Creator Economy Live

5 THINGS IN THE CREATOR ECONOMY YOU NEED TO KNOW THIS WEEK... 👀

1️⃣ More than two-thirds of shoppers are now choosing brands based on their values - https://uk.finance.yahoo.com/news/over-two-thirds-consumers-choosing-134334563.html

2️⃣ Young Republicans trust social media almost as much as national news outlets
- https://www.pewresearch.org/short-reads/2024/10/16/republicans-young-adults-now-nearly-as-likely-to-trust-info-from-social-media-as-from-national-news-outlets/

3️⃣ US brands are zeroing in on two big metrics - https://www.emarketer.com/content/us-marketers-prioritize-reach-engagement-measure-influencer-campaign-success

4️⃣ Ferrara is getting sweet on influencer marketing - https://adage.com/article/marketing-news-strategy/how-ferrara-brands-nerds-and-trolli-use-influencer-marketing-boost-awareness/2586401

5️⃣ One company is working to bring creators into TV ads - https://digiday.com/media-buying/how-one-company-hopes-to-expand-creators-presence-in-tv-ads-as-ctv-engagement-grows/

Sign up for the Creator Economy Live! newsletter to get the latest and best in creator economy coverage and influencer industry insights sent straight to your inbox FOR FREE 👉 https://creatoreconomylive.com/newsletter?utm_source=cel25&utm_medium=social&utm_campaign=social&utm_content=nl98

🎉 Ready for more? Here’s the second wave of Creator Economy Live 2025 speakers, set to take the stage and share their insights with you! 👇

🎤 Keith Bendes – VP, Brand Strategy, Linqia
🎤 Brendan Gahan – CEO & Co-Founder, Creator Authority
🎤 RJ Larese – VP, Talent & Influencer Marketing, Paramount
🎤 Jamie Altman – Director of Influencer Marketing, Fabletics
🎤 Hitakshi Shah – Director of Influencer Marketing, Duolingo
🎤 Jayde Powell – Founder, The Em Dash Co

These trailblazers will tackle your biggest challenges like campaign ROI, creator collaborations, and the future of social tools. 🚀

💥 Don’t miss out – prices are rising soon and FREE passes for the first 500 brands are almost gone!

👉 Get your tickets now and join us February 4-5! https://creatoreconomylive.com/register?utm_campaign=speaker_drop&utm_source=facebook&utm_medium=social&utm_content=20241025

Is your brand really in control of the conversation?

It’s not just your customers talking about you—it’s influencers too!

Are you missing out on key insights about what they’re saying and how it impacts your brand?

Without proper social listening, you could be left in the dark about crucial online conversations.

Failing to track these discussions means losing valuable opportunities to connect with your audience and the creators who influence them.

How can you effectively navigate this complex landscape?

Join us on October 30, 2024, from 8:00 - 8:30 AM PST for an exclusive webinar with Danny Gardner, Head of Social Media Insights at Haleon! Discover how social listening can transform your influencer marketing efforts.

You’ll learn:

📊 The basics of social listening and why it matters
🔧 Tools and techniques to track online conversations and influencer activity
📈 How social insights can shape your overall marketing strategy
🌟 Real-world success stories of brands that have mastered this approach

Don’t miss your chance to level up your influencer marketing game! Register now! 🚀 https://register.gotowebinar.com/register/1750024930653917015

PLUS gain access to all other webinar recordings on demand!

🚨 Ready to meet the first wave of speakers for Creator Economy Live 2025?

We’re bringing together the top minds in the creator world, and here’s the first set of game-changers hitting the stage! 👇

🎤 Diogo Felippelli – VP Social Media, Fox Entertainment
🎤 Emily Drake – Senior Manager of Partnerships, Athletic Greens
🎤 Amanda Solomon – VP, Creator & Social, Pl***oy
🎤 Emma Jennings – Group Content Director, Creative Works at Google
🎤 Angelo Cartas – Director, Global Social Media & Community, Ouro
🎤 Kahlea Wade – Founder, Alora Society LLC

From managing creator partnerships to scaling your brand’s social impact, these experts will help you stay ahead of the game. 🔥

💥 Get in fast – ticket prices are increasing soon and FREE brand passes are going fast! First 500 brands get in FREE!

