USA Physique

Team USA Physique is IFBB Pro and NPC Judge Power Couple Chet and Natalie Nichols. Our mission is to change the lives of our members and clients.

By inspiring, instructing, and holding you accountable to your own fitness and nutrition goals. We take pride in taking the fitness journey with you. When you succeed, we succeed; so we have a vested interest in helping you to reach your true potential!

08/30/2024

Good luck and tomorrow at the NPC North Americans!

Photos from USA Physique's post 08/27/2024

Two weekends ago, took the stage for just the second time, but youโ€™d never know sheโ€™s a newcomer. No longer a true novice, she competed in both the Novice and Open classes, and what a day it was!

Tori not only won the Overall Bikini Class, but she also placed 2nd in the highly competitive Open Class. ๐Ÿฅ‡๐Ÿฅˆ

In just her second NPC show, Tori is now Nationally Qualified...an incredible achievement thatโ€™s just the beginning. Weโ€™re heading into the offseason with a focus on growing her glutes and hamstrings, with her sights set firmly on becoming an IFBB Pro. With her mindset already at a pro level, thereโ€™s no doubt sheโ€™ll be ready to compete at a national show next year. ๐Ÿ’ช

Tori never complains about being tired or hungry. No matter what challenge I throw her way, she takes it head-on. The skyโ€™s the limit for this oneโ€”just watch and see. ๐Ÿš€

08/27/2024

Two weekends ago, made his highly-anticipated return to the stage after taking a break for several years. Competing in an OCB Pro Qualifier, he entered the Classic Physique category and delivered an outstanding performance, placing 2ndโ€”just one spot shy of that elusive Pro Card. ๐Ÿฅˆ

The judges loved what they saw, but their feedback was clear: with just a bit more tightness and perhaps a move up to bodybuilding, Brian could be unstoppable. And knowing Brian, whoโ€™s an absolute animal in the gym, always outworking everyone around him, there's no doubt heโ€™ll overdeliver next time around. ๐Ÿฆ

This comeback is just the beginning. The fireโ€™s been lit, and the next chapter promises to be nothing short of epic. Stay tuned, because Brianโ€™s about to take things to a whole new level!

Photos from USA Physique's post 08/26/2024

Two weekends ago marked a monumental moment for .pro.mama.bear.muscle as she made her IFBB Pro Debut, two years after earning heR IFBB Pro Card in 2022. Stepping onto that stage against some of the fiercest wellness competitors, all gunning for the finals spot at this year's Olympia, Amanda held her own and secured a proud 7th place finish. ๐ŸŒŸ

Yes, she might still be a touch undersized, but her conditioning was on paint according to judges feedback. Amanda has come a long way from the competitor who won the Overall at Ben Weider Nationals two years ago. Itโ€™s like sheโ€™s a completely new athlete, reborn and ready to take on the best.

But hereโ€™s the best partโ€”Amandaโ€™s journey is far from over. Sheโ€™s taking a year (maybe two) off, not just to grow and refine her physique, but also to spend precious time with her daughter, who's about to embark on her own exciting journey as she enters her Senior year of High School. ๐ŸŽ“

If Amanda's transformation during her last break is any indicator, the next time she steps on stage, sheโ€™ll be an unstoppable force. The future is bright, and I couldn't be more proud of what she's already achieved and whatโ€™s yet to come. This is just the beginning! ๐Ÿš€๐Ÿ’ฅ

Posing Coach:

08/21/2024

Team USA physique had a busy weekend as three competitors took the stage at three different shows. But here is the quick recap:

๐Ÿ”น.pro.mama.bear.muscle placed 7th in Wellness at her IFBB Pro Debut.

๐Ÿ”น won the Bikini Novice Overall

๐Ÿ”น placed 2nd in Open Classic Physique

Congratulations on jobs well done by all!
More details coming later as we prepare to travel this weekend to Phoenix for Pro Debut and the following weekend as and take the stage at the North American in Pittsburgh!

