cozy) space for you to connect, work, or simply hang.

With roots grounded in unity, contribution, and growth, this café is a unique support system strictly for friendly people.

•••••

Creative design, brand strategy, & brand messaging by Summer Silhouette Creative.

If you're a small business owner or a solo-prenuer, there's not a doubt in my mind that you're working your BUTT off.

However, being a small (or solo) team means you are great at some parts of the job and suck at other parts.

You might be struggling to find what makes your business UNQIUE, or

you're a terrible writer and have a hard time communicating your value to your audience, or

you have a vision but lack the skill to create a cohesivebrand that customers RAVE about.

Wherever you are on your business journey, know you have a support system here.

Comment below the word "MORE" if you want to transform your business this summer and I'll share a personalized plan for you to get exactly where you want to be! 🔥

🐛 TRANSFORM 🦋 with us

Brand strategy is more than a buzzword, it's truly the core of your business' success.

Without it, you're stuck as a wee-little 🐛 struggling to unlock your full potential.

So don't be a caterpillar (they're cute, but you deserve to fly)!!

Our Full Brand and Web Design offer is the transformation you deserve to become that beautiful butterfly ;)

Through brainstorm video calls and thought-provoking worksheets, we dive deep to unravel the core values ofyour business and infuse them into every aspect of your brand.

If you're here: 🐛

Let's get you here: 🦋

Book a Discovery Call today: https://calendly.com/rebecca-ssc/30-minute-discovery-call

Warm, comfortable, unity, energy…

These words kept bubbling to the top of our brainstorm for this project. And honestly, it was so much fun to let the mind wander.

The Coalesce Café is an anti-coffee shop, encouraging socialites and creatives alike, and unalike, a space to connect, work, or hang.

Stay tuned for more 💙

••••••••••

The amount of fun I had naming these mocktails is unmatched 😍

Comment below which one you’re trying, I’m getting the Tranquil Tonic 🍹

[menu design, branding, brand design, mocktail, restaurant, lounge, creative, graphic design]

So grateful for all of the positive responses to our most recent launch, Pro Bono Summers.

Summer Silhouette is less than a year old and therefore offering something like a full brand and website package for free isn’t the most profitable option…

However, the most exciting part of this journey is supporting businesses that go the extra mile with their mission to support good causes, and I couldn’t wait to do the same.

If you’re a startup, non-profit, or simply an industry-disruptive business with powerful values with a low creative budget, I encourage you to apply for our Pro Bono Summer offer today (link in bio)

Get a full brand (or rebrand) with our creative team, packed full of strategy, content, and even a custom website for FREE!

Why? Because you deserve it. DUH!

Message me if you have any questions, I’d love to help 💙

If you are a startup or a non-profit, you may find you don’t have the budget to build the visual and verbal business you desire most.

Maybe your website is 10 years out of date and your business is suffering because of it, but you don’t have the funds to change anything…

Now, you have that opportunity AND MORE!

Get the support system you need to grow to where you deserve to be.

Pro Bono Summers is a completely FREE opportunity to get your business branded professionally by a team that deeply stands by your mission.

We offer everything required for you to become the next head-turning business:

• Discovery Call + onboarding
• strategy + planning
• design ex*****on
• launch + management

Walk away with new logos, patterns, social media templates, copywriting that sells, and even a 3-page fully custom website by the end of the summer!

Our Pro Bono Summers offer is our most exciting launch because we get to give back to the community in a way that is meaningful to us. We can’t wait to get started with you!

Applications close June 7, 2023.

Go to the link in bio to apply today!

Here's a few ways we create valuable customer experiences 👇

1. Connect Locally
I go the extra mile (no pun intended) and meet with clients local to the Jacksonville area. It's extremely important for me to connect with my clients as much as possible, and I love the opportunity to do it in person!

2. Friendly & Prompt
My first job was a cashier at Publix. Floridians, you know what I'm talking about! I believe friendly and prompt responses are a no-brainer to ensure my clients are well taken care of and feel their time is being valued.

3. Gifts of Thanks
I LOVE the opportunity to show my appreciation to my clients, so I hand-pick custom thank-you baskets for my clients when the job is complete. Even better if I get to drop it off in person! It's a small but exciting way to celebrate a successful project.

Nothing is more important to us than ensuring we exceed your expectations in every way.

From our creative expertise to individualized client experiences, our favorite part of the job is supporting you!

Ready to start your journey branding or website journey?

Comment below "DO GOOD" and I'll reach out personally to start your process.

In just 7 DAYS, our revolutionary offer will be revealed.

Specially designed for non-profits, new start-ups, and outstanding Do-Good businesses who want to unlock a world of unlimited earning potential as soon as THIS SUMMER.

What might this offer contain? Think BIG:

💙 One-of-a-kind experience
💙 Personalized 1-On-1 Meetings
💙 Everything your brand needs

And at an insanely LOW COST… with no catch.

How can you be the first to know when it launches??

Get your exclusive early access to our offer right now by signing up through the first link in our bio 🔗

Summer Silhouette Creative was founded with the intention of building a community of like-minded individuals who stand behind our "do-good" mission.

We're dedicated to fostering genuine connections and creating a safe space for people to come together and make a positive impact on the world.

So, I want to hear from you!

How can we make sure we're really connecting and creating a genuine community? Leave your thoughts below and let's work together to keep spreading positivity and making a difference.

Can't wait to hear your ideas! 💙

"Do-good" businesses are comin' in hot and we're here for it.

We believe the most impactful and profitable businesses are those that prioritize sustainability, education, diversity, and inclusivity.

Therefore, we are dedicated to utilizing our skills and resources to help forward-thinking businesses thrive by ensuring that their customers recognize them as the ultimate choice in their industries.

Who do we consider "do-good?"

At large, wellness, educational, women-owned, LGBTQ+ owned, and sustainable businesses.

In short, businesses that make intentional efforts toward supporting good causes.

Sound like you? Introduce yourself below so we can support each other!

Swimwear with a clear conscience.

SeaChange Swimwear creates high-quality, fashionable bathing suits without a damaging ecological footprint. We achieve this through recycled materials, compostable packaging, sustainable programs, and giving back 10% of proceeds to The Ocean Cleanup Non-Profit Organization.

They are passionate about reducing our impact on the planet without compromising style.

This is not an opportunity but an essential item for your business' success. Let's dive in...

Design intentionally "above the fold."

No, we aren't talking about the newspaper fold, we're talking about the website fold, AKA your customers' *very* first impression of your business.

🧐 So, what do we mean by design intentionally "above the fold"?

Make sure the imagery, colors, and copywriting is the very best representation of your brand.

This is where you capture your target audience to get them to scroll for more and where you remind your returning customers why they love you.

💡 So, how can you make sure you're putting your best foot forward?

1. CREATE a catchy and compelling statement that is so powerful your target audience has no choice but to continue scrolling

2. OFFER a preview of the next section on your website at the bottom of the fold so your customer feels the subconscious urge to see more.

💎 Your website is a valuable piece in your brand.

Message us for additional tips on how to pack a punch on your homepage.