LEAD MEDIA LLC

Successful branding programs are based on the concept of singularity.

The objective is to create in the mind of a potential customer the perception that there is no other product on the market quite like your product or service for that matter.

Remember marketing is not selling or sales. Many companies have separate departments for marketing and sales. Marketing is brand building. If you can build a powerful brand, you will have a powerful marketing program.

Need assistance with building your brand? Send us a DM 📩 and let’s talk.

As you develop your digital brand presence, you will realize that your brand invokes a certain personality, tone, and voice when communicating through the various channels online and through social media.

This personality is not only the persona of the brand, it is also the persona of your target audience and ideal customer.

𝗧𝗛𝗘 𝗕𝗨𝗬𝗘𝗥 𝗣𝗘𝗥𝗦𝗢𝗡𝗔, 𝗕𝗨𝗬𝗘𝗥'𝗦 𝗝𝗢𝗨𝗥𝗡𝗘𝗬, 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗕𝗥𝗔𝗡𝗗 𝗔𝗥𝗖𝗛𝗘𝗧𝗬𝗣𝗘 𝗚𝗢 𝗛𝗔𝗡𝗗-𝗜𝗡-𝗛𝗔𝗡𝗗 𝗜𝗡 𝗧𝗛𝗘 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧, 𝗘𝗦𝗧𝗔𝗕𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧, 𝗔𝗡𝗗 𝗠𝗔𝗜𝗡𝗧𝗘𝗡𝗔𝗡𝗖𝗘 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗕𝗥𝗔𝗡𝗗 𝗣𝗥𝗘𝗦𝗘𝗡𝗖𝗘.

Consider what the personality of your brand is and discover what your brand archetype is first through self-reflection on your overall business goals, then by looking at your buyer persona and journey.

Think about the language and energy conveyed by your customers. All of these nuances help you understand your brand archetype.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

Here’s a breakdown of the three stages of the buyer's journey that will provide you with deeper insight into how your brand can establish a journey and connection with your audience that will build trust and create longevity.

In the 🅰🆆🅰🆁🅴🅽🅴🆂🆂 🆂🆃🅰🅶🅴, the buyer becomes aware that they have a problem. It is at this point that the buyer is filled with a sense of need and a desire for solution becomes manifest.

During the 🅲🅾🅽🆂🅸🅳🅴🆁🅰🆃🅸🅾🅽 🆂🆃🅰🅶🅴, the buyer defines their problem based on the society in which they live and begin to search the web, ask relatives, etc. and begins to consider options to solve their problem.

The final stage is the decision stage. Here, the buyer evaluates and decides on the right provider to administer the solution. The solution would be them actually purchasing a product, service, or even booking an appointment with the company that provided them with the best online experience as they were in the phases of their buyer's journey.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

When you are developing your digital brand presence, it's not just about your business and the revenue you are seeking to generate.

As a business and brand you have to think about your customer and the overall experience they will receive when encountering and engaging with your brand.

Whenever your brand reaches a member of your target audience, they could be in one of three phases of what is called the buyer's journey.

We must understand that people are in different phases of the buyer's journey as we know from our own experience that people don’t just wake up and buy things at random.

We all go through a process to become aware of, consider and evaluate, and decide to purchase a new product or service. And that is the purpose of the buyer's journey that describes how they advance along their path to purchase.

The awareness stage, the consideration stage, and the decision stage.

Put yourself in your customers shoes and provide them with a journey to help them make informed purchase decisions and this trust building approach will provide long-term benefits for your digital brand presence.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

Here are 3 questions that you want to ask yourself when creating buyer personas for your digital brand:

Q1: What problem is my company meant to solve.

(A question to help frame the purpose of your brand)

Q2: How does my ideal customer phrase their problem when they type it into Google?

(This is a question that helps you get into the mind of your ideal customer)

Q3: Where does my ideal customer usually go to get the help they require?

(And lastly, this question place you in the mind of your ideal customer as a decision maker)

These questions allow for your company to create a digital experience that is tailored to not only your brand but to your customers personality as well.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

When crafting your buyer persona, you want to account for who your ideal customer is by first determining their demographics.

You want to account for their:
- age range
- cultural background
- gender
- locations

These are just a few of the demographics that you want to account for when building out a buyer persona.

You can generate these statistics via Facebook & Instagram and you can access them via your insights.

You can also generate this data via your website or my surveying your current traffic or client base.

