UCLA Extension American Marketing Association

1 Easy Way to Increase ROI from Sports Sponsorships Brands use sports sponsorship to connect to customers. New research shows which fans have the strongest desire to connect.

American Marketing Association Foundation The American Marketing Association Foundation recognizes marketing visionaries and inspires future generations through initiatives like the AMA Diversity Lea...

How to Ask for a LinkedIn Recommendation That Works for You We all know the benefits of a robust LinkedIn profile. It attracts the right kind of attention from recruiters and hiring managers, it helps you build a strong, reliable network, and it’s a convenient and easy way to showcase your…

"MN: In the scholarly article “Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No,” the authors mention that another top concern for neuromarketing is customer privacy. Have you seen any privacy issues in neuromarketing?" Let's check it out!

What Are the Ethics of Neuromarketing? Neuromarketing probably can’t help marketers “push the buy button” in customers’ brains, but can it influence their decisions? And is it ethical?

Free Digital Marketing Virtual Conference In today’s fast-paced world, how do you make yourself future proof? There will be inspiring keynotes and informative booths.

Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too.

AMA Digital Marketing Bootcamp AMA’s Digital Marketing Bootcamp will help you understand the latest best practices and insights to stay ahead and you’ll receive a free Professional Certified Marketer®, Digital Marketing exam.

Location, Location, Location – Be where your market is.

TechTalk: GeoMarketing & Your Business Location, Location, Location – Be where your market is. This is such a cliche since we have almost migrated towards a location-independent scheme of things. I'm talking about remote jobs, online business, digital bookstores, and digital dining. (Yes, check Mukbang from Korea!) Now, we are so branc...

Class covers:

Defining and protecting your brand.
The different marketing channels available, and the strengths and weaknesses of each.
How to integrate branding and marketing across multiple channels and platforms.
Basing your marketing initiatives on research and data
Approach to marketing on a budget.

Business Series: Branding and Marketing 101 Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion. Class covers: Defining and protecting your brand The different marketing channel...

Mistake No. 1: Focusing On Tactics Rather Than Strategy.

Guess the others... 👀

Five Critical Mistakes To Avoid With Your Marketing Strategy Business owners and marketing executives often focus too much on tactics, and not enough on strategy.

On Saturday, September 15th, commercial photographer George Simian returns to Crowell Public Library for another fun and inspirational class on digital photography. George will lead a discussion on the best strategies for improving portraiture while attendees’ images are shown on a large screen.

Digital Photography with George Simian This live-demonstration class will help photographers make better portraits of loved ones, friends, and even new acquaintances, by using a window as the light source. On Saturday, September 15th, commercial photographer George Simian returns to Crowell Public Library for another fun and inspirationa...

Join them for an evening of thoughtful discussion, with product leaders who have built some of the world's most popular products, leveraging user insights to personalize and differentiate their products' respective experiences.

Building Personalized Products in The Digital Age According to Kevin Kelley, a futurist and New York Times Bestselling Author, “Every 12 months we produce 8 million new songs, 2 million new books, 16,000 new films, 30 billion blog posts, 182 billion tweets, 400,000 new products.” That's great news for consumers, but what does it mean for those ...

Confidence and Efficiency. Organization and Flow. Grammar and Spelling. 😉

How To Improve Your Writing Skills At Work Poor writing skills can hamper your career. Here are 12 ways to get better writing emails, memos, reports and presentations.

Why take this courses?

• Obtain Google certifications confidently.
• Google certified exams solved & explained.
• Interactive training from Google-certified experts.
• Answers to all your SEO questions.
• Comprehensive course tools & materials.
• Real life examples are given.
• Bring your laptops; Free WIFI Small & personalized classes.

Search Engine Optimization (SEO) Digital Marketing Training Course We are having a special search engine optimization (SEO) training course limited to the first 5 members who sign up. This ensure personalized and highly interactive training sessions. This is where you will have a 1-on-1 session with our certified experts as well as detailed search engine optimizati...

Quality of life. Impact. Identity.

How to Pick a Career (That Actually Fits You) - Wait But Why Our career path is how we spend our time, how we support our lifestyles, how we make our impact, and even sometimes how we define our identity. Let’s make sure we’re on the right track.

Knit Marketing, a team of Millennial and Gen Z digital marketing experts, is excited to host its second annual GET STUFF DONE marketing conference.

Business Series: Branding and Marketing 101 Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion. Class covers: Defining and protecting your brand The different marketing channel...

