Relationary Marketing

One of the biggest challenges for leaders and entrepreneurs is to grow your business while still maintaining a great company culture. That’s why serial entrepreneur Elliott Noble-Holt created “Bald Bearded Boss,” a podcast dedicated to helping leaders grow personally and professionally.

Head to https://baldbeardedboss.com/podcast/ to hear motivating conversations with successful leaders and entrepreneurs across a variety of industries.

If you don't hook your audience from the very beginning of an episode, you're definitely losing listeners. In fact, NPR found that most podcast episodes lose 25-30% of their listeners within the first 5 minutes.

Fortunately, there's an easy fix. Rather than diving straight into a scripted intro that explains what the podcast is and what this episode will cover, consider starting with a "gold moment" from later in the episode. Simply choose an interesting clip that's around 30 seconds or less and play it at the top of the episode to draw listeners in and convince them that they should stick around.

Diversity in the workplace doesn't only happen through recruiting and interviewing diverse candidates. It also requires a new approach to hiring, as well as diverse leadership that people can look up to in an organization. To learn more about building a diverse workplace, and to hear from women across a wide range of industries who are leading the charge toward greater equity, listen to season 2 of "Speak Up for Equity" at https://www.tennesseediversityconsortium.org/podcast

Are you thinking about creating a podcast for your company? Read this "Fast Company" article for a helpful set of questions to ask that will help you figure out whether or not a podcast is worth the investment, and how to make the most effective podcast possible if you decide to create one: https://www.fastcompany.com/90746409/does-your-company-need-a-podcast

Does your company need a podcast? Long form audio may be one of the biggest trends in content marketing, but if a tree falls in the forest…? Here’s what you need to know before launching a brand podcast.

Want to take your podcast interview skills to the next level?

Try these simple tips:
- Avoid caffeine right before your recording, it can cause dry mouth. If you can't skip your morning coffee, drink some extra water, too!
- Try out some vocal warmups before you start recording
- Start with small talk before you hit "record" to help you and your guest warm up and get rid of any pre-conversation jitters.
- Prepare basic questions in advance, but don't be afraid to go with the flow of conversation!

For more advice about finding your voice and conducting a great interview, check out our blog post, "4 Tips for Improving Your Podcast Interview Skills," at https://relationarymarketing.com/4-tips-for-improving-your-podcast-interview-skills/

Congrats to our co-founder Clark Buckner for his spot on this list of Nashville marketing leaders “In Charge” for 2022!

Check out the full list here: https://www.nashvillepost.com/magazine/leaders_2022/in-charge-2022-marketing/article_50cb7164-c285-11ec-a953-6fa2b1f1fe11.html

In Charge 2022: Marketing Our annual list of the city's power brokers

On "How I Transformed This," Virsys12 founder and CEO Tammy Hawes talks with leaders and innovators who are shaping the future of healthcare.

For inspiring conversations, valuable information about digital transformation, and relevant analysis of current and future trends in healthcare, check out "How I Transformed This" at https://virsys12.com/podcast

YouTube is no longer just for funny videos or influencer content; it's also one of the world's biggest podcasting platforms.

By putting your podcast episodes on YouTube, you can:
- Reach new audiences who prefer video content
- Improve your website's SEO and increase your chances of showing up in Google searches
- Engage with listeners through comments and live streams

Not sure how to get started? Head to https://relationarymarketing.com/share-your-podcast-on-youtube-to-reach-new-audiences/ to learn how you can start taking advantage of everything YouTube has to offer!

Do you know the history behind the whiskey you drink? With "Around the Barrel with Jack Daniel's ," host Lucas Hendrickson is highlighting the fascinating stories around Jack Daniel himself, the whiskey making process, and the team in Lynchburg who makes and sells the whiskey we know and love today.

Check out "Around the Barrel" at https://www.jackdaniels.com/en-us/podcast to learn more!

With the new podcast “Powering Health and Wellness,” host John Hawes is raising awareness about the benefits of physical therapy and highlighting leading innovations that are transforming the healthcare industry.

Catch up on the first half of season 1 today to hear conversations about:
- Strategies for optimizing health and wellness
- The wide range of treatments within physical therapy
- How physical therapy complements other medical treatments

Check it out at https://rpmrehab.com/podcast/

Join Fireman Dan and his guests on "360 Size Up with Fireman Dan" to hear motivating conversations about leadership and integrity, both in the fire service industry and beyond.

Listen to the latest episodes at http://www.danfireman.com/

Looking for a great way to promote your podcast on social media? Try audiograms!

