Angelsmith
We share marketing pro tips for small business on email, web development, influencer activation, and ecommerce.
We share small business marketing tips on email, web development, influencer activation, ecommerce, social advertising and other random musings.
04/12/2024
Hi - I am super excited to share that I'm the Fractional Chief Marketing Officer for Upgrade Labs. The place totally rocks. This is the announcement in Franchising.com - https://www.franchising.com/news/20240410_upgrade_labs_announces_new_fractional_chief_marketing_officer.html
Upgrade Labs Announces New Fractional Chief Marketing Officer Upgrade Labs recently announced the hiring of Carin Oliver as their new Fractional Chief Marketing Officer.
02/10/2024
Reviews of wines by NFL players or executives.
https://airmail.news/issues/2024-2-10/wines-of-the-super-bowl?utm_medium=email&utm_source=blast&utm_campaign=newsletter-2202
What are you drinking for ?
The N.F.L. Players’ Retirement Plan Is…Making Wine? Alan Richman reviews some of the best (and mediocre) N.F.L. player-backed wines, of which there are surprisingly many.
12/29/2023
We are very excited to kick-off 2024 with a free guide on how to use AI to better manage your online consumer review responses.
As you may know, we've spun up to manage our new training practice.
If you are wondering how to more quickly manage your responses to online reviews with AI, or you just want to learn more about the benefits of AI, we've created an AI Prompt Guide For Faster Responses to Online Reviews.
It includes:
1. Benefits of AI
2. Guidelines for Using AI
3. Limitations of AI
4. How To Train AI in Your Brand’s Voice & Tone
5. Training Prompts
6. How to Generate Personalized Responses From AI
7. 11 AI Prompts For Different Review Types
The download is free and offers a step-by-step guide on how to train AI in your brand voice and specific AI prompts for the most common types of positive and negative consumer reviews.
Sign Up To Download It Here:
AI Guide For Review Responses Learn how to train AI to create consistent tone and voice responses to online consumer reviews, and get specific prompts for different types of reviews in this free AI Guide.
12/06/2023
Companies work so hard to get prospects into their funnel only to fumble on the last mile.
Make it as easy as possible on your potential customer to connect with you. In this case, a link to log in would have allowed me to access the first meeting while traveling. Instead, they've had to send two more invites. And it's a meeting I really want to jump on. - Carin
12/04/2023
100% remote, 100% paid healthcare for the employee, unlimited vacation. DM us for more information.
12/04/2023
Angelsmith is looking for a Project Coordinator to join our team. This position is responsible for the day-to-day management and smooth operation of website development, optimization and maintenance programs. It also coordinates with the other practice-area team members.
This position is the central hub for all of our projects and reports to the co-founders, coordinates 3-4 vendors and is in a prominent position between the client and the agency. It is heavy on details.
For this position, we expect a knowledge of WordPress, excellent communication skills both written and verbal, and be an exceptional problem solver.
Confidence, communication, personable, hospitality-minded are critically important to being successful in this job.
Day-to-Day Responsibilities
Meeting with clients to review progress, discuss ideas, and keep projects moving smoothly
Understanding client/project needs and communicating them to the internal team
Working with the internal team to understand any needs or roadblocks and communicating those to the client
Both managing up and across to get the whole team to meet deadlines
Providing quality assurance on completed work by reviewing and testing items delivered by the internal team
Helping identify and define problems, and working with the team to find solutions
Tracking and managing hours spent on projects, timelines, and project deliverables
Providing creative input, including reviewing written copy, designs, emails, and ads.
Light copywriting and copyediting, including for emails, headlines, ads, and calls-to-action
WHAT YOU NEED:
Minimum of 1 year of experience in working in a web or project management environment.
Broad knowledge and experience with Wordpress, GTM, Data Studio and GA a huge plus! Experience with analytics and reporting / dashboard tools and ability to dive deep / review / analyze / pull actionable insights with the help of the team. Any hospitality experience would be lovely!
Ability to effectively coordinate, prioritize and report on multiple projects simultaneously under tight deadlines and shifting priorities.