👉 Grab your ticket now and join us February 4-5! https://creatoreconomylive.com/register?utm_campaign=speaker_drop&utm_source=facebook&utm_medium=social&utm_content=20241024

SECOND WAVE ANNOUNCEMENT TOMORROW!

5 THINGS IN THE CREATOR ECONOMY YOU NEED TO KNOW THIS WEEK... 👀

1️⃣ TikTok Shop takes on the US! 🚀 - https://restofworld.org/2024/tiktok-shop-influencers-us/

2️⃣ B2B gets a social video boost! 🎥
- https://www.marketingweek.com/social-video-influencing-b2b-buyers/

3️⃣ Meta’s giving brands more control! 🔒 - https://www.afaqs.com/news/digital/meta-now-lets-brands-disable-comments-on-facebook-and-instagram-ads-7306554

4️⃣ Drinkware meets fashion! 💧👗 - https://www.forbes.com/sites/sboyd/2024/09/30/how-drinkware-became-the-new-fashion-accessory-according-to-stanley/

5️⃣ The Navy just owned YouTube! 🏅 - https://www.vml.com/news/u-s-navy-campaign-takes-home-top-honors-at-youtube-works-awards.

Sign up for the Creator Economy Live! newsletter to get the latest and best in creator economy coverage and influencer industry insights sent straight to your inbox FOR FREE 👉 https://creatoreconomylive.com/register?utm_source=cel25&utm_medium=social&utm_campaign=instagram&utm_content=newsletter

😫 Struggling to understand where influencer marketing is heading in 2025?

The latest industry insights are packed with questions around budgets, TikTok’s future, and how to maximize influencer content.

But how can brands stay ahead?

🤯 Feeling overwhelmed?

TikTok’s potential ban could shake the influencer world 🌎, and marketers are scrambling to figure out where to invest their budgets.

And what about repurposing influencer content beyond social feeds—are you leaving money on the table? 💸

🎙️ Tune into the latest episode of Creator Economy Live Podcast

Brendan and Keith dive deep into the 2025 State of Influencer Marketing Report 📊, featuring data from 200+ US marketers.

Oh, and they’ll keep it fun with stories about family holidays, dating fails 😬, and more!

✨ Don’t miss these insights to shape your 2025 strategy! https://podcasters.spotify.com/pod/show/creatoreconomylive/episodes/Influencer-Marketing-vs--Brendans-Dating-Life--Which-Ones-Really-Pulling-the-Numbers-e2pq5gl

Sponsored by , the #1 influencer marketing partner for top brands.

Let's break it down 👇
Here’s what you’ll learn across FIVE key tracks:

📊 Measurement & ROI:
This track will dive deep into the metrics that matter—how to measure true ROI, which KPIs will drive actionable insights, and how to optimize your future campaigns for better performance. Discover the best ways to track influencer impact beyond vanity metrics and unlock strategies that ensure every dollar spent is delivering maximum value.

🤝 Creator Relations:
This track focuses on fostering genuine partnerships, understanding the key elements of a sustainable creator-brand relationship, and mastering the art of collaboration to ensure influencers become loyal advocates for your brand. Learn how to nurture these relationships to create deeper brand integration and unlock profitable, long-term success with creators.

📱 Social Platforms:
This track will arm you with the strategies used by industry leaders to stay ahead of the curve. You’ll learn how to leverage the latest features of platforms like TikTok, Instagram, and YouTube, and understand how to effectively use influencers to create viral content, drive social commerce, and build a brand that thrives in today’s fast-paced digital landscape.

