Invision Magazine

This Texas OD Shows How an Anniversary Bash Is Done Her patients drove for hours — some even got on planes — to celebrate with her.

Sponsored: This Brand is all About Saving Sight

A 2BB: One on One How a childhood diagnosis led to a groundbreaking eyewear brand. Brothers Bradford Manning (left) and Bryan Manning (right) have hopes and plans for 2024 and beyond. Co-founder Bradford Manning talks about his partnership with his brother, Bryan, and their mission to help cure blindness. Question: Y...

Ocular Aesthetics Is a Big Money Maker but Having the Right Tools Makes a Difference We’ve got the equipment, tools and advice for getting your dry eye patients on board.

3 Hiring Strategies for Optometry Practices With the war for talent showing no signs of letting up, it’s a great time to revisit your recruiting efforts.

Excellence Is Not A Destination But A Journey of Continuous Improvement And the only way to grow your practice is through the consistent productivity of other people.

Aviators Are an Iconic Eyewear Style and We Have the Latest and Greatest of Them These new interpretations pay homage to the vintage eyewear silhouette while simultaneously being completely modern iterations.

How to Be Healthier Now 4 easy tips you can implement today to start living a healthier lifestyle.

Only 33% of You Listen to Business or Optical-Related Podcasts For those that are curious about them, those readers share their favorites.

Sponsored: Meet Aloha! (Formerly PracticePal)

Meet Aloha! Meet Aloha! Aloha, formerly PracticePal, is on a mission to change the world through innovation and technology, allowing optometry practices to grow with a suite of automated tools. Our solution empowers optometry professionals by streamlining everything from insurance verification to copay calculat...

Sponsored: Introducing Avulux Migraine & Light Sensitivity Lenses – the only clinically proven lens for patients living with migraine and light sensitivity.

Migraine & Light Sensitivity Lenses Elevate Patient Care by Starting a Migraine Sub-specialty Patented Avulux lenses filter harmful blue, amber, and red light, while letting in soothing green light. As many as one out of every five patients in your practice suffers from migraine and light sensitivity. When you ask the right questions,...

SmartWork Media Earns 12 Honors at 2024 TABPI Awards | Smart Work Media Press Release SmartWork Media Earns 12 Honors at 2024 TABPI Awards INVISION wins gold in the competition's most prestigious category MONTCLAIR, NJ (September 5, 2024) — SmartWork Media took home 12 awards in the recently announced TABPI Awards, including the biggest prize of the competition — a ...

Grab that Cold Call Listener in 30 Seconds We've got the perfect humorous opener to take the annoyance out of your telemarketing calls.

How Getting off the ‘Be Back Bus’ Helped Speed up My Decision Making and Moved My Practice Forward The science of business meansR taking chances, evaluating what you have in front of you even if you don’t have all the answers, and saying yes to new ideas.

We Got Eye Drops and More Business Boosters for September Plus an eyewear design coffee table book set, the chicest way to tell time, and a ring worth finding a cocktail party for.

Shapely Sunglass Styles Sure to Steal the Spotlight Curves, angles, and edges transform classic silhouettes into couture shapes.

In Sales There Are Not Two Sides to Every Story.
 There Is Only One — the Customer’s Side You’re about to get much better at selling.

ECPs Share their Best-Selling Collections for July 2024 Some well-known names once again dominated sales.

INVISION’s Fall Buying Guide With 21 New Products Sure to Make Your End of Year Sales Success a Natural With VEW and Silmo happening at the same time, we pay homage to a little-known connection between France and Las Vegas.

A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun To unwind she communes with nature and looks for those elusive four leaf clovers.

What Are Your All-Star Sales Stats? If you’re not sure, it’s time for a little Rah-Rah!

Sponsored: Get your practice to the next level with Briot Couture by Visionix.

A Simple Plan: Increase Profits, Save Money, and Impress Patients in 3 Steps A SIMPLE PLAN: INCREASE PROFITS, SAVE MONEY, AND IMPRESS PATIENTS IN 3 STEPS Bring your practice—and staff— to the next level with the Briot Couture by Visionix. Featuring the world’s first virtual 3D lens rendering technology, the Briot Couture by Visionix makes the finishing process simple f...

11 Images That Show Why Eyewear Love Affair in Emeryville, CA Was Named One of America’s Finest Optical Retailers This Bay Area boutique elevates the concept of a curated, tailored eyewear experience to an entirely new plane.

Spice Up Your Frame Selection with This Strategy That Probably Never Occurred to You It gives patients a reason to visit based on product assortment rather than discounts.

Think You Know What an Expertly Curated, Genuinely Tailored Eyewear Experience Looks Like? Think Again. This Bay Area boutique offers an ‘eyewear affair’ to remember.

Sponsored: With Crizal You Can Have It All!

With Crizal you can have it all! With Crizal you can have it all! Patients expect clarity of vision, scratch resistance, anti-glare technology, easy-to-clean lenses, and UV protection from their lenses. Crizal Sapphire HR is the latest generation of anti-reflective coating that combines our innovative technologies, 360 Multi-angula...

These Social Media Content Creators Are Transforming Optical Marketing and Eye Health Messaging INVISION examines what ‘word of mouth’ means in the 21st century.

Sponsored: EssilorLuxottica is investing in national media to drive more patients to Essilor Experts™ practices. Learn more about how the program can help you increase patient traffic: https://bit.ly/4cOKob6

Two Colors Are Better Than One | Essilor Experts Discover the newest offer available exclusively to Essilor Experts program members, featuring some of Essilor's latest and greatest innovations. Take advantage of this unbeatable second pair offer by enrolling today!