The Institute of Beauty and Wellness - Milwaukee

The Institute of Beauty & Wellness πŸ–€ Unleash your potential with AVEDA. Schedule your tour today!

The Institute of Beauty & Wellness | Aveda Beauty School was founded in 1994 (formerly The Skin Institute Esthetic Training Center) and offers program certifications in Massage Therapy, Cosmetology, Esthiology, Ayurveda Esthetics, Manicuring, and Instructor Training. Our faculty is a skilled team of experienced instructors with knowledge of classic and contemporary techniques. Instructors have met

Photos from The Institute of Beauty and Wellness - Milwaukee's post 09/23/2024

Massage therapy student giving us a sneak peek of her study set-up! πŸ“š Our massage therapy program dives deep into the body and anatomy, preparing students for a career in wellness. πŸ‘πŸ’†β€β™€οΈ

Students or grads, drop your best tips for remembering all the bones below! πŸ¦΄πŸ‘‡

09/20/2024

Starting out as strangers, but ending up as besties πŸ’‡β€β™€οΈπŸ’– That’s the beauty of our cosmetology journey! From learning new skills to cheering each other on, we grow together every step of the way.

Ready to meet your future crew? Join our fall cosmetology classes and start your own journey! Tap the link in bio to get started. ✨

πŸ“Έ

09/19/2024

Our cosmetology students had the pleasure of learning balayage techniques from the amazing Greta Coston ✨🎨

Greta is an award-winning, internationally published artist and Aveda Guest Artist. As the Artistic Director for CBC - Chrystofer Benson Collective, she's a four-time NAHA finalist for Team of the Year and Hair Color. With accolades like ABS Global Awards Color America Colorist of the Year and Southwest Styling Awards for Hair Color (2019 & 2022), Greta’s expertise is unparalleled. From Fashion Week to global educational events, she brings her wealth of knowledge in cutting, color, and styling to empower future stylists.

09/16/2024

Immerse yourself in ancient relaxation with a Shirodhara experience ✨ The warm flow of oil gently soothes your mind, body, and spirit, bringing balance and calm to your entire being. 🌿

πŸ’†β€β™€οΈ Ready to unwind? Book your Shirodhara service today by and elevate your wellness journey! πŸ’«

09/12/2024

🍁 Fall vibes meet nail art magic! πŸ‚ Obsessed with these cozy, cinnamon-tipped nails by our talented manicuring student, Gohjoyy. ✨

Want to create your own nail art masterpieces? Enroll in our fall manicuring classes today! πŸ’…

Photos from The Institute of Beauty and Wellness - Milwaukee's post 09/10/2024

Summer might be ending, but our love for bright, beautiful blondes is forever! ✨

Keep shining and stay bright with our Fall Cosmetology program.
Ready to create your own glow-up? Enroll today! πŸ’‡β€β™€οΈπŸŒŸ

Photos from The Institute of Beauty and Wellness - Milwaukee's post 09/05/2024

πŸŽ’βœ‚οΈ BACK-TO-SCHOOL GIVEAWAY βœ‚οΈπŸŽ’

New season, new school year, new hair! πŸ‚πŸ’‡β€β™€οΈπŸ’‡β€β™‚οΈ We’re giving away a FREE haircut to one lucky follower to help you start the year with confidence! ✨

To enter:
1️⃣ Follow us
2️⃣ Like this post ❀️
3️⃣ Share your favorite fall activity in the comments! πŸπŸŽƒ

Hurry, the contest ends on September 6 at 12 PM! ⏰ Winner will be notified via DM on Friday September 6!

Photos from The Institute of Beauty and Wellness - Milwaukee's post 09/03/2024

Get that glow and fresh look for less! πŸ’‡β€β™€οΈβœ¨

This September, college students score $10 off hair services, facials and nail services with a valid school ID. Time to treat yourself and start the semester strong! πŸ“š

Photos from The Institute of Beauty and Wellness - Milwaukee's post 08/26/2024

✨ Ready to transform your hair dreams into reality?

