Insomniacs Design

A little motivation for your Friday.

Don’t doubt yourself, you are capable of anything if you get out of your own way. 🫶🏼

WHY IS BRAND STRATEGY IMPORTANT? 📍

Branding without strategy is like driving around a foreign country without a map; you don’t understand the language, you don’t know where you’re going, and you’re not totally sure when, how, or if you’re ever going to reach the destination you’re looking for. It’s a risky move and one that has the potential to really damage your brand.

Without a brand strategy, your logo is purposeless.

Brand strategy aims to build connections with your consumers, drive brand awareness, improve loyalty, and generate leads in your sleep. Through our Lotus package, we deliver you a strategic plan combining psychology and analytics to get to know your target audience and market competition on more than a surface level.

Brand strategy simply cannot be understated; it clarifies where your company is headed, what you are trying to achieve, and provides a map and compass, setting your True North, so to speak.

Please join us live on our website or DM us to get your brand headed in the right direction. 📍

Sometimes it’s hard to recognize when you are in need of (re)branding. Whether you have been in service for one year or ten it’s NEVER to late to reevaluate your brand vision to make sure they align with your brand values.

Our job is to support YOU in navigating + articulating who you are, what you do, and how you apply it.

Come chat live with us on our website to learn more. ✨

Your branding should speak for your voice, vision, and values all through your visuals.

Storytelling through your visuals is so important due to the fact that it only takes 55 milliseconds for consumers to form a first impression on your brand.

Think about your favorite brands. What drew you to them?
What made you remember them?What about them stood out to you?

In order for your brand to gain any sort of familiarity, reputation, or relationship with consumers, it needs to be able to stand out from other brands.

Get in touch with us so we can use your brands unique points to stand out. 🌊

Owning your own business comes with challenges but also incredible opportunities, such as defining your dream clients and working with people you feel aligned to and who lift you up.

But working with your dream clients doesn’t come overnight. Here are 5 ways to help you start attracting them now. 🫱🏼‍🫲🏽

Here are our favorite sources for stock images & videos.

Whether your creating moodboards or mock-ups, these website provide free, high quality, & ready to be downloaded content. 👏🏻

REPEAT AFTER ME, brand identity is more than just a logo. 👏🏻

Proper branding can set you apart from the competition, shape perceptions, attract new clients or customers, and elevate your entire brand.

Your brand identity is about how you consistently connect with your audience and how you create authentic experiences that help people understand you and what you represent.

Through our branding package, we take the time to truly get to know you & your business to ensure your new identity aligns with your vision.

Let’s work together!
We have a few spots open for Q1 ✨

“Full steep ahead!” 🍵

Fun little project for a company named Tea Ship. Design available - DM the word ‘Tea Ship’ to learn more.

Copyright ©️ 2023 Insomniacs Design

This is your sign to form some self-love habits. 🫶🏼

NEW SERVICE ALERT.

BAMBOO PACKAGE🎋

Presenting a speedy & budget friendly brand intensive. During this 1-2 week design sprint we will help build your brand identity from the ground up.

If you’re just getting your business off the ground, or if your looking for a very quick visual refresh, then this one’s for you.

We still have a few spots open for Q1, contact us to get on our list. ✨

This is your sign to stop overthinking & just do. 🌱

Kind words from some amazing clients. 🫶🏻

An exclusive look inside our Lotus Package. 🪷

Timeline: 4+ weeks

This package is a good fit if… Any of these sound familiar?
• You have a new or updated target audience
• You want to present your product or services in an elevated way, but your not sure how
• You don't look distinct from other businesses out there & it is killing your confidence
• You are no longer getting lasting results

We consider brand design to be more than just a visual revamp. We’re not just looking at a surface-level make-over. We will be diving into the core of your brand strategy, uncovering your brand story, brand purpose, target audience, competitors, positioning and more. We want to raise your brands game, body & soul.

Message us to learn about our onboarding process & get your brand ready to take on 2023. ✨

Introducing MagnumOne Realty, a family owned business known for their front porch service. Our client was in need of a full rebrand allowing them leverage over competitors in our technology driven society. We provided them with a modernized brand identity and website while sticking with their traditional roots.