Photos from USA Physique's post 08/08/2024

๐ŸŒŸ It was her time. ๐ŸŒŸ

At the NPC USA Championship, achieved her dream and became an IFBB Pro!

The moment she took that first step during her individual routine, Natalie, Karin, and I all got chills.

We knew.

Her balance and conditioning was on point. Her posing was MASTERFUL and stage presence captivating (thanks Karin aka, ), as she worked the panel with her eyes and expressions... they just couldnโ€™t take their eyes off her. They felt it!!!

When it was time for first callouts, Valerie was moved straight to the center and never moved. ๐Ÿ’ชโœจ

Three years ago, at this same show, Valerie missed her pro card by one spot. It was a long prep, but she came up a little bit short. The main feedback? A little more conditioning and growing her upper body.

Valerie intended to take a year off, but as a new coach with USA Physique, she dove into her training and studies, completing the National Academy of Metabolic Science Tier 1 and 2 certification program (Thanks Dr. )and started putting her all into coaching and began to excel.

But competing never left her mind or heart. She knew she was destined for more. She kept hitting the gym, working, and grinding away. When the time was right, she started prep.

At the beginning of this year, it was time. So off to work we went.

What I love about Valerie... she is so cool, calm, and focused. She's not one to rush. Never complained ONCE about being hungry, tired, or fatigued. She knows it's just prep life. You expect and accept it and "embrace the suck." She followed the plan to the T. When she had ideas (and she had many good ones), we discussed them. Whatever the outcomes, she did the work. Every challenge was a lesson learned. Every obstacle was faced head-on. No excuses. No complaints.

Thatโ€™s how champions are made!

Congratulations, Valerie, on becoming an IFBB Pro! Your dedication and hard work have truly paid off. ๐ŸŽ‰๐Ÿ†๐Ÿ’ช

Photos from USA Physique's post 08/07/2024
Photos from USA Physique's post 08/07/2024

๐ŸŽ‰ Huge congratulations to for stepping on stage for the first time and taking home 3rd and 4th place at the NPC Tampa Extravaganza! ๐ŸŽ‰

Tori is a True Novice competitor and just made her debut, showcasing an incredible competitive spirit and determination. Taking home a 3rd and 4th place is a solid start, but Tori felt a bit disappointed. That sting of wanting more is exactly what drives champions to greatness. It's that fire, that relentless drive, which pushes one to success.

As Tori said, "That feeling only lasted for about an hour. I know what I need to do to improve, and I'm ready to do it." This mindset is exactly what we want to see in our athletes. Tori has a strong base to work with, and her willingness to learn and improve is what sets her apart.

๐Ÿ”ฅ With a strong base and an unstoppable mindset, Tori is just getting started. The hard work and dedication she's shown are just the beginning of what promises to be an incredible journey. We're excited to see her growth and achievements in the upcoming competitions.

We have one more show to do this season, and there are things we can work on between now and then. With another solid offseason, I'm telling you, watch out for this one! Tori is on a mission, and her journey is just beginning.

Posing Coach:

Photos from USA Physique's post 07/29/2024

Repost โ€ข

LETโ€™S GET TO KNOW, AMBER JOHNSON, 2024 NPC Northcoast Championships BIKINI NOVICE Class A 1st Place Winner!

WHERE DO YOU LIVE: โ€œPeninsula OHโ€

OCCUPATION: โ€œBusiness Process Consultantโ€

YOUR INFO: Instagram

FAVORITE SOCIAL MEDIA TO USE: โ€œInstagramโ€

HOW LONG HAVE YOU BEEN COMPETING: โ€œ1 seasonโ€

ANYTHING SPECIFIC THAT GOT YOU IN TO COMPETING/ WHY DID YOU START: โ€œI decided I wasnโ€™t getting any younger and there would never be an โ€œidealโ€ time to start so I needed to just go for it.โ€

WHERE DO YOU TRAIN/GYM NAME: โ€œPowerhouse in Streetsboroโ€

TEAM NAME/ TRAINERโ€™S NAME:

