Prime Focus Technologies

Creator of CLEAR® and CLEAR® AI PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global M&E industry.

Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in Media and Entertainment (M&E) industry services. CLEAR™, our award-winning multi-cloud-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance efficiencies, reduce Total Cost of Operations (TCOP) and realiz

08/15/2024

Prime Focus Technologies debuts CLEAR® AI Agents at IBC 2024.

The launch of AI Agents underscores the pivotal role generative AI plays in making these intelligent agents a reality," said Ramki Sankaranarayanan, Founder & Global CEO at PFT. "They are the culmination of seven years of investment in AI, combining Gen AI with the small language models reflecting our commitment to fundamentally reshape the M&E industry. These agents illustrate AI's ability to drive significant change by enhancing productivity and driving new revenue streams. Get ready to meet your agents at IBC.”

Read more here: https://eu1.hubs.ly/H0bL8Xn0

For a deeper dive into what this means for your organization, book a meeting with us at IBC: https://eu1.hubs.ly/H0bL97k0

07/12/2024

AI is taking content to a new level - improving workflow efficiency and allowing titles to reach larger, more diverse audiences in new languages. Read our latest blog to see how you can employ varying levels of AI in your localization workflow: https://eu1.hubs.ly/H0b841-0

07/11/2024

The DNEG Group has completed its acquisition of Prime Focus Technologies (PFT).

Click here to read more: https://eu1.hubs.ly/H0b8yQJ0

06/25/2024

Discover how you can improve the reach of your existing content - bringing it to new audiences around the globe - with our localization services powered by humans and AI. Read our latest blog to learn more: https://eu1.hubs.ly/H09Vrm10

Uttarakhand Tourism collaborates with Prime Focus Technologies to showcase the "Home of the Himalayas" to the world. 06/07/2024

Uttarakhand Tourism collaborates with Prime Focus Technologies to showcase the breathtaking "Home of the Himalayas" to the world! With Uttarakhand's pristine beauty and Prime Focus Technologies' cutting-edge media services, this partnership promises to showcase the region like never before!

Read more here: https://eu1.hubs.ly/H09yj3f0

Uttarakhand Tourism collaborates with Prime Focus Technologies to showcase the "Home of the Himalayas" to the world. Discover Uttarakhand's beauty through the "Home of the Himalayas" initiative by Uttarakhand Tourism and Prime Focus Technologies.

06/05/2024

World Environment Day is a reminder that each small step we take towards sustainability and conservation makes a significant impact on our environment. Let's stand together to support policies and practices that protect and sustain our planet.

05/28/2024

Join us at the DPP Media Supply Chain Festival in NYC on May 30-31.

Don't miss Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies, and Ian McPherson, Global M&E Business Development—Media Supply Chain & Gen AI at Amazon Web Services (AWS), as they share insights during the session "AI—A Year On," moderated by Mark Harrison, Founder and CCO of DPP.

Date: 30th May, 2024
Time: 4:30 PM to 4:45 PM ET

Register for below.
https://eu1.hubs.ly/H09k-ss0

05/24/2024

Introducing the latest CLEAR® AI innovations at PFT, meticulously crafted to streamline content management.

• AI Segmentation: Build the “Skip Intro” feature for your content, detect various video segments like credits, studio logos, texted and textless segments.
• AI Metadata: Generate tiered, deep metadata, insights, and recommendations.
• AI Search: Find what you need swiftly with a conversational interface.
• AI-driven Organization: Compare versions, identify copies, and de-dup to remove redundancies.
• AI Compliance: Use AI Assistant to identify potentially objectionable content segments.
• AI Conform: Expedite distribution with ready-to-use serviceable, standardized masters.
• CLEAR® Smart MAM: AI-embedded MAM, AI workflows for active library management with deep metadata, AI-assisted review and approval, efficient storage management, and optimization for multi-platform distribution.

To learn more about CLEAR®AI, visit us at https://eu1.hubs.ly/H09hGjm0

04/16/2024

Navigating heavy video content and its duplicates and efficiently managing storage can be daunting! Discover CLEAR® AI Dedup at NAB Show 2024, stand W1921, and take the first step towards simplifying and smartening content management.

CLEAR® AI Dedup: Simplify. Smarten. Succeed.
- Effortlessly organize and find different versions of your content
- De-dup, optimize storage, and slash costs (up to 70%)
- Minimize eyeball QC processing time, checking unique elements across video versions
- Reduce edit times by analyzing unique content pieces
- Title-based dashboards
- Enjoy clutter-free content and unlock new revenue streams by leveraging your clean content archives

Explore how to navigate the terabyte terrain with Dedup at your side.

Book a meeting here: https://eu1.hubs.ly/H08DsVp0

CLEAR®, where content meets revenue.

04/11/2024

Grab your seat at Content Protection Summit during the NAB Show 2024, as Rohan Warey, VP of Pre-Sales at Prime Focus Technologies, shares his insights on “AI Innovations for Revenue Generation” for M&E organizations.

📍West hall – Saturday, April 13

Register yourself today: https://eu1.hubs.ly/H08yt3Y0

04/09/2024

Prime Focus Technologies unveils CLEAR® Conversational AI Co-Pilot at NAB 2024. Revolutionizes how you engage with content, from its creation to distribution.
Join us at the , W1921, as we launch this ground-breaking feature with Gen AI inside CLEAR®.
Click here to read more - https://eu1.hubs.ly/H08w3Qg0

04/08/2024

An interactive panel "Beat the BUZZR®” at NAB 2024 will be discussing on Retro Reimagined: Monetizing the Future of Interactive TV. It will focus on how AI is transforming classic content into engaging experiences, fostering community competition and unlocking new monetization avenues.