Deep into the digital age, TV still reigns supreme for most automotive marketers. How are today’s digitally-empowered consumers relating to top-of-funnel brand messaging in 2018? How are OEMs justifying the ROI of Big Idea brand advertising in a world where price-conscious consumers conduct their own research and use social media as a forum to endorse, criticize and challenge brands publicly? Check it out! 😉

MediaPost – Marketing: Automotive "The Marketing Automotive conference put on by MediaPost is a great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consum...

Trying To Get Your First Job? There's A Class For That Didn't land an internship or job this summer? Maybe next school year you could try taking a class. Many courses help with your cover letter, resume and interview skills.

Entry Level Marketing Jobs! 👀

Entry Level Marketing Jobs, Employment in Los Angeles, CA | Indeed.com 967 Entry Level Marketing jobs available in Los Angeles, CA on Indeed.com. Apply to Marketing Associate Entry Level, Marketing Representative, Marketing Assistant and more!

Skilled marketers require exceptional personal communication skills. They must be extroverts who thrive on making everyone they work with feel comfortable, accepted and valued. They must generate trust and confidence in themselves and the product they represent.

Do you need help with it? Join Westwood Toastmasters UCLAx! A useful opportunity for UCLA Extension students to boost their communication and leadership skills! 👏👏👏

The Importance of Communication Skills in Marketing Marketing consists of presenting a product or service to potential customers and convincing them to buy that service or product. Marketing messages appear on all business tools, including the brand, logo, stationary font, website, advertisements, sales materials and email messages. Effective communi...

Watch the 2017 World Champion of Public Speaking. Manoj Vasudevan delivers his winning speech titled, “Pull Less, Bend More.” It’s about the power of being flexible in relationships.

Remember: Good Marketers are Excellent Communicators!

2017 World Champion of Public Speaking, Manoj Vasudevan Watch Manoj Vasudevan, ACS, CL—the 2017 Toastmasters World Champion of Public Speaking—deliver his winning speech titled, “Pull Less, Bend More.” It’s about ...

More than 80% of professionals on LinkedIn have stated they either want to have a mentor or be one to others.

The Career Advice option is an easy way to find and connect with professionals and, therefore recommended entirely! I use it all the time, and I've connected with people from all over the world!! Let's make things happen!

Tuesday Tip: LinkedIn Profile Tips to Make You Stand Out Whether you’re entering the workforce for the first time or just looking to spruce up your profile, there are a few things that you’ll want to make sure are up-to-date. Your profile photo, current position, location, industry you work in, and education can all help you get connected to the right...

Useful Tips for the day! 👈😉

1) Conflict-averse doesn’t mean negotiation-averse.
2) Your boss expects this.
3) Negotiating is gendered, so plan accordingly.
4) Deflect on your salary history.
5) Have good numbers.
6) Follow a script.

How to Be an Ace Salary Negotiator (Even if You Hate Conflict) Here’s how to fight for a better salary when you loathe uncomfortable conversations.

1) Prepare for your first day at your new job.
2) Reset your expectations for your entry-level position.
3) Continue to learn — in and out of the office.
4) Invest in your professional network.
5) Start a brag book of your work accomplishments.

Do you have any experience you want to share with us? Write it down! 😉

6 Ways to Rock Your First Entry-Level Job After Graduation College graduates, learn how you can get the most out of your first entry-level position and set yourself up for success by following this career advice.

Looking for an internship in Marketing? 😱 Check this link out!

Recent Jobs - Paid Internship - American Marketing Association Job Board View - Paid Internship jobs available on American Marketing Association Job Board. Search for and apply to open jobs from American Marketing Association Job Board.

According to recent research from the IBM Institute for Business Value, 91% of marketers at companies that outperform their competitors believe AI is important to the future of their organizations.

Only about a quarter of them use AI today. Industry analysts report artificial intelligence empowers businesses to mine and interpret valuable data and make stronger connections with their customers. Yet most still aren't applying AI to their marketing strategies.

Why AI should be part of your marketing strategy AI helps marketers blend analytics with creativity to improve the customer experience.

Intro to UX Design (Free) UX design is one of the fastest growing tech sectors. From an industry pro instructor, come learn the process used to solve meaningful problems.

You Don’t Need More Salespeople, You Need More Productivity Let’s say you’ve got more opportunities than (you think) your sales team can handle. What’s the solution?

Pizza & Code (Free) Start speaking the language of the 21st century. In this workshop taught by an industry pro, you'll learn the basics of the two languages that power every website you see.