WHEN I TRAIN, I MUST HAVE: โ€œMy AirPods, nothing worse than a silent workout.โ€

PET PEEVES (IN OR OUTSIDE OF GYM): โ€œSlamming a stack/weights, not taking plates off machines.โ€

FAVORITE BODY PART TO TRAIN: โ€œDelts and glutes.โ€

LEAST FAVORITE PART TO TRAIN: โ€œQuadsโ€

FAVORITE MUSIC/SONGS TO TRAIN TO: โ€œMy gym playlist is such an eclectic mix, I love everything.โ€

WHO INSPIRES YOU OR WHO DO YOU ADMIRE: โ€œMy kids inspire me to be the best version of myself possible. Setting a positive example for them carried me through prep.โ€

WHAT IS SOMETHING YOU ARE VERY PROUD OF: โ€œSeeing this prep through, I had a lot of health and personal challenges, but didnโ€™t give up.โ€

WHAT ARE YOU LOOKING FORWARD TO: โ€œGrowing, hopefully.๐Ÿ™‚๐Ÿ’ช๐Ÿปโ€

SOMETHING INTERESTING ABOUT YOU: โ€œI was legally blind most of my childhood.โ€

FAVORITE QUOTE YOU LIVE BY: โ€œSuccess is a series of small wins.โ€

Iโ€™D TOTALLY BE LOST WITHOUT: โ€œReminders and to-do lists. I can be very forgetful.โ€

Iโ€™M A LITTLE SCARED OF: โ€œFailure.โ€

GUILTY PLEASURE(S) IN LIFE: โ€œTaco Bell, trashy reality TV.โ€

FAVORITE BOOK OR MOVIE: โ€œHappy (documentary)โ€

FAVORITE PLACE TO GO TO: โ€œThe gym, Starbucks is a close second.โ€

FAVORITE CHEAT MEAL: โ€œAnything from Taco Bell๐Ÿ˜‚โ€

FAVORITE โ€œDIETโ€ MEAL/RECIPE TO SHARE: โ€œGreek yogurt with sugar free jello pudding mix, also, hearts of palm as a pasta replacement.โ€

MOST EMBARRASSING (GYM) MOMENT: โ€œStanding up too fast and smacking my head on a machine and nearly knocking myself out.โ€

CONTINUED IN COMMENTS:๐Ÿ‘‡

07/24/2024

With so much focus on what's currently going on, I wanted to take the time do a throwback post. The first person who came to mind was . One of our figure competitors who now has her eyes set on WPD.

Amber started with us back in February 2021 weighing 196 lbs. Fast forward to October 2023, and she hit the stage at an impressive 150 lbs.

We are talking about nearly 50lbs!!!

Her journey has been amazing to watch โ€“ from her dedication in the gym to perfecting her posing.

Amber's hard work and commitment truly paid off, and we're so proud of her transformation. It's been a fantastic journey, and we can't wait to see what she accomplishes next! ๐ŸŒŸ๐Ÿ’ช

07/03/2024

๐ŸŒŸ Unsung Heroes of Show Day ๐ŸŒŸโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹
Competing in a bodybuilding show is more than just hitting the stage. Itโ€™s a whole production, and there are so many incredible people behind the scenes making it all happen. From the expeditors who ensure we're lined up and ready, to the tanning experts who make sure we look our best under those unforgiving bright lights, and the amazing folks who glaze us, secure suits, and so much more.

One standout hero is Mrs. Stacy.

I will never forget how she took care of Stephanie at the 2023 NPC Universe national competition, when she won her IFBB Pro Card. There were some suit issues that needed immediate attention, and Stacy went above and beyond to ensure everything was perfect. Despite the busy and hectic day, she handled it with a big smile, like it was the most important job in the world. For the competitors, it truly was.

I watched Stacy's detailed care and was so impressed. The relief on Stephanie's face said it all when Stacy smiled and gave her the big "ok!" Stacy then turned to me, smiled and winked...and said, "She's got this!"

