Justin Goodbread
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Wall Street Journal & USA Today Best Selling Author
5x National Most Influential Advisor
7x Profitable Business Exits
Keynote Speaker | YouTube & Podcast Host
Global Exit Planner of the Year
Coaching business owners to double/triple their value
So you think you're ready to scale your business?
Here’s what you need to consider:
1️⃣ Team
Are you ready to add new talent?
2️⃣ Systems
What tools and processes do you need to automate more?
3️⃣ Sales
Will your current sales strategy work on a bigger scale?
4️⃣ Operations
Can your team handle bigger contracts and more volume?
5️⃣ Marketing
Can you consistently reach new customers?
6️⃣ Finances
Are you ready to take on more debt or equity?
7️⃣ Culture
How will you maintain your culture with a larger team?
Growing a business is like building a house.
You want a strong foundation, so you need a great plan. Then, you can build it the right way.
If you're ready to scale, find out more about how I scaled my business to 8-figures in 49 months and how you can do the same!
DM to learn more about the same systems I used!
Scaling a business is a lot like building a house.
The foundation is what makes it stand strong.
But what is the foundation of a business?
People.
Your team is what drives your business, and without them, it would crumble.
A great team can overcome any obstacle and drive growth.
So, invest in your team.
- Hire the right people
- Train them well
- Empower them to lead
When your team is thriving, your business will follow suit.
Remember, a strong foundation is the key to scaling success!
Are you running your business, or is your business running you?
The secret to true business freedom isn’t in working harder—it’s in working smarter. It’s about taking the time to strategically plan, so you can build systems that run on autopilot. When you focus on creating a self-sustaining business, you unlock the freedom to scale, grow, and live the life you’ve always dreamed of.
Don’t get stuck in the day-to-day grind. With the right strategy in place, you can step back, and let your business work for you.
Want to know how to build a business that gives you freedom? Comment “FREEDOM” and let’s get started!
Ready to scale your business?
Scaling doesn't come without problems:
- Too many customers, not enough staff
- Servers and websites crashing
- Orders not arriving on time
But that's just the start.
It's hard work – but worth it.
Scaling means:
- Reaching more people
- Making more money
- Impacting more lives
To do this:
- Build a solid team
- Streamline your processes
- Automate wherever possible
And remember, problems come with growth.
It's how you deal with them that separates the good from the great.
So, don't let scaling problems hold you back.
Take the leap and reap the rewards.
If you’re not having fun running your business, you’re doing it wrong.
Entrepreneurship isn’t just about profit margins and bottom lines. It’s about building something you’re passionate about, something that fuels your creativity and drive. If every day feels like a grind, it’s time to reassess your approach. What’s missing? What can you change? Your business should be a source of joy and fulfillment, not just another job. Remember, success and enjoyment aren’t mutually exclusive—they should go hand in hand.
Are you ready to reignite your passion?
Every business has an end.
The question is: Will you exit with maximum value, or leave money on the table?
Your choice starts today.
Starting a business isn’t easy.
Running a business isn’t easy.
Keeping a business isn’t easy.
For business owners, obstacles come in many forms.
Can you relate?
You have employee issues.
You think your social media is outdated.
Your sales aren’t what you’d hoped.
You’re struggling with budgeting.
You’re not expanding as quickly as you’d like.
But, pain points like these can also be opportunities.
Find solutions.
Get creative.
Take bold action.
Some of the most successful businesses were built on overcoming challenges.
Don’t let your pain points stop you. Use them as a springboard toward success!
Who says you're too young to start learning about business value?
This little one is already diving into the world of maximizing business potential!
That's what I love to see...Passing on the legacy of value growth, one chapter (and generation) at a time.
Ever heard of the 80/20 Rule?
It's also called the Pareto Principle.
Here's how it works:
- 80% of your revenue comes from 20% of your clients
- 80% of your problems come from 20% of your clients
The list goes on.
But the main point is this:
It's important to identify your top clients and areas of focus.
Then, focus your time and energy on that 20%.
This is where your energy will have the biggest impact.
The key is to stay focused and not get bogged down by the other 80%.
So, what's your 20% focus area for the next month?
If you're not using leverage, you're doing it wrong.
Leverage is the magic word.
Leverage your:
Time
Money
Knowledge
Network
If you're doing everything in your business, you're not using leverage.
If you're the only one making decisions, you're not using leverage.
If you're not using systems and processes to run your business, you're not using leverage.
Leverage helps you:
Scale your business
Build your brand
Create wealth
Get freedom
Remember, you don't have to do everything yourself.
