Noise New Media

Google Search Ads are always stealing credit for that hard-earned ROAS revenue. It’s a fact of life until multi-touch reporting enters the ticketing space. Either way, go Yankees!! ✌️- SR

No candy for this guy.

Digital ads, now in the real world!

With Digital-Out-Of-Home (DOOH) advertising, your message shows up at the right time, in the right place. You can reach your audience at gas pumps, airports, on transit screens, and more, engaging people on the go like never before! 🎯

Folks, this is part of the future of digital advertising. Swipe for more info on how we use DOOH to reach more people.

That Saffire party always hits different! IAFE Phoenix will be whole new level.

Bandsintown Pro has launched a new solution designed specifically for festivals and fairs, aimed at maximizing ticket sales and fan engagement.

With this platform, festival organizers can automate marketing efforts, send personalized emails, artist alerts and push campaigns, and target the right audiences from a user base of over 90 million fans.

You can check it out here: https://www.bandsintown.pro/festivals

3-D Secure (3DS) is an anti-chargeback tool that adds an extra layer of protection during online payments. You've probably seen it in action with pop-ups showing a Visa or Amex logo, asking for verification before completing a transaction. This feature helps minimize fraud by authenticating the cardholder through methods like one-time passwords or biometrics.

A few forward-thinking ticket providers in our industry offer 3DS functionality for clients, ensuring most transactions are silently verified with the card issuer. For higher-risk purchases, customers may be prompted for additional authentication. They claim successful trials have shown few legitimate order rejections, making 3DS a reliable way to safeguard payments. Ask your ticketing rep if 3DS is available for you!

Under 60 days until IAFE - Comment below if we'll see you in Phoenix!

We all know what convention is like! There’s LOTS of changes coming in digital marketing for 2025. Let’s lock in some time to chat in person in Phoenix, now while we still can. Book time here: https://meetings.hubspot.com/steve-richo/meet-with-noise-at-iafe

What’s your #1 landing page tip? Share below!

Boo! 😱

The federal TICKET (Transparency in Charges for Key Event Ticketing) Act is set to bring more fairness and transparency to ticket sales in the near future. This legislation provides new guidelines for live events, fairs, rodeos, comedy shows, and more.

Several states have adopted their own laws to increase transparency for ticket buyers, with Colorado joining the club on August 7. These laws are already in effect in several states (NY, TN, CT, CA, MD, MN + CO) and help to build trust with attendees while shielding them from deceptive practices.

We're breaking records like a bull in a vinyl shop at The Big E this year and still 1 week to go! (Not pictured, JJ!)

Check out this ID card! Steve has been down with The Big E since 1981! Coincidence? I think not. He's come full circle. Had to share because today is opening day for The Big E, the largest live event on the East Coast!

AI News 🚀

OpenAI has just unveiled a groundbreaking new model: OpenAI o1.

Why should you care?

Unlike GPT-4o that jumps straight into answering your queries, OpenAI o1 is designed to plan and think before responding.

This means the AI is now even better at following your instructions.

You'll experience a significant improvement in the quality of answers, enhancing various use cases.

It might not seem like a flashy announcement now, but trust us—this is a game-changer in the making. Sometimes, the most monumental shifts start with a subtle ripple.

As AI continues to evolve, those who can articulate and delegate valuable tasks will reap the most benefits.

If you're a ChatGPT Plus or Team subscriber, OpenAI o1 is already live in your account! For everyone else, it's coming soon.

Mark is already using it to help him order Jimmy Johns (inside Joke).

Anyone got an extra drink ticket?

"Working with Noise New Media took our social media marketing to the next level. For the first time, we fully integrated our efforts across multiple platforms, including Google Ads, which we'd never used before. The results were incredible. Our online ticket sales increased, our exhibitor rate hit an all-time high, and overall attendance surged.

From day one, Justin, Mark, and Cheyenne showed an amazing level of passion and expertise, helping us create impactful ads and achieve results we hadn’t seen before. The team did a phenomenal job, and we’re excited to continue building on this success next year." - Zack Brown, World Deer Expo

🎡 We're getting ready for the biggest event on the East Coast, The Big E!

Curious about the heart and soul behind the scenes? Check out Mo’s story. By day, she’s the Deputy Director of Sales, but by night, she’s helping run Prospect Valley Farm with her family. 🐄👩‍🌾 https://fb.watch/uuQepzrCwR/

Wrapping up an exciting run of fairs and events this past month! We’re proud to have partnered with some incredible teams.

🏎️ Milwaukee Mile IndyCar Race
🎡 Ingham County Fair
🎤 Wyoming's Big Show
🥨 Wisconsin State Fair
🐄 Indiana State Fair
🍂 Williamson County Fair
🤠 Mesquite Championship Rodeo
🎪 Kentucky State Fair
🍎 Erie County Fair

On to the next big thing!

Are we counting fingers and toes?

Facilitating Jackson's collaboration with the Indiana State Fair was one of the highlights of our summer! What he doesn't know about tractors can be written on a postage stamp! Indiana State Fairgrounds & Event Center