The next aspect is more psychological in nature. You want to delve into the mind of your ideal customer. And think about their interests, habits, and behaviors.

All of this information combined with the demographics will become a useful tool when crafting service and product offers, messaging, and content.

Your buyer persona will be another component of your digital branding framework and structure.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

🚨NEW MERCH ALERT 🚨

The buzzing Super-Middle Weight Boxer has launched his new merch. “The Legacy Continues” T-Shirts are now available.

This collaboration allowed us to not only develop the website and content for the release, but we were also able to design the merch itself.

Creating this video was fun and set the vibe.

Click the link in my bio to learn more about our video production services. Our team of creatives are ready to film your next commercial, promotional video, corporate video, or training video. We are your one-stop shop for all things digital branding.

When it comes to setting your business goals.

You want to make sure that you also think about the objectives that will measure and track the progress of your business as you put in the work to reach the goals you set.

The objectives and key results are metrics put in place to help you determine success. Together these are your OKRs.

Your goals and OKRs are much needed and act as a guide for your digital branding framework and structure.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

📱🅼🅾🅱🅸🅻🅴 🆆🅴🅱🆂🅸🆃🅴 🆅🅸🅴🆆

Your website should provide a streamlined and user-friendly experience on desktop, tablet, and mobile.

For , we optimized her site for the selling of products, services, and the booking of appointments.

We even made a 13-video training that can be accessed seamlessly on mobile.

Click the link in my bio to learn more about how we here at LEAD can build a custom branded website 💻 for your brand. We are your one-stop shop for all things digital branding.

⭐️ LEAD MEDIA WEB-DESIGN SPOTLIGHT ⭐️

🖥 𝙔𝙤𝙪𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙞𝙨 𝙩𝙝𝙚 𝙝𝙚𝙖𝙙𝙦𝙪𝙖𝙧𝙩𝙚𝙧𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙗𝙧𝙖𝙣𝙙.

It should be providing a user-friendly experience to its visitors.

The experience provided to your website visitors should be able to resonate with them based on where they are in the 𝗯𝘂𝘆𝗲𝗿'𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

In this video, we spotlight and the website that we have created to delight her website visitors.

✅ We optimized her website to provide her latched and loaded services. Where she offers breastfeeding education and support to pregnant and breastfeeding mothers.

✅ The website includes access to her 12-month Latched & Loaded Program.

✅ Seamless booking of home visits and other services by visitors including her monthly Straight From The Tap Doula Training.

✅ Visitors can also purchase her educational breastfeeding coloring book and enjoy the Breastfeeding Unlocked Series showcasing women around the country and their breastfeeding experience.

Click the link in my bio to learn more about how we here at LEAD can build a custom branded website 💻 for your brand. We are your one-stop shop for all things digital branding.

⭐️ LEAD MEDIA WEB-DESIGN SPOTLIGHT ⭐️

🖥 𝙔𝙤𝙪𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙞𝙨 𝙩𝙝𝙚 𝙝𝙚𝙖𝙙𝙦𝙪𝙖𝙧𝙩𝙚𝙧𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙗𝙧𝙖𝙣𝙙.

It should be providing a user-friendly experience to its visitors.

The experience provided to your website visitors should be able to resonate with them based on where they are in the 𝗯𝘂𝘆𝗲𝗿'𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

In this video, we spotlight and the website that we have created to delight her website visitors.

✅ We optimized her website to provide her latched and loaded services. Where she offers breastfeeding education and support to pregnant and breastfeeding mothers.

✅ The website includes access to her 12-month Latched & Loaded Program.

✅ Seamless booking of home visits and other services by visitors including her monthly Straight From The Tap Doula Training.

✅ Visitors can also purchase her educational breastfeeding coloring book and enjoy the Breastfeeding Unlocked Series showcasing women around the country and their breastfeeding experience.

Click the link in my bio to learn more about how we here at LEAD can build a custom branded website 💻 for your brand. We are your one-stop shop for all things digital branding.

via .app

Here are 3 questions that you want to ask yourself when creating buyer personas for your digital brand:

Q1: What problem is my company meant to solve.

(A question to help frame the purpose of your brand)

Q2: How does my ideal customer phrase their problem when they type it into Google?

(This is a question that helps you get into the mind of your ideal customer)

Q3: Where does my ideal customer usually go to get the help they require?

(And lastly, this question place you in the mind of your ideal customer as a decision maker)

These questions allow for your company to create a digital experience that is tailored to not only your brand but to your customers personality as well.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.