After finals, with Pro Card in hand, Stephanie went straight back to Stacy and took a picture with her. She wanted to show her gratitude for playing a big part in her success and experience that day. You could tell how much it meant to Stacy, you could see it in her smile and eyes. She then picked me up (all 215lbs of me) and gave me one of the best hugs I've ever had!

To every competitor, remember to thank those backstage heroes who make the magic happen. The pace is up and down and high stress levels can make it easy for the job these folks do to go unnoticed. But try to remember that these incredible individuals ensure everything runs smoothly.

The next time you are getting ready to shine on the stage, try to take a moment to say "thank you" โ€“ they do an amazing, often thankless job.

07/02/2024

๐ˆ๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐ฏ๐ž ๐๐ข๐ค๐ข๐ง๐ข ๐”๐ฉ๐ ๐ซ๐š๐๐ž๐ฌ Hereโ€™s a side-by-side of at 7 weeks into her first prep in 2023 at 131 lbs and now 10 weeks into her second prep in 2024 at the same weight. The changes are amazing! ๐Ÿ’ช

In 2024, Kate's physique is leaner and more balanced, perfectly fitting the NPC/IFBB Bikini standards. Her upper body now complements her lower body, with improved shoulders and posing. Her back pose shows major gains in her upper glutes and hamstrings. And remember, this is at the same weight! By the time she's stage-ready, her glutes will be round and flow beautifully into her hamstrings. ๐Ÿ‹๏ธโ€โ™€๏ธ

Whatโ€™s her secret? Kate's hard work and dedication! She stayed on top of her nutrition and training during the offseason, avoided temptations, and managed hunger. During the first few weeks post-prep we held her weight while significantly raising her calories, then took a moderate approach to weight gain. This helped stabilize her hormones, improve insulin sensitivity, and keep her at prime muscle building body composition levels. She even boosted her maintenance calories to an impressive 3,200 per day!

Now, in week 10 of prep, sheโ€™s averaging just over 1lb of weight loss per week, consuming 2,400 calories. ๐Ÿš€

Posing Coach:

Kate's 2024 journey is just beginning, and she's set up for an amazing year. Stay tuned to see how she uses her solid foundation! ๐Ÿ”ฎ

Feel like you're putting in the work but not seeing the results like Kate? With our coaching, Kate learned to manage her nutrition, stay disciplined, and train smart. Now, sheโ€™s seeing amazing progress.

Let us help you turn your hard work into real success like Kate. Drop the word โ€œGOALSโ€ in the comments below, or send us a DM.

Photos from USA Physique's post 07/02/2024

๐ˆ๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐ฏ๐ž ๐๐ข๐ค๐ข๐ง๐ข ๐๐ก๐ฒ๐ฌ๐ข๐ช๐ฎ๐ž ๐”๐ฉ๐ ๐ซ๐š๐๐ž๐ฌ Hereโ€™s a side-by-side of Kate Mejia at 7 weeks into her first prep in 2023 at 131 lbs and now 10 weeks into her second prep in 2024 at the same weight. The changes are amazing! ๐Ÿ’ชโ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹
In 2024, Kate's physique is leaner and more balanced, perfectly fitting the NPC/IFBB Bikini standards. Her upper body now complements her lower body, with improved shoulders and posing. Her back pose shows major gains in her upper glutes and hamstrings. And remember, this is at the same weight! By the time she's stage-ready, her glutes will be round and flow beautifully into her hamstrings. ๐Ÿ‹๏ธโ€โ™€๏ธ

Whatโ€™s her secret? Kate's hard work and dedication! She stayed on top of her nutrition and training during the offseason, avoided temptations, and managed hunger. During the first few weeks post-prep we held her weight while significantly raising her calories, then took a moderate approach to weight gain. This helped stabilize her hormones, improve insulin sensitivity, and keep her at prime muscle building body composition levels. She even boosted her maintenance calories to an impressive 3,200 per day!