Delegate, outsource, automate.
Use leverage to grow your business.
CALLING ALL BUSINESS OWNERS!!!
If you read business profiles and they all seem the same:
- Wakes up early
- Starts with meditation or exercise
- Has a to-do list
I know successful business owners who do these:
- Wake up late and work into the night
- Never exercise
- Wing it every day
I want to know, which one you most identify with?
Because no matter which one it is, there's a few things that high-performing owners do that other don't?
1️⃣ Courage over confidence
They take risks, knowing it may fail, and learn from it.
2️⃣ Creativity over conformity
They don't do what's popular, they do what's innovative.
3️⃣ Failure over success
They focus more on learning from failures than celebrating their successes.
4️⃣ Continuous evolution over static improvement
They focus on experimenting and pivoting over long-term strategies.
Stop trying to emulate others and find what works for you.
The only metric that matters is your own success.
Let me know which one you are in the comments!
Are you playing it safe, or are you pushing the boundaries?
In business, growth doesn’t come from following the crowd—it comes from taking bold steps, challenging the status quo, and daring to break the rules. Innovation begins where the rules end. It's about being fearless in the face of uncertainty and having the courage to carve out a new path that others might shy away from.
If you’re not willing to break the rules, you might be holding your business back from reaching its full potential. It’s time to rethink the way you do things, embrace change, and innovate beyond the limitations. After all, the greatest successes often come from the boldest moves.
What rules are you ready to break today?
Most people dream about freedom... but few take the steps to achieve it.
The life you’ve always dreamed about is within your reach, but it requires taking action.
Freedom doesn’t come from working harder or longer—it comes from building something that works for you.
Here’s the truth:
🔑 Freedom is about creating a business that’s self-sustaining.
🔑 It’s about living on your own terms, not someone else’s schedule.
🔑 And it’s about making sure your business supports the life you’ve always wanted.
Don’t wait for the perfect moment—start building that life today.
Ready to turn your dreams into reality?
Freedom is just around the corner.
Comment FREEDOM to find how close you are to living the life want!
"Running a business is a bed of roses," said no one ever.
As an entrepreneur, you solve problems for others, but who solves your problems?
Pain points are a dime a dozen.
- The endless work hours
- The stress of cash flow
- The unpredictability of new projects
- The fear of not generating enough profit
You're not alone.
It's easy to get stuck in the trap of doing everything yourself.
But, why not try:
- Outsourcing
- Delegating
- Automating
Risks are part of the game, but you don't need to carry them all.
Which pain points have you been experiencing lately?
The discomfort we feel has a purpose.
We resist it because we want to feel good all the time.
But growth, change, and success exist outside of our comfort zone.
The best of everything is on the other side of discomfort.
That's where you:
- Learn the most
- Grow the most
- Succeed the most
Discomfort is the doorway to the life you want.
Embrace it.
A good coach doesn’t dictate—they illuminate.
"I'm not a salesperson" is a myth.
Why?
Because every interaction you have—whether it's guiding a client through financial decisions or onboarding a new team member—is about selling.
You persuade your clients to trust your advice on investment strategies. You convince them that your firm is the right fit for their financial goals.
So, why does selling in business sometimes feel so challenging?
It’s simple. We often feel like we're pushing too hard, making the other person uncomfortable.
But effective selling isn't about pressure—it's about connection.
Here’s how you can sell without being overly aggressive:
▶️ Ask insightful questions: Understand your client's needs deeply.
▶️ Listen actively: Show that you value their concerns and goals.
▶️ Relate on a personal level: Build trust by sharing relevant experiences.
▶️ Be genuine: Authenticity always wins in the long run.
Remember, your clients don’t want to feel sold to—they want to feel heard, understood, and guided. That’s how you build lasting relationships and grow your business.
The world of business isn't unicorns and rainbows.
It's more like a boxing ring.
You come out swinging.
You get punched.
You get back up.
And repeat.
But there are ways to win that fight.
You can't prevent challenges, but you can prepare yourself to overcome them.
Here are 3 of the most common business challenges you have already or will likely face when running your own business... and how to overcome them:
1️⃣ Cash flow problems: If you don't have cash, you can't pay your bills.
▶️ Solution: Focus on collecting payments more quickly or cutting costs wherever possible.
2️⃣ Marketing struggles: You know you have a great product/service, but you’re not getting traction.
▶️ Solution: Focus on where your target audience is hanging out online. Make sure to offer them something of value for free before asking for a sale.
