Parasol Projects

It’s free to become a member, sign up today via the link in our bio for exclusives events, goodies and ways to connect with the brands you love 💕

is here with their Korean beauty products, some of whom you might recognise from previous pop ups (hi👋 and ). Make sure to see 188 Lafayette Street in action and get there early to beat the lines!

More details on insta!

Opening times:
- Friday 25th Oct 11-8
- Saturday 26th Oct 10-8
- Sunday 27th Oct 10-7

Can we take a second to appreciate how gorgeous the Jenny Bird store at 21 Spring Street is? 😍

And we’re excited to announce they’ll be here in NoLita for the rest of the year ✨

Our gorgeous, bright and bustling space, 21 Spring Street, is now available for up to four consecutive weeks beginning November 5th due to a scheduling change.

This brilliant location has been booked up for most of the year due to its popularity so this is a rare gem of an opportunity to pop up this holiday season!

Please contact us with interest! More info on the space in our bio.

Exciting News! We’re hosting a Beauty & Wellness Shop Share this week, and you won’t want to miss out on these amazing brands! ✨

Reprise ()
Nontoxic, plant-based activewear that’s safer and more breathable for your skin. Shop their famous Tencel leggings (XS-6X) and get a sneak peek at their high-performance collection!

Experience Being (.being)
Mindfulness meets practicality with this brand founded by a therapist. Using the energy of stones, they help you set intentions for what you wish to welcome or release.

By Kind ()
Travel-conscious, clean skincare for on-the-go lifestyles. Their skintelligent products deliver high-quality, effective results wherever you are.

📅 When: September 24-29, 11am-7pm
🎉 Launch Event: This Wednesday, 4pm-7pm

Head to our bio for all the details – can’t wait to see you there! 💫

Introducing the perfect solution to your morning madness—Eggo Coffee! Launching just in time for National Waffle Day on August 24th, Eggo Coffee is ready to revolutionize your mornings.

Join us at the Eggo Coffee Café in NYC, located at 188 Lafayette St, to be among the first to experience this exciting new brew. Stop by from August 22nd to 25th between 8:00 am and 3:00 pm to enjoy a complimentary cup of Eggo Coffee, both iced and hot. While you’re there, savor a free Eggo Belgian-Style Street Waffle, and don’t miss out on exclusive giveaways, merch, and more!

We’re looking for beauty and wellness brands to come and share our beautiful 173 Elizabeth Street location in the heart of NoLita.

To apply, visit the link in our bio | Apply by September 1st for our September 24-30 Shop Share

have transformed 2 Rivington into a locker room (without the usual aroma)! Read all about their brand and their story on our blog, link in our bio.

Open until Sunday August 11 | 11am-7pm

Become a Parasol Member and Be One of the First 30 to Get a Free Habbie Toy at the Habit Bodega Pop Up!

Head over to the Pop Up at 251 Elizabeth on Friday, July 26, from 11 am to 7 pm. As a Parasol member, the first 30 attendees will receive a free Habbie toy! Plus, visit between 1 pm and 2 pm to meet their new mascot in person!

The Habit Bodega is open now through Sunday, July 28, from 11 am to 7 pm. Don’t miss out on their science-backed supplements!

Follow to stay updated on other exciting events during the Pop Up!

Where: 251 Elizabeth Street
When: Thursday July 25 - Sunday July 28 | 11am - 7pm

Vintage Lovers!

Visit 2 Rivington this week for the beautifully curated 313 Vintage Pop Up! Celebrating their brand launch, this Pop Up introduces New Yorkers to and his exceptional selection of designer vintage pieces.

At , cohesive curation and aesthetic direction offer shoppers a unique personal styling experience. Every garment, accessory, and home accent is meticulously handpicked, ensuring a uniform, reliable, and inspirational collection.

When: Until Sunday July 28 | 10:30AM-7PM
Where: 2 Rivington Street, Lower East Side, Manhattan, NYC

We had the pleasure of speaking with Amanda from Sau Lee, a luxury fashion brand based in Hong Kong, about their first New York City Pop Up. Amanda provided insights into the creative and logistical process behind the Pop Up, sharing her experience and highlighting the significant benefits of partnering with a Pop Up agency like Parasol Projects.

Read more about Sau Lee’s journey and future plans in the link in our bio! ✨

Swipe for a glimpse into the Pop Up at 21 Spring Street!

🍦 Stop by the Premiere Protein Ice Cream pop up in Nolita, running July 19th–21st. ☀️

They will be serving up scoops from 1–9pm each day at 21 Spring Street, on the corner of Elizabeth and Spring.