Now, in week 10 of prep, sheโ€™s averaging just over 1lb of weight loss per week, consuming 2,400 calories. ๐Ÿš€

Posing Coach:

Kate's 2024 journey is just beginning, and she's set up for an amazing year. Stay tuned to see how she uses her solid foundation! ๐Ÿ”ฎ

Feel like you're putting in the work but not seeing the results like Kate? With our coaching, Kate learned to manage her nutrition, stay disciplined, and train smart. Now, sheโ€™s seeing amazing progress.

Let us help you turn your hard work into real success like Kate. Drop the word โ€œGOALSโ€ in the comments below, or send us a DM.

Photos from USA Physique's post 06/26/2024

Success in bodybuilding isnโ€™t just about lifting weights or following a strict diet. Itโ€™s about pushing yourself and never giving up, no matter how tough things get.

Meet . She competed as a bikini competitor eight years ago, and since then, life has thrown her some serious challenges. She dealt with a lower back injury and had a Mastopexy and Breast Augmentation in 2021, which limited her exercise options.

We were basically starting over.

On top of that, she juggled three jobs from January through February, and two since then, all while raising a toddler and dealing with a lot of stress.

But Thuy never gave up. She stayed committed, pushed through.

In her first show, she took home 2nd in True Novice, 3rd in Novice, and even a 3rd in Open Class Bikini. Two weeks later, she took 2nd in the Open Class in won her National Qualification. ๐ŸŽ‰

Thuy was a dedicated athlete throughout her prep. She knew the situation wasnโ€™t ideal but gave it her all anyway. She stuck to her training and diet plan and always asked for guidance when needed. Our communication was constant and her feedback was super valuable.

Thuyโ€™s journey shows that determination and perseverance can take you further than any coach. Keep pushing, keep fighting, and remember, the greatest victories come after the toughest struggles.

06/26/2024

๐‡๐š๐ซ๐ ๐–๐จ๐ซ๐ค, ๐‘๐ž๐š๐ฅ ๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ!

Round II coming up for ! In her first year of competing in Bikini, she's snagged three 1st place ๐Ÿฅ‡ trophies and a 3rd place ๐Ÿฅ‰Talk about starting strong!

Kate was like a Blue Chip for a True Novice competitor. Imagine a top draft pick in pro sports โ€“ that's her! She's showing everyone what hard work and dedication can do.

Coaching someone like Kate is more than just winning (though it doesn't hurt๐Ÿ˜Ž); it's about building a championโ€™s heart. Itโ€™s about being dedicated, patient, and open to learning. Kate nails it all. Sheโ€™s the definition of . Her passion, openness to feedback, and drive for excellence really set her apart.

Think you got the same attributes that Kate has and want to do something special with them? Reach out in my DM and let's have a conversation to see if you would be a good fit like Kate.

Posing Coach:

06/18/2024

20 years ago, I became a better man because of you. We've faced ups and downs, successes and failures, happy and trying times. Through it all, weโ€™ve never yielded and always come through together. Happy anniversary to the love of my life.

Photos from USA Physique's post 06/17/2024

๐Ÿšจ Big Win Alert! ๐Ÿšจ With a backstory!๐Ÿ˜ˆ

just crushed it at the Southern California Championships, taking home 1st Place in Open C Class Bikini title.๐Ÿ†

Just last week, she placed 3rd when things didnโ€™t go as planned, but this weekend? She was unstoppable.

The transformation was unreal, like watching a whole new competitor on stage.

Want to know the full story behind this incredible turnaround? Stay tunedโ€”it's one you wonโ€™t want to miss! ๐Ÿ”ฅ

Posing Coach:

05/28/2024

Repost from
โ€ข
You gotta see this. This is not some "90 Day Transformation." This was a transformation for life.

No tricks, gimmicks or shortcuts...just real work, and real results. Fat lost, confidence gained, metabolism strong, perspective changed, self love established!