🎥 Content Strategy:
This track will help you determine the right content source for your strategy. Whether you should invest in influencers, creators, or user-generated content (UGC), you’ll discover the secrets to repurposing content across multiple channels to keep engagement high. Learn how to identify content that resonates with your audience and build a strategy that maximizes its impact on every platform.

🔮 Future Tools & Trends:
This track will teach you how to incorporate the latest innovations into your influencer strategy, so you’re always one step ahead of the competition. From automating influencer selection to leveraging AI for campaign optimization, you’ll leave with actionable insights that will keep your brand on the cutting edge.

🎟️ Join us in Las Vegas, February 4-5, and gain the tools and strategies to skyrocket your influencer marketing campaigns!

Save your seat now! https://creatoreconomylive.com/register?utm_campaign=track_drop&utm_source=facebook&utm_medium=social&utm_content=20241016

🚨 TRACK DROP 🚨 https://creatoreconomylive.com/register?utm_campaign=track_drop&utm_source=facebook&utm_medium=social&utm_content=20241015

👉 Struggling to keep up with the fast-paced changes in influencer marketing? Unsure how to measure success or build long-term creator relationships that drive real ROI?

🔥 In today’s creator economy, staying ahead of the curve means the difference between leading and falling behind.

If you’re still measuring success by likes and followers, or unsure how to optimize your content strategy, you’re leaving serious money on the table.

At Creator Economy Live 2025, we’re bringing together powerhouse brands like Pl***oy, Calvin Klein, Free People, Fanatics, Zenni Optical, and more to give you a complete roadmap to influencer marketing success...

Here’s what you’ll learn across FIVE key tracks:

📊 Measurement & ROI: Go beyond likes—learn how to measure real impact and optimize future campaigns with data-driven insights.

🤝 Creator Relations: Build lasting relationships with creators that lead to deeper brand integration, storytelling, and long-term profitability.

📱 Social Platforms: Stay ahead of social trends and learn how leading brands are leveraging influencers to dominate platforms and boost social commerce.

🎥 Content Strategy: Confused about UGC vs. influencers? This track will help you identify the right content source and repurpose it to fuel cross-channel engagement.

🔮 Future Tools & Trends: Get ahead of your competition by learning the latest innovations like AI and how to integrate them into your strategy before your competitors do.

🎟️ Join us in Las Vegas, February 4-5, to unlock the tools and strategies to skyrocket your influencer marketing campaigns!

Save your seat now! https://creatoreconomylive.com/register?utm_campaign=track_drop&utm_source=facebook&utm_medium=social&utm_content=20241015

Feeling the pressure to perform and maintain your mental health?

Victoria Garrick Browne knows this struggle all too well.

From battling anxiety as a Division 1 student-athlete to becoming a Forbes 30 Under 30 honoree and social media sensation, her journey is nothing short of inspiring. 🙌

In the latest episode of Creator Economy Live, our hosts Keith Bendes and Brendan Gahan sit down with Victoria to uncover the highs and lows of her career—from overcoming mental health challenges to building a massive social media following and even landing on the biggest stage of all, the Super Bowl! 🏆✨

If you’ve ever struggled with mental health, performance, or finding your path, you’ll want to hear Victoria’s story of resilience and success. 🎧💪

Tune in now! Her story is living proof that even the hardest moments can lead to greatness.

🎙 Episode 42 of Creator Economy Live—out now!

Sponsored by , the influencer marketing partner trusted by over 650 brands.

🚨 LAST CHANCE! 🚨

Time is running out! Register NOW and save $$$: https://creatoreconomylive.com/register?utm_campaign=pb1&utm_content=20240920&utm_medium=social&utm_source=facebook

If you want to join influencer marketing experts from brands like Nike, MAC Cosmetics, L’Oréal, Hello Fresh, Victoria’s Secret PINK, and many more, you MUST act NOW! ⏳

🛑 The Super Early Bird discount for Creator Economy Live ends at MIDNIGHT tonight!