If you want to increase your revenue, you need a website. It’s as simple as that.

Potential customers are searching for businesses like yours online, and if you’re not there, they’ll find someone else who is.

So if you’re still asking yourself, “why do I need a website?”, the answer is clear: because it’s essential for growing your business.

Dm us to chat about how we can help you build the website of your dreams. ☁️

We are all about forming emotional connections in 2023.

In order to spark that connection with your customers/audience consider these four things:

Your brands:
Voice
Vision
Values
Visuals

We all know that branding goes above and beyond just your logo visuals. The perception of your brand must line up with your values.

Is your brand missing one of more of these components?

2023 is right around the corner! New service coming soon, stay tuned!

Our onboarding process.

Step one- inquiry form
This gives us an idea of what your needs & wants are for this branding project.

Step two- discovery call
We want to introduce ourselves, get to know a little bit about you & make sure we are the right fit for this project.

Step three- custom proposal
After the discovery call we have a meeting with our team to discuss all the information we gathered in order to prepare you a custom proposal. This proposal includes the package(s) we see fit best & a projected timeline.

Step four- contract & invoice
After the proposal is reviewed & approved we are now in contract! Once all the papers are signed & the deposit is paid we can get to work.

Step five- consultation call
Once the deposit is paid we schedule a 1:1 consultation call with a duration of 1-2 hours. We want to learn the ins & outs of your brand so that we can create you an identity that is timeless, speaks to your target audience, and creates lasting results.

We have some spots left open for this month and we are now booking for 2023! Get in touch to secure your spot. 🌱

Your brands graphics have a much bigger job than to just being visually pleasing.

It takes 55 milliseconds to make a first impression with your brands design. Within the first glance the goal is to attract & connect which converts the viewer into a potential client, follower or buyer.

To find out more on how our process goes for achieving this, click the link in our bio. ✨

The limit does not exist.

Growth is not linear.

The idea of growth is ultimately to work to accept where you are at while still pushing yourself out of your comfort zone. I encourage you to treat growth like a spiral staircase, take one step at a time.

If your business is stuck in a rut, don’t wait. Take that leap & step outside of the box to see how you can achieve your goals.

Our philosophy is to help brands who need that refresh. Who need to grab their audiences attention and constantly be the first they think of when in need of their services.

We want to help you build relationships that last & build a company that you have only ever dreamed of.

Contact us to get on our list for the new year. ✨
Link in bio.

In order to run a successful brand, you have to take care of yourself as well.

If you work from home, work from an office, or are even a stay at home parent, be sure to stay on top of your self care habits. 🌱

Your brand is an iceberg. But there is so much more than what the eye can see.

Ask yourself these questions
-How do your reach your audience?
-What are your goals and objectives?
-Are you providing valuable resources to those who need it?
-How are you expressing your voice, values, vision & visuals?
-What sets you apart from the competition?

Be more than just the surface level, give your brand soul & purpose that your audience can feel.

Are you ready to invest into making your brand a success?
Head over to our profile & click on our website to set up a free discovery call. ☁️

Repeat after me..

I AM MY OWN INSPIRATION

Be your truest self, stop comparing yourself to others, and be the best you can be.

It’s hard not to look at someone else’s business, content, lifestyle and think “I wish mine was like that”. Always remember, you can’t get to where you need to be without taking your own road.

Anyone else on their 2nd or 3rd cup of coffee for the day?

Working from home has its perks, but juggling work life and parenting life can be exhausting. If you can relate, make sure & take time to stretch, hydrate and nourish your body. ☕️

What makes a brand identity strong?

A strong brand identity is one that is
-Impactful
-Memorable
-Authentic
-Timeless

It's about creating something unique, that connects with your audience, leaves a lasting impression and builds trust.

It's consistent, cohesive and elevates the business.
If you are second-guessing your branding right now, put yourself in the shoes of someone in your ideal audience, how do they perceive your brand? Does your brand have clarity in it's message? Are your building consistency and trust? Is your brand cohesive and does everything work together?

Loving the way our sustainable business cards turned out. We're always looking for ways to reduce our impact on the planet and finding better solutions. 🌎


Message us to begin the process of elevating your brand..