It's a win all around.

05/27/2024

Today, we honor and remember the brave men and women who made the ultimate sacrifice for our freedom. Your courage and dedication will never be forgotten. ๐Ÿ‡บ๐Ÿ‡ธ

Photos from USA Physique's post 05/11/2024

First Place Pro Win: We celebrate an extraordinary victory! , at 58 years young, has shown us the indomitable strength of the human spirit by securing first place in her SNBF Pro Show.

A survivor of breast cancer and now a champion OCB/OWU/NGA Masters Pro Bikini Competitor, Lisa's journey has been nothing short of inspirational. After taking a year off to spend time with her late husband, life threw her an unimaginable challenge with his passing last year.
โ€จYet, in the face of such profound loss, Lisa has risen with remarkable resilience and determination. She honors her husband's memory and support by pushing forward and achieving greatness.

Today, we donโ€™t just celebrate a first place finish; we honor a warrior who teaches us that through perseverance and the power of the heart, no obstacle is too great to overcome. โ€จโ€จCongratulations, Lisa, your strength and spirit are truly awe-inspiring!

How Much Protein Needed When Dieting | Build Muscle and Lose Fat 05/10/2024

Do you ever wonder how much protein you should be using when dieting?

How Much Protein Needed When Dieting | Build Muscle and Lose Fat Are you curious about protein intake when dieting and your goal is fat loss loss or build muscle? Learn how to Diet Smart. This video breaks down the essenti...

04/27/2024

Another fantastic weekend for Team USA Physique as takes home a 1st Place Pro Bikini Win!

Details to follow sometime next week!

How I Transformed My Dad Bod in my 40's | Shredded in my 50's 04/26/2024

I can't count the number of times I've been told, "Chet, you should do a video about your own journey and share it." I get itโ€”most of my posts are about my clients, both lifestyle and bodybuilding, and I often get wrapped up in their achievements.

But here's the thing... my story might seem kinda boring. There's no "trick" or "gimmick," no special food or supplement. It's really about the basics: eat less, move more, find a plan that works for you, stick to it, and resist the conveniences and comforts that lead us astray. Then, once you've reached your goals, maintain discipline and slowly increase your calories so it's sustainable.

It really is that simple. But simplicity doesn't mean it's easy. There are struggles and sacrifices. Over time, though, you might find you can reintroduce those little "things" you gave up.

Anyway, here it is. I hope it inspires or helps in some way!

How I Transformed My Dad Bod in my 40's | Shredded in my 50's ๐ŸŒŸ Ready to transform your dad bod into a fit bod? Join IFBB Pro Coach Chet Nichols as he shares the ultimate guide to sustainable weight loss and maintainin...

Photos from USA Physique's post 04/24/2024

Last Saturday, Amber nervously stepped on stage in a tough class of 13 True Novice competitors. She slipped out of Top 5. Thanks to the support from fellow teammate Kate Mejia, she regained composure.

With all the adversity this young lady faced this prep, I knew Amber wasnโ€™t done!

Realizing we needed more fullness, we increased her water intake and added a gram of sodium. Surpassing others that beat her earlier, she secured a third place in the Novice class. The change in her physique was notable.

The momentum continued as we continued to increased her water, she peaked perfectly for the Open Class. Throughout the event, she visibly filled out and tightened up. The judging panel noticed.

Surpassing seasoned competitors, she secured third place in the highly competitive Open Class. It was a beautiful sight to see.
๏ฟฝIn her own words:

My โ€œmost memorable moment of show day was when you guys said 'there she is' about my stage presence coming out for Open class. It truly made me realize how powerful mindset isโ€ฆI realized I could either spiral and ruin things or boss upโ€ and make the most of it.๏ฟฝ
Amber did mention one thing she would do differently, that is to โ€œbring a gallon jugโ€ with her everywhere, noting the huge importance of staying fully hydrated. She also said she would try to โ€œhave more fun and relax more."๏ฟฝ
"SO glad I went all in when I decided to compete. Learning posing in the offseason and practicing for months without the added stress and pressure of prep helped with my comfort and confidence."

