Buty Wave Products

How it All Began

Būty-Wave, a groundbreaking beauty company based in Los Alamitos, CA, has enjoyed decades of success.

The company began in 1939 after Hyman and Ruth Simon moved from New York to Los Angeles to start a small hair care company. In the beginning, Būty-Wave manufactured and sold wigs, falls, and other hair pieces to movie stars and studios. The chemicals used by studio stylists at the time were so harsh they damaged the stars’ hair, leaving many of them unable to work for long stretches of time.

Over the years, Hyman’s son Joe Simon, became interested in the chemical structure of hair and began developing formulas to help reverse the aging process of hair. He eventually created a product called Restor, which has been highly successful for the company. “The whole thing began with our curiosity over what caused hair to break down and our desire to replace the structure of hair,” he explained.

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