Watch Ramki Sankaranarayanan, Founder & CEO of Prime Focus Technologies, as a co-panelist with Andy Beach, CTO of Media, Microsoft at Capitalize Zone Theater, W2149A on April 15th.

https://eu1.hubs.ly/H08tYLW0

04/01/2024

Prepare to witness the evolution of content marketing and distribution with CLEAR® AI. Maximize efficiency and revenue.

- Generate Gen AI-led engaging social media post recommendations.

- Use AI Reframe to instantly resize posts/stories for different social platforms with an all-new in-built hybrid cloud editor and make co-pilot adjustments.

- Generate synopses enabled by Gen AI.

- AI Localize: Speech-to-Text: AI-assisted subtitling, transcription, and translation and Text-to-Speech: AI-assisted dubbing and voiceovers.

- AI Ad Marker: Create ad markers within your content for every destination profile with the right product fit across linear, streaming, social, and FAST platforms.

- CLEAR® Screener: Securely share your videos with producers, distributors, award committees, critics, and other stakeholders.

Pick individual modules or bundle any to meet your needs.

Join us at booth W1921 at NAB 2024. Book a meeting: https://eu1.hubs.ly/H08mg6M0

03/29/2024

Introducing the latest CLEAR® AI innovations at NAB 2024, meticulously crafted to streamline your content management for maximum ROI.

• AI Segmentation: Build the “Skip Intro” feature for your content, detect various video segments like credits, studio logos, texted and textless segments.
• AI Metadata: Generate tiered, deep metadata, insights, and recommendations.
• AI Search: Find what you need swiftly with a conversational interface.
• AI-driven Organization: Compare versions, identify copies, and de-dup to remove redundancies.
• AI Compliance: Use AI Assistant to identify potentially objectionable content segments.
• AI Conform: Expedite distribution with ready-to-use serviceable, standardized masters.
• CLEAR® Smart MAM: AI-embedded MAM, AI workflows for active library management with deep metadata, AI-assisted review and approval, efficient storage management, and optimization for multi-platform distribution.

📌 Meet us at Booth W1921. Book a meeting: https://buff.ly/3IYFf3z

02/20/2024

Curious to understand what AI can do for your organization? Watch this video to find out how our M&E specific AI models integrate with client workflows

Watch the entire episode here! https://vimeo.com/904125195

02/16/2024

While larger tech giants are creating AI tools at breakneck speed, PFT is working on AI for M&E specific workflows. Watch this video to understand how our applications further build on these existing AI endeavors.

Watch the entire episode here! https://vimeo.com/904125195

Guy Finley

02/13/2024

Having numerous AI tools can get expensive. Watch this video to understand the benefits of having a playground where you can assemble various AI applications in a cost efficient way.

Watch the entire episode here! https://vimeo.com/904125195



Media & Entertainment Services Alliance

02/12/2024

Having numerous AI tools with overlapping features can complicate your media workflows. The key is having a platform where you can experiment with building the optimal AI tech stack.

Watch the entire episode here! https://vimeo.com/904125195

02/08/2024

Want to use AI in your organization but unsure where to start? Watch this video to better understand how AI merges into your existing workflows

Watch the entire episode here! https://vimeo.com/904125195

Media & Entertainment Services Alliance

02/07/2024

As part of its inaugural podcast series, Media & Entertainment Services Alliance MESA hosted Prime Focus Technologies CEO Ramki Sankaranarayanan in an engaging discussion about Strategies for Integration. Here’s a snippet.

Watch the entire episode here! https://vimeo.com/904125195

Guy Finley

01/01/2024
10/20/2023

Catch Ankur Jain, SVP Sales at Prime Focus Technologies, speak at the Tech Chat Stage and NAB Show in New York on October 25th! He will speak on how Content Monetization is being revolutionized by Generative AI.

Register for the session here: https://eu1.hubs.ly/H05TqWn0

Photos from Prime Focus Technologies's post 10/10/2023

Wrapping up Day 3 at Broadcast India 2023 on a high note! We loved connecting with everyone, sharing our insights, and embracing the energy. Here's to next year for even more inspiration and innovation!

10/10/2023

An engaging conversation unfolded today at Broadcast India 2023, as Anupam Sharma, our Senior Vice President of Sales & BD, discussed 'Driving Innovation and Transformation in Broadcast & Entertainment with Cloud Computing.' The future of media tech is bright with !

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Videos (show all)

How do PFT’s M&E specific AI models help our clients achieve their business goals?
How is PFT differentiating itself in the AI space?
Does a vendor agnostic AI platform bring down costs?
How to assemble the right AI tool stack?
Want to use AI in your organization but unsure where to start? Watch this video to better understand how AI merges into ...
As part of its inaugural podcast series, Media & Entertainment Services Alliance MESA hosted Prime Focus Technologies CE...
PFT brings its award winning CLEAR® AI Reframe to #BroadcastIndiaShow 2023! Sign up for a free trial today! https://www....
Prime Focus Technologies (PFT) is all set to showcase the vendor-agnostic CLEAR® AI Platform for unparalleled speed and ...
CLEAR® AI Reframe—sign up for a free trial, today or visit us at #IBC2023 booth 3.C23. https://buff.ly/3R5mKjp Rapid vid...
CLEAR® AI Reframe is the solution for all your video re-purposing needs! Sign up for a free trial today! 🏃 Dynamic conte...
We are excited to showcase our solutions at #IBC2023! Meet with us at booth # 3.C23. Book a meeting here: https://share-...
With the "Fit-to-Focus" feature in CLEAR® AI Reframe, you can get creative! It means you can show a larger area around t...

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