Amber recognizes not only the physical preparation, but the mental resilience required in this sport. She continued, "Bodybuilding has taught me patience and perseverance, every single box you check off is an investment in yourself."

Amber also praised our approach to prep, contrasting it with others: "I saw other girls suffer through strict meal plans and unsustainable methods. Our precise and strategic approach, creating stability and predictability for my body, made me confident in my choice."

Well done, Amber. Your journey inspires us all! ๐ŸŒŸ๐Ÿ…

Posing:

04/21/2024

The show isn't over until finals are done!

It may have been first show, but she experienced a lot, held her ground, and finished STRONG!!!

doesn't cut it, but it will have to do for now. Details next week!!!! ๐Ÿ˜Ž

Photos from USA Physique's post 04/17/2024

Understanding what Flat vs Full looks like.

Are you able to tell the difference between flat vs. full, and how that plays a role come show day?

Beyond the glutes, the shoulders and quads are key indicators of whether a competitor is filling out appropriately as the competition nears. We're using Team USA Physique and IFBB Pro as one example. In the picture on the left, Stephanie is โ€œflatโ€ compared to a more โ€œfullโ€ look in the picture on the right. Even without a trained eye, you can easily see the difference. That is one of the great things about using the shoulders and quads for quick visual representation.

NOTE: She won the overall and several weeks later won her IFBB Pro Card and NPC Universe.

In the second image (swipe left), we feature USA Physique Coach and Competitor , who is currently deep in her prep and several weeks from her first show. You can see her appearance in the morning when she's still flat, and then later in the day after two meals and 80 oz of water. Her arms and her glutes tell the tale. The difference is notable and will get even more pronounced as she gets leaner.

The transition from flat to full is primarily driven by three factors: water, glycogen, and sodium. Sodium and glycogen (derived from carbohydrates) act as solutes, which follow water into the muscles, creating fullness.

Understanding this process is crucial for competition day. Recognizing how your body reacts to these variables and knowing the difference between a flat and full look is essential. If you limit any of these three factors, your muscles won't achieve the fullness necessary for optimal stage conditioning.

How have your peak weeks gone? What did you do to achieve fullness, what did you notice as the stage approached. Did you learn anything.

Let's have some conversations and learn from each other.

04/03/2024

COMMITMENT IN ACTION: Reflecting on the journey to success in bodybuilding, commitment stands out as a critical factor. A prime example of this is Brian (), who embodied dedication at its finest. Back in 2019, he consistently followed through with every requirement, from impeccable nutrition to intense workouts, without a single complaint, always putting in maximum effort.

Brian hasn't competed since 2019, but he recently started his contest prep again, signaling the exciting return to his bodybuilding journey.

But looking back, Brian had an impressive year, competing in two shows, shedding 40lbs to reach a lean 172lbsโ€”9lbs lighter than the previous year. His efforts paid off spectacularly, earning him an NPC National Qualification by securing 1st Place in Menโ€™s Open Bodybuilding at the NPC Night of Champions. He wrapped up the season with top placements, including 1st and 4th in bodybuilding and 3rd in Classic Physique.

We look to Brian having a very successful and exciting year!

01/31/2024

Exploring the evolution of and its historical relevance to aspiring competitiors. From the era of legends like Arnold to Dorian Yates, Gina Aliotti to Monica Brant, to the rise of bikini and wellness divisions, our sport is constantly evolving.

What's your take on the evolving divisions?

The Complete Guide to Flexible Dieting 01/18/2024

๐€๐๐ฏ๐š๐ง๐œ๐ž๐ ๐Œ๐š๐œ๐ซ๐จ ๐‚๐จ๐ฎ๐ง๐ญ๐ข๐ง๐  ๐„-๐›๐จ๐จ๐ค โ€“ ๐†๐ž๐ญ ๐˜๐จ๐ฎ๐ซ๐ฌ ๐๐จ๐ฐ!