Check out these stunning color creations by our talented students! .by.kait From soft balayage to dimensional highlights, they’ve mastered the art of gorgeous hair.

Want to learn these skills and more? Join our fall cosmetology class at The Institute of Beauty and Wellness and start your journey to becoming a pro stylist.

βœ‚οΈ Enroll today and let your creativity shine!

Photos from The Institute of Beauty and Wellness - Milwaukee's post 08/19/2024

Manicuring is more than just learning the art of nails; it’s about building lifelong friendships.

nails β€œI love these girls, and I am so grateful to have met them on this journey of mine. We are building a sisterhood here, and I couldn’t ask for a better friend group than them!”

Tap our linktree in bio to join our fall manicuring class.

Photos from The Institute of Beauty and Wellness - Milwaukee's post 07/25/2024

Today we celebrate Gwen Janda , an incredible esthiology instructor, on her last day with us.

For 18 amazing years, Gwen has been a shining star at The Institute of Beauty and Wellness. 🌟

As a CIDESCO diplomat, team leader, and dedicated educator in Esthiology and CIDESCO programs, she has inspired countless students and set the highest standards of excellence. ✨

Thank you, Gwen, for your unwavering passion and commitment. We will miss you dearly and wish you the best in your future endeavors!

01/12/2024

Salon Spotlight: Unlock the secrets behind the magic at Lotus Salon with 2 thriving locations in Sun Prairie and Stoughton! 🌟 Discover why their passionate employees have chosen Lotus as their salon home.

Photos from The Institute of Beauty and Wellness - Milwaukee's post 01/04/2024

Manicured to perfection by Aveda Mani student, Mya 🀎

Our Manicuring Program is perfect career path for those who value creativity, flexibility & client relationships. ✨ You can finish your manicuring program in as little as 3 months at The Institute of Beauty & Wellness. πŸ’…

300 hours down, a lifetime of career opportunities ahead. Let's bring out the Nail Artist in you β†’ Schedule your tour today!

START DATES:
🌞 Daytime: 2/5
πŸŒ‘ Evening: 3/11

Photos from The Institute of Beauty and Wellness - Milwaukee's post 01/01/2024

Starting the New Year right with big certified energy ✨ The world of beauty awaits you. 🀍

Congratulations! Your future is glowing πŸ‘

Make 2024 your year as a beauty professional β†’ Schedule your tour at The Institute of Beauty & Wellness today!

Photos from The Institute of Beauty and Wellness - Milwaukee's post 12/31/2023

A little New Year's styled inspiration brought to you by Aveda IBW Cosmetology Students, Emma + Kayla ⭐️ This 1920s-inspired glam is giving us a dazzling glimpse into the past with its opulent Art Deco details, radiant flapper-inspired ensembles, and a touch of Old Hollywood glamour πŸ’‹

Model: Sandy Meyer
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12/29/2023

Going into the New Year with Chrome & STYLE with Aveda Manicuring Student, Emily. πŸͺ©

This 2023 trends is making its way to the top nail trends of 2024, and we are so excited to see more chrome nail art at The Institute of Beauty & Wellness. Ready to start your career in manicuring? Enrollment is now open! Schedule your tour today: https://ibw.edu/

𝗦𝗧𝗔π—₯𝗧 π——π—”π—§π—˜π—¦
πŸ’… 2/5: Daytime Mani
πŸ’… 3/11: Evening Mani

Photos from The Institute of Beauty and Wellness - Milwaukee's post 12/27/2023

Long hair is SO last year πŸ’…

This cut & color transformation created by Aveda COS student has us speechless ✨ This client has so much more body & volume with this new style, and we think there's no better way to enter a new year. πŸ–€

Let's make 2024 YOUR year: Schedule your tour today!

Photos from The Institute of Beauty and Wellness - Milwaukee's post 12/25/2023

Deck the halls with beauty and grace! Merry Christmas from The Institute of Beauty & Wellness. May your holiday season be as fabulous as your future in the beauty industry! βœ¨πŸŽ„

Featuring our IBW Green Team filling our space with holiday cheer this season! ❀️

Photos from The Institute of Beauty and Wellness - Milwaukee's post 12/23/2023

Let's make 2024 YOUR YEAR ⚑️ Introducing our Unleash Your Potential Scholarship Event!