Excellent interpersonal, presentation, writing, listening and comprehension skills, including ability to clearly and concisely communicate to client and team members
Angelsmith offers paid training, 100% paid healthcare for the employee, unlimited vacation, flexibility and growth advancement opportunities.
Our clients are in the franchise, wine, restaurant and health and wellness verticals.
We are a fully virtual office. The ideal team member will work on Pacific Time.
HOW TO APPLY:
Send resume & salary requirements to [email protected]
I wanted to share some thoughts and research on how to prepare for Black Friday Cyber Monday(BFCM).
In 2022, over the Black Friday Cyber Monday, e-commerce sales topped $20 Billion, with Cyber Monday leading with $11 billion. But interestingly, Thanksgiving Day sales are rising, hitting $5.3 billion, up 3 percent over the previous year.
How We Are Planning For Black Friday, Cyber Monday eCommerce sales:
Advertising Spend - due to increased competition, BFCM is more expensive than during the rest of the year. Expect to pay up to 100% more on Facebook & Google this holiday season.
Discounts - Consumer expectations are high for discounts during BFCM. In 2022, that average discount was 27%. We anticipate there will be heavy discounting to move inventory this year.
Reduced Consumer Spending - Many retailers are planning for inflation-driven reduced holiday spending.
Open Early, Stay Late - Retailers are opening sales up earlier than ever and maintaining deep discounts well past Cyber Monday. Last year, most of our clients sold through Wednesday.
Acquisition Campaigns - Most retailers will run acquisition campaigns before opening their sales this year. This is an excellent strategy to build your retargeting pool. This is especially effective for categories where you need to really shake the trees to find your ideal audience. This works exceptionally well for wineries that must reach beyond their email list.
Planning - Consumers begin planning their spending well before sales open up. 49% of Cyber Monday 2020 shoppers wanted better deals and more ads from stores leading up to the sales. (Deloitte, 2020). We anticipate this will continue in 2023.
2023 eCommerce revenue during Q4 is expected to climb about 10%, according to an article in Forbes. But it’s going to be an extremely competitive season. It will require aggressive advertising strategies and packaging to succeed this year.
Let’s chat about your strategy and ad plan for BFCM.
You’re gonna rock this!
Carin
12/16/2022
11 KPIs that will help you understand how your winey’s tasting room is performing. When you see those you’ll be able to optimize the right elements to get more traffic into your tasting room.
11/18/2022
How much should wineries invest in marketing?
11/15/2022
It’s educational. I swear.
10/31/2022
Happy Halloween!!🎃👻
10/20/2022
New article: How To Generate More DTC Revenue for Your Winery in 2023. 12 trends to consider as you finalize your web and marketing plans for the new year. Link in bio.
10/18/2022
New Article: 2023 Web and Marketing Trends For Franchise Brands. Link in bio.
10/15/2022
Live from the red carpet at the with two of the cast from The Truth About Kindergarten! Real life sisters and
09/20/2022
vs. they are not the same.
09/19/2022
Today, I tried to sign up for an email newsletter that I was enjoying and I couldn’t find the form ANYWHERE!!! -
08/19/2022
We are excited to announce that The Truth About Kindergarten is an official selection of .shorts 10 year old is under consideration for First Time Screenwriter. Nice!
Angelsmith president Eric Oliver discusses what doubling your website conversion rate really means not just for your business but for founders, for your life. HINT: It's a game changer.
08/01/2022
The Truth About Kindergarten is out on YouTube! Link in bio! Let us know what you think!
07/01/2022
We used urgency and a little psychology to increase conversion rates by nearly 15%.
05/18/2022
Some of the Angelsmith crew hard at work 🎥🎬
03/24/2022
Why does this make us so happy? Because it represents a whole team effort.
03/18/2022
03/09/2022
We love wine clients! The meetings in are awesome AND needless to say there is WINE!!! Thank you for the wonderful bottles. We opened this by Thirty-Seven yesterday. Loved it!!!
02/16/2022
02/02/2022
Web heuristics is the practice of using a standard set of criteria to evaluate your website performance. The result should provide a clear picture of your site's gaps and opportunities.
Click here to claim your Sponsored Listing.
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