We understand that navigating the world of nutrition and dieting can be overwhelming. That's why we've compiled our latest insights and research into an easy-to-follow guide, designed to take your understanding of macro counting to the next level. Here are just a few things you will find inside:

๐€๐๐š๐ฉ๐ญ๐ข๐ง๐  ๐๐ฎ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐ง ๐๐ฅ๐š๐ง๐ฌ ๐ญ๐จ ๐–๐ž๐ข๐ ๐ก๐ญ ๐‚๐ก๐š๐ง๐ ๐ž๐ฌ: Master your diet as your body changes. Learn how to adjust your nutrition for weight gain or loss. ๐Ÿฅ—โžก๏ธ๐Ÿ‹๏ธโ€โ™‚๏ธ

๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ ๐จ๐Ÿ ๐‡๐ข๐ ๐ก ๐š๐ง๐ ๐‹๐จ๐ฐ ๐๐จ๐๐ฒ ๐…๐š๐ญ ๐จ๐ง ๐Œ๐ฎ๐ฌ๐œ๐ฅ๐ž ๐†๐ซ๐จ๐ฐ๐ญ๐ก: Discover the intricate link between body fat and muscle development. Use this knowledge to boost muscle growth! ๐Ÿ“ˆ๐Ÿ”ฌ

๐Œ๐š๐œ๐ซ๐จ ๐‚๐จ๐ฎ๐ง๐ญ๐ข๐ง๐  ๐ฏ๐ฌ. ๐Œ๐ž๐š๐ฅ ๐๐ฅ๐š๐ง๐ฌ: Delve into a detailed comparison and find the best fit for your fitness journey. ๐Ÿ“Š๐Ÿด

๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐ƒ๐ข๐ž๐ญ๐ข๐ง๐  ๐€๐ฉ๐ฉ๐ซ๐จ๐š๐œ๐ก๐ž๐ฌ: Learn when to push your diet and when to pull back. Avoid plateaus & burnouts for sustainable progress with the ๐Œ๐ž๐ญ๐š๐›๐จ๐ฅ๐ข๐œ ๐…๐š๐œ๐ญ๐จ๐ซ. ๐Ÿšฆ๐Ÿ

๐“๐ก๐ž ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ ๐จ๐Ÿ ๐€๐ฅ๐œ๐จ๐ก๐จ๐ฅ ๐š๐ง๐ ๐ƒ๐ข๐ง๐ข๐ง๐  ๐Ž๐ฎ๐ญ:
How do social meals and drinks fit into your diet? Get practical tips for smart choices on fun nights out! ๐ŸŽ‰๐Ÿฅ—

๐“๐ก๐ž ๐‘๐จ๐ฅ๐ž ๐จ๐Ÿ ๐’๐ฎ๐ฉ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง:
Navigate the world of supplements with scientific backing. Know what helps and whatโ€™s just hype! ๐Ÿงชโœ…

Our guide is not just another diet ebook. It's a comprehensive journey into the science of nutrition and fitness.

๐๐š๐œ๐ค๐ž๐ ๐›๐ฒ ๐’๐œ๐ข๐ž๐ง๐œ๐ž
With over 60 cited scientific studies and articles, we offer you more than just tips โ€“ we provide understanding. Learn the 'why' behind every 'how'. ๐Ÿ“–๐Ÿ”Ž

This ebook is your gateway to mastering the foundational principles of successful nutrition planning. It's not just about following a diet; it's about understanding the core concepts that make it work. ๐ŸŒฑ๐Ÿ’ก

Get your FREE copy now and embark on a journey of knowledge and empowerment!

Stay strong and inspired!

The Complete Guide to Flexible Dieting This guide takes you well beyond the basics of macro counting. Learn how to adapt your nutrition plan to your weight changes, dive deep into the specifics of cheat days versus refeed days, discover the ideal body fat percentages for maximizing muscle growth in both men and women..

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