If your passion lies in cosmetology, massage therapy, nail design, or esthiology, we have an exciting opportunity for you! ✨ We will be selecting one recipient for a scholarship up to $1000 to the Institute of Beauty & Wellness!

Head to our Instagram to see how you can participate!

12/23/2023

As Winter Break approaches, our students are set to enjoy some well-deserved time off. ❄️ Meanwhile, our dedicated Admissions Team will be keeping the vibe alive, ready to address any enrollment inquiries and guiding you on your upcoming tour. πŸ‘―πŸ’«

Let's show appreciation for the fantastic individuals working behind the scenes! 🌟 Let's make 2024 your best year yet β†’ Schedule your tour of The Institute of Beauty & Wellness today! 🀍

Photos from The Institute of Beauty and Wellness - Milwaukee's post 12/22/2023

A before & after we can't get enough of with β†’
"In 2021 I had the honor and pleasure to team up with for their annual Edwin Neill I Competition.

This before/after transformation competition includes students AND educators. This was not my first time working with the students but it was my first time working with educators and all I can say is WOW!

What an amazing group of talent within The Institute of Beauty & Wellness. Swipe to see the before look!..

If you’re thinking about a career in the beauty industry I HIGHLY recommend you check out Milwaukee’s Downtown Aveda Institute of Beauty & Wellness. The talent continuously blows me away."

Haircut & Styling:
Haircolor:
Makeup:
Model:

Photos from The Institute of Beauty and Wellness - Milwaukee's post 12/21/2023

There's nothing better than a skincare ritual featuring Aveda IBW esthi student, Kenna 🀍

our Esthetician Program is our most popular program & 𝘧𝘰𝘳 𝘨𝘰𝘰π˜₯ 𝘳𝘦𝘒𝘴𝘰𝘯 πŸ’« The Institute of Beauty & Wellness was founded on esthetics, and continues to thrive and uphold its commitment to only the best in all things skincare.

Our students feel confident with our program because we focus on education, effective + active ingredients, technology & growth. With over 300 hours of hands on learning and a 1:12 instructor-to-student ratio, our estheticians get the personalized attention they need to excel in their skills and thrive in the field of esthiology.

Next available enrollment date for Esthiology starts in APRIL. Schedule your tour today & make sure you're the first on the waitlist! 🀍

12/06/2023

Let’s be BLUNT: .jilly slayed this blunt bob on her recent guest. ✨

Feeling like you need fresh hair for the holidays? Our Aveda Milwaukee COS students are taking models tomorrow & Thursday!

Call to book your complimentary model service with one of our talented cosmetology students today! 🀍

πŸ“ž: 414.227.2889

The Institute of Beauty and Wellness - Milwaukee The Institute of Beauty & Wellness πŸ–€ Unleash your potential with AVEDA. Schedule your tour today!

Photos from The Institute of Beauty and Wellness - Milwaukee's post 11/27/2023

A place where talent blooms, friendships are made & where creativity is unleashed ✨

For Cyber Monday, we are waiving all application fees! Head to our story or linktree in bio to submit yours today 🀍

Lastly, our $5000 cosmetology scholarship giveaway ends today! Make sure to submit your video to us via DM before 11:59pm! πŸŽ₯

All photos by Aveda Institute of Beauty & Wellness graduate and artist .scissorhands πŸ–€

Photos from The Institute of Beauty and Wellness - Milwaukee's post 10/20/2023

Reflecting on some of our previous Catwalk for a Cause fashion show looks πŸ–€ Our highly anticipated 2023 Catwalk is just 5 DAYS away!

