redpepper

When our IT Operations Wizard, Sterling Crawford, isn’t reading up about the latest in compliance frameworks and cloud security, you might find him skimming the pages of a good-over-evil fantasy novel. Here are a few of his favorite fictional reads and how they changed his perspective on the world: https://www.redpepper.land/blog/an-it-operations-specialists-favorite-reads

Our in-house production studio partnered with Nutro to diversify their content portfolio with some lifestyle imagery. Traditional pet food pics show the bag and what’s in it, but lifestyle visuals show happy, healthy pets enjoying the benefits of the brand’s unique, fresh product. Learn more:

How do you balance lifestyle and product-focused CPG content? | redpepper We helped pet food brand NUTRO™ integrate more lifestyle photography and video into their marketing.

Our Senior Account Director and Senior Promoter of Good Vibes, Lauren Holt, dives deep into the science of joy vs. happiness in this 5-min read. You'll discover the realities behind these emotions and walk away with practical tips to bring more joy into your everyday life. Just in time for the weekend: https://www.redpepper.land/blog/choosing-joy

When building the visual identity for an innovative and inclusive laser and aesthetics brand, we leaned into customer values of confidence and convenience. All in all, we'd say it was a pretty *smooth* process. Learn more: redpepper.land/case-studies/adieu

Is AI the right tool to bring your next campaign to life? We've gathered 10 key questions to guide your decision. From creative control to budgets and brand standards, here's what your team should consider:

Is AI the solution for your next production? Ask yourself these questions first. | redpepper AI is a powerful tool that can be leveraged in the production process—here are a few questions to consider when exploring whether AI is right for your next project.

“Just relax, you're doing fine.” Our Account Director, Caroline, shares how Phish inspired her half marathon training and how her half marathon training inspired all aspects of her life. (Fitting as she attends her 148th Phish show this weekend.) https://hubs.li/Q02LBpXS0

"Don't get so busy making a living that you forget to make a life. -Dolly Parton"
-Gen Z

When launching a recent recruitment campaign, we uncovered that the new generation of job seekers prioritizes purpose and mental health when exploring career paths. Here's more on that and other insights for targeting top talent:

Recruiting Gen Z: 3 Insights From Our Work on Employer Branding Campaigns | redpepper Explore the key insights into Gen Z's career aspirations uncovered by redpepper's work with top institutions. From the fear of being 'stuck' in a job to the influence of real-life experiences and the desire for work-life balance, discover how these findings shaped successful recruitment campaigns.

At redpepper, we’re using AI to elevate our strategic and creative thinking. From our tried and true AI-powered ideation machine to our new interface that lets brands engage directly with their personas—we’re fully embracing this new frontier. Learn more: bit.ly/redpepper-embracing-ai

The agility of a production shop meets the experience of a full-service agency. Our in-house production studio is all about finding scalable solutions to bring brand stories to life. Explore more at: redpepper.land/rp-studios

Pssst—a little last reminder that the application process for CreateAthon 2024 closes at the end of the day tomorrow, August 9th. Any Middle TN-based nonprofit in need of some marketing magic can apply!

https://bit.ly/CreateAthon2024

Gen Z’s critical eye is often misunderstood as cancel culture, but it's really about advocating for accountability and exposing deceptive practices. Curious for more? Here's the link to stay up to date with the latest marketing trends: https://hubs.li/Q02KrSj60

Here's a little peek at our recent Greenies production shoot for Chewy. Our production team worked to capture the essence of canine joy and the impact of Greenies—all in a fresh, engaging way.

Olympic ads are meant to tell compelling stories that capture the essence of the games. Did brands hit the mark this year? Dive into our thoughts to find out: https://hubs.li/Q02KgDFg0

Here’s a little look at how we brought a few feline personalities to life, helping Temptations create fresh visuals and connect with its audience.

With the Paris 2024 Olympics underway, we decided to weigh in on which brands went for the gold and which came up just short with their olympic-inspired ads. Here are our thoughts:

rp Reacts: Olympic Ads | redpepper Our team's POV on 2024 Paris Olympic Ads

Our collaboration with IAMS™ focused on crafting a direct-to-consumer experience that breaks away from traditional retail while staying true to the brand's legacy. The result? A convenience-based brand proposition and messaging that's paws-itively unique.

Learn more:

How does a legacy pet food brand differentiate a DTC Approach? | redpepper We helped IAMS™ create a direct-to-consumer experience that’s unique from the retail experience while still providing the value and reliability that their customers love.

Here's a look at the four distinct brand concepts we pulled together for aesthetics brand Adieu—each one designed to capture the elevated essence of this new brand. Curious which concept we moved forward with? It's all right here: https://hubs.li/Q02HD67c0

Our favorite time of year is upon us. Every year, we take a break from our client work to dedicate 24+ hours to supporting local nonprofits. Last year, we poured our creative and strategic magic into helping three amazing nonprofits: My Bag My Story, Shower the People, and Special Olympics Tennessee

More on that work here: https://hubs.li/Q02HD5N60
And don't forget to apply for this year's event here: https://hubs.li/Q02HD5j70

When we helped cybersecurity leader Varonis reboot their brand identity, our process for challenge-defining and solution-tinkering was a melding of marketing minds on both the Varonis and redpepper teams. Discover the full story behind this transformation: https://hubs.li/Q02HdDvF0

For the past 18 years, redpepper has dedicated a 24-hour period each year to working free of charge (and full of heart) for deserving nonprofits in Middle Tennessee. It’s our favorite time of year, and it’s almost that time again: CreateAthon 2024.

Applications are officially open, so apply to beat the August 9 deadline. Or maybe there’s a Middle TN-based nonprofit that’s near and dear to your heart—feel free to send this post their way. ⚡️

https://bit.ly/CreateAthon2024

“Whatever you do, take care of your shoes.” - Phish - Caroline

Our Account Director, Caroline Meyer, leveraged her love of Phish (140 shows and counting) to inspire her half marathon training. Learn how she got out of her comfort zone and into the world of running, embracing the journey and letting the music guide her:

Half Marathon Training, Phish Lyrics, and 6 Life Lessons | redpepper Life lessons learned from training for a half marathon, as told by Phish lyrics.

What do canoeing and marketing have in common? We do both.

Once a year, we snooze our Slack notifications, grab a paddle, and float on down the river. We return a better, more connected team (with a new appreciation for SPF). Here are snaps from this year’s excursion—featuring custom screen-printed bandanas by Spoot.

“And that, folks, is how we got to talking tomato plants.” -Matt Reed, redpepper Creative Technologist

We’ve been chatting with our garden plants lately. Don’t be-leaf us? Our Creative Technologist made it possible—with a little help from AI. Check out how 👉 https://hubs.li/Q02Dp_bl0

As June comes to an end, we stay committed to cultivating a culture of inclusion for ALL voices—this month and beyond. We've compiled a list of resources and organizations working to make positive change and push our industry to be more representative of LGBTQ+ communities: https://hubs.li/Q02DjwvH0

Illustration by Ily Phelps, 2020

We’re never too old to read children’s books—in fact, they can help spark our imagination and give us new perspectives amidst the hustle and bustle of adult life. Here are a few reasons why folks in the creative field (or any field) should read more children's literature: https://rdppr.it/3XokHds

Here are three visual concepts we dreamt up for the campaign we launched with Varonis. As a leading B2B cybersecurity brand, Varonis aimed to show that their products could help bring their audience of busy Chief Information Security Officers a sense of balance, harmony and joy.

Check out the chosen concept and full campaign here: https://rdppr.it/4c3ACCo