Here's what to include in a basic podcast audiogram:
- A cover image
- A great audio clip from your episode
- An animated waveform to show viewers that sound is available
- Open captions

To learn more about using audiograms to reach new listeners, check out this blog post: https://relationarymarketing.com/how-to-use-audiograms-to-promote-a-podcast/

With season 1 of our podcast, "Brandcasting," we talked to 11 different experts about the specific ins and outs of creating a branded podcast for your business, from sound editing to content design to marketing. Catch up on all the episodes today at https://relationarymarketing.com/podcast/

What should you include on an episode landing page? We recommend the following:

- A blog post that summarizes or is related to the episode
- Embedded podcast audio player with a cover image
- A full transcript of the episode
- A category tag unique to your podcast
- A call to action
- Links to listen to the episode on podcast platforms
- Sponsor recognition
- Links to other recent or featured episodes

How frequently should you release your episodes?

There's no one correct answer to this question, and it all depends on your workflow, your content, and your audience. To help with choosing a release cadence when launching a new podcast or season, consider these questions:

- How many episodes will I have prepared before the season launches?
- How much turnaround time does each episode require?
- Does my audience tend to listen on the day an episode is released, or do most of my downloads happen over time?
- Do my episodes build on each other and tell one story, or does each episode stand alone?
- Are my listeners most active on a certain day of the week?

With these factors in mind, you can find a release schedule that works for you and your team, while also helping your audience build a habit of consistent listening.

Have you caught up on our podcast, "Brandcasting?"

Each episode features a conversation with a different industry expert who shares practical information about building a branded podcast that helps you achieve your marketing goals. Listen to the first 8 episodes at www.relationarymarketing.com/brandcasting, and let us know in the comments which conversations you've enjoyed the most!

When recording remotely, it's important to make sure your guest feels comfortable and equipped to capture the best audio possible.

We recommend sending them a pre-recording checklist with the essential steps they can take to help the interview go smoothly:
- Find a quiet spot where you won't be interrupted
- Make sure your internet connection is strong and your computer's hard drive has plenty of storage
- Use wired headphones with a microphone (ex: Apple ear buds)
- Silence your cell phone and set your computer to "Do Not Disturb"

The Tennessee HIMSS chapter sparks conversation about leading innovations in health IT, diversity, and the unique opportunities within Tennessee's healthcare landscape with its podcast "HIT Focus." Head to https://tnhimss.org/the-power-of-collaboration-in-tennessees-healthcare-sector/ to listen in.

When was the last time you revisited your podcast outro? A great outro will not only wrap up the show, but also give listeners a roadmap for continuing to engage with your brand.

Your outro should include:
- A reminder to follow, rate and review the show
- A strong call to action, whether that's visiting your website, following you on social media, or sharing the episode with a friend
- A thank you to your listeners

We will be closed on Monday in observance of Martin Luther King Jr. Day. We invite you to join us in reflecting on the significance of Dr. King’s life and message.

If you're looking to reach new audiences with your podcast, don't forget to leverage your guests' networks!

Try starting with a simple follow-up email that thanks the guest for their time and lets them know when and where their episode will be released. You may even want to send any audiograms or graphics they can use to promote the episode to their own audiences.

Does your podcast have a landing page?

With this "homepage," you can attract new podcast listeners from search engines, improve your website traffic by converting podcast listeners into website visitors, and make it easy for anyone to find your summary blog posts, transcripts and other resources all in one place.

A podcast landing page should include:
- A description of what the show is about
- A element that points to your show's RSS feed
- Promotions for the 3-6 most recent episodes with links to their individual pages
- Sidebar links to several featured episodes
- "Listen with" badges from the major podcast platforms

If you're getting ready to launch a show or season in the new year, don't forget to create a teaser trailer!

Teaser trailers allow you to submit your show to the podcast directories before your official launch date. They also can:
- Give you content to share on social media
- Let people know to follow your show so they see the first episode when it drops
- Encourage people to rate and review your show
- Serve as a primer for new listeners who want to find out what your show is about, even after you've released other episodes
- Build excitement for your new show

Our in-person studios will remain closed for the next few weeks as we monitor the local spread of new COVID-19 cases. Please take your own precautions to stay safe during this wave of infection.

Our studios are closed now for winter break so our team can enjoy some much-deserved down time with family and friends. We will reopen on Monday, Jan. 3. We hope you have a wonderful holiday season and a happy new year!

Did you know Brandcasting is available on YouTube? If you prefer to stream your podcasts in video form, we publish full-episode audiograms, complete with closed captions, on our YouTube channel. Head to https://www.youtube.com/channel/UCb1hvH3vSOLpxPeIzJZ9CHw to subscribe so you never miss an episode!