This is your final opportunity to save up to $220 on the biggest influencer marketing event of the year.

Missing this means missing out on crucial strategies, insights, and networking that could transform your business.

🔥 Picture yourself at Creator Economy Live this February, learning from 50+ expert speakers from top brands like Duolingo, Strava, Ulta Beauty, Victoria’s Secret PINK, and more.

You’ll dive deep into influencer marketing topics like ROI, emerging platforms, content strategy, and future trends.

The exhibit hall is packed with tools and tech to help your campaigns succeed.

And with networking events like parties, roundtables, and meet-ups, you’ll be rubbing shoulders with industry giants from Nike, Mattel, Hulu, Verizon, and more.

Imagine missing out on these connections and growth opportunities just because you waited too long!

🚀 Don’t let this chance slip away!

Secure your Super Early Bird ticket before MIDNIGHT and save $220.

You’ll get full access to all the sessions, networking events, and the insider knowledge you need to take your influencer marketing to the next level. 💡

Get your ticket NOW 👉 https://creatoreconomylive.com/register?utm_campaign=pb1&utm_content=20240920&utm_medium=social&utm_source=facebook

🆓 BONUS: Are you a brand? The first 500 brands to register get FREE tickets! Apply now for your free pass and be part of an event that puts brands first. 🚀

SALE ENDS MIDNIGHT TONIGHT Save your seat at the ULTIMATE influencer marketing event and choose the pass that's right for you!

Ep 41: From 'Finance to Fame—How Humphrey Yang Is Taking Over the Creator Economy'

Feeling stuck growing your platform or working with brands?

🎙️ In Episode 41 of Creator Economy Live Podcast, Keith & Brendan sit down with finance influencer Humphrey Yang to discuss how he skyrocketed from financial advisor to social media sensation.

🔥 Discover:

🚀 The secret behind his rapid multi-platform growth
❌ How to avoid common mistakes brands make when collaborating with creators
💡 Insider tips on thriving in the creator economy
Sponsored by Linqia, the #1 influencer marketing partner for top global brands. Ready to level up?

👉 Tune in now to unlock the full episode wherever you stream!

Did you know some of the world’s BIGGEST names like Nike, MAC Cosmetics, Mattel, Olaplex, Hello Fresh, Victoria’s Secret PINK, Hulu, Calzedonia, Newegg, Noom, Electronic Arts, L’Oreal, Samsonite, ULTA Beauty, Major League Baseball, Wynn Resorts, Best Buy Canada, Mint Mobile, Pretty Little Thing, B&H Photo, Cirque du Soleil, Reckitt, Free People, LG Electronics, Verizon, SNOW Cosmetics, AIC Hotel Group, Les Mills, Brooklinen, OneSkin, Haleon (GSK), Zenni Optical, Eventbrite, Coca-Cola, PepsiCo, Sephora, Airbnb, Adobe, Spotify, Amazon, Marriott, Bumble, Twitch, and Google are regulars at Creator Economy Live? 😎

Still struggling with influencer marketing challenges like measuring ROI, emerging platforms, or finding the right compensation models?

Well guess what...

These top brands come to Creator Economy Live for a reason! Register here: https://creatoreconomylive.com/register?utm_campaign=pb1&utm_content=20240918&utm_medium=social&utm_source=facebook

With SIX tracks tackling the biggest challenges in the creator economy, you’ll get the strategies you need to boost your marketing game and overcome your toughest influencer marketing obstacles. 💡

Join us February 4-5 in Las Vegas! https://creatoreconomylive.com/register?utm_campaign=pb1&utm_content=20240918&utm_medium=social&utm_source=facebook

Register NOW and save up to $220 before prices go up this Friday (Sept 20)!