3️⃣ Staffing setbacks: Hiring is hard. Firing is harder. When you find great people, you want to keep them.
▶️ Solution: Offer an individualized professional development plan and continuously train your team.
Keep swinging, and remember that every challenge is a learning opportunity. That's how you win.
Comment FREEDOM to see if you're on the path to winning!
Psst...entrepreneur.
You're not alone if these sound familiar:
- The feeling of always having to work
- Hustle culture, burnout, mental health worries
- Sales fluctuations, unpredictable cash flow
- Balancing time for family/friends
Here’s the thing -- nobody talks about this stuff because it’s messy, it’s hard and it’s uncomfortable.
There's a reason why 8 out of 10 businesses fail in the first 18 months.
But guess what?
Sharing your struggles creates a sense of community and accountability.
So, let's all open up because we all have one:
A tipping point.
That moment when things have gotten so hard that quitting seems easier than persevering.
But, pushing through allows us to reach our goals.
So, what's your tipping point and how did you overcome it?
"If you want something done right, do it yourself."
As a business owner, this is a common belief.
But, successful entrepreneurs quickly learn that this idea is detrimental to growth.
Here's why:
1. You can't do it all
2. It creates a bottleneck
3. It stifles creativity and collaboration
4. You can't scale it
The solution: delegation.
Delegation allows you to leverage the skills and expertise of others.
It frees up your time to focus on the things that matter most.
Stop being a bottleneck and start delegating.
Your business (and sanity) will thank you.
Saying 'no' in business is hard.
It's uncomfortable, it's awkward, and it can feel like you're letting someone down.
But here's the thing...
Saying 'no' is one of the most powerful things you can do as a business owner.
When you say 'no', you're creating boundaries.
You're setting expectations.
You're taking control of your time and energy.
Saying 'no' allows you to:
✔️ Focus on what's important
✔️ Avoid burnout and overwhelm
✔️ Build better relationships
✔️ Grow your business in a sustainable way
So, the next time you're faced with a decision, remember that it's okay to say 'no'.
In fact, it might be the best thing you can do for yourself and your business.
"If you want something done right, do it yourself."
As a business owner, this is a common belief.
But, successful entrepreneurs quickly learn that this idea is detrimental to growth.
Here's why:
1. You can't do it all
2. It creates a bottleneck
3. It stifles creativity and collaboration
4. You can't scale it
The solution: delegation.
Delegation allows you to leverage the skills and expertise of others.
It frees up your time to focus on the things that matter most.
Stop being a bottleneck and start delegating.
Your business (and sanity) will thank you.
We all love the big wins, right?
But here's the secret to achieving them: small wins.
Small wins are the building blocks to the big wins.
They give you the confidence and momentum needed to keep going.
So what exactly are small wins?
- Hitting a sales target
- Connecting with a potential client
- Completing a task or project
Small wins can happen every day.
But here's the catch: you have to record them.
Write them down in a journal, on a whiteboard, or in a document on your computer.
Celebrate them. Take a moment to acknowledge them.
These small wins compound over time and lead to the big wins.
So go ahead, focus on the small wins.
And watch the big wins come.
The world is tough. Business is tougher.
But it all comes down to one thing - creating value.
Value is what business is all about.
Without it, there is no sales, no profits, no growth.
What is value?
Value is the result of your product or service in the life of your customer.
It's the difference you make.
The value you offer can take the form of:
- Cost savings
- Time savings
- Emotional connections
- Experiences
- Elevation of status
- Solving problems
Don't get lost in the noise of marketing tactics, tools, and software.
Focus on creating value, and the rest will follow.
Signed,
A person who created value first and a 7, 8, and 9-figure business second.
Overthinking will stall the growth of your business.
Here’s how to make decisions faster and smarter.
We all know that indecision can be one of the biggest roadblocks to progress. As business owners, we sometimes get caught up in the endless cycle of “what ifs,” and that’s when paralysis by analysis sets in.
Here’s a strategy that’s worked for me: If a decision isn’t mission-critical, I give myself a day to think about it. Then, I make those tough calls on Thursday—the day I’m freshest, clear-headed, and have all the information I need. By setting a deadline, I avoid overthinking and keep the momentum going in my business.
Remember, timely decisions drive growth. The key is to set a clear timeframe, do your research, and trust your instincts.
What’s your go-to strategy for making decisions quickly and effectively?
Drop it in the comments!
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Knoxville, TN
37922
401 Hotel Road
Knoxville, 37918
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