While our VIP tickets are already SOLD OUT, we still have a limited number of general admission tickets for you! Join us next Wednesday at from 6-8pm for gorgeous hair, makeup & nail looks created by the industry's best up-and-coming artists πŸ’„βœ¨

All proceeds from this event including ticket + mini-service sales benefit breast cancer patients, survivors & their families. πŸ’• Head to our linktree in bio to snag your tickets today! 🎟️

Photos from The Institute of Beauty and Wellness - Milwaukee's post 10/12/2023

Don't miss our Fall Beauty Bash- an open house event at The Institute of Beauty & Wellness. Come get an inside tour of our Milwaukee campus, enjoy mini-services & enter-to-win a $500 SCHOLARSHIP!

Join us Wednesday, November 8th from 5-7pm for some campus fun including:
✨ Full tour of our campus buildings & facilities
✨ Curriculum, Admissions & Financial Aid overviews
✨ Opportunities to speak with current instructors and students
✨ Complimentary hand massages & an Aveda gift bag

We can't wait to turn your passion into a fulfilling career. RSVP today→ bit.ly/43Qykld

10/10/2023

GUEST EDUCATION ⚑ Tomorrow at The Institute of Beauty and Wellness, we will be hosting an extraordinary education session with the renowned πŸ“š

Discover the art of Multicultural Peel and Exfoliation Skin Treatments from a true industry luminary. JoElle's expertise is unparalleled, having worked with icons like First Lady Michelle Obama.

Make sure to come photo-ready & prepared for a day full of training and enhancing your aesthetics skills! πŸ’†β€β™€οΈπŸŒΏ Interested in joining us for this education? Register now: bit.ly/3Q8SbrX

Photos from The Institute of Beauty and Wellness - Milwaukee's post 10/02/2023

Fall nails are a whole vibe ⚑ The perfect season to switch up the color palette & start a career path full of creativity. Fall mani classes start on November 6thβ†’

Enroll Now: bit.ly/3ruFdvi

Or schedule your perfect fall manicure: bit.ly/AVEDAMKE

Gorgeous Nail Art created by Aveda Madison Student, Jasmyn 🀎

10/01/2023

October marks Breast Cancer Awareness Month. πŸ’— Introducing the limited-edition Aveda Hand Relief, where $20 from each purchase will be donated towards finding a cure for breast cancer.

Every year, Aveda releases a Pink Ribbon product in support of the BCRF (Breast Cancer Research Foundation), supporting their goal to unite and motivate individuals worldwide in the pursuit of a breast cancer-free world for everyone. 🫢

To date, Aveda has contributed over $6.1 million to BCRF, funding over 122,000 hours of critical breast cancer research. Join us in the cause with this special hand relief for not only softer hands but also for healthier well-being. 🌿

Photos from The Institute of Beauty and Wellness - Milwaukee's post 09/30/2023

The secret to thick, healthy hair begins with scalp care (and vegan ingredients).🌿 Invati is the perfect product for the season to thicken & lift hair while invigorating your scalp. πŸ’œ

This best-seller includes 100% vegan ingredients like ginseng, amla, tumeric and a patented bio-fermented blend to restore health and revitalize your hair. πŸ’«

Snag this fall favorite during your next trip to The Institute of Beauty & Wellness β†’ Schedule your next treatment today: bit.ly/AVEDAMKE πŸ‚

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Our Story

The Institute of Beauty and Wellness is owned by Susan Haise. Susan founded The Institute of Beauty and Wellness in 1994 as The Skin Institute Esthetic Training Center and expanded the program offerings into Massage Therapy, Cosmetology, Barbering, Ayurveda, Yoga, Manicuring and Instructor Training. Our faculty is a skilled team of experienced instructors with knowledge of classic and contemporary techniques. Instructors have met program licensing requirements and are trained in all aspects of hair, skin and nails, massage, body care and related subjects.

The Institute’s programs are approved and licensed by:

Safety and Professional Services (for Cosmetology, Esthiology and Manicuring)
1400 E. Washington Ave, Room 112
PO Box 8935
Madison, WI 53708-8935
608.266.2112

Videos (show all)

Our cosmetology students had the pleasure of learning balayage techniques from the amazing Greta Coston @gretacoston ✨🎨 ...

Address


327 E St Paul Avenue
Milwaukee, WI
53202

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 4pm

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