Plus, the first 500 brands get FREE tickets. 🎟️

Time’s running out ⏳ – Don’t miss this opportunity! https://creatoreconomylive.com/register?utm_campaign=pb1&utm_content=20240918&utm_medium=social&utm_source=facebook

LAST CHANCE ⏳

Register for our webinar taking place TODAY at 8am PST!

'Implementing Influencer across Marketing Divisions' in collaboration with Acceleration Partners

Save your seat here: https://register.gotowebinar.com/register/8208049356183038039?source=FACEBOOK

register.gotowebinar.com

🚨 Only 24 hours left! 🚨 Don’t miss your chance to join this exclusive webinar with Acceleration Partners and LELO, where you’ll learn how top brands are redefining influencer marketing beyond social media.

📈 We’ll cover:
🔹 Strategic Placement: Position influencer content for maximum impact.
🔹 Measuring Success: Uncover new methods for tracking creator performance.
🔹 Breaking Down Silos: Tackle organizational challenges to boost results.

Time is running out—secure your spot now and elevate your marketing strategy! 🚀

🔗 Sign up here: https://attendee.gotowebinar.com/register/8208049356183038039?source=FACEBOOK

In the latest episode of Creator Economy Live, Keith Bendes and Brendan Gahan chat with Danielle Ito, the influencer marketing lead at Notion.

With experience across brands like Taco Bell and Madison Reed, Danielle shares her insights on creator partnerships and the integration of affiliate marketing into influencer strategies.

🎧 You’ll also hear about:

🔥 Influencer marketing on LinkedIn
🚨 The FTC’s crackdown on fake followers
📈 TikTok’s unstoppable rise in video marketing
⭐ The top creators and brands of the week

Don’t miss out—tune in for the latest trends and insights shaping the future of the creator economy! Episode 40 of the Creator Eocnomy Live Podcast available on ALL streaming platforms!

It's time to think beyond social media: https://attendee.gotowebinar.com/register/8208049356183038039?source=FACEBOOK

Join us for an eye-opening webinar with Acceleration Partners and LELO, where we'll dive into how top brands are integrating influencer-driven narratives into every corner of their marketing strategy—PR, media relations, digital marketing, and even out-of-home (OOH) campaigns. 🛠️

You'll learn:
🔹 Strategic Placement: Maximize impact by positioning influencer content in unexpected places.
🔹 Measuring Success: Discover unconventional ways to measure the effectiveness of creator content.
🔹 Breaking Down Silos: Overcome organizational barriers and attribute success accurately.

Don't miss out—sign up now to stay ahead of the curve! 🚀 https://attendee.gotowebinar.com/register/8208049356183038039?source=FACEBOOK

🚨 Struggling to harness the full potential of influencer content? It's time to think beyond social media: https://attendee.gotowebinar.com/register/8208049356183038039?source=FACEBOOK

Join us for an eye-opening webinar with Acceleration Partners and LELO, where we'll dive into how top brands are integrating influencer-driven narratives into every corner of their marketing strategy—PR, media relations, digital marketing, and even out-of-home (OOH) campaigns. 🛠️

You'll learn:
🔹 Strategic Placement: Maximize impact by positioning influencer content in unexpected places.
🔹 Measuring Success: Discover unconventional ways to measure the effectiveness of creator content.
🔹 Breaking Down Silos: Overcome organizational barriers and attribute success accurately.

Don't miss out—sign up now to stay ahead of the curve! 🚀 https://attendee.gotowebinar.com/register/8208049356183038039?source=FACEBOOK

In our latest episode of Creator Economy Live, Keith and Brendan sit down with Lia Haberman, the force behind the ICYMI newsletter and a leading voice in the industry.

Fresh from attending the White House's ✨first-ever✨ Creator Economy Conference, Lia shares exclusive takeaways and gives us an insider's look into the key conversations that took place. 🎤

Plus, she dives into her impressive career, from major brand activations to shaping the academic side of the creator economy.

💡 Don't miss these game-changing insights. Tune in now! Available wherever you stream your podcasts/music 🎧