See you there!

Bold & Confident KVRT STVFF Takes Their Vision to NYC!

With pieces designed for men who celebrate their bodies where every stitch is infused with confidence. KVRT STVFF has created a buzz-worthy event at 21 Spring Street that allows them to connect with their audience in a physical space.

Want to elevate your brand with a pop up? Parasol Projects offers everything you need, from finding the perfect location to managing logistics and marketing.

Make your brand unforgettable. Let's create a pop up experience that embodies your unique vision.

This weekend, visit The Compassion Store – a unique pop up where acts of kindness are your currency! is on a mission to transform vacant lots across the U.S into vibrant community gardens. Discover small ways to show compassion for yourself, your loved ones, your community, and the world!

Leave your wallet at home - kindness is all you need! Freebies include flowers, plants, soap and more.

This pop up has been generating incredible visitor numbers and excitement. Don't miss out!

Location: 2 Rivington St., NY
Dates: Friday, May 31st - Saturday, June 1st
Hours: 11 AM - 7 PM

NYC! SoHo's Hottest Pop Up Space is Here!

Our brand new pop up space in the heart of SoHo is officially open for business!

This gorgeous 1,800 sq ft space boasts:

Eye-Catching Windows:
Grab attention with 45 feet of prime window frontage on Lafayette Street

Spacious & Functional:
Ample room to bring your vision to life! Think interactive displays, product launches, or unique shopping experiences.

Convenience at Your Fingertips:
Fully equipped with storage, a kitchenette, and a changing room for a stress-free pop up experience.

Make your mark on SoHo! Book your pop up today and take advantage of this prime location!

https://bit.ly/3V6CByj

Experience the rich heritage and contemporary flair of Estonian design at UPMADE IN Estonia! 📍

Join them for NYCxDESIGN 2024 and meet top design leaders from Estonia. Discover the minimalist foundations and unique visual language that have propelled Estonia to the forefront of innovation. Learn about the distinctive blend of timeless tradition, bold modernity, and innovative sustainability that defines Estonian design!

🗓️ Only until May 22, 2024
📍 Lafayette Gallery, 188 Lafayette Street, SOHO, NYC

x | 2 Rivington Street today
Hi 👋 .syresmith

Bringing the cheeky monkey to 21 Spring street this week: - here until Sunday 14th 🌸

Keeping the Membership benefits coming! Got some really exciting ones for you this week. Make sure to sign up via the link in our bio 👆

Have you been to see “Contemporary Echoes: Rediscovering Italian Art from 1950-1980” - Artworks from the BFF Collection. Curated by Renato Miracco, this collection includes 24 works of art from 10 prominent Italian Artists.

Open to the public until March 28.
📍515 W 23rd Street, New York, 10011

BIG NEWS EVERYONE!

We heard you Pop Up enthusiasts - we’re launching Parasol Membership!

Our aim is to seamlessly connect you with your favorite brands and their Pop Ups, wherever and whenever they occur. Stay in the loop with local discounts, brand offers, and exciting freebies. If you’re in New York and enjoy such perks, we’d be thrilled to have you on board! Best of all, it’s completely free!

We will be announcing more details over the next week, in the meantime, mark your calendars, Thursday February 29th will be your first freebie: chai at the .co Pop Up at 251 Elizabeth, 5-7pm.

See you there!

The Every Body Library is a sanctuary for learning about reproductive justice.

Crafted in partnership with Jordan-Risa’s and powered by , The Every Body Library boasts a curated collection encompassing the essence of the Reproductive Justice movement. Within these pages lie stories of resilience, guides to activism, and the blueprints for envisioning a more equitable future for all who birth.

Every purchase contributes to supporting ’s invaluable work.

Explore this vibrant pop up until February 25th at 251 Elizabeth Street, New York, NY 10012, open until 6pm today and 11-5pm on Saturday and Sunday.

DAY 15

We are showcasing some of our favorite Pop Ups from the last few years to inspire and learn more about what makes a Pop Up great.

CocoMelody truly enchanted us all with their bridal magic, showcasing stunning designs and an inclusive ethos that set a new benchmark for Pop Ups everywhere. Their commitment to luxurious craftsmanship and celebrating every body type speaks volumes.

Here’s a lesson for fellow Pop Ups: Embrace diversity, prioritize quality, and ensure every guest feels like royalty.

Parasol Projects is NYC’s Premier Full-Service Pop Up Agency. We offer turn-key retail and gallery spaces.

Happy new year from everyone at Parasol Projects ✨🎉